The document discusses how Instagram can be used for both small business and corporate brand building. It provides an overview of key Instagram features like followers, interests, hashtags, likes, and tagging. The document also describes how a small business called Meatballsmama uses Instagram to build community and how larger companies like Taco Bell, American Express, and Intel use Instagram to showcase new products and build their brands. It concludes with a Q&A section.

1. Jessica
Jared
Shruti
INSTAGRAM

2. AGENDA
Overview
What is Instagram?
Community
Following interests
Demo
You’ve been tagged
Marketing
Small business vs. Corporate brand building
Summarize or Just take a picture
(it’ll last longer.)
Q&A

3. You have “Followers”  and are “Following”
Interests fuel posts
Pictures start conversations
#hashtag helps you find the things you like
@Thisissomeonesname
also know as a “handle”
The power of the “Like” on Instagram
v. Facbook
OVERVIEW
“TAKE A PICTURE AND PUT IT OUT ON THE LINE.” V.V.

4.  The story of Meatballsmama
COMMUNITY

5.  Seriously. Anyone who has instagram open your profile & look
under this tab… and you will see this…
DEMO
YOU’VE BEEN TAGGED.

6. Warren goods
Portland, OR
ONE RING.
ONE PHOTO.
ONE FLEA.
$100

8. RustyButcher
Los Angeles, CA
10 LIKES IN PDX.
10 VIEWS IN LA.
1 PROMOCODE.
1 GIFT.
1 FREE COFFEE.

10. BUILDING
BRANDS
Taco Bell
Showing off
new menu
& new features
American Express
How members spend rewards
Intel
Technology Nature Sneak peaks

11. Photos start conversations
create community
Interaction is fueled by interest
not previous connection
Small businesses
connect directly
Large organizations
build brands
SUMMARY

12. Q&A