1. Big Data andAnalytics onAWS
Poweringthe financialservices industry
Craig Stires
Head of Big Data and Analytics, AWS APAC
Time : 11:20 – 11:50

2. Big Data and Analytics on AWS
Powering the financial services industry
AGENDA
• What is driving Big Data investments in financial services
• Building a value-focused data and analytics platform

3. Big Data and Analytics on AWS
Powering the financial services industry
Three trends that have brought FSI customers to AWS

4. New market
demands
Big Data and Analytics on AWS
Powering the financial services industry
Trends that are driving change in Financial Services
• Competitive landscape has shifted from Tier 1 / Tier 2 players to new
entrants. These new entrants focus on solving specific needs of
customers, rather than holistic financial services
• FinTech for payments, investment advice, forex
• Retail for insurance, lines of credit
• Telco for stored credit, transfers, payments
• The willingness of customers to diversify consumption of financial
services, is driven by availability of higher value / ease of access
• 66% of Millennials open to using a non-traditional provider for
financial service needs, 62% of Gen Xers, and 41% of baby boomers
[Raddon]
Customers moving to AWS Cloud for INNOVATION

6. ”
“ • Stripe wants to make it easier than ever for
developers to process payments on their web
and mobile applications
• Stripe has delivered its PCI-compliant
payment platform entirely on AWS, relying on
the security best practices as well as easy
auditability of the AWS platform
• Key AWS technologies are VPC for security
and compliance and Redshift for petabyte-
scale data warehousing
Stripe securely vaults credit cards and analyzes payments on AWS
Stripe now processes billions of dollars a year for
thousands of businesses, from newly-launched start-
ups to Fortune 500 companies. It is based in San
Francisco, CA.
AWS operates at a scale and
sophistication that we could
never hope to reach on our
own.
Jorge Ortiz
Manager of Infrastructure
”
“

8. ”
“ • Robinhood’s lean staff used AWS to create a
massively scalable securities trading app with
strong built-in security and compliance
features that supported hundreds of thousands
of users at launch
• Saved customers $22 million in commissions
since launch, and transacted over $1 billion.
All of this scaled up with 2 DevOps resources
• Amazon Redshift has allowed the data science
team to identify fraud and fight money
laundering, without needing to hire a data
science infrastructure team
Robinhood Launches Popular No-fee Brokerage Trading Platform on AWS
Robinhood is an investment platform that offers free
trades for everyone. It is based in Palo Alto, CA.
We can look at real-time
analytics and behaviors on our
platform, that wouldn't be
available at our scale if we
weren't using AWS.
”
“
Miles Wellesley
Head of Business Development

9. Speed to
deliver
Big Data and Analytics on AWS
Powering the financial services industry
Trends that are driving change in Financial Services
• Speed to roll out new services should be measured in weeks, not
months
• Responding to customer requirements must be fast and effective, or
risk reputation loss through social channels
• Customer/market acquisition through traditional means is far too
expensive. It can cost 5X to acquire a new customer, compared to
retaining an existing one
• Business users must be able to move from recognizing an
opportunity to enablement to execution, without IT bottlenecks
Customers moving to AWS Cloud for AGILITY

10. Regulator for all securities firms in USA
Financial Industry
Regulatory Authority - an
independent,
nongovernmental
regulator. Protects
investors by regulating
brokers and by monitoring
trading
Monitors over 6 billion
shares traded on the
stock market each day
Handles more “big data”
on a daily basis than the
Library of Congress or
Visa® - to build a holistic
picture of the trading
market
https://aws.amazon.com/solutions/case-studies/finra/

11. ”
“ • Wanted a platform to provide greater speed and
scalability for analyzing petabyte-scale data
• Migrating mission-critical operations to AWS
• Can provide analysts with real-time access to 75
billion records collected daily
• Can move faster, more efficiently in serving core
business processes
FINRA Performs Daily Petabyte-Scale Analysis on Trading Data Using AWS
The Financial Industry Regulatory Authority (FINRA) is
the largest independent regulatory authority in the
United States. It is based in Washington, D.C.
We chose AWS to deliver
innovation at a much larger scale
and much faster to our
core business.
Saman Michael Far
Sr. Vice President of Technology
”
“

12. Operates financial exchanges around the world
Leading stock index
provider with
41,000+ INDEXES
across asset classes and
geographies
Provides technology,
trading, intelligence,
surveillance, and listing
services
100+ data product
offerings supporting
2.5+ million investment
professionals and users
in 98 countries

13. They wanted to accelerate innovation and time to market, and also lower their
data warehouse costs without compromising on performance of their analytics
tools and services, or jeopardize the security of the sensitive data they collect.
• Costly legacy warehouse ($1.16M /yr)
• Limited capacity (1 year of data)
• High volume of data (4-8B rows daily)
• Disparate historical data sources
OUR GLOBAL PLATFORM
CAN HANDLE MORE THAN
1 MILLION
MESSAGES/SECOND
AT SUB-40 MICROSECONDS
AVERAGE SPEEDS

14. Ingest/
Collect
Consume/
visualize
Store
Process/
analyze
Data
1 4
0 9
5
Amazon
Direct Connect
Amazon S3
Data lake
Amazon
RedShift
virtual private
cloud
Answers &
Insights
Amazon SNS
Amazon SQS
Client Alerts
End of day analysis
Listed companies reports
Trade anamolies
…
Daily trades

15. Reprioritization
of spend
Big Data and Analytics on AWS
Powering the financial services industry
Trends that are driving change in Financial Services
• The cost models of financial services have changed.
"Around 15% of bank branches tip into unprofitability" [Economist]
• Physical operations within the business are being digitized, replaced,
or streamline to shift spend to value creation for customers
• Costs must fundamentally change to compete with digital providers
• Branch experience moved to mobile devices
• Machine learning to replace routine customer service
• Data centers significantly scaled down
• Overprovisioning of data processing capacity selectively
• Maintenance and administration of IT systems reduced
Customers moving to AWS Cloud for OPTIMIZATION

16. Suncorp is moving "all-in" on cloud.
Insurance Policy Insurance Claim Core Banking Life Admin

17. Ingest/
Collect
Consume/
visualize
Store
Process/
analyze
Data
1 4
0 9
5
Amazon S3
Data storage
Amazon EMR
Amazon RedShift
Answers &
Insights
Extend life of legacy
systems
Break tight dependency of
business users to legacy
data systems
Self-service BI / analytics
Data exploration
Data modeling
Unstructured data usage
…
Transactions
CRM
Common Modernization / Offload Pattern
Data warehouse
Amazon EMR
Amazon S3
Data storage
BI / Reporting

18. Big Data and Analytics on AWS
Powering the financial services industry
AGENDA
• What is driving Big Data investments in financial services
• Building a value-focused data and analytics platform

19. A platform to build business outcomes from data
Purchases
Movement
Influence
Ingest/
Collect
Consume/
visualize
Store
Process/
analyze
1 4
0 9
5
Revenue Lift
Market acquisition
Customer delight
Brand advocacy
Risk management
Inventory
optimization
Supply chain
efficiency
...
Big Data and Analytics on AWS
Powering the financial services industry

20. Amazon Redshift Amazon Elastic
MapReduce
Data Warehouse Semi-structured
Amazon Glacier
Use an optimal combination of highly interoperable services
Amazon Simple
Storage Service
Data Storage Archive
Amazon
DynamoDB
Amazon Machine
Learning
Amazon Kinesis
NoSQL Predictive Models Other AppsStreaming
Big Data and Analytics on AWS
Powering the financial services industry

21. Administration
& Security
Access
Control
Identity
Management
Key Management
& Storage
Monitoring
& Logs
Resource &
Usage Auditing
Platform
Services
Analytics App Services Developer Tools & Operations Mobile Services
Data
Pipelines
Data
Warehouse
Hadoop
Real-time
Streaming Data
Application
Lifecycle
Management
Containers
Deployment
DevOps
Event-driven
Computing
Resource
Templates
Identity
Mobile
Analytics
Push
Notifications
Sync
App
Streaming
Email
Queuing &
Notifications
Search
Transcoding
Workflow
Core
Services
CDN
Compute
(VMs, Auto-scaling
& Load Balancing)
Databases
(Relational,
NoSQL, Caching)
Networking
(VPC, DX, DNS)
Storage
(Object, Block
and Archival)
Infrastructure
Availability
Zones
Points of
Presence
Regions
Enterprise
Applications
Business
Email
Sharing &
Collaboration
Virtual
Desktop
Technical &
Business Support
Account
Management
Partner
Ecosystem
Professional
Services
Security &
Pricing Reports
Solutions
Architects
Support
Training &
Certification
Big Data and Analytics on AWS
Powering the financial services industry

22. Big Data and Analytics on AWS
Powering the financial services industry
Trusted by Global Financial Services Institutions & Enterprises

23. Big Data and Analytics on AWS
Powering the financial services industry
How would you like to take your business forward today?
New market
demands
INNOVATION
Speed to deliver
AGILITY
Reprioritization of
spend
OPTIMIZATION

24. Thank you