Innovation

1. Innovation as business driver
“Innovation distinguishes between a leader and
a follower” Steve Jobs
Real innovation will drive business today and
tomorrow
Innovation is the profitable implementation of
ideas

2. Apple in 2000
• Apple was considered ―dead alley by most
industry observers and analysts
• Apple stock was around $10
• Apple market cap was less than thirtieth of
today’s market cap

3. Apple Explosion in Stock Price

4. Apple Today
“With quarterly revenue growth of 83%
profit growth of 95 % we’re firing on all
cylinders.
We will continue to innovate on all fronts
throughout the remainder of the
Year.”
said Steve Jobs, Apple’s CEO April, 2011

5. Apple Milestones – Blockbuster Hits
Apple M ilestones Blockbuster Hits
Apple introduced iPod in 2001, iPhone in 2007
and iPad in 2010 each a gargantuan success!
Apple.com Feb 2011
each a gargantuan success!

6. How did Apple do it?
There's an old Wayne Gretzky quote that I love.
‘I skate to where the puck is going to be, not
where it has been.' And we've always tried to do
that at Apple. Since the very very beginning. And
we always will.’
Steve Jobs

7. The customer anticipation pyramid
Pro Anticipates
Active
Reacts
External driven
Internal driven The company rules

8. Types of Innovations
The Innovation Spectrum
Continuous Dynamically Continuous Discontinuous
Incremental Breakthrough Transformational

9. Innovation Life Cycle Process
• Ideation
• Concept development
• Evaluation
• Commercialization
• Incremental innovation /improvement/

10. Tom Fishburne, lifecycle of innovation

11. Tom Fishburne, lifecycle of innovation

12. Diffusionof Innovations
Everett Rogers

13. Speeding up innovation adoption
• Look for the laggards, and get them to tear the innovation apart. Their
rejection will be the rules for the infrastructure that will make your
innovation work
• Find the late majority, and give them the ati recepi provided by your
laggards. They will give you excruciatingly detailed description of what
would make them adopt detailed enough to make fine blueprints
• Figure out whether you can build the infrastructure to sufficient depth to
attract a reasonable number of early majority as well as early adopters. If
you can’t afford the investment, look around to see if anybody else can.
Does anybody else have an interest in this kind of infrastructure? If not,
then you’ll have to wait.

14. 3 myths about innovation
• Successful innovations are mostly accidents
• Market research is effective for validation
• Innovation is about being first on the market

15. one of the most quoted innovation
credos
“Build a better mousetrap, and the world will beat a path to your door.”
Yet it’s also untrue.
the credo focuses solely on the technology and not on the consumer.
Consumers really don’t care about a better mousetrap. They care about fewer mice.