An online survey of over 1,200 recent or potential home buyers and sellers found that Century 21, Re/Max, and Coldwell Banker were the most recognized real estate brand names. 96% of respondents had heard of Century 21, while 91% and 86% had heard of Re/Max and Coldwell Banker respectively. When asked which brands were the most respected, Century 21, Re/Max, and Coldwell Banker again topped the list. The survey also found that more than 25% of respondents would recommend Century 21 or Re/Max to others.