InTaxi is a Russian transportation network startup that has secured a 10-year exclusive global distribution agreement with Fly, a leading smartphone producer. This agreement provides for the pre-installation of InTaxi's app on all of Fly's Android devices, as well as promotional support. The agreement covers over 200 million smartphone installations globally over 10 years and provides InTaxi with a unique channel for massive user acquisition internationally. InTaxi is considering strategic options such as attracting investors to maximize the value of this partnership and opportunity for global expansion.

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COMPANY INFO
May 2015

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TABLE OF CONTENTS
1. Introduction
2. inTaxi overview
3. Strategic agreement with Fly
4. Fly background
5. Fly in Russian market
6. Fly worldwide
7. Unique features of contract
8. New possibilities
9. Unique integration technology
10.Investment highlights
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inTaxi is a transportation network startup currently operating in Russia.
inTaxi has secured a unique channel for massive user acquisition on international markets
(Europe, Turkey, Middle East, Africa and US) through entering into a global exclusive distribution
agreement with one of the leading smartphone producers.
The shareholder are considering strategic options regarding attracting investors or teaming up
with strong international players to maximize the value potential.
Below you will find an overview of the company and the opportunity.
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INTRODUCTION

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Launched in
April 2011
Self-funded
3.2M
Partnership with Fly
Pre-installed app
in all smartphones
Tech service when
1 city can be
launched in 3 days
User’s lifetime
7 months - 1.5 yrs
Average user
makes 3 rides
per month
User base
1 M registrations
INTAXI OVERVIEW

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In 2013 inTaxi entered into initial pre-installation agreement
with FLY
The Agreement visibly increased user base. This positive trend
still persists
Following successful cooperation with inTaxi, FLY became the
shareholder of inTaxi and secured long term agreement
Agreement Terms:
Exclusive 10 year agreement
Strategic partnership as shareholders
The contract is based on English law
Global coverage (for all Fly brands and markets)
Agreement Deliverables:
Pre-Installation of inTaxi app on all Android powered
devices
Promo flyers inside phone boxes to incentivize first rides
Joint promo activities with FLY
Long term agreement covers 200M+
smartphone installation globally in 10 yrs
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STRATEGIC AGREEMENT WITH
FLY

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Introduction to FLY
▪ Group of companies Meridian Group is one of the leading and fastest
growing OEM in Russia, India, Turkey, Europe and Middle East.
▪ The Group covers three brands (Fly, Kazam and Tough Shield)
designed for various markets. The strategy of FLY is to produce low
and mid price smartphones and offer significant bonuses to retailers.
All smartphones are Android based.
▪ In 2Q14 FLY became the leading OEM in Russia and Ukraine
with 16%-18% market share outpacing Samsung and Nokia.
▪ Launched in 2014 in Europe, Kazam is projected to become
an important player in 2015.
▪ In June 2014 Fly became the leader in smartphone market in Russia,
left behind Samsung.
www.rbcdaily.ru
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FLY BACKGROUND

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Smartphone market in Russia
Up to 30M FLY smartphones will be sold in
Russia in 2014
36% penetration in 2013
Distribution model is centered around
independent retailers
Mobile operations have very limited retail
network and do not have strong B brands
Sizable pre-installation arrangements could
only be achieved with producers of
smartphones. There is no chance to enter
into AT&T type agreement
Producers
Producers
Leading smartphone producers
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FLY IN RUSSIAN MARKET

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Phone widget
Ability to install a «taxi near you»
phone widget that automatically
determines user location, and allows
user to call a cab with one click
without even opening the app
Push notifications
New follow up push feature that
allows to push info to users
On air software updates
Send regular software updates to
all devices to improve customer
experience and drive
app activations
Contact book, gmail account,
Location
Details of google account and user’s
geolocation
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UNIQUE FEATURES OF
CONTRACT

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Box marketing
inTaxi company logo
on the boxes to drive
attention to the app
Promo coupon inside the box
Phone box insert with
information about InTaxi
app and the promo code
to incentivize first rides
FREE RIDE
FREE
RIDE
COUPON
FOR
Main screen app non-removable
inTaxi application to be installed on the main screen best-
location in smartphone which means that it’s visible to
every end user who actually switches on and works on the
smartphone
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UNIQUE FEATURES OF CONTRACT

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NEW POSSIBILITIES
Communication channel
▪ Push notifications
▪ Bonus system (user gets promo-codes associated with his activities in the app)
▪ Referral system (motivate users to share app with their friends)
White Label solution for big taxi companies
▪ Coverage of all big Russian cities
▪ Global expansion with smartphone partners
▪ Negotiations with another big smartphone producer
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UNIQUE INTEGRATION TECHNOLOGY
Get request for adding
new taxi station
Send basic contract
Taxi station fills electronic
form of contract
and send it back
Create new
Agent/Personal account in
our online dispatch system
Link the operator
to new account
Send login/password
and start sending orders
Easy way to add a new taxi station that takes about 1 day
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INVESTMENT HIGHLIGHTS
1. Enormous potential to build the largest taxi player that covers
Russia and other new markets (Asia, part of Europe)
2. Experienced management team with vast expertise in mobile
applications and connections among mobile phone producers
3. Unique agreement with leading smartphone producer that
ensures installations
4. Global expansion with smartphone partners on other markets
of their strong presence: Europe, CIS and Asia
5. Attractive user economics due to exclusive preinstall
agreements
6. Reduced taxation system
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