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Webinar With Dan Keller
How To Leverage Video, Social and
Mortgage Coach Edge To Help
Make 2014 Your BEST Year Ever!

Dan ...
2
Follow Dan on FB/Twitter For More Info…
www.Facebook.com/dankellermtg
www.Twitter.com/dankellermtg
About Dan Keller
“The secret to success is to do common things uncommonly well.” – Henry Ford
Featured speaker at Sales Ma...
Today’s Power Agenda
(1) Video Strategies for LOs
(2) Your 2014 Social Strategy
(3) My Online Success Formula
(4) Q&A
2014= Year of Opportunity

You have to take advantage of
an opportunity of a lifetime in
the lifetime of the opportunity.
...
Steve Harney – Expert Says…
My Life Changing Moment…

“To each there comes in their lifetime a
special moment when they are figuratively
tapped on the...
Preparation – Qualification - Opportunity
Preparation – Qualification - Opportunity
5-yrs ago, I was a college strength coach/professor. If I can, you can!
…..BUT –...
My Personal Mission Statement & Message
To Real Estate Agents For 2014…

“The person that knows how
to acquire, optimize, ...
Part One: Acquiring A New Loan

Video
-Real Estate Agent Introductions (eyejot video I posted on
MC wall- LIVE example, 5-...
Part One: Acquiring A New Loan
-VIDEO: RE Agent Introductions – Eyejot.com = great for branding YOU
Part One: Acquiring A New Loan

Video
-Real Estate Agent Introductions – Eyejot.com
Subject: Video Message/Info For Thomas...
Part One: Acquiring A New Loan

Video
-Real Estate Agent Updates

One
touch,
live
message

15-sec
or less….
Part One: Acquiring A New Loan
-MC Total Cost Analysis – New Application Live Link –
http://mcedge.tv/16ivkj
Part One: Acquiring A New Loan

-Mortgage Coach Total Cost
Analysis – Open House
-Live Link –
-http://mcedge.tv/16itoz
Part One: Acquiring A New Loan
Mortgage Coach TCA – Realtor: Rent vs Own (New Strategy)
http://mcedge.tv/16iulw
Part Two: Optimizing

Gear You Need For Implementing Video
-Laptop or webcam
-Smart Phone
-Eyejot.com (messages)
-Bombbomb...
Part Two: Optimizing
Social Strategy - Attracting RE Agents w/ Social
Part Two: Optimizing

Social Strategy

Case studies of “HOW” businesses are using social to WIN.
Part Two: Optimizing
Social Strategy - Attracting RE Agents w/ Social
SHARE what you are doing to HELP clients and
other a...
Part Two: Optimizing
Social Strategy - Attracting RE Agents w/ Social

INSTAGRAM –
Take a pic of ratewatch, explain
what t...
Part Two: Optimizing
BONUS: Find Top Real Estate Agents w/ Social
Once you have the tools, you’re equipped for the opportu...
Part Two: Optimizing

Attracting Real Estate Agents w/Video
Online Reviews – Say Goodbye to Testimonials, soooo 2010
GET T...
Part Two: Optimizing

Attracting Real Estate Agents
Let’s Connect & Stay Connected
www.Facebook.com/dankellermtg
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Mortgage Coach Social Media/Video Slides

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Mortgage Coach Social Media/Video Slides

  1. 1. Webinar With Dan Keller How To Leverage Video, Social and Mortgage Coach Edge To Help Make 2014 Your BEST Year Ever! Dan Keller, Mortgage Advisor Mortgage Advisory Group, Bellevue, Washington 1
  2. 2. 2
  3. 3. Follow Dan on FB/Twitter For More Info… www.Facebook.com/dankellermtg www.Twitter.com/dankellermtg
  4. 4. About Dan Keller “The secret to success is to do common things uncommonly well.” – Henry Ford Featured speaker at Sales Mastery 2013 w/ Darren Hardy, Tom Ferry & Andy Andrews Keynote* speaker at WA Association of Realtors Ed Con 2011, 2012, 2013* National Mortgage Professional Magazine Top 40 Loan Officer Under 40 Award – 2013 Loan Origination Production – Top 1% at Mortgage Advisory Group Nationally Recognized Blog – Online Marketer Passionate about WOW!
  5. 5. Today’s Power Agenda (1) Video Strategies for LOs (2) Your 2014 Social Strategy (3) My Online Success Formula (4) Q&A
  6. 6. 2014= Year of Opportunity You have to take advantage of an opportunity of a lifetime in the lifetime of the opportunity. Take action. There is no better time to take action than RIGHT NOW!
  7. 7. Steve Harney – Expert Says…
  8. 8. My Life Changing Moment… “To each there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents. What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.” -Winston Churchill
  9. 9. Preparation – Qualification - Opportunity
  10. 10. Preparation – Qualification - Opportunity 5-yrs ago, I was a college strength coach/professor. If I can, you can! …..BUT – I knew 5-yrs ago I’d be on this webinar today. I knew this would happen…. - 2013 Mortgage Professional Magazine “Top 40 Under 40” - 2012 Mortgage Professional Magazine “25 Most Connected Mortgage Professionals” - 2013, 2012, 2011 Washington State Association of Realtors – Keynote Speaker on Tech/Marketing/Video - 2013 will close over 100 purchase transactions
  11. 11. My Personal Mission Statement & Message To Real Estate Agents For 2014… “The person that knows how to acquire, optimize, and retain a customer the BEST will get paid the MOST. Period.” - Todd Duncan (NY Times Best Selling Author)
  12. 12. Part One: Acquiring A New Loan Video -Real Estate Agent Introductions (eyejot video I posted on MC wall- LIVE example, 5-months to work… Done!) -Real Estate Agent Updates -Video Text Message – Game Changer -MC Edge – Total Cost Analysis -MC Edge – Open House Flyer/Financing Options -MC Edge – Rent vs Own Analysis (FOR REAL ESTATE AGENTS) MAJOR GAME CHANGER!
  13. 13. Part One: Acquiring A New Loan -VIDEO: RE Agent Introductions – Eyejot.com = great for branding YOU
  14. 14. Part One: Acquiring A New Loan Video -Real Estate Agent Introductions – Eyejot.com Subject: Video Message/Info For Thomas Transaction Video Scripting: - Intro - Congrats - Request 10-15 min - Go over how the process works in our office.. - To ensure exceptional experience w/ our mutual clients… - Ultimately, to guarantee future referrals by providing a WOW experience…
  15. 15. Part One: Acquiring A New Loan Video -Real Estate Agent Updates One touch, live message 15-sec or less….
  16. 16. Part One: Acquiring A New Loan -MC Total Cost Analysis – New Application Live Link – http://mcedge.tv/16ivkj
  17. 17. Part One: Acquiring A New Loan -Mortgage Coach Total Cost Analysis – Open House -Live Link – -http://mcedge.tv/16itoz
  18. 18. Part One: Acquiring A New Loan Mortgage Coach TCA – Realtor: Rent vs Own (New Strategy) http://mcedge.tv/16iulw
  19. 19. Part Two: Optimizing Gear You Need For Implementing Video -Laptop or webcam -Smart Phone -Eyejot.com (messages) -Bombbomb.com (email marketing) -Mortgage Coach Edge -Microphone** (advanced) -Editing Free Software (Mac = iMovie (easy), Windows Media Player) -Advanced – Camtasia ($300), screen recording, editing…)
  20. 20. Part Two: Optimizing Social Strategy - Attracting RE Agents w/ Social
  21. 21. Part Two: Optimizing Social Strategy Case studies of “HOW” businesses are using social to WIN.
  22. 22. Part Two: Optimizing Social Strategy - Attracting RE Agents w/ Social SHARE what you are doing to HELP clients and other agents… -FB -Twitter -Instagram -Vine BRANDING YOU and BUYING BRAIN CELLS Think before you post. The future of social is video. The velocity of info is moving faster and faster…
  23. 23. Part Two: Optimizing Social Strategy - Attracting RE Agents w/ Social INSTAGRAM – Take a pic of ratewatch, explain what the heck is going on in less than 15-sec… Bite size for clients and agents to digest/explain. Instagram = twitter and FB
  24. 24. Part Two: Optimizing BONUS: Find Top Real Estate Agents w/ Social Once you have the tools, you’re equipped for the opportunity, go to Facebook Twitter Zillow Yelp Learn about them, find a commonality, and share their stuff. Comment.. DON’T ASK FOR BIZ before the first date! Advanced: Find agents w/ reviews, more review, more social they are… Connect with them, they get more online leads, NEED MC Edge software
  25. 25. Part Two: Optimizing Attracting Real Estate Agents w/Video Online Reviews – Say Goodbye to Testimonials, soooo 2010 GET THEM OFF YOU SITE!!!! How I won over the #1 agent in my town…. 2 years in making - eyejot intro when he was listing agent on deal - 2-yrs ago… -Pop-bys -Stayed relevant -Met with broker owner spoke at office meeting -Connected via social media –LISTENED for 2-years! -Referred him 3 listings -Asked for Lunch meeting -MC Edge -Open House MC Edge -Client – closed early using TCA and this……….
  26. 26. Part Two: Optimizing Attracting Real Estate Agents
  27. 27. Let’s Connect & Stay Connected www.Facebook.com/dankellermtg

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