Consumer confidence in the UK is stabilizing, though most consumers are prioritizing lower prices over quality when budgeting. Trust in banks and building societies to manage money has increased. The UK insurance market is the third largest in the world, with private motor and domestic property insurance being the largest sectors. A survey of passengers at airports with JCDecaux displays found that over 60% think it's important to be well insured. These passengers tend to be higher income, financially astute, key decision makers and an affluent business audience.