The document summarizes the results of a 2014 survey of 1,200 adults who were recent or future home buyers. The survey found that 94% of respondents had heard of Century 21, making it the most recognized real estate brand. 37% of respondents who were aware of brands said Century 21 was the most recognized name in real estate. The study was conducted by Millward Brown to measure brand awareness, recommendation likelihood, and future consideration of various real estate agencies.