本資料は、2016年11月25日に開催された以下セミナーにおける講演資料です。掲載にあたり一部割愛しております。
パスチャー x フルスピード x テテマーチ
1,000,000人にリーチするInstagramキャンペーンの作り方(ユーザー参加型Instagramキャンペーンセミナー)
ご質問あれば kai@pasture.biz までご連絡ください。
本資料は、2016年11月25日に開催された以下セミナーにおける講演資料です。掲載にあたり一部割愛しております。
パスチャー x フルスピード x テテマーチ
1,000,000人にリーチするInstagramキャンペーンの作り方(ユーザー参加型Instagramキャンペーンセミナー)
ご質問あれば kai@pasture.biz までご連絡ください。
Analysis of the posting calendars, engagement levels and campaign themes of 9 state tourism DMOs.
State DMOs in the report: Alaska Travel News, Explore Georgia, Go Hawaii, I Love New York, Pure Michigan, Texas Tourism, Visit California, Visit Colorado and Visit Florida.
Immediate Experiences: New Ideas for Real Time Content in Rural TourismGünter Exel
„Experiencias Inmediatas: Nuevas ideas para contenidos en tiempo real en turismo“
Presentation hold by Günter Exel (@guenterexel) at the IV Congreso Internacional de Turismo Rural de Navarra in Pamplona, February 22nd, 2013.
From the Audio Intro:
Real time content is about to rewrite the complete dramaturgy of touristic communication. Today, I‘d like to point out the latest trends in multimedia content and live reporting through Twitter, Facebook, Instagram, Vine & Co. I‘d like to supply you with some insights, ideas and best practice examples how you can use pictures, videos and podcasts for promoting rural tourism. Expect numerous handy hints on how to get the most out of your social media and web communication.
Español:
Los contenidos en tiempo real está a punto de reescribir la dramaturgia completa de la comunicación turística. Hoy, me gustaría destacar las últimas tendencias en contenidos multimedia y seguimientos en directo a través de Twitter, Facebook, Instagram, Vine y otras. Me gustaría proporcionaros algunos enfoques, ideas y ejemplos de las mejores prácticas en la utilización de imágenes, vídeos y podcasts para promocionar el turismo rural. Habrá numerosos consejos prácticos sobre cómo obtener el máximo rendimiento de las redes sociales y la comunicación web.
Blog article: http://www.guenterexel.com/2013/02/22/echtzeit-content-urlaub-am-bauernhof-referat-beim-congreso-internacional-de-turismo-rural-de-navarra/
Instagram is an online photo-sharing app that also allows for 15-second videos and enables digital filters. It connects to other social media platforms like Facebook, Twitter, Tumblr, and Flickr. To optimize an Instagram business strategy, one should be familiar with the app, optimize their profile, connect other social accounts, use relevant hashtags, engage with others by following and commenting, embed content on their website, follow back followers, create a posting calendar, host contests, start trends, reward followers, and showcase their team.
A look into the mobile trends in 2015 for destination marketing. What to expect and what to look out for.
Presented at the digital tourism think tank in Barcelona in dec 2014.
This presentation focusses on mobile technology, but looks at other important technological trends too, such as new social media networks.
The target audience is dmo and tourism marketeers.
Platforms like Instagram, YouTube, and Vine are creating a new ecosystem of technologies, producers, and influencers as brands search for new ways to create content. Learn how this ecosystem is taking shape, the leaders, and the hot spaces to watch.
Small business owners need to choose wisely when it comes to which social media channels to invest their time. Instagram is a great platform for growing a local following, showcasing products and services or offering a "behind the scenes" look into your company.
The journey beyond the trip: 5 stages of travel (updated 2014)Publicis Beijing
This document outlines the 5 stages of travel: Dreaming, Planning, Booking, Experiencing, and Sharing. It discusses the consumer mindset, marketing tasks, relevant tactics and touchpoints, and trends for each stage. Examples of case studies are provided for different destinations that have effectively targeted specific stages. Key takeaways are to prioritize the traveler's stage, connect planning across channels both online and offline, and be inspired in marketing efforts for each stage of the travel journey.
The document discusses different ways that various groups use Instagram. It mentions that media companies, brands, non-profits, celebrities, public figures, and Instagram communities all utilize Instagram. It also lists some photo apps and books related to Instagram. Additionally, it provides some websites where you can view Instagram photos on the web and names some Instagram related apps.
Analysis of the posting calendars, engagement levels and campaign themes of 9 state tourism DMOs.
State DMOs in the report: Alaska Travel News, Explore Georgia, Go Hawaii, I Love New York, Pure Michigan, Texas Tourism, Visit California, Visit Colorado and Visit Florida.
Immediate Experiences: New Ideas for Real Time Content in Rural TourismGünter Exel
„Experiencias Inmediatas: Nuevas ideas para contenidos en tiempo real en turismo“
Presentation hold by Günter Exel (@guenterexel) at the IV Congreso Internacional de Turismo Rural de Navarra in Pamplona, February 22nd, 2013.
From the Audio Intro:
Real time content is about to rewrite the complete dramaturgy of touristic communication. Today, I‘d like to point out the latest trends in multimedia content and live reporting through Twitter, Facebook, Instagram, Vine & Co. I‘d like to supply you with some insights, ideas and best practice examples how you can use pictures, videos and podcasts for promoting rural tourism. Expect numerous handy hints on how to get the most out of your social media and web communication.
Español:
Los contenidos en tiempo real está a punto de reescribir la dramaturgia completa de la comunicación turística. Hoy, me gustaría destacar las últimas tendencias en contenidos multimedia y seguimientos en directo a través de Twitter, Facebook, Instagram, Vine y otras. Me gustaría proporcionaros algunos enfoques, ideas y ejemplos de las mejores prácticas en la utilización de imágenes, vídeos y podcasts para promocionar el turismo rural. Habrá numerosos consejos prácticos sobre cómo obtener el máximo rendimiento de las redes sociales y la comunicación web.
Blog article: http://www.guenterexel.com/2013/02/22/echtzeit-content-urlaub-am-bauernhof-referat-beim-congreso-internacional-de-turismo-rural-de-navarra/
Instagram is an online photo-sharing app that also allows for 15-second videos and enables digital filters. It connects to other social media platforms like Facebook, Twitter, Tumblr, and Flickr. To optimize an Instagram business strategy, one should be familiar with the app, optimize their profile, connect other social accounts, use relevant hashtags, engage with others by following and commenting, embed content on their website, follow back followers, create a posting calendar, host contests, start trends, reward followers, and showcase their team.
A look into the mobile trends in 2015 for destination marketing. What to expect and what to look out for.
Presented at the digital tourism think tank in Barcelona in dec 2014.
This presentation focusses on mobile technology, but looks at other important technological trends too, such as new social media networks.
The target audience is dmo and tourism marketeers.
Platforms like Instagram, YouTube, and Vine are creating a new ecosystem of technologies, producers, and influencers as brands search for new ways to create content. Learn how this ecosystem is taking shape, the leaders, and the hot spaces to watch.
Small business owners need to choose wisely when it comes to which social media channels to invest their time. Instagram is a great platform for growing a local following, showcasing products and services or offering a "behind the scenes" look into your company.
The journey beyond the trip: 5 stages of travel (updated 2014)Publicis Beijing
This document outlines the 5 stages of travel: Dreaming, Planning, Booking, Experiencing, and Sharing. It discusses the consumer mindset, marketing tasks, relevant tactics and touchpoints, and trends for each stage. Examples of case studies are provided for different destinations that have effectively targeted specific stages. Key takeaways are to prioritize the traveler's stage, connect planning across channels both online and offline, and be inspired in marketing efforts for each stage of the travel journey.
The document discusses different ways that various groups use Instagram. It mentions that media companies, brands, non-profits, celebrities, public figures, and Instagram communities all utilize Instagram. It also lists some photo apps and books related to Instagram. Additionally, it provides some websites where you can view Instagram photos on the web and names some Instagram related apps.
More and more, it seems that companies default to having a Facebook and Twitter account and then make the choice for a third among Google+, LinkedIn, Pinterest, and Instagram. For those who use Instagram in their personal lives, adding Instagram to the business mix is becoming an easier and easier decision.
So the next question becomes: How do you thrive with Instagram for business?
The Burrito Principle and Beyond: 10 Unique Marketing IdeasBuffer
How can a marketing idea or bit of advice stand out from the crowd?
We’ve certainly been eager to experiment with answers to this question—headlines, timing, frequency, etc. How about giving your great marketing idea its own name?
In this post we’ll explore 10 unique ideas to improve your marketing, each with a distinctly memorable name and concept.
JESS3’s shares our thoughts on the key elements and mechanisms of visual storytelling.
At the very heart of it all: storytelling is no longer just for Hollywood. In the advertising and business world, it’s not just about a brand telling its history or its story. Gone are the days of branded marketing: storytelling is now about telling the definitive narrative about an issue or topic in a wholistic way -- the state of, the evolution of, the future of. And it is in this context that brands will most successfully communicate with their consumer.
Originally presented at Oklahoma City’s Ad Club on 6/13/12.
The document discusses how mobile commerce is expanding beyond traditional online retail sites to allow discovery and purchase across a wider range of platforms. It provides examples of startups like Browsy, Soldsie, and Pixbi that enable shoppers to discover, save, and purchase products found on social media platforms like Pinterest, Facebook, and magazines. The document advocates for retailers to make their products shoppable anywhere consumers spend time and to provide one-click options to easily add items to carts. It also suggests leveraging add-on services to expand into new areas and catering to consumer showrooming behaviors.