The document discusses strategic planning and marketing. It provides learning outcomes that explain the importance of strategic marketing and developing a marketing plan. The marketing plan elements include a business mission statement, situation analysis, marketing strategy, marketing mix, and implementation, evaluation and control. A situation analysis involves a SWOT analysis to identify internal strengths and weaknesses, as well as external opportunities and threats. The goal of strategic planning is long-term profitability and growth for the organization.
This presentation will take us through the marketing function, starting with challenges within the marketing career itself, considering marketing best practices, our own research plans in this area and some best practice case histories, as well as touching on the role of the CEO’s growth team.
13 investing to grow how nielsen can help clients maximize return on their in...Evelyn Femat
Nielsen helps clients maximize their return on marketing investments in today's fragmented media landscape. Nielsen's marketing ROI solutions measure the impact of spending through marketing mix models and analysis. This allows clients to evaluate performance, recommend improved strategies, and track results. Nielsen provides insights at the store, market and consumer levels. The framework aims to improve ROI over the long-term by considering objectives, competitive dynamics, and marketing mix principles.
GSG is implementing a strategic restructuring to return to double digit revenue growth. Key elements of the new strategy include focusing on high growth small business segments with low competition, prioritizing industries like business services and manufacturing. GSG will also emphasize solutions selling through partners and developing industry specific solutions. The organization will be restructured into three new divisions focusing on partners, industry solutions, and customer service to support this strategy.
The document discusses adopting a collaborative strategic planning process involving cross-functional teams. It emphasizes the importance of engaging stakeholders from all levels to develop strategies and ensure successful implementation. A collaborative approach helps break down silos, leverage synergies, and better coordinate strategies across the organization.
This document outlines the 6 stages of developing a strategic marketing plan:
1. Developing a mission statement that describes the company's goals and target markets.
2. Setting overall company objectives that are specific, measurable, and help achieve the mission statement.
3. Creating competitive strategies, such as overall cost leadership or product differentiation, to gain advantages over competitors.
4. Determining marketing strategies that outline how marketing objectives will be achieved.
5. Setting marketing programs that make decisions on the four P's - product, place, promotion, and pricing.
6. Ensuring marketing programs closely follow the mission statement and that objectives are not too numerous and contradictory.
This document provides an overview of strategic planning concepts and processes. It defines key terms like vision and intent statements, core competencies, layers of advantage, and strategic mapping. Tools for strategic planning like the four quadrant chart and SWOT analysis are also introduced to help assess opportunities, strengths, weaknesses and threats. The overall aim is to help companies develop a strategic plan to achieve their vision and goals.
Evergreen Growth Advisors helps clients achieve predictable and sustainable revenue growth by defining sales strategies and optimizing direct and indirect sales channels. They work with clients to identify opportunities for immediate revenue improvement while ensuring strategies are aligned for long-term growth. Their projects are led by partners with strong educational and operating backgrounds to drive fact-based analysis and implementation.
العرض التقديمي لمحاضرة
الخطة التسويقية
التي قدمها المهندس هاني خوجة
رئيس شركة الكسير
بتنظيم لجنة شباب الاعمال بمقر الغرفة التجارية الصناعية بالرياض يوم الثلاثاء
This presentation will take us through the marketing function, starting with challenges within the marketing career itself, considering marketing best practices, our own research plans in this area and some best practice case histories, as well as touching on the role of the CEO’s growth team.
13 investing to grow how nielsen can help clients maximize return on their in...Evelyn Femat
Nielsen helps clients maximize their return on marketing investments in today's fragmented media landscape. Nielsen's marketing ROI solutions measure the impact of spending through marketing mix models and analysis. This allows clients to evaluate performance, recommend improved strategies, and track results. Nielsen provides insights at the store, market and consumer levels. The framework aims to improve ROI over the long-term by considering objectives, competitive dynamics, and marketing mix principles.
GSG is implementing a strategic restructuring to return to double digit revenue growth. Key elements of the new strategy include focusing on high growth small business segments with low competition, prioritizing industries like business services and manufacturing. GSG will also emphasize solutions selling through partners and developing industry specific solutions. The organization will be restructured into three new divisions focusing on partners, industry solutions, and customer service to support this strategy.
The document discusses adopting a collaborative strategic planning process involving cross-functional teams. It emphasizes the importance of engaging stakeholders from all levels to develop strategies and ensure successful implementation. A collaborative approach helps break down silos, leverage synergies, and better coordinate strategies across the organization.
This document outlines the 6 stages of developing a strategic marketing plan:
1. Developing a mission statement that describes the company's goals and target markets.
2. Setting overall company objectives that are specific, measurable, and help achieve the mission statement.
3. Creating competitive strategies, such as overall cost leadership or product differentiation, to gain advantages over competitors.
4. Determining marketing strategies that outline how marketing objectives will be achieved.
5. Setting marketing programs that make decisions on the four P's - product, place, promotion, and pricing.
6. Ensuring marketing programs closely follow the mission statement and that objectives are not too numerous and contradictory.
This document provides an overview of strategic planning concepts and processes. It defines key terms like vision and intent statements, core competencies, layers of advantage, and strategic mapping. Tools for strategic planning like the four quadrant chart and SWOT analysis are also introduced to help assess opportunities, strengths, weaknesses and threats. The overall aim is to help companies develop a strategic plan to achieve their vision and goals.
Evergreen Growth Advisors helps clients achieve predictable and sustainable revenue growth by defining sales strategies and optimizing direct and indirect sales channels. They work with clients to identify opportunities for immediate revenue improvement while ensuring strategies are aligned for long-term growth. Their projects are led by partners with strong educational and operating backgrounds to drive fact-based analysis and implementation.
العرض التقديمي لمحاضرة
الخطة التسويقية
التي قدمها المهندس هاني خوجة
رئيس شركة الكسير
بتنظيم لجنة شباب الاعمال بمقر الغرفة التجارية الصناعية بالرياض يوم الثلاثاء
Is Your Product Launch Doomed
10 ways to identity an impending product launch disaster.
The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of deliverables created from a checklist at the end of product development. There are ten easily identifiable signs that can help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster.
The document discusses the functions of a company's Research and Development department. The department analyzes market data, evaluates competition, and identifies new business opportunities to help develop long-term corporate strategies. It helps address issues like missed targets, process failures, and unclear strategic plans. The department assists with strategic corporate planning, portfolio management, and market research and analysis to support the company's business strategy and maximize value.
Successfully Execute On Strategies
With Quick And Measureable Results
Facts We Live By:
- Culture eats strategy for lunch.
- You cannot manage what you do not measure.
- Exploit information to outthink your rivals.
This document provides results from a benchmarking study conducted by Best Practices, LLC on new product launch spending in the U.S. market. Key findings include:
1) The average total investment for launch year was $XXX million, with launch year receiving the lion's share of funding compared to previous years.
2) Specialty care launches averaged $XX million in launch year spending, while primary care launches averaged $XXX million due to the larger target audience.
3) Projected peak annual revenue correlated with resource allocations, with products projecting over $1 billion averaging $XXX million in launch year spending.
This white paper discusses how to assess an organization's readiness for implementing Marketing Operations (MO). MO is an emerging discipline that can significantly increase marketing performance and accountability. The paper provides a checklist for determining if a company is a good candidate for MO based on characteristics like market dynamics, budget size, and process maturity. It also outlines common pain points MO can address, such as a lack of strategy, difficulty measuring ROI, and siloed functions. Finally, the paper presents an ideal vision of marketing's contribution with MO as a creative, results-driven function that helps define strategy and leads customer experience.
The document discusses strategic management and the strategic planning process. It defines key concepts like strategy, competitive advantage, and strategic leadership. It then outlines the five steps of the strategic management process: 1) defining the mission and goals, 2) external analysis, 3) internal analysis, 4) selecting strategies, and 5) implementing strategies. It provides details on how to conduct external and internal analysis, and explains how strategies are selected and implemented to achieve competitive advantage.
The document provides details on the person's two most recent roles and key accomplishments. As Director at Sanofi, they led new culture and value rollouts. As Associate Director at Merck, they led sales incentives, commercialization strategies, and operational excellence projects. Their accomplishments include rapid market share growth, strategy changes that increased revenue, and improving engagement survey metrics within their teams.
Our services can help businesses from around the world establish and expand their operations in India across various sectors such as consumer goods, retail, and industry. We provide strategic support for market entry and expansion through initiatives related to market exploration, business planning, product development, distribution, promotion, and talent acquisition. Our goal is to make brands successful in India through an in-depth understanding of the market and consumers.
This document provides guidance on formulating a winning business strategy. It discusses identifying opportunities and threats, key success factors, and conducting a SWOT analysis to understand internal strengths and weaknesses. The document also outlines evaluating a company's current strategy, identifying alternatives, and choosing elements of a new strategy to maximize opportunities while building on strengths. The goal is to develop a strategy with clear goals and policies that fits the company's resources and environment to outperform competitors.
The document provides guidance on writing an effective marketing plan. It recommends beginning with an executive summary that overviews the key points of the plan. The plan should include an external and internal analysis, marketing objectives, a marketing strategy, planned tactics, an implementation schedule, budget, and controls for monitoring progress. An example is given of how a digital PR agency developed and implemented its own marketing plan through research, defining its strategy and target market, and planning specific tactics. The tips stress setting clear and measurable targets, linking objectives to strategy, and making one person responsible for overseeing the plan.
This document provides an overview of performance management. It begins with an agenda that includes objectives and introductions, why performance management is important, the performance management framework, the process, tools and resources, getting started, and next steps. It then discusses setting clear objectives and goals, identifying key result areas, agreeing on key performance indicators with supervisors, and setting targets. The benefits of performance management for both individuals and organizations are described. A three-phase performance management cycle of plan, focus, and review is outlined. Tools and resources to support the process are listed, along with tips for getting started and overcoming challenges. The presentation emphasizes linking individual and corporate goals to drive high performance results.
Marketing Excellence: Developing Strategic Marketing Skills With Advanced Mar...Human Capital Media
Acquiring, developing and retaining marketing talent is a big challenge for many companies.
Being able to develop and apply strategic thinking while developing market-focused strategies is even more important in today’s fast-paced environment.
In this webinar, you will:
Discover the key principles of developing marketing excellence within an organization.
Learn how to leverage advanced marketing simulations to accelerate strategic marketing skills.
See how Dell is using this approach on a global scale as part of its Marketing Excellence initiative.
This webinar is presented by StratX, a global executive development firm, in partnership with Dell.
12 years of experience in communications and advertising, in strategic planning, new business development and account management across finance, telecommunications, FMCG, tourism, education, automotive, technology and electronics industries.
Hiding In Plain Sight - Segmenting and Prospect ProfilingMatthew Smith
Sales teams today cannot afford to spend valuable time and resources pursuing mass markets or poorly selected segments. Knowing where to focus however is not always immediately obvious. Sales leaders and marketing both can benefit by learning the fundamentals of prospect segmentation and target profiling.
The document provides an overview of marketing concepts. It defines marketing as the activity of creating, communicating, delivering, and exchanging offerings of value for customers, partners and society. It describes four marketing management philosophies: production, sales, marketing and societal orientations. It discusses the differences between sales and market orientations, focusing on customer value and satisfaction. It also provides several reasons for studying marketing, including its importance to business and society as well as career opportunities.
The document summarizes key concepts from Chapter 1 of a marketing textbook. It defines marketing and discusses the four major marketing management philosophies: production, sales, market, and societal orientations. It also describes the differences between sales and market orientations, focusing on how they differ in their organizational focus, definition of the firm's business, customers targeted, primary goals, and tools used. Finally, it outlines several reasons for studying marketing, including its importance to business and society as well as career opportunities.
This document provides an overview of key marketing concepts. It defines marketing as the process of creating and delivering value for customers. Four marketing philosophies are described: production, sales, market, and societal orientations. The sales orientation focuses on aggressive selling, while the market orientation focuses on customer needs. Key differences between the sales and market orientations are discussed, such as the organization's focus (inward for sales, outward for market) and goals (maximum sales vs. customer satisfaction). Finally, reasons for studying marketing are presented, including its importance to businesses and society as well as career opportunities.
Want to learn all about online marketing but not sure where to start? In today's presentation we give you the 101 free online marketing resources that we personally used to learn the craft.
If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which tactics marketers are currently using. And while it’s clear that certain platforms and plays are likely to cycle in and out of popularity over time, we’ve noticed an alarmingly consistent trend that seems to impact nearly all of them: Content marketers are experiencing a large gap between using a tactic and getting effective results from it. Our newest Playbook aims to help all content marketers better understand the value proposition of content marketing tactics and achieve greater success with their efforts.
The Incorporation of the CRO in Your OrganizationChristianPatrik
The document discusses the role of the Chief Revenue Officer (CRO) in aligning sales and marketing organizations. It explains that a CRO takes a strategic role above sales and marketing to focus on revenue generation across the entire sales funnel. Key responsibilities of a CRO include developing predictable revenue strategies, analyzing marketing performance, and reconciling campaigns and strategies. The CRO role resembles that of a CEO or CFO in having ownership of the overall revenue strategy and accountability for predictable revenue generation.
Is Your Product Launch Doomed
10 ways to identity an impending product launch disaster.
The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of deliverables created from a checklist at the end of product development. There are ten easily identifiable signs that can help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster.
The document discusses the functions of a company's Research and Development department. The department analyzes market data, evaluates competition, and identifies new business opportunities to help develop long-term corporate strategies. It helps address issues like missed targets, process failures, and unclear strategic plans. The department assists with strategic corporate planning, portfolio management, and market research and analysis to support the company's business strategy and maximize value.
Successfully Execute On Strategies
With Quick And Measureable Results
Facts We Live By:
- Culture eats strategy for lunch.
- You cannot manage what you do not measure.
- Exploit information to outthink your rivals.
This document provides results from a benchmarking study conducted by Best Practices, LLC on new product launch spending in the U.S. market. Key findings include:
1) The average total investment for launch year was $XXX million, with launch year receiving the lion's share of funding compared to previous years.
2) Specialty care launches averaged $XX million in launch year spending, while primary care launches averaged $XXX million due to the larger target audience.
3) Projected peak annual revenue correlated with resource allocations, with products projecting over $1 billion averaging $XXX million in launch year spending.
This white paper discusses how to assess an organization's readiness for implementing Marketing Operations (MO). MO is an emerging discipline that can significantly increase marketing performance and accountability. The paper provides a checklist for determining if a company is a good candidate for MO based on characteristics like market dynamics, budget size, and process maturity. It also outlines common pain points MO can address, such as a lack of strategy, difficulty measuring ROI, and siloed functions. Finally, the paper presents an ideal vision of marketing's contribution with MO as a creative, results-driven function that helps define strategy and leads customer experience.
The document discusses strategic management and the strategic planning process. It defines key concepts like strategy, competitive advantage, and strategic leadership. It then outlines the five steps of the strategic management process: 1) defining the mission and goals, 2) external analysis, 3) internal analysis, 4) selecting strategies, and 5) implementing strategies. It provides details on how to conduct external and internal analysis, and explains how strategies are selected and implemented to achieve competitive advantage.
The document provides details on the person's two most recent roles and key accomplishments. As Director at Sanofi, they led new culture and value rollouts. As Associate Director at Merck, they led sales incentives, commercialization strategies, and operational excellence projects. Their accomplishments include rapid market share growth, strategy changes that increased revenue, and improving engagement survey metrics within their teams.
Our services can help businesses from around the world establish and expand their operations in India across various sectors such as consumer goods, retail, and industry. We provide strategic support for market entry and expansion through initiatives related to market exploration, business planning, product development, distribution, promotion, and talent acquisition. Our goal is to make brands successful in India through an in-depth understanding of the market and consumers.
This document provides guidance on formulating a winning business strategy. It discusses identifying opportunities and threats, key success factors, and conducting a SWOT analysis to understand internal strengths and weaknesses. The document also outlines evaluating a company's current strategy, identifying alternatives, and choosing elements of a new strategy to maximize opportunities while building on strengths. The goal is to develop a strategy with clear goals and policies that fits the company's resources and environment to outperform competitors.
The document provides guidance on writing an effective marketing plan. It recommends beginning with an executive summary that overviews the key points of the plan. The plan should include an external and internal analysis, marketing objectives, a marketing strategy, planned tactics, an implementation schedule, budget, and controls for monitoring progress. An example is given of how a digital PR agency developed and implemented its own marketing plan through research, defining its strategy and target market, and planning specific tactics. The tips stress setting clear and measurable targets, linking objectives to strategy, and making one person responsible for overseeing the plan.
This document provides an overview of performance management. It begins with an agenda that includes objectives and introductions, why performance management is important, the performance management framework, the process, tools and resources, getting started, and next steps. It then discusses setting clear objectives and goals, identifying key result areas, agreeing on key performance indicators with supervisors, and setting targets. The benefits of performance management for both individuals and organizations are described. A three-phase performance management cycle of plan, focus, and review is outlined. Tools and resources to support the process are listed, along with tips for getting started and overcoming challenges. The presentation emphasizes linking individual and corporate goals to drive high performance results.
Marketing Excellence: Developing Strategic Marketing Skills With Advanced Mar...Human Capital Media
Acquiring, developing and retaining marketing talent is a big challenge for many companies.
Being able to develop and apply strategic thinking while developing market-focused strategies is even more important in today’s fast-paced environment.
In this webinar, you will:
Discover the key principles of developing marketing excellence within an organization.
Learn how to leverage advanced marketing simulations to accelerate strategic marketing skills.
See how Dell is using this approach on a global scale as part of its Marketing Excellence initiative.
This webinar is presented by StratX, a global executive development firm, in partnership with Dell.
12 years of experience in communications and advertising, in strategic planning, new business development and account management across finance, telecommunications, FMCG, tourism, education, automotive, technology and electronics industries.
Hiding In Plain Sight - Segmenting and Prospect ProfilingMatthew Smith
Sales teams today cannot afford to spend valuable time and resources pursuing mass markets or poorly selected segments. Knowing where to focus however is not always immediately obvious. Sales leaders and marketing both can benefit by learning the fundamentals of prospect segmentation and target profiling.
The document provides an overview of marketing concepts. It defines marketing as the activity of creating, communicating, delivering, and exchanging offerings of value for customers, partners and society. It describes four marketing management philosophies: production, sales, marketing and societal orientations. It discusses the differences between sales and market orientations, focusing on customer value and satisfaction. It also provides several reasons for studying marketing, including its importance to business and society as well as career opportunities.
The document summarizes key concepts from Chapter 1 of a marketing textbook. It defines marketing and discusses the four major marketing management philosophies: production, sales, market, and societal orientations. It also describes the differences between sales and market orientations, focusing on how they differ in their organizational focus, definition of the firm's business, customers targeted, primary goals, and tools used. Finally, it outlines several reasons for studying marketing, including its importance to business and society as well as career opportunities.
This document provides an overview of key marketing concepts. It defines marketing as the process of creating and delivering value for customers. Four marketing philosophies are described: production, sales, market, and societal orientations. The sales orientation focuses on aggressive selling, while the market orientation focuses on customer needs. Key differences between the sales and market orientations are discussed, such as the organization's focus (inward for sales, outward for market) and goals (maximum sales vs. customer satisfaction). Finally, reasons for studying marketing are presented, including its importance to businesses and society as well as career opportunities.
Want to learn all about online marketing but not sure where to start? In today's presentation we give you the 101 free online marketing resources that we personally used to learn the craft.
If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which tactics marketers are currently using. And while it’s clear that certain platforms and plays are likely to cycle in and out of popularity over time, we’ve noticed an alarmingly consistent trend that seems to impact nearly all of them: Content marketers are experiencing a large gap between using a tactic and getting effective results from it. Our newest Playbook aims to help all content marketers better understand the value proposition of content marketing tactics and achieve greater success with their efforts.
The Incorporation of the CRO in Your OrganizationChristianPatrik
The document discusses the role of the Chief Revenue Officer (CRO) in aligning sales and marketing organizations. It explains that a CRO takes a strategic role above sales and marketing to focus on revenue generation across the entire sales funnel. Key responsibilities of a CRO include developing predictable revenue strategies, analyzing marketing performance, and reconciling campaigns and strategies. The CRO role resembles that of a CEO or CFO in having ownership of the overall revenue strategy and accountability for predictable revenue generation.
Strategic planning for managers involves five key tasks: 1) forming a strategic vision, 2) setting objectives, 3) crafting a strategy, 4) implementing and executing the strategy, and 5) evaluating performance and making adjustments. The choice of strategy is shaped by both external factors like the economy, industry, competitors, and technology, as well as internal factors such as a company's resources and capabilities.
The document discusses brand strategy and implementation. It covers topics such as defining the customer as the king and queen, maintaining an election day mindset all year long to engage customers, and using the "royal formula" of alignment, attachment, authenticity, and advocacy to create a champion brand. It also addresses developing a brand architecture and taking a holistic approach to executing the brand strategy internally and externally.
The Independent Dealer Executive Academy (IDEA) is a 4.5 day training program designed for dealer principals, presidents, and general managers. It covers key areas to ensure business functions like sales, service, finance, and administration execute according to industry benchmarks. Topics include accounting, financial reporting, service operations, sales operations, managed network services, acquisitions, and strategic planning. The goal is to prepare dealer executives to achieve benchmarks in areas that are critical to operational and financial performance.
Plenus is a new breed of consulting firm that focuses on business and marketing consulting as well as marketing investment management. They work collaboratively with clients to maximize marketing efforts and provide a fresh perspective based on experience marketing various products. Their services include adapting international strategies, developing marketing plans, and strategic and operational marketing support. Plenus also helps clients execute strategies efficiently through project management and reporting, and analyzes results. They provide clients with comprehensive oversight and accountability of all marketing programs and activities.
The document discusses market segmentation, which is the process of dividing a market into meaningful subgroups based on characteristics that cause similar product needs. It describes the importance of segmentation for better defining customer needs and allocating resources accurately. Additionally, it outlines various bases commonly used for segmenting consumer markets, such as geography, demographics, psychographics, benefits sought, and usage rates.
Marketing science at Dell: modeling investment trade-offs; George Sadler, Director, Social Media & Marketing Insights; Mu Sigma Customer Summit 2012, Half Moon Bay, CA, February 27, 2012
The document discusses the challenges of integrated marketing. While 67% of marketing organizations develop integrated programs, only 33% are satisfied with the results. Key challenges include lack of alignment between organizational goals, cultural barriers that prioritize tactics over coordination, and lack of strategic vision and leadership. Common disconnects occur when different reporting relationships allow for silos, metrics are not agreed upon, new media channels operate independently, and there is a lack of integration between marketing, sales, and store operations. The document provides an overview of key marketing functions and their accountabilities, and notes that experience is needed to implement integration successfully and avoid common execution issues.
Only 20% of mergers succeed. Many assumptions are made during the due diligence phase, and many things go wrong during execution. Our method helps you maximise your chances of success, and mitigate most of the classical risks during the first 100 days especially.
The document discusses Oracle CRM On Demand and Oracle's Social CRM applications. It provides an overview of new features in Oracle CRM On Demand Release 17, including enhancements to usability, branding, forecasting, and partner relationship management. It then demonstrates Oracle's Social CRM applications, which are designed to increase sales user productivity through tools for lead generation, sales campaigns, and shared sales content libraries.
This document discusses ways to improve business execution and performance. It recommends defining and deploying an aligned business strategy, and implementing operational models like key performance indicator management, business process mapping, ISO 9001, and aligning IT strategy with business strategy. It also recommends implementing quality assurance models, process auditing, and continuous improvement tools like value stream mapping and Six Sigma.
Earley & Associates: Marketing Ops and e-TaxonomyMayer Becker
Earley & Associates is a leading taxonomy consulting firm, who sponsor regular online seminars to help executives and IT professionals understand the importance of building and maintaining a taxonomy.
Deploying the iPad to Sales & Managed Markets Teams: Training and Effectivene...Best Practices
This document provides an overview and key findings from a benchmark study on deploying iPads to sales and managed markets teams. The study engaged 54 leaders from 45 healthcare companies. It examined best practices for training, systems integration, applications, usage and measuring effectiveness. Key findings include: starting with a pilot program; critical training on device and customer usage; syncing deployment with managed markets; ensuring relevant, updated content and apps; and issuing peripheral devices to increase comfort and usage compliance. The majority of companies have deployed iPads to some brands, with full deployment and integration with managed markets planned within 12 months.
CRM at Oracle Series: Marketing Business IntelligencetbOracleCRM
The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. This presentation discusses an overview of Oracle's Enterprise Reporting Architecture and highlights the Marketing Business Intelligence dashboards and reports.
The document discusses creative ways for a property developer, SHC, to maximize sales in an oversupplied market. It proposes strengthening the SHC brand through consistent branding, testimonials, and events. It also suggests joint marketing partnerships with hotels, banks, and other organizations to promote SHC properties. Finally, it outlines building customer loyalty through welcome kits, newsletters, and prioritizing high-value customers to increase repeat purchases and cross-selling. The overall goal is to differentiate SHC in the market and maximize sales through various marketing strategies.
This document summarizes a tool called TOMAS.BSC that provides strategic and operational management through a balanced scorecard approach. It allows users to define visions, perspectives, strategies and key performance indicators to measure strategic goals. The tool provides dashboards, detailed analysis, and automated reporting to monitor performance and ensure continuous improvement.
The document discusses talent management at LeasePlan. It provides an overview of LeasePlan's organizational lifecycle model and how critical success factors change over time as a company matures. It also discusses LeasePlan's strategy for developing talent, including identifying high potentials, developing career paths, and holding management development platforms. The talent development programs aim to provide leadership training, management skills training, and broader business knowledge.
The document discusses importing, exporting, and international trade. It covers the four main steps to importing goods which are determining demand, contacting suppliers, finalizing the purchase, and receiving goods. For exporting, the five steps outlined are finding customers, meeting their needs, agreeing on sales terms, delivering products or services, and completing the transaction. International trade agreements help promote economic development and encourage business between countries. The types of market competition, such as pure competition and monopoly, can vary depending on factors like the number of companies and differences between products.
This document discusses different forms of business ownership and operations of global businesses. It describes sole proprietorships as having ease of starting but limited funds and liability, while partnerships have additional funds but shared profits and potential disagreement. Corporations have more funding sources but difficult creation and double taxation. It also discusses multinational companies having worldwide markets and standardized products. Finally, it outlines low-risk methods like indirect exporting and high-risk methods like joint ventures for getting involved in international business.
The document discusses how governments can influence global business activities through various political and economic policies. It covers three key topics: 1) the different types of political systems and how companies navigate relationships with host and home countries, 2) laws and taxes that can discourage global business through trade barriers and political risks, and 3) actions governments take to encourage global business such as free trade agreements and tax incentives as well as agencies that help reduce international risks.
This document discusses key economic concepts across 5 lessons:
1) Economics deals with scarcity and decision-making. People make choices due to limited resources and unlimited wants.
2) Market prices are determined by supply and demand. Inflation occurs from demand-pull or cost-push factors increasing prices.
3) The three factors of production are natural resources, human resources, and capital resources. Countries differ in their economic systems regarding production and distribution of goods.
This document discusses the foundation and basics of international business. It defines international business as activities needed to create, ship, and sell goods and services across national borders. International business is important for obtaining materials from other countries, global opportunities, and improved political relations. International trade has existed for over 15,000 years between countries like China, India, Japan, Africa and South America. In the 11th century and 15th-16th centuries, colonization expanded international trade significantly. The international business environment considers geographic, cultural, economic, political and legal factors across countries. Skills like foreign language ability and cultural awareness are important for international business.
The document outlines a lesson plan for teaching a chapter on international business structures and operations. It includes three lessons covering methods of business ownership, operations of global businesses, and starting global business activities. Each lesson provides teaching resources, goals, content to cover, figures and assessments. It also includes a review section at the end to wrap up the chapter.
This document contains lesson plans for teaching a chapter on government and global business from an international business textbook. It outlines the learning objectives, topics, and activities planned for each of the three lessons covering political environment and global business, how government discourages global business, and how government encourages global business. Assessment strategies are also listed for each lesson.
This document contains lesson plans for teaching a chapter on cultural influences in international business. It includes 4 lessons that cover how culture, values, family relationships, and communication styles vary around the world and affect global business. Each lesson has goals, topics to teach, activities, and assessments. Resources provided to the teacher include slides, activities, and online study tools through the textbook website.
This document contains lesson plans for teaching a chapter on international business and economics. It outlines 5 lessons to be covered over the course of a week, including topics on economic decision making, different economic systems, factors that affect economic development, and measures of economic progress. It provides learning objectives, teaching resources, and assessment strategies for each lesson.
The document contains lesson plans for teaching a unit on international business over the course of a week. It includes objectives, topics, and resources for individual lessons on the foundations of international business, international business basics, and a chapter review. Lessons include introductions, teachings of chapter concepts, special features like ethics questions, and ongoing assessments.
Este documento presenta el plan de estudios de otoño de 2010 para el curso de Modelos de Negociaciones Internacionales. El curso se divide en dos secciones principales: la Visión General del Mundo de los Negocios Internacionales, que explora las tendencias y fuerzas que afectan los negocios globales; y Negociaciones Internacionales, que enseña las técnicas y habilidades para negociar efectivamente en un contexto global. El curso utiliza sesiones interactivas para profundizar en temas como los modelos actuales de negocios internacionales
Este documento presenta información sobre negocios internacionales y la internacionalización de empresas. Explica las etapas típicas del proceso de internacionalización, que comienza con exportaciones pasivas y puede progresar hasta establecer subsidiarias de producción en el extranjero. También describe los motivos y obstáculos comunes para que las empresas se internacionalicen, así como conceptos clave relacionados con los negocios y mercados globales.
The document discusses new product development strategies and processes. It describes the stages of new product development including idea generation, concept development and testing, marketing strategy development, product development, test marketing, and commercialization. It also discusses managing new product development through customer-centered, team-centered, and systematic approaches. Finally, it outlines product life cycle strategies and considerations for different stages of the cycle.
The document discusses marketing channels and how they deliver value to customers. It defines key terms like supply chains, value delivery networks, and channel members. It also analyzes channel structures such as conventional systems, vertical marketing systems, and multichannel systems. Channel design decisions and management strategies are examined to efficiently meet customer needs.
This document outlines various pricing strategies and concepts. It discusses new product pricing strategies like market skimming and market penetration pricing. It also covers product mix pricing strategies, price adjustment strategies, factors to consider when making price changes, and public policy issues related to pricing.
The document discusses key concepts related to product marketing including defining products, classifying consumer products, and describing product items, lines, and mixes. It also covers branding, packaging, global issues, and product warranties. Specifically, it defines products as anything received in an exchange, classifies consumer products as unsought, specialty, shopping or convenience products, and defines a product item, line and mix. It also describes marketing uses of branding, packaging and labeling, and issues companies face globally. Finally, it discusses product warranties and types of express versus implied warranties.
The document discusses marketing research and decision support systems. It defines marketing research and explains its importance for marketing decisions. It describes the typical steps in a marketing research project and discusses primary and secondary data collection methods. It also covers the impact of the internet on marketing research, the growing importance of scanner-based research, and the concept of competitive intelligence.
This chapter discusses pricing strategies and the importance of understanding customer value perceptions when setting prices. It examines factors companies must consider, including costs, demand, competitors' prices, and overall marketing strategy. The chapter also explores different pricing approaches like value-based pricing, which uses customers' perceptions of value rather than production costs. Cost-based pricing sets prices by adding a markup to costs.
The document discusses factors to consider when setting prices, including customer perceptions of value, company and product costs, and other internal and external considerations. It explains that price is determined by balancing how much value customers see in a product and the costs associated with producing it. Pricing strategies discussed include value-based pricing, cost-based pricing, everyday low pricing, and competitor-based pricing. The document emphasizes understanding customer demand and considering factors like price elasticity, competition, and organizational influences when determining price.
This document provides an overview of key concepts related to products, services, and brands. It discusses what defines a product, different types of products and services, individual product decisions around attributes, quality and features. It also covers branding strategy, building strong brands through brand name selection, development and positioning. Additionally, it outlines key aspects of services marketing including the service-profit chain and strategies for differentiating services.
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.