Integration Afternoon (7 of 7) Save the Children case study 6 july 2010
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The document discusses several campaigns run by Save the Children. It summarizes the "Knit One Save One" campaign which engaged supporters to knit hats and send messages to the Prime Minister to help vulnerable babies. It also discusses campaigns launched in response to the Gaza conflict and for a Robin Hood Tax on financial transactions. Key lessons highlighted include starting with your audience, keeping campaigns simple, offering tangible actions for supporters, and being flexible to take advantage of current events and public sentiment.
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This document discusses the importance of voluntary organizations being able to speak truth to power and critically challenge those in positions of authority. It notes that as voluntary groups rely more on government funding, through contracts rather than grants, their independence and ability to critique power structures can be threatened. The document explores the pressures on independence of purpose, voice, and action for voluntary groups. It examines factors that can influence groups' ability and willingness to speak out, and considers whether advocacy may become marginalized over partnerships with government. Overall, the document argues for protecting voluntary groups' independence so they can continue giving voice to the voiceless.
People power2012 justinepannett_puppypower
This document summarizes a presentation about developing effective campaigns to influence behavior change. It discusses recognizing that people do not always think rationally and are influenced by external factors. A case study is presented on a campaign to reduce irresponsible puppy buying. Audience research revealed people see pedigree dogs as higher quality brands and are swayed by cute puppies. The presentation advocates understanding audiences, recognizing barriers to change, and taking a long-term approach working with rather than against opposing forces to achieve meaningful behavior modification over time.
Is social giving fundraising's "Third Way"?_SocialMediaWeek_13_02_12
Digital is face-to-face. Digital is personal. Digital is experiential. Digital is integrated. Digital is collaborative. Why, then, do we typically focus on applying traditional giving models to digital? Why do we focus on technology and optimising payment processes rather than influencing behaviours? This session explored where traditional community fundraising meets the digital age.
Good Bites...on brand and fundraising 21_10_2011: Mind Case Study
Mind conducted extensive research to develop their brand and fundraising strategies, including:
- Desk research and interviews with stakeholders
- A survey of over 1,800 members of the public
- Focus groups with existing donors, families/friends, local Minds, and Mind's Facebook community
- Testing of branding concepts and fundraising approaches
The research informed Mind's new positioning as a charity providing both care, support, information and campaigning on mental health issues. It also helped develop Mind's brand model, descriptors, and creative concepts to promote their mission of supporting those with mental health problems.
Good Bites...on brand and fundraising 21_10_2011: Ruth Richards presentation
The organization Mind worked to better align its brand and fundraising efforts by conducting research that showed people were more likely to donate if they understood the cause of mental health better. It refreshed its mission, vision, values and visual identity to be more real, human, compassionate and courageous. This helped converge the goals of charitable work and income generation. While rolling out the new brand internally, it will test new fundraising asks and run an integrated campaign in the spring to recruit and retain more individual donors.
Good Bites...on legacies 14_09_2011: Rob Cope presentation
The UK legacy market is estimated to be worth around £1.9 billion* a year yet many charities struggle to create effective strategies and communications that tap into this.
Striking the right balance between inspiring a supporter to want to leave you a legacy and overcoming the barriers that stop them doing so is essential within your legacy marketing strategy. Only by understanding people and their motivations, then using this insight effectively, can you create the right offer (not ask!) that genuinely engages, inspires and reassures.
Speakers Roger Lawson, Strategy & Planning Director, Paul Newman, Senior Planner and Debbie Clark, Planner, The Good Agency shared some of the most effective legacy marketing in the sector. Rob Cope, Director, Remember a Charity shared insights on how Remember a Charity can share your burden.
* Legacy Foresight 2009
Good bites...on digital 07_05_2011
Clicks don’t matter. Likes don’t matter. Retweets don’t matter. Real world outcomes matter. Making them happen is about more than telling your story, it’s about helping people to be a part of it. And that’s what digital is good at.
On Tuesday 7th June, we brought more than 40 digital fundraisers and communicators together at 'Good bites...on digital' to look beyond one-dimensional, transactional approaches to digital fundraising and campaigning - focusing on how digital can build genuine engagement instead.
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Chris Norman, The Good Agency,Strategy Director, presented how the right
approach to communicating your brand story can significantly increase engagement with your
cause.
Good bites on_integration_final
Integration is not a new concept. We all know that to stand the best chance of achieving our organisational goals, we need to collaborate on objectives, strategy and tactics. Fundraisers together with campaigners, policy makers with marketers - all with the supporter at the heart of the process. Yet there remains an action gap and silos are still ruling.
Charities that take an integrated approach are beginning to reap the benefits of more engaged supporters, both in terms of donor and advocate numbers. So how do you make it happen?
This free event will provide insight from both a fundraising and a campaigning perspective, share examples of how to get integration right, how to measure success and, crucially, offer advice on how to help solve your integration challenges.
Good bites on events 14 09 10 final
This document discusses strategies for creating emotional connections and building relationships with participants in charity events. It notes that charity events now make up a significant portion of income for many large charities. However, there is greater competition and challenges in engaging newer generations of supporters. The document advocates moving from process-driven events to ones that foster belonging, excitement, celebration and empathy at every step. This will help increase loyalty, recruitment and revenue by strengthening the emotional connection between participants and the charity brand.
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