Localiza is a Brazilian car rental company with over 40 years of experience in managing vehicle fleets. It operates in three main divisions: car rental, fleet rental, and used car sales. Localiza has a large scale of operations in Brazil, with competitive advantages in raising capital, purchasing vehicles, and renting cars. It is the market leader in both car and fleet rental. Profitability comes primarily from the rental divisions due to financial cycles that provide positive spreads between revenues and costs. Localiza also benefits from selling used rental vehicles directly to consumers.