Innovative marketing strategies for st
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slides on some innovations in marketing that have changes the world and the way the world looks, examples of wonderful spark of innovative ideas changed the way of living n the life style
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The age of conversation
This document discusses content marketing and how it compares to traditional advertising. It defines content marketing as creating and distributing relevant, quality content such as stories in order to create brand awareness, influence purchasing decisions, and improve brand loyalty. Good content is original, unique, interesting, shareable, targeted, accurate, and in-depth. Content marketing generates 3 times more leads than advertising per dollar spent and keeps customers and potentials engaged with the brand for longer. The key is to generate the right content by focusing on the audience and their needs or interests rather than the brand.
Prom strat_group 6_IIM Lucknow_PGP 31
This document discusses creative advertising campaigns from various companies. It provides examples of effective campaigns such as Flipkart's interactive "Snakes and Ladders" game promotion, Modi's "Abki Baar Modi Sarkaar" political campaign known for its use of digital media, and Nestle Coffee's "#ItAllStarts" campaign starring a comedian that drove brand awareness and sales. The document also outlines strategies that made these campaigns successful, such as engaging customers directly, communicating a clear message, and leveraging digital promotion.
Wealth maximisation and_agency_conflict
This document discusses the various stakeholders in a company and the potential conflicts between them, particularly between shareholders and bondholders, and management and shareholders. It notes that in an ideal scenario, shareholders' interests are maximized, but in reality other stakeholders' interests can be compromised. Regulations aim to reduce social costs and better align management and shareholder interests through measures like stock-based compensation. The document also outlines some opportunities for conflict between management and shareholders over compensation and risk, and ways these agency problems can be reduced through better corporate governance.
Innovative Marketing Guest Lecture 27.11.2012
Karl Filtness gave a guest lecture on innovative marketing. He discussed content marketing theory and the importance of creating valuable content. He then provided examples of his company LivingStone Kodit's marketing practice, including their blog strategy, Facebook strategy, and Pinterest strategy. Their strategies aim to build their brand and engage customers through relevant content.
Wealth max (fm)
Wealth maximization is the appropriate objective of a firm according to financial theory. When a firm maximizes shareholder wealth, individual shareholders can then use that wealth to maximize their own utility. A shareholder's current wealth equals the number of shares owned multiplied by the current stock price per share. Therefore, firms should aim to maximize their current stock price in order to increase shareholder wealth and value. However, stock price maximization should be pursued over the long run to reflect the normal market value, not just short-term fluctuations. Financial decisions should increase the current present value through cost-benefit analysis.
Marketing distribution channal
This document discusses distribution channel decisions and intermediaries. It defines distribution channels as the set of intermediaries that help make a product available to consumers. The main types of intermediaries discussed are retailers and wholesalers. Retailers sell directly to final consumers, while wholesalers sell to other businesses for resale. The document also covers functions of intermediaries, types of marketing channels, factors affecting channel choice, and provides an overview of logistics.
Entrepreneur’s social responsibility (esr)
This document discusses entrepreneur's social responsibility (ESR) and its role in serving society. The objectives are to understand the meaning and impact of ESR, the role of young entrepreneurs, areas where ESR can focus, and how to implement ESR. ESR combines entrepreneurship with a mission to serve society through social activities and helping communities. Entrepreneurs should look beyond profits to tackle major social issues. To implement ESR, entrepreneurs should set goals, partner with organizations, develop programs involving employees and customers, and focus on issues like healthcare, vision care, homelessness, and medical training. ESR allows entrepreneurs to gain self-esteem while giving back and being recognized for their social contributions.
AGENCY PROBLEMS
This document discusses agency problems that can arise in principal-agent relationships. Specifically:
- An agency problem occurs when the interests of the principal and agent conflict, as the agent may act in their own interest rather than the principal's.
- In finance, the two main agency relationships are between managers and stockholders, and managers and creditors.
- Agency costs are incurred to try to align the agent's actions with the principal's interests, including contracting, monitoring, and losses from unresolved problems. Monitoring and compensation schemes aim to resolve these conflicts.
Recommended
The age of conversation
This document discusses content marketing and how it compares to traditional advertising. It defines content marketing as creating and distributing relevant, quality content such as stories in order to create brand awareness, influence purchasing decisions, and improve brand loyalty. Good content is original, unique, interesting, shareable, targeted, accurate, and in-depth. Content marketing generates 3 times more leads than advertising per dollar spent and keeps customers and potentials engaged with the brand for longer. The key is to generate the right content by focusing on the audience and their needs or interests rather than the brand.
Prom strat_group 6_IIM Lucknow_PGP 31
This document discusses creative advertising campaigns from various companies. It provides examples of effective campaigns such as Flipkart's interactive "Snakes and Ladders" game promotion, Modi's "Abki Baar Modi Sarkaar" political campaign known for its use of digital media, and Nestle Coffee's "#ItAllStarts" campaign starring a comedian that drove brand awareness and sales. The document also outlines strategies that made these campaigns successful, such as engaging customers directly, communicating a clear message, and leveraging digital promotion.
Wealth maximisation and_agency_conflict
This document discusses the various stakeholders in a company and the potential conflicts between them, particularly between shareholders and bondholders, and management and shareholders. It notes that in an ideal scenario, shareholders' interests are maximized, but in reality other stakeholders' interests can be compromised. Regulations aim to reduce social costs and better align management and shareholder interests through measures like stock-based compensation. The document also outlines some opportunities for conflict between management and shareholders over compensation and risk, and ways these agency problems can be reduced through better corporate governance.
Innovative Marketing Guest Lecture 27.11.2012
Karl Filtness gave a guest lecture on innovative marketing. He discussed content marketing theory and the importance of creating valuable content. He then provided examples of his company LivingStone Kodit's marketing practice, including their blog strategy, Facebook strategy, and Pinterest strategy. Their strategies aim to build their brand and engage customers through relevant content.
Wealth max (fm)
Wealth maximization is the appropriate objective of a firm according to financial theory. When a firm maximizes shareholder wealth, individual shareholders can then use that wealth to maximize their own utility. A shareholder's current wealth equals the number of shares owned multiplied by the current stock price per share. Therefore, firms should aim to maximize their current stock price in order to increase shareholder wealth and value. However, stock price maximization should be pursued over the long run to reflect the normal market value, not just short-term fluctuations. Financial decisions should increase the current present value through cost-benefit analysis.
Marketing distribution channal
This document discusses distribution channel decisions and intermediaries. It defines distribution channels as the set of intermediaries that help make a product available to consumers. The main types of intermediaries discussed are retailers and wholesalers. Retailers sell directly to final consumers, while wholesalers sell to other businesses for resale. The document also covers functions of intermediaries, types of marketing channels, factors affecting channel choice, and provides an overview of logistics.
Entrepreneur’s social responsibility (esr)
This document discusses entrepreneur's social responsibility (ESR) and its role in serving society. The objectives are to understand the meaning and impact of ESR, the role of young entrepreneurs, areas where ESR can focus, and how to implement ESR. ESR combines entrepreneurship with a mission to serve society through social activities and helping communities. Entrepreneurs should look beyond profits to tackle major social issues. To implement ESR, entrepreneurs should set goals, partner with organizations, develop programs involving employees and customers, and focus on issues like healthcare, vision care, homelessness, and medical training. ESR allows entrepreneurs to gain self-esteem while giving back and being recognized for their social contributions.
AGENCY PROBLEMS
This document discusses agency problems that can arise in principal-agent relationships. Specifically:
- An agency problem occurs when the interests of the principal and agent conflict, as the agent may act in their own interest rather than the principal's.
- In finance, the two main agency relationships are between managers and stockholders, and managers and creditors.
- Agency costs are incurred to try to align the agent's actions with the principal's interests, including contracting, monitoring, and losses from unresolved problems. Monitoring and compensation schemes aim to resolve these conflicts.
electrical distribution system ppt/13b61a0221
This document summarizes key topics in electrical distribution systems, including receptacle types and testing, voltage measurements, current measurements, circuit breakers and fuses, power quality issues, and transformer types. Receptacles, panels, fuses, circuit breakers, temperature problems, power quality, and transformers are discussed. Proper testing and measurements are described to evaluate receptacles, voltages, currents, power quality, and transformers.
Rural marketing ppt
This is a presentation on rural marketing covering all the relevant areas like its characteristics, potential, challenges and strategies.
Introduction of entrepreneurship
This document provides an overview of entrepreneurship and key entrepreneurial concepts. It defines entrepreneurship and differentiates between entrepreneurs and businessmen. It discusses the roles and social responsibilities of entrepreneurs toward customers, society, suppliers, staff, competitors, and country. The document also examines the personal traits and competencies of successful entrepreneurs, including personal initiative, seizing opportunities, endurance, being an information seeker, commitment, efficiency, systematic planning, creative problem solving, self-confidence, assertion, and power/authority. Finally, it introduces e-business, distinguishing it from e-commerce, and discusses online marketing communication tools like direct email marketing and online catalogs.
marketing-innovative-strategies-effects-fmcg-companies-in-india-rural-regions
FMCG companies are increasingly targeting rural Indian markets, which represent 70% of the population. To succeed, companies must tailor innovative marketing strategies to rural consumers' unique needs and purchasing behaviors. Nirma used low-cost products like soap and detergent to attract price-conscious rural customers. HLL promoted Clinic Plus shampoo through demonstrations to educate rural communities. Coca-Cola and Pepsi used small packaging and extensive distribution networks to reach rural customers. Overall, companies that reduce costs through new technologies and product diversification while developing culturally appropriate marketing have found success in rural India.
DISTRIBUTION CHANNELS
The document discusses physical distribution and distribution channels. It defines physical distribution as moving tangible products through distribution channels. Physical distribution management involves activities like order processing, inventory control, inventory location and warehousing, materials handling, and transportation. When designing marketing channels, marketers consider factors like setting distribution objectives, specifying distribution tasks, developing alternative channel structures, evaluating relevant variables, and selecting channel members. Channel structure dimensions include the number of levels, intensity at various levels, and types of intermediaries. Variables affecting channel structure are market variables, product variables, company variables, intermediary variables, and environmental/behavioral variables. The key is developing a channel structure that aligns with objectives and considers all relevant factors.
Business to business marketing ppt
- Provide technical information
Assist in evaluation
Provide post purchase feedback
Decider: - Approve the purchase
Final decision maker
Gatekeeper: - Control information flow
Screening suppliers
Influencer: - Provide technical advice
Recommend suppliers
User: - Provide product specifications
Evaluate product performance
Top Management: - Approve major purchase
Provide budget & policy guidelines
4. Segmenting the Business Market
- Importance of Market Segmentation
- Bases for Segmenting Business Markets
- Geographic Segmentation
- Demographic Segmentation
- Psychographic Segmentation
- Behavioral Segmentation
- Benefit Segmentation
4 e of marketing
The document discusses how the traditional 4Ps marketing framework of product, place, price and promotion is outdated and no longer effective in today's marketplace. It proposes replacing the 4Ps with the 4Es of experience, everyplace, exchange, and evangelism. The 4Es framework focuses on understanding the full customer experience, engaging customers across multiple channels, appreciating what customers provide in value rather than just cost, and inspiring passion and evangelism around the brand. Case studies from Hershey's, Dove and others are provided to illustrate how marketers have successfully applied the 4Es approach.
jwt presnetation
This document analyzes an advertising campaign by Mr. Kipling where they constructed a billboard out of 13,360 cakes to promote their products. It discusses how using a billboard made of cake gets attention by being unique and offering free food. It also notes that they chose to feature a little girl because children find cakes appealing. The document considers the target demographic to be mothers and children and discusses distribution in stores, newspapers and public transport. It provides insight into the production process and potential legal or ethical issues with the campaign.
Mobile-Driven Transformation at Target
Peter Mitchley-Hughes is the General Manager of target.com.au, where he is leading their digital transformation to create an exceptional customer experience.
At ThoughtWorks Live Australia 2016, he shared how their mobile-first approach is changing the way their customers interact with Target, resulting in their new App reaching no. 1 in the App store.
The Art Of Marketing Conference Notes
The document summarizes the presentations from Canada's Marketing & Innovation Conference. It discusses topics around digital marketing, social media, leadership, creativity, branding, experiential marketing, persuasion, and creating change. Several speakers shared insights around what makes someone a genius, how anyone can solve problems through perseverance, and how "linchpins" are essential for organizations. The document encourages attendees to think about how they will share their story and connect with others.
Marketing in the Social Age
A guide to how social has changed the landscape for traditional marketing and how we can succeed in social.
Marketing 3.0
The document discusses the evolution of marketing from versions 1.0 to 3.0. Marketing 1.0 was product-centric and focused on mass production and sales. Marketing 2.0 became more consumer-oriented and enabled by new technologies. Marketing 3.0 aims to make the world a better place by aligning business values with social values and enabling collaboration. It emphasizes sustainability, social responsibility and spiritual well-being over short-term financial goals. The document also outlines some of the changes driving this evolution and examples of companies adopting a Marketing 3.0 approach.
Cutting through the clutter to create emotional connections - David Gee, 3 Se...
Cutting through the clutter to create emotional connections - David Gee, 3 Se...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
93% of what someone thinks about us, our content, our websites, our company, etc., is determined in 3 seconds. Or less.
In that time your marketing messaging has to:
• Arouse someone’s brain
• Pique their curiosity
• Make them disengage their autopilot
• Open a door
• Be original, authentic and memorable
• Earn someone's time and attention
The Value Proposition
The average American adult is subject to between 6,000 and 10,000 marketing messages. A day. To cut through that clutter and capture someone's attention you need pattern disruption. To keep their attention you need relevancy. Combine those two things to supercharge your outreach.
How It Works
3 Second Selling is about creating a vision that becomes your reality. It’s knowing your DNA. It’s knowing your audience. It’s knowing what you want your prospect to do. And then being planful and deliberate about how you’re going to achieve it.
What It Does
3 Second Selling gets your clients or prospects to listen longer. It gets you to the sales process more frequently. It gets your clients and customers to buy more often.
I have been intuitively practicing 3 second selling my entire professional life. I used it as an entertainment reporter to create authentic, original interactions with the likes of Tom Hanks, Julia Roberts, Meryl Streep, Mark Wahlberg, Matt Damon, and scores of others. I used it as a PR pro to earn coverage for clients on CNN and in The New York Times and The Wall Street Journal. I used it as a business magazine editor to increase circulation of my title by 30%. I used it to become the first-ever American to work as an International DJ for a global entertainment company based in London. And I am constantly using it to get new clients as a consultant.
A new paradigm
The old fashioned ways of telling and selling are over. Our audiences are time-starved and in control like never before, forcing us to work harder and smarter to reach them. You have to communicate - in seconds - why you do what you do and why someone should care. However, even in today’s ROI-powered world, people are powered by emotion, not by reason. Reason leads to conclusion. Emotion leads to action. 3 Second Selling earns you the opportunity to get to that place where buying decisions are made, to eventually become someone people feel as if they know, like and trust. That’s who we do business with. Brand Purpose, Millennials And The Epic Creative That Engages Them
MSLGROUP and PRWeek convened brand leaders and agency innovators at Cannes Lions 2014 to discuss strategies for engaging today’s millennials through brand purpose and inspired creative.
Leading innovators shared insights on creating authentic connections with millennials and building creative social marketing initiatives that are driving social change.
For more information, please contact: Scott.Beaudoin@mslgroup.com | Share your feedback with us on twitter @msl_group
Marketing One Day workshop for Healthcare Providers
This one day marketing workshop for beginners has been designed for healthcare organisations in the UK looking to be more marketing and business focused. This workshop was commissioned by Kent NHS and recieved excellent feedback. For more information on this workshop contact the Social Change team by email: hello@social-change.co.uk or call the office on 01522 837250
How to build a brand
Having a product is great but do you have a brand that captures consumer imagination and is built for the long-run?
In the startup world, especially, the focus on short-term growth often means that investment in longer-term elements, ie brand, fall by the wayside. Whether a startup or trillion dollar business, you should never stop investing in your brand.
A brand is so much more than a logo or a colour scheme and your values have to mean more than some post-its stuck on a wall. It's everything you do, say, think and create. It's how you hire, retain staff, build culture, provide solutions to problems and acquire customers.
With increasing competition and greater consumer demand for brands to stand for something, to neglect investing in your brand because it seems too hard, time-intensive, costly or simply, unimportant, is a mistake.
Here are some simple steps to help you think about and build greater structure into the brands you're building and the stories you're telling along with examples of brands who nail purpose and some who miss the mark.
Creative market branding
This document discusses 8 key points about branding and provides 9 examples of strong brands. It emphasizes that every business has a brand that represents customers' perceptions. Strong brands focus on customer experience and problems, build trust through quality and consistency, and differentiate themselves through service, pricing or partnerships. The most important contributors to brand success are intense customer focus, reputation for excellence, compelling value proposition, and quality customer experience.
Young Marketers Elite Assignment 1.1 - Đình Giang, Tường Vy, Kỳ Vỹ
The document discusses various topics related to marketing including definitions of marketing, the evolution of products to brands, brand building, and common types of branding. It provides multiple definitions of marketing focusing on the process of planning and executing the conception, pricing, promotion, and distribution of goods and services. It also discusses how products meet consumer needs but brands form emotional connections with consumers. Brand building involves developing trust, recognition and a positive image. Common types of branding include corporate, co-branding and line extension branding.
BXP Academy - Marketing day 1
This document summarizes a 3-day marketing training session. Day 1 focuses on understanding marketing concepts like building customer relationships and having both immediate and long-term goals. It also discusses connecting with customers through mobile, experiential, and social media marketing. The document then covers marketing shifts to more values-driven and personalized approaches. Students are assigned to research and share ideas for using both push and pull marketing strategies in their roles within the AIESEC organization.
Content Marketing Strategies Conference: Simon Kelly_keynote
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Business Professional pp
Our products will help "any" Business Professional: Physician, Dentist, Insurance Agent, Accountant, Restaurateur, etc., Market themselves and their business, Online or Offline
The ageing revolution a brief presentation
A short presentation on the story of The Ageing Revolution and what we are doing to improve the lives of Ageing Australians. An overview of a 15,000km tour of Australia to listen, connect and inspire. We gathered stories and wisdom and heaps of Qualitative Data. We recently wrote QLD Age Friendly Toolkit and are working on an App for Carers, a mobile game to educate about transitions in Ageing and VR in empathy and training
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electrical distribution system ppt/13b61a0221
This document summarizes key topics in electrical distribution systems, including receptacle types and testing, voltage measurements, current measurements, circuit breakers and fuses, power quality issues, and transformer types. Receptacles, panels, fuses, circuit breakers, temperature problems, power quality, and transformers are discussed. Proper testing and measurements are described to evaluate receptacles, voltages, currents, power quality, and transformers.
Rural marketing ppt
This is a presentation on rural marketing covering all the relevant areas like its characteristics, potential, challenges and strategies.
Introduction of entrepreneurship
This document provides an overview of entrepreneurship and key entrepreneurial concepts. It defines entrepreneurship and differentiates between entrepreneurs and businessmen. It discusses the roles and social responsibilities of entrepreneurs toward customers, society, suppliers, staff, competitors, and country. The document also examines the personal traits and competencies of successful entrepreneurs, including personal initiative, seizing opportunities, endurance, being an information seeker, commitment, efficiency, systematic planning, creative problem solving, self-confidence, assertion, and power/authority. Finally, it introduces e-business, distinguishing it from e-commerce, and discusses online marketing communication tools like direct email marketing and online catalogs.
marketing-innovative-strategies-effects-fmcg-companies-in-india-rural-regions
FMCG companies are increasingly targeting rural Indian markets, which represent 70% of the population. To succeed, companies must tailor innovative marketing strategies to rural consumers' unique needs and purchasing behaviors. Nirma used low-cost products like soap and detergent to attract price-conscious rural customers. HLL promoted Clinic Plus shampoo through demonstrations to educate rural communities. Coca-Cola and Pepsi used small packaging and extensive distribution networks to reach rural customers. Overall, companies that reduce costs through new technologies and product diversification while developing culturally appropriate marketing have found success in rural India.
DISTRIBUTION CHANNELS
The document discusses physical distribution and distribution channels. It defines physical distribution as moving tangible products through distribution channels. Physical distribution management involves activities like order processing, inventory control, inventory location and warehousing, materials handling, and transportation. When designing marketing channels, marketers consider factors like setting distribution objectives, specifying distribution tasks, developing alternative channel structures, evaluating relevant variables, and selecting channel members. Channel structure dimensions include the number of levels, intensity at various levels, and types of intermediaries. Variables affecting channel structure are market variables, product variables, company variables, intermediary variables, and environmental/behavioral variables. The key is developing a channel structure that aligns with objectives and considers all relevant factors.
Business to business marketing ppt
- Provide technical information
Assist in evaluation
Provide post purchase feedback
Decider: - Approve the purchase
Final decision maker
Gatekeeper: - Control information flow
Screening suppliers
Influencer: - Provide technical advice
Recommend suppliers
User: - Provide product specifications
Evaluate product performance
Top Management: - Approve major purchase
Provide budget & policy guidelines
4. Segmenting the Business Market
- Importance of Market Segmentation
- Bases for Segmenting Business Markets
- Geographic Segmentation
- Demographic Segmentation
- Psychographic Segmentation
- Behavioral Segmentation
- Benefit Segmentation
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Similar to Innovative marketing strategies for st
4 e of marketing
The document discusses how the traditional 4Ps marketing framework of product, place, price and promotion is outdated and no longer effective in today's marketplace. It proposes replacing the 4Ps with the 4Es of experience, everyplace, exchange, and evangelism. The 4Es framework focuses on understanding the full customer experience, engaging customers across multiple channels, appreciating what customers provide in value rather than just cost, and inspiring passion and evangelism around the brand. Case studies from Hershey's, Dove and others are provided to illustrate how marketers have successfully applied the 4Es approach.
jwt presnetation
This document analyzes an advertising campaign by Mr. Kipling where they constructed a billboard out of 13,360 cakes to promote their products. It discusses how using a billboard made of cake gets attention by being unique and offering free food. It also notes that they chose to feature a little girl because children find cakes appealing. The document considers the target demographic to be mothers and children and discusses distribution in stores, newspapers and public transport. It provides insight into the production process and potential legal or ethical issues with the campaign.
Mobile-Driven Transformation at Target
Peter Mitchley-Hughes is the General Manager of target.com.au, where he is leading their digital transformation to create an exceptional customer experience.
At ThoughtWorks Live Australia 2016, he shared how their mobile-first approach is changing the way their customers interact with Target, resulting in their new App reaching no. 1 in the App store.
The Art Of Marketing Conference Notes
The document summarizes the presentations from Canada's Marketing & Innovation Conference. It discusses topics around digital marketing, social media, leadership, creativity, branding, experiential marketing, persuasion, and creating change. Several speakers shared insights around what makes someone a genius, how anyone can solve problems through perseverance, and how "linchpins" are essential for organizations. The document encourages attendees to think about how they will share their story and connect with others.
Marketing in the Social Age
A guide to how social has changed the landscape for traditional marketing and how we can succeed in social.
Marketing 3.0
The document discusses the evolution of marketing from versions 1.0 to 3.0. Marketing 1.0 was product-centric and focused on mass production and sales. Marketing 2.0 became more consumer-oriented and enabled by new technologies. Marketing 3.0 aims to make the world a better place by aligning business values with social values and enabling collaboration. It emphasizes sustainability, social responsibility and spiritual well-being over short-term financial goals. The document also outlines some of the changes driving this evolution and examples of companies adopting a Marketing 3.0 approach.
Cutting through the clutter to create emotional connections - David Gee, 3 Se...
Cutting through the clutter to create emotional connections - David Gee, 3 Se...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
93% of what someone thinks about us, our content, our websites, our company, etc., is determined in 3 seconds. Or less.
In that time your marketing messaging has to:
• Arouse someone’s brain
• Pique their curiosity
• Make them disengage their autopilot
• Open a door
• Be original, authentic and memorable
• Earn someone's time and attention
The Value Proposition
The average American adult is subject to between 6,000 and 10,000 marketing messages. A day. To cut through that clutter and capture someone's attention you need pattern disruption. To keep their attention you need relevancy. Combine those two things to supercharge your outreach.
How It Works
3 Second Selling is about creating a vision that becomes your reality. It’s knowing your DNA. It’s knowing your audience. It’s knowing what you want your prospect to do. And then being planful and deliberate about how you’re going to achieve it.
What It Does
3 Second Selling gets your clients or prospects to listen longer. It gets you to the sales process more frequently. It gets your clients and customers to buy more often.
I have been intuitively practicing 3 second selling my entire professional life. I used it as an entertainment reporter to create authentic, original interactions with the likes of Tom Hanks, Julia Roberts, Meryl Streep, Mark Wahlberg, Matt Damon, and scores of others. I used it as a PR pro to earn coverage for clients on CNN and in The New York Times and The Wall Street Journal. I used it as a business magazine editor to increase circulation of my title by 30%. I used it to become the first-ever American to work as an International DJ for a global entertainment company based in London. And I am constantly using it to get new clients as a consultant.
A new paradigm
The old fashioned ways of telling and selling are over. Our audiences are time-starved and in control like never before, forcing us to work harder and smarter to reach them. You have to communicate - in seconds - why you do what you do and why someone should care. However, even in today’s ROI-powered world, people are powered by emotion, not by reason. Reason leads to conclusion. Emotion leads to action. 3 Second Selling earns you the opportunity to get to that place where buying decisions are made, to eventually become someone people feel as if they know, like and trust. That’s who we do business with. Brand Purpose, Millennials And The Epic Creative That Engages Them
MSLGROUP and PRWeek convened brand leaders and agency innovators at Cannes Lions 2014 to discuss strategies for engaging today’s millennials through brand purpose and inspired creative.
Leading innovators shared insights on creating authentic connections with millennials and building creative social marketing initiatives that are driving social change.
For more information, please contact: Scott.Beaudoin@mslgroup.com | Share your feedback with us on twitter @msl_group
Marketing One Day workshop for Healthcare Providers
This one day marketing workshop for beginners has been designed for healthcare organisations in the UK looking to be more marketing and business focused. This workshop was commissioned by Kent NHS and recieved excellent feedback. For more information on this workshop contact the Social Change team by email: hello@social-change.co.uk or call the office on 01522 837250
How to build a brand
Having a product is great but do you have a brand that captures consumer imagination and is built for the long-run?
In the startup world, especially, the focus on short-term growth often means that investment in longer-term elements, ie brand, fall by the wayside. Whether a startup or trillion dollar business, you should never stop investing in your brand.
A brand is so much more than a logo or a colour scheme and your values have to mean more than some post-its stuck on a wall. It's everything you do, say, think and create. It's how you hire, retain staff, build culture, provide solutions to problems and acquire customers.
With increasing competition and greater consumer demand for brands to stand for something, to neglect investing in your brand because it seems too hard, time-intensive, costly or simply, unimportant, is a mistake.
Here are some simple steps to help you think about and build greater structure into the brands you're building and the stories you're telling along with examples of brands who nail purpose and some who miss the mark.
Creative market branding
This document discusses 8 key points about branding and provides 9 examples of strong brands. It emphasizes that every business has a brand that represents customers' perceptions. Strong brands focus on customer experience and problems, build trust through quality and consistency, and differentiate themselves through service, pricing or partnerships. The most important contributors to brand success are intense customer focus, reputation for excellence, compelling value proposition, and quality customer experience.
Young Marketers Elite Assignment 1.1 - Đình Giang, Tường Vy, Kỳ Vỹ
The document discusses various topics related to marketing including definitions of marketing, the evolution of products to brands, brand building, and common types of branding. It provides multiple definitions of marketing focusing on the process of planning and executing the conception, pricing, promotion, and distribution of goods and services. It also discusses how products meet consumer needs but brands form emotional connections with consumers. Brand building involves developing trust, recognition and a positive image. Common types of branding include corporate, co-branding and line extension branding.
BXP Academy - Marketing day 1
This document summarizes a 3-day marketing training session. Day 1 focuses on understanding marketing concepts like building customer relationships and having both immediate and long-term goals. It also discusses connecting with customers through mobile, experiential, and social media marketing. The document then covers marketing shifts to more values-driven and personalized approaches. Students are assigned to research and share ideas for using both push and pull marketing strategies in their roles within the AIESEC organization.
Content Marketing Strategies Conference: Simon Kelly_keynote
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Business Professional pp
Our products will help "any" Business Professional: Physician, Dentist, Insurance Agent, Accountant, Restaurateur, etc., Market themselves and their business, Online or Offline
The ageing revolution a brief presentation
A short presentation on the story of The Ageing Revolution and what we are doing to improve the lives of Ageing Australians. An overview of a 15,000km tour of Australia to listen, connect and inspire. We gathered stories and wisdom and heaps of Qualitative Data. We recently wrote QLD Age Friendly Toolkit and are working on an App for Carers, a mobile game to educate about transitions in Ageing and VR in empathy and training
Essay
The document discusses whether traditional marketing techniques are becoming less effective compared to digital marketing in the modern era. It explores how marketing and advertising have evolved over the last 100 years, from traditional print ads and flyers to modern digital techniques using social media and online platforms. Through an interview with a social media marketer and survey results, the document finds that most modern audiences respond better to targeted digital ads on social media rather than traditional offline marketing, as people now spend much more time online. It concludes that digital marketing will continue to overtake traditional marketing in effectiveness due to the advantages of analytics, targeting, and accessibility of online ads.
Online brand building 2/3
Online brand building 2 /3
Course given during International Week 2011at Katowice University Poland
Social Media For Internal Comms Channelship Webinar March 31 2010
These are my slides from my slot on Channelship's Webinar on using Social Media for Internal Communications
2012.presentation
The document discusses the importance of building a strong brand through establishing an emotional connection with consumers. It emphasizes that brands are built by people, not logos, and takes time to develop through consistency and trust. Starbucks is used as an example of a company that prioritized employee satisfaction and culture to indirectly create a positive customer experience and brand loyalty. While logos and advertising can promote a brand, what is most critical is living up to the brand promise through interactions with customers at every level.
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Innovative marketing strategies for st
- 1. by Dr.S.Manikandan Associate Professor PG & Research Dept. of Commerce Guru Nanak College, Chennai
- 3. Philip Kolter Marketing is 100 years old Marketing relates to human It is humanistic subject Effects and relates to life style Marketing is a force that shapes our wants and life style
- 5. It is more than selling It involves speaker’s power Persuasion influencing personal character creating wants Stirring emotions
- 6. First Departmental store mitsubi – 1650 First Newspaper ad for coffee in England – 1652 First Ad agency N.W. Ayers - 1869 First brand put on commodity Pearl’s soap – 1870 First Packaging Laundry soap in England - 1880
- 7. successful marketing people spent little time on history of the brand Their role is keeping their products in tune to with the latest fashion What happened ? Why happened ?
- 10. STARBUCKS What does Starbucks sell? COFFEE
- 11. Howard Schultz I have passion to coffee so I sell coffee I am passionate about coffee
- 12. Starbucks sells coffee in work place “Happy Workers Happy Customers” Makes sure coffee is fresh Delivers what coffee is Fine and more type of coffee Whole experience in a place where you can enjoy the moment of coffee Positioning
- 14. Jeff Bezos
- 15. web usage in 1994 was growing at 2300% in a year He felt this is going to be everywhere tomorrow Picket best 20 products to sell online
- 17. McDonald’s believes in brand journalism they implement the idea of: QSCV Q-Quality S-Service C-Cleanliness V-Value
- 18. It serves every one They reach teenagers Mother of children Senior citizens Recognition of everyone with equal satisfaction Segmentation
- 20. Steve Jobs
- 21. A really thin light notebook computer It has a 13.5 inch wide screen display Backlit keyboard Intel processor
- 23. i-pod our most advanced technology in a magical & revolutionary device at an unbelievable price - Steve Jobs
- 25. Get ride this button have a wider screen- display any thing we want
- 26. No carrying mouse No stylus Use our finger – best pointing device
- 27. It is much more interesting easier Simple Visual Delivers the headline
- 28. Don’t follow fashion make fashion Make something interesting Create customer’s value More innovation “you cannot inspire unless you're inspired yourself”
- 29. “People with passion can change the world for the better” “Customers are the best sales person” “Appeal to somebodies heart before their brain”
- 30. Customers do not care about your company your products or your services, They care about their dreams, their hopes, their ambition As marketers help them achieve their dreams And inspire them by your products & services
- 31. This happens only through Innovative Marketing Think differently for Innovative Marketing We can change the world and the way of living