Inside the Health Blogosphere: Governance, Quality and the New Opinion Leaders [4 Aud 1100 Seeman]
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This document discusses health blogs and their role as a source of medical information and opinion leadership. It analyzes the characteristics of high-quality health blogs, including those run by subject matter experts, that discuss important health news and protect user privacy. The document also compares health blogs to traditional media sources and evaluates how well blogs cover major medical news stories.
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Inside the Health Blogosphere: Governance, Quality and the New Opinion Leaders [4 Aud 1100 Seeman]
- 2. Inside the Health Blogosphere: Governance, Quality and the New Opinion Leaders Neil Seeman , JD, MPH IBM Health Care & Ryerson University Medicine 2.0 Congress, Sept. 4, 2008
- 4. SNA proves that “opinion leaders” do not always enjoy status or hierarchical authority Source : Cross, R., Parker, A., Prusak, L. & Borgatti, S.P. 2001. Knowing What We Know: Supporting Knowledge Creation and Sharing in Social Networks. Organizational Dynamics 30(2): 100-120. © Copyright IBM Corporation 2008 Sept. 4, 2008 Presentation to Medicine 2.0 Congress, Toronto, Canada
- 5. On social networks, “opinion leaders” are everyday people writing about health problems Source : Adapted from, Seeman N, Electronic Healthcare , 2008 Based on N=100, MySpace.com 10 Alcohol Dependency 9 Obsessive Compulsive Disorder 8 Chronic Pain 7 Chronic Fatigue 6 Obesity 5 Diabetes 4 Autism 3 Cancer 2 Bipolar Illness 1 Depression Rank among Chronic Illness Communities Focus
- 6. Among physicians, there are also nodes. Blogs are tools to lead opinion. Source : Valdis Krebs, http://www.orgnet.com/KOL.html
- 11. The blogosphere is expanding rapidly… Source : Technorati, 2006
- 14. But do health blogs provide important news? … are they safe? … are they well-governed?
- 15. Analyzing health blog quality and governance Using a literature review, identify key features of a well-governed blog capable of systematic review Calculation of a “blog governance score” out of 20 based on review of governance features Statistical cross-tabulations and correlations run to test observations of blog characteristics Comparative analyses of popular health blogs to general-interest newspapers Aggregation of most visible and prevalent health blogs using multiple methodologies/ rankings
- 16. High density health blogs *Source Data : Bloglines, Google, Technorati. Aggregation of scores compiled by author (at March 10, 2008). N=100 11. Awful Plastic Surgery 12. Running a Hospital 13. Pharma Marketing Blog 14. Emergiblog 15. Polite Dissent 10. World of Psychology and Mental Health 9. Junkfood Science 8. NHS Blog Doctor 7. The Health Care Blog 6. Diabetesmine.com 5. Kevin M.D. Medical Blog 4. Sharpbrains.com 3. Wall Street Journal Health Blog 2. Medgadget.com 1. BadScience.net 15 Top Health Blogs in the Web (March, 2008)
- 17. Old media vs. health blogs: Which are better? “ Reporters who are trained … provide the news stories, and the news sites gather them up and the bloggers comment on them.” - R. Smith, The Globe and Mail , March 27, 2008 “ Blogging has in the past couple of years exploded into a cottage industry churning out increasingly compelling content.” - The Economist , “Weblogging,” March 27, 2008
- 20. Discussion For further information, please contact: neil@ca.ibm.com