SlideShare a Scribd company logo
Jerry's Creative
Inspiration Tour
Begins with a Blank Slate
Point of View, Perspective, and Route
HIGH LOW
• ILS (national)
• Website SEO
• Craig’s list
• Exterior signage
(monument, banners,
A-frames, bootlegs)
• Email remarketing
• Website PPC
• Website
enhancements
• ILS (local/regional)
• Training for
communities
• Events (National, e.g.
expos)
• Cross-marketing/sister
community referrals
• Resident referral
programs
• POS/Signage (onsite
branding/experience)
• Reputation
Management (Yelp,
Apartment Ratings)
• Local (Maps &
directories, e.g. yahoo
local, Yellow pages)
• Mobile
• Resident
retention/loyalty
• Public Relations
• Resident Portal
• Resident relations
• Events (external, e.g.
college fairs, charity
events, Guerilla
marketing)
• Locators
• Outdoor advertising
(Metro, billboards, bus
stops)
• Social media
• Events (resident)
• Print (newspaper,
magazines, sports books)
• Retail Marketing
• Corporate Outreach
Priorities
Marketing Bootcamp - Houston,
Dallas, Austin, Denver, Phoenix,
OC/IE, SD
TAA
East/West Meetings
Houston - Denver
Development & Acquisitions
Music Expo - sales, videos
Fire Drills
Craigslist/RentSentinel
Paint
Amazing Race
Apartment Makeover – Mini-
models, sales
Facilitate national and regional
initiatives with a local flair
Guiding principles and
core values as our guide
marketing
think tank
“The essence of strategy is choosing to perform
activities differently than your competitors”
- Michael Porter
“Logic will get you from A to B.
Imagination will take you everywhere.”
-Albert Einstein
Stay on Target
HIGH LOW
• ILS (national)
• Website SEO
• Craig’s list
• Exterior signage
(monument, banners,
A-frames, bootlegs)
• Email remarketing
• Website PPC
• Website
enhancements
• ILS (local/regional)
• Training for
communities
• Events (National, e.g.
expos)
• Cross-marketing/sister
community referrals
• Resident referral
programs
• POS/Signage (onsite
branding/experience)
• Reputation
Management (Yelp,
Apartment Ratings)
• Local (Maps &
directories, e.g. yahoo
local, Yellow pages)
• Mobile
• Resident
retention/loyalty
• Public Relations
• Resident Portal
• Resident relations
• Events (external, e.g.
college fairs, charity
events, Guerilla
marketing)
• Locators
• Outdoor advertising
(Metro, billboards, bus
stops)
• Social media
• Events (resident)
• Print (newspaper,
magazines, sports books)
• Retail Marketing
• Corporate Outreach
Priorities
San Francisco Inspiration
East Coast Inspiration
It Began with Chalk
Houston Inspiration
Los Angeles Inspiration
Arizona Inspiration
Huntington Beach Inspiration
20 Seconds of Inspiration
Little Bets - Testing
Jerry’s Inspiration
Reporting and Storyboarding

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Inspiration tour

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  • 3. Begins with a Blank Slate
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  • 5. Point of View, Perspective, and Route
  • 6. HIGH LOW • ILS (national) • Website SEO • Craig’s list • Exterior signage (monument, banners, A-frames, bootlegs) • Email remarketing • Website PPC • Website enhancements • ILS (local/regional) • Training for communities • Events (National, e.g. expos) • Cross-marketing/sister community referrals • Resident referral programs • POS/Signage (onsite branding/experience) • Reputation Management (Yelp, Apartment Ratings) • Local (Maps & directories, e.g. yahoo local, Yellow pages) • Mobile • Resident retention/loyalty • Public Relations • Resident Portal • Resident relations • Events (external, e.g. college fairs, charity events, Guerilla marketing) • Locators • Outdoor advertising (Metro, billboards, bus stops) • Social media • Events (resident) • Print (newspaper, magazines, sports books) • Retail Marketing • Corporate Outreach Priorities
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  • 8. Marketing Bootcamp - Houston, Dallas, Austin, Denver, Phoenix, OC/IE, SD TAA East/West Meetings Houston - Denver Development & Acquisitions Music Expo - sales, videos Fire Drills Craigslist/RentSentinel Paint Amazing Race Apartment Makeover – Mini- models, sales
  • 9. Facilitate national and regional initiatives with a local flair Guiding principles and core values as our guide
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  • 12. “The essence of strategy is choosing to perform activities differently than your competitors” - Michael Porter “Logic will get you from A to B. Imagination will take you everywhere.” -Albert Einstein
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  • 26. HIGH LOW • ILS (national) • Website SEO • Craig’s list • Exterior signage (monument, banners, A-frames, bootlegs) • Email remarketing • Website PPC • Website enhancements • ILS (local/regional) • Training for communities • Events (National, e.g. expos) • Cross-marketing/sister community referrals • Resident referral programs • POS/Signage (onsite branding/experience) • Reputation Management (Yelp, Apartment Ratings) • Local (Maps & directories, e.g. yahoo local, Yellow pages) • Mobile • Resident retention/loyalty • Public Relations • Resident Portal • Resident relations • Events (external, e.g. college fairs, charity events, Guerilla marketing) • Locators • Outdoor advertising (Metro, billboards, bus stops) • Social media • Events (resident) • Print (newspaper, magazines, sports books) • Retail Marketing • Corporate Outreach Priorities
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  • 35. It Began with Chalk
  • 40. 20 Seconds of Inspiration
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  • 43. Little Bets - Testing