Bringing an employer brand to life through video
•Download as PPT, PDF•
0 likes•638 views
This document provides guidance on creating effective employer brand video content. It recommends videos be authentic, engaging, energetic, sharable and informative while also having personality, evoking emotion, being memorable and original. When writing a video brief, considerations should include the audience, objectives, key messages, call to actions, budget, timeframe, measurement channels, and how the video will be distributed and promoted digitally.
More Related Content
More from Havas People
More from Havas People (20)
Recently uploaded
Recently uploaded (20)
Bringing an employer brand to life through video
- 1. EVP Video Bringing the Employer Brand to Life
- 5. • Authentic • Engaging • Energetic • Sharable • Informative What makes great EB content • Personality • Emotive • Memorable • Original / Different • Distribution
- 10. • Audience • What is it • Objective • Background / big picture • Key message • Call to action Things to think about when writing a video brief • Budget • Timeframe • Measurement • Channels • Digital marketing • Environmentals
Editor's Notes
- <number>
- Be Specific <number>
- Why video – it’s massive. Massive growth: - same as elsewhere Engaging, bring EB to life – unmatched. There’s a preference for video as a source of information You’re engaging people in a more emotional way – it triggers more senses People will spend longer on your site Some statistics Cisco 3 billion/day - YouTube 500 tweets pm - YouTube link 42% growth in time 86% global consumer traffic by 2016 [Forrester Research] 28s vs 5’ 50’’ 80/20 <number>
- Facebook Text Images Video Posts containing media much more likely to be shared. 757 million daily active users – sends a strong message LinkedIn & Google New interface to make it much easier Individual profiles and company pages Targeted content by market sector and job position We’re in a unique position to see what others are doing – end up making the same film Think about it upfront <number>
- <number>
- No such thing as EB video on itself Clarity, brevity – good at the specific – Totaljobs Not so for nuance <number>
- Recruitment process – are you right for this? Reduction of cost per app Self-selection out RB – neg reviews on Glassdoor <number>
- First 90 days – Induction and education Tangible Tent pole event – fulfills high value emotional goal – number of outputs allows the project to keep on giving Enables participation in abstract concepts Part of campaign spend Marriot in the US – Marriot – yearly planning What does meaning mean? <number>
- First 90 days – Induction and education Aspirational What does meaning mean? <number>
- <number>
- Video – show not tell Be specific Be bold Video brings EVP to life <number>
- <number>