Inspirational Social Media Presentation (Musea & Erfgoed)

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The document discusses content marketing and the content circle. It describes 6 steps for the content circle: 1) define your niche, audience and story, 2) collect content, 3) curate, create and enrich content, 4) share content across all channels and specific channels, 5) capture your audience on your site, and 6) use landing pages. The goal is to repeat the content circle to engage audiences and build your brand.

The Content Circle > Listen

The Content Circle

1. Definieer jezelf
Niche
Doelgroep
Verhaal

The Content Circle

2. Content verzamelen

The Content Circle

Feedly: Organiseer je RSS feeds

The Content Circle

Zite: content o.b.v. je interesses

The Content Circle

Flipboard: je eigen digitale magazine

The Content Circle

The Content Circle > Talk

The Content Circle

3. Cureer / creëer / verrijk

The Content Circle

4. Deel
● op alle kanalen
● op specifieke kanalen

The Content Circle

The Content Circle > Engage

The Content Circle

5. Vang je publiek op (op je site)

The Content Circle

The Content Circle
Advanced

The Content Circle

www.thesocialmediaclub.be
@tsmc_belgium
wannes@tsmc.be
facebook.com/TheSocialMediaClub

Ogni brand interagisce con tutti i suoi utenti, sia interni, che esterni, attraverso una serie di touchpoint, punti di interazione in cui si disegna il rapporto e lo si fa funzionare (o andare in malora). Come gestire questi touhcpoint quando sono digitali? Come gestire questi touhcpoint quando sono inline (online + offline)? Occorre impegnarsi perché tutti i livelli di progetto del brand (comunicazione, web marketing, social media, mailing) siano coerenti rispetto a una serie di processi e obiettivi strategici. Un livello molto importante è quello del Time management. Gestire il tempo significa risparmiare risorse e guadagnare ore preziose per nuove attività o perse stessi. Un altro livello è il project management. Un percorso utile anche per il personal branding.

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