The document discusses using stories to help clients and businesses. It provides seven questions to help tell a client's story, including describing the client, their concerns, the unique help offered, measurable results, and how the work is meaningful. Stories follow common elements - setting up a conflict/opportunity, resolution, and higher-level results. Companies use storytelling to communicate their work in a compelling way to grow their business in a digital world. Teams at StudioNorth are tasked with developing their team story using the provided questions.