The document discusses how food marketing takes advantage of psychology to influence consumer decisions. It notes that most food decisions are made unconsciously and driven by emotions like fear, sadness, and joy. The document also discusses how mobile phone use affects the dining experience, with some feeling anxious without their phone but others feeling relief. It further summarizes research showing that offline, sensory experiences with food lead to stronger emotional reactions than online experiences. The role of emotions, stories and brand love is also covered.
How marketing helps form our emotional relationship with foodKaren Fewell
I was thrilled to speak at Food Vision, which took place in Cannes, France on 2nd – 4th March 2016. It was very exciting to be part of an occasion that brought leaders in the global food, drink and nutrition industries together to discuss the future and share insights. I was particularly happy about the opportunity to discuss a subject I’m incredibly passionate about. My talk ‘Food for the heart’, looked at marketing’s power to form and alter our emotional relationships with food. This is something I’ve put a lot of thought into over the last year and I’m still on a mission to deepen my understanding of.
Future of Social Media - Insights from SXSWKaren Fewell
On the 7th April we ran a Social Media Masterclass for Propel. This is the first presentation of the day. All other slides are being sent direct to attendees. This covers some of the learnings from SXSW and mentions Chatbots, Amazon Alexa, and Snapchat Spectacles.
Food, Emotions & Emojis - Social Media Week PresentationKaren Fewell
Social Media Week has been a brilliant fusion of food, emotions, emojis, psychology and surprises! If you joined me at either of the Digital Blonde events this week, whether it was our sneaky dinner party experiment on Monday night or our packed debate on Thursday, you’ll know what I mean. We’ve uncovered some intriguing insights into our emotional relationship with food and how technology affects this, as well as having some fun along the way too.
#SMWldn #SMWfoodpsych
I love a trip to SXSW to see how the food brands are marketing their latest products and what gets the social media conversation.
SXSW 2014 for me was all about the food swag and a fabulous research trip for #FoodPornBook
The links between your Hotel Experience and Social ConversationKaren Fewell
Slides from the Hotel Marketing Association event on 2014 Digital Trends @HMAInfo #DigiTrends14 - I was talking about experience and what hotels can do to improve online conversation
Presentation to Pittsburgh chapter of Meeting Planners International on the real benefits of social media in event and meeting planning for meeting planners, suppliers and venues.
How marketing helps form our emotional relationship with foodKaren Fewell
I was thrilled to speak at Food Vision, which took place in Cannes, France on 2nd – 4th March 2016. It was very exciting to be part of an occasion that brought leaders in the global food, drink and nutrition industries together to discuss the future and share insights. I was particularly happy about the opportunity to discuss a subject I’m incredibly passionate about. My talk ‘Food for the heart’, looked at marketing’s power to form and alter our emotional relationships with food. This is something I’ve put a lot of thought into over the last year and I’m still on a mission to deepen my understanding of.
Future of Social Media - Insights from SXSWKaren Fewell
On the 7th April we ran a Social Media Masterclass for Propel. This is the first presentation of the day. All other slides are being sent direct to attendees. This covers some of the learnings from SXSW and mentions Chatbots, Amazon Alexa, and Snapchat Spectacles.
Food, Emotions & Emojis - Social Media Week PresentationKaren Fewell
Social Media Week has been a brilliant fusion of food, emotions, emojis, psychology and surprises! If you joined me at either of the Digital Blonde events this week, whether it was our sneaky dinner party experiment on Monday night or our packed debate on Thursday, you’ll know what I mean. We’ve uncovered some intriguing insights into our emotional relationship with food and how technology affects this, as well as having some fun along the way too.
#SMWldn #SMWfoodpsych
I love a trip to SXSW to see how the food brands are marketing their latest products and what gets the social media conversation.
SXSW 2014 for me was all about the food swag and a fabulous research trip for #FoodPornBook
The links between your Hotel Experience and Social ConversationKaren Fewell
Slides from the Hotel Marketing Association event on 2014 Digital Trends @HMAInfo #DigiTrends14 - I was talking about experience and what hotels can do to improve online conversation
Presentation to Pittsburgh chapter of Meeting Planners International on the real benefits of social media in event and meeting planning for meeting planners, suppliers and venues.
How Mobile Live Streaming is the Future of Social Media and the Travel IndustryChad Wiebesick
Imagine if you had the ability to connect with thousands of consumers across hundreds of cities around the world, and inspire them to visit your location? We did just that. Here's the story of how Pure Michigan became the first destination in North America to utilize mobile live streaming and inspired people on six continents. Plus, learn why asking whether Periscope or Meerkat is the wrong question to ask, and what you should ask instead. Finally, learn five key things you must do to make sure your live streaming event is successful.
This presentation was delivered to the European Digital Tourism Think Tank's annual conference, '2015 Digital Tourism Innovation Campus' in Barcelona, Spain.
Presentation given by Michael Pranikoff, PR Newswire Global Director of Emerging Media at the London School of Economics on March 4, 2010. This presentation was part of an event sponsored by Polis and PR Newswire Europe. This presentation was about the current trends in Social Media in regards to the PR / Marketing industry in the United States.
This is the highlights of the Your Own Pay Podcast episode found here:
http://yourownpay.com/e1/?utm_source=ReviveOldPost&utm_medium=social&utm_campaign=ReviveOldPost
Click ; the link above to listen to this episode and get links to the referenced document from the slide deck..
If you enjoy this slide deck, please don't hesitate to tap the share button.
“Great ideas are messy,” Chambers proclaimed in his presentation. “You have to learn as you go,” he added. Chris’ team at Tourism Events Queensland dreamed up one of the world’s best-known destination marketing campaigns, the Best Job In The World.
It was a surprising contrast. The Best Job in the World campaign reached millions of potential travelers around the globe, while Room 753 leveraged bloggers who had lesser but specific followings. The two campaigns did have a common ingredient, however: turning content over to people outside of the DMO.
Highlights of the presentation are highlighted here in our blog:
http://www.sometourism.com/chrischambers/
Digital PR Basics for Nonprofits - How to Get Visibility for Your CauseBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will outline techniques that nonprofits can implement to build movements and connect with supporters, in an authentic and ethical way.
#RedDiamond2014 Presentation: Optimizing Social Media for Event Marketing Nimlok Chicago
Social media can be a powerful tool for strengthening your presence at a trade show or event. In this session you'll learn 24 key tips for incorporating social media into your exhibiting plan. Whether you have a social outreach program in place or are starting from scratch, this presentation will help you build your social presence the right way.
Content Marketing and Infographic PortfolioKenneth Yu
SpurPress many, many achievements in the digital branding and social content field. If you're looking for high end content marketing and social content. Come check us out today.
Creating and maintaining a presence for your brand or organization on social media can be a 24/7 job for an entire team of people. What happens when you have a small team or you are the lone superstar on a team of one? Executing your company’s social media strategy with a small team-- and often an accompanying small budget-- can seem overwhelming. Learn tips and tools to effectively manage social media for your organization, no matter how lean your team is.
Six Steps To Create A Social Media Marketing Plan At Little CostChad Wiebesick
The success of your social media efforts depends upon having a well-defined strategy that's measurable and manageable. These are six proven steps to create a social media strategy, ensuring that every tweet you send is guided by a plan and aimed at business goals.
The Power of Social Media for Substance Abuse PreventionLEAD
Andy Duran's presentation for Youth to Youth International's Adult Advisory Training on October 26, 2015 in Chicago, IL. Learn more about LEAD at www.leadingefforts.org.
Kaylah Buckman (a.k.a TEQ Surprise and Delight Fairy) presented on the success of the Surprise and Delight program that was established by Tourism and Events Queensland.
___
About SoMeT = A new model for destination marketing. SoMeT is a program that gathers the top destination marketers from around the globe. SoMeT conferences take place three times a year in Europe, Australia, and United States.
Follow SoMeT on Twitter: https://twitter.com/SoMeTourism
Like SoMeT on Facebook: https://www.facebook.com/SoMeTourism
Learn about where the next SoMeT global conference is taking place http://www.sometourism.com/
Employee engagement from internal events, presented by Joe SchaefferSocialMedia.org
In his Brands-Only Summit presentation, Paychex’s Joe Schaeffer shares how they're using external (and internal) corporate events to increase employee advocacy and engagement.
He outlines their entire plan for the conference from pre-event planning, to coverage during the event, and finally follow-up and metrics.
Why do people share food photographs via social media channels?Karen Fewell
The psychology of sharing food experiences and photos via social networks launched at Social Media Week London. This is the first stage of a piece of research into why people share food images via social networks. The top reasons why people share food images via social media channels are 1. Because they are proud of what they have made, 2. To record a special moment or occasion, 3. Because the food looks like art.
Social Media for Chefs - Recipe for Perfect ProfileSorav Jain
echoVME digital marketing training and services was the official social media partner for Indian Culinary Conference held in Chennai on March 20th, 21st and 22nd. I got a 10 minutes slot to speak on how Social Media can change life of a chef, what are important social media profiles to use for chefs and recipe for making perfect LinkedIn and Twitter profile for chefs.
Marriott Chefs On Social Media: How to use each social media platform effecti...Zafar Rais
Chefs being active on social media is as important as a restaurant or a hotel being on it. They are the brand that leads to more footfalls, engagements and word of mouth.
I have uploaded this presentation, The Art of Social Media Gastronomy, which I had presented to Marriott Chefs across India at the JW Marriott Mumbai Juhu with the aim of helping them understand the importance of being on social media and hand-holding them through setting up their presence. Here's to seeing many more Chefs leveraging themselves to a greater advantage!
I'd love to hear your feedback on the presentation.
How Mobile Live Streaming is the Future of Social Media and the Travel IndustryChad Wiebesick
Imagine if you had the ability to connect with thousands of consumers across hundreds of cities around the world, and inspire them to visit your location? We did just that. Here's the story of how Pure Michigan became the first destination in North America to utilize mobile live streaming and inspired people on six continents. Plus, learn why asking whether Periscope or Meerkat is the wrong question to ask, and what you should ask instead. Finally, learn five key things you must do to make sure your live streaming event is successful.
This presentation was delivered to the European Digital Tourism Think Tank's annual conference, '2015 Digital Tourism Innovation Campus' in Barcelona, Spain.
Presentation given by Michael Pranikoff, PR Newswire Global Director of Emerging Media at the London School of Economics on March 4, 2010. This presentation was part of an event sponsored by Polis and PR Newswire Europe. This presentation was about the current trends in Social Media in regards to the PR / Marketing industry in the United States.
This is the highlights of the Your Own Pay Podcast episode found here:
http://yourownpay.com/e1/?utm_source=ReviveOldPost&utm_medium=social&utm_campaign=ReviveOldPost
Click ; the link above to listen to this episode and get links to the referenced document from the slide deck..
If you enjoy this slide deck, please don't hesitate to tap the share button.
“Great ideas are messy,” Chambers proclaimed in his presentation. “You have to learn as you go,” he added. Chris’ team at Tourism Events Queensland dreamed up one of the world’s best-known destination marketing campaigns, the Best Job In The World.
It was a surprising contrast. The Best Job in the World campaign reached millions of potential travelers around the globe, while Room 753 leveraged bloggers who had lesser but specific followings. The two campaigns did have a common ingredient, however: turning content over to people outside of the DMO.
Highlights of the presentation are highlighted here in our blog:
http://www.sometourism.com/chrischambers/
Digital PR Basics for Nonprofits - How to Get Visibility for Your CauseBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will outline techniques that nonprofits can implement to build movements and connect with supporters, in an authentic and ethical way.
#RedDiamond2014 Presentation: Optimizing Social Media for Event Marketing Nimlok Chicago
Social media can be a powerful tool for strengthening your presence at a trade show or event. In this session you'll learn 24 key tips for incorporating social media into your exhibiting plan. Whether you have a social outreach program in place or are starting from scratch, this presentation will help you build your social presence the right way.
Content Marketing and Infographic PortfolioKenneth Yu
SpurPress many, many achievements in the digital branding and social content field. If you're looking for high end content marketing and social content. Come check us out today.
Creating and maintaining a presence for your brand or organization on social media can be a 24/7 job for an entire team of people. What happens when you have a small team or you are the lone superstar on a team of one? Executing your company’s social media strategy with a small team-- and often an accompanying small budget-- can seem overwhelming. Learn tips and tools to effectively manage social media for your organization, no matter how lean your team is.
Six Steps To Create A Social Media Marketing Plan At Little CostChad Wiebesick
The success of your social media efforts depends upon having a well-defined strategy that's measurable and manageable. These are six proven steps to create a social media strategy, ensuring that every tweet you send is guided by a plan and aimed at business goals.
The Power of Social Media for Substance Abuse PreventionLEAD
Andy Duran's presentation for Youth to Youth International's Adult Advisory Training on October 26, 2015 in Chicago, IL. Learn more about LEAD at www.leadingefforts.org.
Kaylah Buckman (a.k.a TEQ Surprise and Delight Fairy) presented on the success of the Surprise and Delight program that was established by Tourism and Events Queensland.
___
About SoMeT = A new model for destination marketing. SoMeT is a program that gathers the top destination marketers from around the globe. SoMeT conferences take place three times a year in Europe, Australia, and United States.
Follow SoMeT on Twitter: https://twitter.com/SoMeTourism
Like SoMeT on Facebook: https://www.facebook.com/SoMeTourism
Learn about where the next SoMeT global conference is taking place http://www.sometourism.com/
Employee engagement from internal events, presented by Joe SchaefferSocialMedia.org
In his Brands-Only Summit presentation, Paychex’s Joe Schaeffer shares how they're using external (and internal) corporate events to increase employee advocacy and engagement.
He outlines their entire plan for the conference from pre-event planning, to coverage during the event, and finally follow-up and metrics.
Why do people share food photographs via social media channels?Karen Fewell
The psychology of sharing food experiences and photos via social networks launched at Social Media Week London. This is the first stage of a piece of research into why people share food images via social networks. The top reasons why people share food images via social media channels are 1. Because they are proud of what they have made, 2. To record a special moment or occasion, 3. Because the food looks like art.
Social Media for Chefs - Recipe for Perfect ProfileSorav Jain
echoVME digital marketing training and services was the official social media partner for Indian Culinary Conference held in Chennai on March 20th, 21st and 22nd. I got a 10 minutes slot to speak on how Social Media can change life of a chef, what are important social media profiles to use for chefs and recipe for making perfect LinkedIn and Twitter profile for chefs.
Marriott Chefs On Social Media: How to use each social media platform effecti...Zafar Rais
Chefs being active on social media is as important as a restaurant or a hotel being on it. They are the brand that leads to more footfalls, engagements and word of mouth.
I have uploaded this presentation, The Art of Social Media Gastronomy, which I had presented to Marriott Chefs across India at the JW Marriott Mumbai Juhu with the aim of helping them understand the importance of being on social media and hand-holding them through setting up their presence. Here's to seeing many more Chefs leveraging themselves to a greater advantage!
I'd love to hear your feedback on the presentation.
How do chefs use social media? Mars Foodservice Social Chef ReportKaren Fewell
During October 2013, over 300 chefs took part in the Social Chef survey which Mars Foodservice ran in association with the Craft Guild of Chefs. The report was authored by Digital Blonde.
>> Nine out of ten chefs agree that social media increases footfall to an establishment.
>> Six out of ten chefs say they have bought from a supplier they have seen on social media.
>> 84.9% of chefs use social media for work with the top three networks used being Twitter, Facebook and LinkedIn.
>> Chefs most like to follow or ‘like’ other chefs, industry news and recipe sites.
>> 78.8% of chefs have attended an event because they read about it on social media.
What is #FoodPorn doing for the hospitality industry? #HotelympiaKaren Fewell
When you look on social networks you will see hundreds of thousands of images posted of food within the last month. Many people actually take photos and upload to a social network with the hashtag foodporn before they’ve even take a bite of food. But what is this doing for the hospitality industry? Is it a fantastic way of promoting a chef or restaurant? Does it create conversations about dining out? Or is it spoiling the dining experience for some?
Research results and panel discussion with
Tom Aikens
@TomAikens
Ed Butcher
Square Meal
@SquareMeal
Daniel Doherty
Duck& Waffle
@DanDoherty_
Jonathan Doughty
FCSI and Coverpoint Food
@CoverpointFood
Claire Wilson
Le Manoir
@LeManoir
The Machine Learning Guide to Fine Diningraninelken
Can insights from machine learning guide us in human decision-making? We explore this question in the context of fine dining. We will illustrate selected ML algorithms by applying them to real-life problems such as how to choose a restaurant, whether to trust server recommendations, and when to go with a favorite dish or try something new.
Rani Nelken is Director of Research at Outbrain where he works on the advanced algorithms behind the company's recommendation technology. Prior to that he was a research fellow at Harvard University. He has worked at IBM Research and several startups. He received his PhD in Computer Science from the Technion in 2001.
Steven Johnson is Grocerant Guru® at Tacoma, WA based Foodservice Solutions® He was the Highlighted Speaker at the October 2015 SJU “Fresh” Food Summit.
Johnson’s has been working with Restaurants, Convenience Stores, Grocery Stores, Drug Stores, and Dollar Stores to evolve the consumer commonality of Grocerant Niche Ready-2-Eat and Heat-N-Eat fresh prepared food, metrics, process while facilitating the propagation of industry best practices. The PowerPoint is his view of the Grocerant Niche
How is ‘#FoodPorn’ changing our emotional relationship with food?Karen Fewell
What started out as a fun piece of research into the use of the #tag '#foodporn' has resulted in a much bigger question about how we ‘experience food’. How is the sharing of food experiences in a ‘social’ context changing our beliefs around food, eating and health and the impacting on food purchasing and consumption.
This Slideshare has been put together to accompany my submission for the #SXSW2015 Panel Picker. I hope to share research undertaken for my book #FoodPorn and open up the debate in a group discussion during the SXSW interactive event. Fingers crossed for sharing more in Texas!
Vote for the session here: http://panelpicker.sxsw.com/vote/39284
Presentation: Defining and leveraging your brand's social media voice
Presented by: Emily Grant, Communications Director, Plated
Eating is a shared experience amongst us all, but often times, consumable brands play it safe when defining their brand voice. This talk will discuss the importance of developing a voice that your audience both responds to and connects with, and explores how to set your brand apart from others in your field.
Foodservice - Ignoring social media is like ignoring your customers. Presente...Karen Fewell
My presentation from #GLEE2013 about social media, customer service and foodservice. Also a sneaky peak at the name of my new book #FoodPorn which will be published summer 2014.
It is time the foodservice industry caught up with the consumerKaren Fewell
Presented at the FCSI EAME conference in Warsaw. The first of three presentations on social business for foodservice businesses. Stop thinking social media. Understand the psychology of your customer, use data to improve business and offer better customer service and a better experience. #FCSI2013
Social networking is continually slammed in the press for be psychologically and socially damaging.
I'm not so sure. It's ubiquity is certain to create social change, but I don't think it's all change for the worse.
In fact, I believe that if designers, user experience experts, sociologists and psychologists collaborate, we have the potential to design better social relationships than the real-world ones we have now.
At the very least, we can create technology that helps people interact instead of separating them.
Iste 3 out of 5 tech trends that bend 2-2014 finalJason Ohler
5 Technological Trends that Bend: Big Data, Augmented Reality, Semantic Web and Web of Things, xTreme BYOD, and Transmedia Storytelling. Seen through the lens of digital citizenship, and how they will impact the world of education, living, working, playing. Delivered February 13, 2014 for ISTE's Virtual Conference. This presentation was made at ISTE 2013, then at the ISTE Virtual Conference, February, 2014, and will be delivered at ISTE 2014, June 29th, 4:14PM. Review at: http://ow.ly/tIsD2
Like This Keynote! Social-Digital Student Satisfaction and EngagementPaul Brown
Originally presented at the OrgSync Connect Users Conference in Dallas, TX in June of 2016. This session reviews ways you can use social technology for student engagement and increase their overall satisfaction and success while in college or university.
#Greek: Social Media and Today's College StudentsPaul Brown
Originally presented at the Fraternity and Sorority Life Summit of the Carolinas. This presentation provides an overview of opportunities and challenges that college students face online.
I download 'tweetsfromwommaupdatedanew-091122172838-phpapp01.pptx' presentation and then chose my favorite slides.
Nothing was added to this original presentation.
Consumer to Creator - Tell your EduStory! Startland News
Be a Blogger or MICROblogger--a creator of positive ed news with the most powerful tool, photos and videos! Our brains process visual media faster and better than print so it makes sense to use visual media tell our stories!
Easily create stunning photos out of poorly lit or poorly framed photos using APPS. Then share YOUR EDUSTORIES with the world on Twitter, Instagram, Flickr, Pinterest. Photos build community and culture. Parents and students like to see events and learning documented! Ah, memories!
This is the full slidedeck of 'the Future of Surveys' Smartees Breakfast session in London on 20 November 2013. The presentation elaborates on how our new approach allows true consumer collaboration in survey research, tapping into context and conversation. Based on eBay and Cloetta client cases, the actual impact of this new survey design is described. Presentation by Katia Pallini (Research Consultant, InSites Consulting) and LIsa Ohlin (Business Director FMCG & Retail, InSites Consulting).
The Secret Life of Youth: 7 Surprising Facts about Tomorrow's CustomersGhani Kunto
Brands have been marketing to a fictional version of youth. Here are some interesting findings from our research about what today's young people are REALLY all about.
Wild Apricot Expert Webinar: 5 Ways Nonprofits are Actually Attracting New Me...Wild Apricot
If you are spending a ton of time promoting your organization on social media without getting any real results, you’re not alone — many organizations struggle with this. That’s why we’re bringing in nonprofit social media expert and author Julia Campbell for our webinar on August 21. In this session, Julia will reveal exactly how small and mid-sized nonprofits are attracting new members through social media.
In this free webinar, you will learn:
- 7 common pitfalls that make your social updates less effective, and what to do instead
- The real strategies that nonprofits use to find success through social media
- A simple process to create engaging content on social media that your members and donors will love
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. @DigitalBlonde@DigitalBlonde
“We believe that everyone should have a love of food
and food experiences but in a way that isn’t detrimental
to their long term health or the planet”
Mecca Ibrahim, Great British Chefs | Tom Aikens
6. @DigitalBlondeKaren Fewell @DigitalBlonde #SMWFoodPsych
Describe how you felt when you
were asked to put your phone in
the box . . .
Anger
Fear
Sadness
Joy
Love
Surprise
4.5%
40.9%
13.6%
31.8%
0.0%
9.1%
“Anxious – felt like my right arm had been
cut off. Sad – because my friends couldn’t
share my experience of this fab evening.
Upset – on behalf of my followers they’ll be
missing my posts and I miss them!”
“Strange, unusual, scared, weird, sad, angry”
“Relaxed, relieved. I feel the pressure to be
good at social media and find this hard to
balance in social situations”
“A little sad I wouldn’t
be able to take photos
of the food, or tweet
anymore. But also felt
quite relieved and
happy that there
wouldn’t be pressure to
keep connected or stay
‘interesting’ online.
Also nice to have a real
excuse to speak to the
people opposite and
have proper
conversations. Quite
anxious at first but
afterwards totally fine!”
Karen Fewell @DigitalBlonde #Hotelympia
8. @DigitalBlondeKaren Fewell @DigitalBlonde #SMWFoodPsych
Tweeting and wanting to post on Instagram were
among the most popular tasks people wanted their
phones for, perhaps due to the unusual surroundings
and very visual nature of the food and props. Making
and answering calls were among the tasks people
least wanted their phones for. People wanted the
phones for other tasks, in particular ‘Googling’ to aid
conversation, making notes, taking photos and even
checking the time.
Karen Fewell @DigitalBlonde #Hotelympia
11. @DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlonde
@pauljzak @uweg #BloodBrand
http://www.fastcocreate.com/3027563/the-story-button-in-your-brain-neuroscience-study-sheds-light-on-brand-human-love
"There is no 'Buy' button in the brain. There is a 'Story' button."
#SXSW
@DigitalBlonde
18. @DigitalBlonde
Understanding the brain and its
impact on marketing
• Primal
– Risky/Safe
– Sex
– Food
• Emotional
– Empathy
– Mirror Neurons
– Pleasure & Pain
– Body Language
– Story-telling
• Rational
– Enable Post-
rationalisation
– Product
Demonstration
– Listing Specs /
Product Benefits
– Give Evidence
That It Works
– Be The Authority
“We generally buy with our
emotions and then justify the
decision with logic later”
25. @DigitalBlonde#SMWFoodPsych @DigitalBlonde @ArtizianCaters
1 2 3 4 5
The offline experience is
much more sensory and
immersive and results in
more arousal
The description version
of the pictures is 3.0
Pictures only 2.7
3.6 The offline/real experience
People's emotional reactions to the dishes are stronger offline
26. @DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlonde
"There is no 'Buy' button in the brain. There is a 'Story' button."
#SXSW
@DigitalBlonde
Karen Fewell @DigitalBlonde #Hotelympia
33. @DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlondeKaren Fewell @DigitalBlonde #Hotelympia
Top 3 most loved food-to-go
brands
Strongest drivers of
love for McDonald’s
are passion and
emotion
The strongest
love driver is
passion
Passion is again a driver for KFC love -
but so, too, are nostalgia and
attachment. Loving KFC may be to do
with a history of outings with family
and friends
34. @DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlonde
ImplicitAssociation(speedofresponse)
Popularity (% agreeing with the statement for each brand)
Karen Fewell @DigitalBlonde #Hotelympia
35. @DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlondeKaren Fewell @DigitalBlonde #Hotelympia
Top 3 most loved hotel
brands
Some elements emerged as particularly important for hotel brands,
specifically self-congruence and attachment. It may be that, because people stay
and rest in hotels, they need to feel relaxed within them; therefore they love hotels
which feel familiar, similar and comfortable. Indeed, trust also appears to be an
important element.
36. @DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlonde
ImplicitAssociation(speedofresponse)
Popularity (% agreeing with the statement for each brand)
Karen Fewell @DigitalBlonde #Hotelympia
37. @DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlondeKaren Fewell @DigitalBlonde #Hotelympia
Top 3 most loved casual
dining brands
Love for Pizza
Express is driven by
emotion/pleasure
and identity (passion
and self congruency)
as well as trust
Most popular attribute was
nostalgia. This
appears to be an important
element for casual
dining brand love, as one
might expect in terms of
creating memories with
friends and family
The strong drivers of
love for this brand
were emotion,
nostalgia and trust
38. @DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlonde
ImplicitAssociation(speedofresponse)
Popularity (% agreeing with the statement for each brand)
Karen Fewell @DigitalBlonde #Hotelympia
44. @DigitalBlonde
1. Emotional decisions
2. Understand emotional
profile of your brand
3. Emotional connection to
your brand through stories
4. Act responsibly and
ethically and align this with
good commercial sense
Karen Fewell @DigitalBlonde #Hotelympia
What memory it recalls
The story I can tell around it
The emotions I feel
Now I have shared that story, it may evoke similar emotions as you empathize, but it may remind you of your own trip to Le Manoir, buying a special meal or a lovely day with your own parents
My thoughts of the photo may change in time – based on new experiences I have. I may have an even more special day, my relationship with my parents my change for some reason
if one is detected the feeling region of the brain let us know through the release of chemical messages
Emotions are chemical messages travelling though the body from our brain