A presentation on Innovative Recruitment by Twitter.

1. Twitter- Join the flock
An innovative recruitment campaign by Twitter.
Presented by- Mimansha Bahadur
17A3HP525

2. Join the Flock
 Sticking to brand requirements can sometimes stifle
showcasing the people of your company, but Twitter’s
"Join the Flock" campaign was a great example of
showing company's culture in a recruitment campaign.
 In 2012, Twitter ran an internal #HackWeek encouraging
their employees to shoot a recruitment video.
 During the Hack Week, employees were challenged to
make the best/worst recruiting video of all time.
 Hundreds of teams participated and after many bad
one-liners Twitter had a winner: 'A Mock Training
Video, deliberately budget-friendly, which urged
potential applicants to "Join The Flock"'.

3. Did it work?
 The final video, which included an appearance by
CEO Dick Costello, relayed hiring information, all
while poking fun at outdated workplace training
materials.
 This video, which featured Twitter's former CEO
Dick Costello, quickly went viral.
 Although principally a joke, the Ad featured many
roles available in the organisation, and directed
watchers to the company job site.

4. References
 If Twitter can’t do social selling, no one can.
 Involve your employees when recruiting and don’t be afraid to deliver your message with a
punchline.
 Link: https://youtu.be/vccZkELgEsU

5. THANK-YOU !!!