SoundCloud is an online audio distribution platform that allows users to easily upload, share, and discover music. It has become a popular platform for emerging artists and DJs to publish their work, connect with collaborators, and gain exposure. While originally free for all users, SoundCloud has recently launched paid subscription services to help monetize content and compensate artists as the music industry shifts to streaming models.

1. By: Jessica Kim, Jennifer Dai, Maya Elias, Sarah Lee

2. Table of Content
“7 Things”..................................................2-3
Methodology..............................................4
Legacy Map...............................................5
The Innovation Decision Process...............6-8
Scenarios..................................................9-11
Special Report..........................................12
Bibliography..............................................13

3. What is it?
As defined by their website, SoundCloud is “the
world’s leading social sound platform where
anyone can create sounds and share them every-
where” (SoundCloud 2016). It is an online-based,
and thereby global, audio distribution platform
founded in Stockholm, Sweden in 2007, which in
2014, relocated its headquarters to Berlin, Ger-
many (SoundCloud 2016). SoundCloud’s primary
purpose is to serve as a publishing tool for
recording artists, allowing them to easily record,
upload, and promote their music privately and/or
publically and to encourage genuine music
discovery for listeners. SoundCloud offers the
following three memberships for creators, which
will be explored in greater detail below: free, pro,
and pro-unlimited; SoundCloud also offers two
different subscription options for listeners: classic
SoundCloud or SoundCloud Go. From the con-
sumer perspective, streaming has become the
How does it work?
SoundCloud, as you might have imagined, has
two sides - the artist/creator side and the con-
sumer/listener side. We have chosen to explain
how SoundCloud works within each respective
category. For both categories, however, the issue
of access is simple. The SoundCloud platform
can be accessed by anyone with internet access
at www.SoundCloud.com or through the stand-
alone SoundCloud app avilable on iPhone and
Android.
Listeners: Until recently, SoundCloud has not
monetized their platform beyond minimal adver-
tisements. In March 2016, SoundCloud launched
their user-targeted, subscription-based service,
called SoundCloud Go (Moore 2016). Sound-
Cloud Go co-exists with the classic SoundCloud, which is still free. This launch comes
after a series of negotiations between SoundCloud and major record labels, which now
gives SoundCloud users access to content from major label-based artists. In addition,
SoundCloud Go provides the funds for SoundCloud to compensate all artists. ‘Our
ambition is to strengthen and grow our ecosystem where all forms of creative expres-
sion can live, and that includes artists represented by the major labels. We’re working
towards monetizing the tracks of every creator, no matter what size or genre, who
wants to make money from their music or audio’ said one SoundCloud executive to the
music blog, Pigeons and Planes (Moore 2016). The primary difference between
SoundCloud classic and SoundCloud Go is that SoundCloud Go costs $9.99 per
month for the following: ad-free listening, access to the entire catalog, and offline
listening (Moore 2016). Free users will have ads and limited access to the SoundCloud
catalogue (some music, particularly from major label artists, may only be available in
30-second snippets) (Moore 2016).
Artists:
SoundCloud Pro - the SoundCloud side for artists - offers three subscriptions: free, pro,
and unlimited-pro. SoundCloud free users are entitled to the following: the uploading of
three hours of content, 100 downloads per track, and unlimited playlist creation. These
users can see “basic stats,” which include count plays, likes, comments, and down-
loads. SoundCloud Pro users are entitled to the following for $63/year: the uploading of
six hours of content; post in “quiet mode” or without comments enabled; and “spotlight
tracks and playlists on your profile,” or picking which work is featured at the top of your
profile in order to help audiences discover your best work. These users have access to
“extensive stats” which include basic stats plus the opportunity to see who is playing
your tracks and in what countries you’re most popular. SoundCloud Pro-Unlimited
users are entitled to all of the previously listed features without any upload limit for
$135/year. SoundCloud Pro-Unlimited users receive “comprehensive stats,” which
include all the previously listed stats including the opportunity to “see who's playing
your tracks and in which countries and cities you're most popular” and “know what
pages, apps, and social networks your tracks are being played on” (SoundCloud
2016). More specifically in terms of technology, once an audio file have been recorded
and uploaded by an artist, his/her track is given a distinct URL, which can be embed-
ded on various social media platforms, thereby allowing artists to reach a wider audi-
ence. One music blogger noted that “ [SoundCloud] also [has] the most user-friendly
embeddable players on the internet, making them the go-to choice for bloggers, who
can write about a song and insert a clean, customizable SoundCloud stream into a
post” (Moore 2016).
Jordan had played professional soccer in Kansas
City, Kansas for the five years; he injured his knee
in the last game of his fifth season and was forced
to retire due to injury shortly thereafter.
He had always loved music and had played
drums since he could remember but gave it up
after being recruited to play Division One soccer
at Yale; he decided to devote much of his free
time to purusing his lifelong dream of playing
soccer. In the two years since Jordan’s injury, he
has found himself returning to the drum set and
taken to the prospect of playing music more seri-
ously as a career. He kept practicing and eventu-
ally wanted to record his music so he took to the
internet for some information. What Jordan found
was that he would not get his recordings on Spoti-
fy unless he was willing to pay a third party appli-
cation a large sum of money to do so and the
same for iTunes. This issue for Jordan was that his
music wasn’t finished yet, in his mind, so he didn’t
really want to sell it to anyone or publish it so
officially. He wanted to see if he could find some-
one collaborate with and just have a place to put
his music out into the world that was more open.
Jordan did not know anyone in the music industry
or how to start getting involved, but he did know of
SoundCloud.com from the blogs/websites he
frequently read. He decided to create a free
account on SoundCloud Free and tried uploading
some of his material. The website itself was
straightforward and easy to navigate, making the
recording and uploading process seamless.
A few weeks later, Jordan received a message
from another user. “Hey, I’m Bret. I play the bass
and my friend Ryan plays the guitar. We’re based
in New York but we love your sound. Would you
want to Skype or something and talk about collab-
orating?” Jordan was SHOCKED. They were
clearly touched by what he had put into the world
and to Jordan, this was the first making of his
musical SoundCloud community.
Now, Jordan lives in Bushwick, Brooklyn. He plays
the drums in two bands - of which all the band
members met on SoundCloud - DJs different gigs
around Brooklyn - most of which he got because
of sets he posted on SoundCloud - and has a
SoundCloud Pro-Unlimited account.
primary way audiences listen to music, which
makes SoundClouds platform particularly entic-
ing. “The catalog of music and audio you can
access with a SoundCloud subscription is the
largest and most diverse in the world - more than
125 million tracks from 12million creators heard
on SoundCloud every month” (Moore 2016). The
majority of music and audio accessible on
SoundCloud is duplicated on other music stream-
ing platforms. While YouTube, Spotify, Apple
Music, and Tidal accompany SoundCloud as
some of the best known audio platforms, Sound-
Cloud’s massive user base, emphasis on com-
munity, and artist-friendly tools where creators
can easily upload and share their music, distin-
guished them from the rest.
2
Scenario
7 Things Summary

4. Whos doing it?
Everyone with access to the internet may
listen to SoundCloud, which is why over 175
million people have used SoundCloud to
stream music. Many of these users do not
have accounts, but have used SoundCloud to
stream music by playing SoundCloud embed-
ded tracks on other websites. Because
SoundCloud is a privately owned company,
they are not required to release user data and
have not done so since 2014. What we do
know, however, is that “it is the preferred
place of DJs, musicians, and other creators,
who upload 12 hours of content every minute,
[and] find gigs and collaborators…”
(Schwartzberg 2015). In addition, over half the
songs that are uploaded to soundcloud are
played within the first 30 minutes and up
around 90% of all uploaded tracks have a
least one listen (Hill 2014). So basically, it
would appear that everyone and their moms
are using SoundCloud.
In the Digital Age, most people than ever
before have access to once exceedingly
expensive recording equipment at a relatively
low cost; now, anyone can make music.
SoundCloud is a platform based on just that
principle. “We’re an open platform and the
breadth of content on SoundCloud is as
real-time and broad as human creativity itself,
from bedroom artists uploading their first
tracks to established artists planning their
Why is it significant?
worldwide release” said one SoundCloud
executive (Moore 2016). Soundcloud offers a
tool for musicians to create and distribute their
art on a level playing field, rather than on a
platform dominated by record labels who can
pay to promote their artists with no disregard
for others. The reason this is truly significant is
because the nature of the music industry itself
is changing. With the tools SoundCloud pro-
vides, no expensive record deal or distribution
plan is required to make and upload music
thereby rendering labels nearly obsolete. It
should be noted, however, that for an artist to
reach the peak of notoriety - to be played on
FM radio, for example - artist representation
from a label or other management is still nec-
essary. Thus, the presence of labels should
not be entirely discounted. Still, the duties
labels used to perform - paying for time in a
recording studio, paying for shipping records
or CD’s to and from stores - are being
replaced by platforms like SoundCloud, which
of course is advantageous to SoundCloud. In
other words, SoundCloud is a commons-ori-
ented platform that has become the go-to
platform for artists, both emerging and estab-
lished, to share their works with their potential
audience, with or without the mediation of a
label. The SoundCloud-label relationship is,
however, beneficial for artists who want to
achieve widespread, top-40 esque fame.
SoundCloud has become a tool for labels
(A&R) to source and sign emerging talent with
established followings. The artist Zhu, a
SoundCloud artist “darling,” began 2014 as
an anonymous producer; later in 2014 Zhu
was discovered by an A&R representative
from Columbia Records after receiving wide-
spread praise on SoundCloud. He is now
signed to Columbia Records (Schwartzberg
2015). Another testament to SoundCloud’s
true significance is that it is the first audio plat-
form to compensate artists for work they
upload with or without the mediation of a third
party distribution service (CDBaby, DistroKid,
etc) or a label. “It’s a chance for those DIY
producers to monetize their music through
streaming revenue, something that has been
impossible for most independent artists
primarily using SoundCloud, even when they
start to reach hundreds of thousands of
people” (Moore 2016).
Presently, the business model surrounding
music streaming is not sustainable.
Even though millions of people are now
frequent music streamers, none of the major
streaming companies have found a “viable
business model that yields income and also
allows artists to be paid fairly” (Moore 2016).
The SoundCloud Go program was only
recently launched on March 29th, 2016 , the
success of which has yet to be determined.
Music is a business and SoundCloud is a
music-based platform that needs to make
money. Copyright infringement on major-label
owned property was an issue SoundCloud
grappled with for years and of course, this is
not good for business. So, it makes sense that
SoundCloud has chosen to offer many of the
same streaming capabilities as other services
do with a wider breadth of musical offerings
and a similar price. While SoundCloud Go has
been met with mixed reactions, streaming is
still the primary way most people listen to
music now and 175 million unique users each
month is not an easy feat. We can only expect
that SoundCloud will continue to grow, partic-
ularly considering that now, most of the music
on other platforms will soon be available on
SoundCloud, everything from top 40 to under-
ground (Moore 2016).
Soundcloud may encourage users to under-
take more music-exploratory roles in the
music-making sphere. Say, for example, a
student has never made music before but has
always been interested in doing so. Sound-
Cloud lets people play around with making
music in a low to no risk environment. Even
when music-making tools are available in
computer labs, students may not have equal
access to them - if they do not have the money
to pay for accounts, for example - Sound-
Cloud is free and can be explored easily due
to its user-friendly interface.
SoundCloud is also an extraordinary
music-discovery tool; the inherent musical
variety of SoundCloud’s catalogue can be
used to teach students about different kinds of
music. SoundCloud has also proved a power-
ful podcast publishing tool and is widely used
to record and stream podcasts and lectures,
the content of which is often directed towards
teaching and learning.
What are the downsides?
Where is it going?
What are the implications
for teaching and learning?
3
7 Things Summary

5. 4
Soundcloud is one of the leading online music streaming platforms for discovering, sharing
and uploading music, from a myriad of sources, which includes emerging and underground
artists, producers, DJs and songwriters, as well as established musicians under the large
music labels. Originally launched in Sweden by co founders Alexander Ljung and Eric Wahl-
forss have built and amassed a substantial user base, averaging 175 million monthly listeners
worldwide.They are a disruptive and innovative leader in the music industry as they have ad-
dressed two prevalent and dire issues in the industry- how can this saturated digital age listen
to music in a seamless, legal and versatile way that supports the artists and record labels,
while combining a user friendly and easily accessible interface both on the web and through
mobile. Secondly, they have enabled content creators to easily upload, market and monetize
their tracks to a mass global audience, while maintaining a strong sense of artist to fan com-
munications and relations, through features such as commenting on, liking and reposting
tracks and personalized artist profiles with social media integration. There is also the paid tier
targeted towards creators, sound cloud pro, which allows more hours of uploaded content
and data analytical controls and tracking.
Overall, Soundcloud has built their business model and company culture around addressing
these issues with the music industry; which have emerged with the structural shift of increased
access and exposure to online music downloading and streaming. Their features enable the
discovery of emerging and new artists, while fostering a sense of community amongst a digital
music age that creates, collaborates and evolve in the cloud.
It can be compared to as the "YouTube of audio" due to the user generated music library of
both entire album compilations by producers and established musicians, and spoken-word,
acoustic and raw tracks by aspiring songwriters. This content is created by around 12 million
users and continues to grow exponentially each month, by around 20 million users.
Methodology

6. 1999
2000
2001
iTunes
2002
last.fmPandora
Napstar
Blogspot
Friendster
Myspace
2003
2004
Facebook
2006
Twitter
Songza
2007
2008
Spotify
8Tracks
Tidal
2014
2015
Apple Music
Youtube Music
2016
Wordpress
Tumblr
2010
Pinterest
2011
Google +Ableton
Garage Band
Presonus Studio One Daw
LogicPro
2007
-Soundcloud (web)
-Soundcloud pro (web)
-Soundcloud (app)
2015
-Soundcloud Go (app)
-Partnership with Zefr
2016
-Soundcloud pluse (app)
-Reached licensing deals
with Sony Music
Entertainment and
Universal Music Group
2012
-Soundcloud
opens up to the
public and no
longer requires
subscriptions
Online Music Sharing platforms
Social Media
Home producing
softwares
Soundcloud
Key:
5
Legacy Map

7. 6
Innovator
Knowledge Persuasion Decision Implementation Confirmation
Amanda is currently an upcoming
DJ. She currently DJ’s around
NYC at bars and clubs. She loves
meeting new people and finding
other artists who share the same
type of music she does. Many of
her songs consists of remixes
from famous artists such as
Flume and Snakehips and she
makes most of her songs on ga-
rageband. One day, when she
was reading blogs of her favorite
underground artists she came
upon a website called Sound-
cloud.
Amanda saw many artists
that had a lot of potential
and even some that she
knew. She saw that on the
side of the page, you could
upload your own songs if
you wanted to. Although
there was a subscription
fee, she decided to try it
out because of the free
trial.
After a month, Amanda
began to gain traction on
her account. She had
around 1,000 followers
and counting. She loved
the fact that she had a
sense of community and a
real connection with her
followers as they were able
to write comments on cer-
tain portions of the songs
that allowed her to see
what they like and didn’t
like about her music. From
her positive experience,
she decided to pay the
subscription.
Amanda uses Soundcloud
on the daily to find and ex-
plore new music while up-
loading her own mixes.
She is able to follow artists
and groups that upload ex-
plicit content that is not
available on Spotify, You-
tube or Myspace. She was
even able to contact other
DJ’s and collaborate with
them to make new content
that she is able to share
with her followers, friends,
and family
Through Soundcloud
Amanda was able to be
recognized by many
people around the world.
After 2-3 years, she
became well known
throughout the Sound-
cloud community, verified,
and was even asked to
play at small venues
around New York City.

8. Early Majority
Knowledge Persuasion Decision Implementation Confirmation
Yes
No
7
Todd is a music junkie. He
loves all genres of music
ranging from EDM to R&B.
One day while scrolling
through Facebook, he saw
one of his friends post a link to
a website called Soundcloud.
He clicked on it and heard the
song and really liked it. Todd
tried looking for the song on
Youtube but was not able to
find it and contemplated if he
should make an account
It wasn’t until he was going to
Mad Decent Block Party, an
all day concert when he real-
ized that the music sets were
only available on Sound-
cloud. He saw that all his
friends were using the site
and told him that it was better
than Spotify and other plat-
forms that they’ve used. He
decided to try it out too and
downloads the app on his
phone.
Todd began to use Sound-
cloud all the time and loved
the fact that he could make
his own playlists and even
listen to sets from various
concerts he wasn’t able to
attend such as Ezoo, MIA,
and Ultra. Although he was
using the free account, he
found it very annoying that he
couldn’t listen to his music on
the subway on his way to
work. In the end, he decides
to pay the subscription to
gain access to his music
offline with no ads.
Todd loved all the features
and access that Soundcloud
Go was able to give him. He
uses the music platform
whenever he is going to a
concert and creates his own
playlists of the artists he
wants to hear. He was also
able to find new upcoming
artists and watched them
grow from having a few fol-
lowers to close to millions. He
continues to use it daily and
always finds new music that
he loves to share on his
Tumblr.
Todd is a big advocator of
Soundcloud and recom-
mends it to his friends and
family who are into music just
as much as he is. He loves
feeling connected to his fa-
vorite artists on a level that not
many people are able to ex-
perience or have knowledge
of. He is always the first few to
find new songs and upcom-
ing artists.

9. 8
Danielle is a stay at home
mother who doesn’t really use
any music platform other than
an old Ipod touch that she has
had for many years. Her favor-
ite genres of music are jazz and
soul. She mostly uses itunes
and buys all her music from the
apple store. It wasn’t until her
daughter, Kristi was listening to
music on her laptop that she
really enjoyed. Kristi told her it
was only available on Sound-
cloud, a website she has never
heard of. Kristi told her mom
about the site and showed her
more music she thought she
would be interested in.
Danielle loved using Itunes
and took her several months
to even try out the site. She
did not want to pay for anoth-
er music platform but decid-
ed to give it a try after finding
out that there is a free ac-
count option.
Danielle started using Sound-
cloud on the daily, and even
more than iTunes. She decid-
ed to keep using her account
because she does not have to
pay for her music and listen to
an entire song before “com-
mitting” to it.
After using the site for several
months, Danielle gets the
hang of Soundcloud and is
able to share her music easily
through her Facebook and
even at events and gather-
ings with her friends and
family. She even ventured out
of her comfort zone in music
genres after following her
daughter and listening to the
music she liked. She even
looks at the explore page
where she sometimes finds
songs and playlists from other
users.
Danielle was able to build a
stronger connection with her
daughter through music and
loves the community aspect
of Soundcloud. Although she
does not post any of her own
music, she has 400 followers
that she interacts with. They
send and tag her in songs
that she may like and she
does the same with them.
Laggards
Knowledge Persuasion Decision Implementation Confirmation

10. Innovator
Blue Skiii is a music producer from Stockholm who is seeking a platform to promote and launch his music- he wants some-
thing that both serves the artist in functionality, accessibility and acts as a social tool for marketing, building brand aware-
ness and connecting with listeners and other producers and musicians. After scouring blogs and websites (mostly Mys-
pace and Ableton forums) each day for research and recreational purposes, he comes across Soundcloud’s blog, where
the founders and small team post about their progress and product launches from Sweden. They have just reached 1000
users on their site, and it has very impressive and seamless features: Blue Skiii loves the ‘favorite’ function, the ability to
skip to parts of a track, to upload multiple audio tracks and the “sets” feature which allows him to group his favourite songs
from artists on Soundcloud- while updating his friends on his activity too! The newly launched “search” user button also
doesn’t hurt with uncovering new artists and allowing his own artist page to hopefully gain exposure too. He already has
a somewhat sizable underground following of his music (mostly production beats), primarily through Myspace and play-
ing local DJ sets around his hometown of Stockholm. After contacting one of the founders to enquire more about the ser-
vice and how to best utilise it as an artist, Blue Skiii was given the Soundcloud Pro package to test out and trial before it
was officially launched as a paid tier for the public later that year. He loves both the technical and social factors: that he
can upload files in multiple formats in a seamless way, and engage with fellow producers and artists on Soundcloud.
Scenarios
9

11. 10
Scenarios
Jessie is an avid music lover from Australia who is always the first to discover and uncover the most disruptive
underground artists from all genres, from EDM to indie bands, and is constantly on the scour for new ways to
explore and consume music. She comes across Soundcloud while browsing through Tumblr music blogs one
day, as she is active on the platform and interacts with other users to exchange and discover music. After a
few of her followers linked her Soundcloud’s website to recommend to her, she immediately uses it on a daily
basis, as it allows her to listen to a plethora of music at her fingertips-for free! She then discovers that Sound-
cloud hosts a series of "local groups” which are events that gather Soundcloud listeners together in a location
in a featured city. Her local city of Melbourne is up next, and she is ecstatic to attend as she hopes to meet
people from the Soundcloud community and share her passion for music, and to meet her online community-
they helped her discover Soundcloud after all! What attracted her to Soundcloud was the newly redesigned
features of the Player, the Community, the Web and the Apps- the emphasis on community building playing
an important role in her choosing the platform. Jessie finds it a very welcoming site with a user friendly inter-
face, and the integration of the different features is seamless and accessible to her usage purposes. The fea-
tured community members and artists on the home page enables her to discover upcoming artists easily, as
well as other members of the Soundcloud community so she can interact with fellow listeners too. She loves
how she is able to uncover the newest emerging artists and see their social media accounts and be able to
share this with her friends- this definitely boosts her music street cred even more than before.
Early Majority

12. 11
Scenarios
Laggards
Donald is a working dad who loves to listen to music on his prized vinyl record player, and for the ma-
jority of the time, buys albums on iTunes to consume new music. His friends and colleagues have
been convincing him to sign up for this service called Soundcloud, which he is told is like a free
library of music-to stream, not buy or download. He wonders how this works- where do you store the
files? Can you create playlists like on iTunes? Can you listen to the songs without an internet connec-
tion? He seeks to find out by visiting the website and signing up for a free account. He notices there
is a paid option called Soundcloud Go which has a lower price per month than one album on iTunes-
he tells himself he will consider this paid tier after trialling the free service. He enters the world of
Soundcloud and is immediately taken with the access he is exposed to- from his favourite 80’s rock
bands to top 40 artists he loves to hear on the radio, he discovers he can create his own playlists too.
He also learns the “share” function and starts sending songs to friends on Facebook and by email.
After a month of using the free service, primarily through the mobile app, he realises he wants to
access his new-found personalised and curated music library offline too, and decides to sign up for
Soundcloud Go- it’s only the price of what he used to pay for one album on iTunes! He introduces it
to his family, and they also become avid users. Although he is still getting used to this new world of
streaming, he is quickly learning the ins and outs, and continues to build his library on Soundcloud.

13. Special Report
Studying an innovation has to involve an in-depth look into the consequences of the
innovation - in the case of Soundcloud, an analysis of how it has affected the music
industry at large. Soundcloud is known by the modern generation of music listeners
as one of the best platforms to discover new music and has an advantage over many
of its competitors today for that reason. The freedom for artists to publish remixes,
bootlegs and mashups of songs is why Soundcloud is favored by many electronic
artists, DJs and other new artists trying to make it onto the music scene.
When Souncloud first launched in 2007, it challenged Myspace as the best platform
for artists to share and interact with fans socially through the internet. Popular artists
such as Skrillex tout ‘the Myspace days’ to be a big reason of his success today.
Other artists such as Future, G-Eazy, Drake and Justine Skye also benefited greatly
from Soundcloud to launch their music 1 . It has challenged the conventional system
of music publishing by disrupting the industry and offering what many aficionados
refer to as ‘music freedom’1. Currently, Soundcloud offers unsigned artists ways to
reach out to the community at large via the internet, which is vital to the entire ecosys-
tem of music today. Undiscovered artists have a way of releasing music, music
labels and listeners have a platform to discover up-and-coming artists. Along with
many of its competitors, Soundcloud harnesses the disruptive quality of the internet
to create a new business model. Revenue from ad sales help keep the app innova-
tive whilst providing some royalties to artists. This model has been adopted by many
similar apps such as Spotify and Apple Music 2 .
1. Brown, Preezy. "15 Rappers And Singers Who Used Soundcloud To Win In 2015." Vibe. 2015. Accessed May 03, 2016.
http://www.vibe.com/2015/12/soundcloud-artists-end-of-year-list-2015/.
2 . "How Is Spotify Contributing to the Music Business?" Spotify. 2007. Accessed May 03, 2016. http://www.spotifyartists.com/s-
potify-explained/.
12

14. Brown, Preezy. "15 Rappers And Singers Who Used Soundcloud To Win In 2015." Vibe. 2015. Accessed May 03, 2016.
http://www.vibe.com/2015/12/soundcloud-artists-end-of-year-list-2015/.
Hill, Brad. “Soundcloud Celebrates Five Years; Releases Impressive Stats – RAIN News,” November 14, 2013.
http://rainnews.com/soundcloud-celebrates-five-years-releases-impressive-stats/.
"How Is Spotify Contributing to the Music Business?" Spotify. 2007. Accessed May 03, 2016.
http://www.spotifyartists.com/spotify-explained/.
Lunden, Ingrid. “It’s Go Time for SoundCloud: $9.99 Tier Aims to Rival Spotify with Millions of Premium Music Tracks | TechCrunch,” March 29, 2016.
http://techcrunch.com/2016/03/29/its-go-time-for-soundcloud-9-99-tier-aims-to-rival-spotify-with-millions-of-premium-music-tracks/.
Moore, Jacob. “SoundCloud’s New Business Model, and the Problem With One-Size-Fits-All Music Streaming | Pigeons & Planes,” March 30, 2016.
http://pigeonsandplanes.com/2016/03/soundcloud-go/.
Schwartzberg, Lauren. “SoundCloud | Fast Company | Business + Innovation,” February 9, 2015. http://www.fastcompany.com/3039618/most-innova-
tive-companies-2015/soundcloud. SoundCloud. “About SoundCloud on SoundCloud,” 2016
https://soundcloud.com/pages/contact.
Stegner, Ben. “We Tried SoundCloud Go So You Don’t Have To,” April 15, 2016.
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15. Thank You