Innovation

1. LECTURE 3.
INNOVATION TYPES
Innovation management

2. Lecture content
 Innovation types:
 Depending on change type. - 4 types
 Depending on application area - 10 types
(TEN TYPES OF INNOVATION - THE BUILDING BLOCKS OF BREAKTHROUGHS)

3. 4 types innovation
 Your business can take a number of different
approaches to innovation. Usually, this will
depend on how much time and money you
have available and what your business
strategy is. These approaches can be part of
a continuous cycle or employed on a more
ad-hoc basis, depending on your needs.

4. 4 innovation types

5. 4 types innovation –
Breakthrough
 Breakthrough or
radical innovation
 creating a completely
new process or product
in response to a market
need or opportunity
 DIFFICULT TO BE CREATED. WHY?
 Lack of resources
 Lack of laser-like focus
 Lack of a detailed understanding of the end
user
 Lack of required technical competencies