When Keller Williams Realty announced in February of 2009 that its associates
had made it the third-largest real estate company in the United States, it sparked
a rash of marketing responses from other international real estate fi rms, asserting
their dominance as “brands.” While there are many measures for ranking a real
estate company, becoming the most recognized “brand” has never been Keller
Williams Realty’s goal.
If you are looking for a condo to buy in Tempe for your ASU student, We Know Urban Realty will help you find the perfect place.
Their realtors are experts when it comes to urban living.
Visit the site to see what's available right now: www.weknowurban.com
Will Daly, Broker
We Know Urban Realty, LLC
834 E Claremont Street, No 3
Phoenix, AZ 85014
(480) 510-8755
Email: Will@WeKnowUrban.com
If you are looking for a condo to buy in Tempe for your ASU student, We Know Urban Realty will help you find the perfect place.
Their realtors are experts when it comes to urban living.
Visit the site to see what's available right now: www.weknowurban.com
Will Daly, Broker
We Know Urban Realty, LLC
834 E Claremont Street, No 3
Phoenix, AZ 85014
(480) 510-8755
Email: Will@WeKnowUrban.com
Keller Williams Realty Outfront Magazine Online EditionR.J Mendez
Keller Williams Realty’s OutFront Magazine is a quarterly publication that focuses on the Keller Williams Realty Difference for real estate agents that are serious about building their own real estate business and a true life by design.
Copeland Group Generic Listing PresentationDee Patience
This is the basic listing presentation for the Copeland Group at Keller Williams Realty. A custom marketing proposal is tailored to each potential seller clients. This presentation provides basic expectations and information. Contact us to buy, sell or invest in Greater Austin!
This special supplement includes insight from leading economists and market observers about the future of home sales, what higher rates mean for affordability and what regulatory changes at the U.S. housing agencies will do to long-term fixed rate mortgages. Inside you will also find unique data on commercial mortgage issuance, CMBS loan leverage, mortgage delinquencies and commercial property cap rates, as well as insight into real estate development in Manhattan.
Case 1 Capital Mortgage Insurance Corporation (A)Frank Randall .docxtidwellveronique
Case 1: Capital Mortgage Insurance Corporation (A)
Frank Randall hung up the telephone, leaned across his desk, and fixed a cold stare at Jim Dolan.
OK, Jim. They’ve agreed to a meeting. We’ve got three days to resolve this thing. The question is, what approach should we take? How do we get them to accept our offer?
Randall, president of Capital Mortgage Insurance Corporation (CMI), had called Dolan, his senior vice president and treasurer, into his office to help him plan their strategy for completing the acquisition of Corporate Transfer Services (CTS). The two men had begun informal discussions with the principal stockholders of the small employee relocation services company some four months earlier. Now, in late May 1979, they were developing the terms of a formal purchase offer and plotting their strategy for the final negotiations.
The acquisition, if consummated, would be the first in CMI’s history. Furthermore, it represented a significant departure from the company’s present business. Randall and Dolan knew that the acquisition could have major implications, both for themselves and for the company they had revitalized over the past several years.
Jim Dolan ignored Frank Randall’s intense look and gazed out the eighth-floor window overlooking Philadelphia’s Independence Square.
That’s not an easy question, Frank. We know they’re still looking for a lot more money than we’re thinking about. But beyond that, the four partners have their own differences, and we need to think through just what they’re expecting. So I guess we’d better talk this one through pretty carefully.
Company and Industry Background
CMI was a wholly owned subsidiary of Northwest Equipment Corporation, a major freight transporter and lessor of railcars, commercial aircraft, and other industrial equipment. Northwest had acquired CMI in 1978, two years after CMI’s original parent company, an investment management corporation, had gone into Chapter 11 bankruptcy proceedings. CMI had been created to sell mortgage guaranty insurance policies to residential mortgage lenders throughout the United States. Mortgageinsurance provides banks, savings and loans, mortgage bankers, and other mortgage lenders with protection against financial losses when homeowners default on their mortgage loans.
Lending institutions normally protect their property loan investments by offering loans of only 70 percent to 80 percent of the appraised value of the property; the 12331234remaining 20 to 30 percent constitutes the homeowner’s down payment. However, mortgage loan insurance makes it possible for lenders to offer so-called high-ratio loans of up to 95 percent of a home’s appraised value. High-ratio loans are permitted only when the lender insures the loan; although the policy protects the lender, the premiums are paid by the borrower, as an addition to monthly principal and interest charges.
The principal attraction of mortgageinsurance is that it makes purchasing a home possible for many m ...
Welcome to the latest edition of Bloomberg Brief: Real Estate focused on the main trends in the residential and commercial markets. In this issue, former FDIC Chief William M. Isaac explains how the latest recovery differs from prior cycles and why the home price rebound has been muted. Fannie Mae’s Tom Seidenstein and Steve Deggendorf outline their expectations for credit standards in residential housing finance, and Bloomberg economist Josh Wright explains why MBS spreads won’t widen much as the Fed reins in purchases and housing agencies trim portfolios.
Then there are what Michelle Meyer, economist at Bank of America Merrill Lynch, refers to as the “Boomerang Borrowers.” These former homeowners who lost houses through a foreclosure or short sale and want to return as owners are finding that credit is harder to get. This in turn could have an impact on demand for new and existing homes. As Meyer points out, nearly 17 percent of all homeowners with a mortgage in 2006 fell into either foreclosure or short sale.
On the residential and commercial real estate finance side, the picture continues to improve. Financing costs for office and retail property borrowers have dropped thanks to lower AAA- and BBB-rated CMBS spreads. Some of the narrowing in CMBS spreads is tied to demand from investors looking for extra yield at a time when U.S. Treasury 10-year debt yields 2.36 percent and the 30-year yields just over 3 percent.
The yield hunt may also explain lower CMBS issuance. According to Jefferies’ Lisa Pendergast, a greater number of investors financed commercial property purchases and retained the loans on their own balance sheets rather than sold them. This forced participants to cut expectations for 2014 CMBS issuance. The appetite to put money to work in commercial real estate finance shows up in other ways, notably heightened use of interest-only and partial IO loans. Just over half of the mortgages resold into CMBS so far this year allowed borrowers to pay just interest, or had partial-IO characteristics.
To receive future Bloomberg Brief Real Estate Supplements please visit- http://www.bloombergbriefs.com/real-estate/
Keller Williams Realty Outfront Magazine Online EditionR.J Mendez
Keller Williams Realty’s OutFront Magazine is a quarterly publication that focuses on the Keller Williams Realty Difference for real estate agents that are serious about building their own real estate business and a true life by design.
Copeland Group Generic Listing PresentationDee Patience
This is the basic listing presentation for the Copeland Group at Keller Williams Realty. A custom marketing proposal is tailored to each potential seller clients. This presentation provides basic expectations and information. Contact us to buy, sell or invest in Greater Austin!
This special supplement includes insight from leading economists and market observers about the future of home sales, what higher rates mean for affordability and what regulatory changes at the U.S. housing agencies will do to long-term fixed rate mortgages. Inside you will also find unique data on commercial mortgage issuance, CMBS loan leverage, mortgage delinquencies and commercial property cap rates, as well as insight into real estate development in Manhattan.
Case 1 Capital Mortgage Insurance Corporation (A)Frank Randall .docxtidwellveronique
Case 1: Capital Mortgage Insurance Corporation (A)
Frank Randall hung up the telephone, leaned across his desk, and fixed a cold stare at Jim Dolan.
OK, Jim. They’ve agreed to a meeting. We’ve got three days to resolve this thing. The question is, what approach should we take? How do we get them to accept our offer?
Randall, president of Capital Mortgage Insurance Corporation (CMI), had called Dolan, his senior vice president and treasurer, into his office to help him plan their strategy for completing the acquisition of Corporate Transfer Services (CTS). The two men had begun informal discussions with the principal stockholders of the small employee relocation services company some four months earlier. Now, in late May 1979, they were developing the terms of a formal purchase offer and plotting their strategy for the final negotiations.
The acquisition, if consummated, would be the first in CMI’s history. Furthermore, it represented a significant departure from the company’s present business. Randall and Dolan knew that the acquisition could have major implications, both for themselves and for the company they had revitalized over the past several years.
Jim Dolan ignored Frank Randall’s intense look and gazed out the eighth-floor window overlooking Philadelphia’s Independence Square.
That’s not an easy question, Frank. We know they’re still looking for a lot more money than we’re thinking about. But beyond that, the four partners have their own differences, and we need to think through just what they’re expecting. So I guess we’d better talk this one through pretty carefully.
Company and Industry Background
CMI was a wholly owned subsidiary of Northwest Equipment Corporation, a major freight transporter and lessor of railcars, commercial aircraft, and other industrial equipment. Northwest had acquired CMI in 1978, two years after CMI’s original parent company, an investment management corporation, had gone into Chapter 11 bankruptcy proceedings. CMI had been created to sell mortgage guaranty insurance policies to residential mortgage lenders throughout the United States. Mortgageinsurance provides banks, savings and loans, mortgage bankers, and other mortgage lenders with protection against financial losses when homeowners default on their mortgage loans.
Lending institutions normally protect their property loan investments by offering loans of only 70 percent to 80 percent of the appraised value of the property; the 12331234remaining 20 to 30 percent constitutes the homeowner’s down payment. However, mortgage loan insurance makes it possible for lenders to offer so-called high-ratio loans of up to 95 percent of a home’s appraised value. High-ratio loans are permitted only when the lender insures the loan; although the policy protects the lender, the premiums are paid by the borrower, as an addition to monthly principal and interest charges.
The principal attraction of mortgageinsurance is that it makes purchasing a home possible for many m ...
Welcome to the latest edition of Bloomberg Brief: Real Estate focused on the main trends in the residential and commercial markets. In this issue, former FDIC Chief William M. Isaac explains how the latest recovery differs from prior cycles and why the home price rebound has been muted. Fannie Mae’s Tom Seidenstein and Steve Deggendorf outline their expectations for credit standards in residential housing finance, and Bloomberg economist Josh Wright explains why MBS spreads won’t widen much as the Fed reins in purchases and housing agencies trim portfolios.
Then there are what Michelle Meyer, economist at Bank of America Merrill Lynch, refers to as the “Boomerang Borrowers.” These former homeowners who lost houses through a foreclosure or short sale and want to return as owners are finding that credit is harder to get. This in turn could have an impact on demand for new and existing homes. As Meyer points out, nearly 17 percent of all homeowners with a mortgage in 2006 fell into either foreclosure or short sale.
On the residential and commercial real estate finance side, the picture continues to improve. Financing costs for office and retail property borrowers have dropped thanks to lower AAA- and BBB-rated CMBS spreads. Some of the narrowing in CMBS spreads is tied to demand from investors looking for extra yield at a time when U.S. Treasury 10-year debt yields 2.36 percent and the 30-year yields just over 3 percent.
The yield hunt may also explain lower CMBS issuance. According to Jefferies’ Lisa Pendergast, a greater number of investors financed commercial property purchases and retained the loans on their own balance sheets rather than sold them. This forced participants to cut expectations for 2014 CMBS issuance. The appetite to put money to work in commercial real estate finance shows up in other ways, notably heightened use of interest-only and partial IO loans. Just over half of the mortgages resold into CMBS so far this year allowed borrowers to pay just interest, or had partial-IO characteristics.
To receive future Bloomberg Brief Real Estate Supplements please visit- http://www.bloombergbriefs.com/real-estate/
OutFront is Keller Williams Realty's semi-monthly publication, focused on the Keller Williams advantage, success strategies among our associates throughout North America, and leading-edge strategies to help you to seize the shift in the real estate market to grow your market share. Each issue is distributed to all of our associates in the United States and Canada.
Dynamics 365 Bid Management for Construction ProjectsDynamic Netsoft
This PDF provides a straightforward guide to using Dynamics 365 for efficient bid management in construction projects. Learn how to streamline processes, improve accuracy, and enhance productivity with practical tips and step-by-step instructions.
https://dnetsoft.com/dynamics-365-bid-management-software
Brigade Insignia offers meticulously designed apartments with modern architecture and premium finishes. The project features spacious 3,3.5,4 and 5 BHK units, each thoughtfully planned to provide maximum comfort, natural light, and ventilation.
https://www.newprojectbangalore.com/brigade-insignia-yelahanka-bangalore.html
Sense Levent Kagithane Catalog - Listing TurkeyListing Turkey
Sense Levent offers a luxurious living experience in the heart of Istanbul’s vibrant Levent district.
This cutting-edge development seamlessly integrates modern design with natural elements, featuring live evergreen plants maintained by an advanced irrigation system, ensuring lush greenery year-round.
The building’s elegant ceramic balconies are both stylish and durable, enhancing the overall aesthetic and functionality. Residents can enjoy the 700m Sky Lounge, which provides breathtaking views of Istanbul and a perfect space to relax and unwind.
Sense Levent promotes a healthy and active lifestyle with a full gym, swimming pool, sauna, and steam room, all available in the building. The interiors are crafted with high-quality materials, ensuring a luxurious and inviting living space.
Designed with young professionals in mind, Sense Levent features 1+1 and 2+1 units with smart floor plans and balconies. The project promises high investment returns, with an expected annual return of 6.5-7%, significantly above Istanbul’s average ROI.
Located in the rapidly growing and highly desirable Levent area, the development benefits from ongoing urban regeneration projects. Its prime location offers proximity to shopping malls, municipal buildings, universities, and public transportation, adding immense value to your investment.
Early investors can take advantage of discounted units during the construction phase, with an expected capital appreciation of +45% USD upon completion. Property Turkey provides comprehensive rental management services, ensuring a seamless and profitable investment experience.
Additionally, robust legal support and significant tax advantages are available through Property Turkey’s licensed Real Estate Investment Fund. Levent is a dynamic urban hub, ideal for young professionals with its numerous corporate headquarters and shopping malls.
Sense Levent is more than just a residence; it’s a place where dreams and opportunities come to life. Contact us today to secure your place in this exclusive development and experience the best of Istanbul living. Sense Levent: Sense the Opportunity. Live the Dream.
https://listingturkey.com/property/sense-levent/
Referans Bahcesehir which is being constructed, in the center of the most regional destination as Bahçeşehir, shines out with its central location and unique landscape including social facilities such as a fitness center, sauna, sports facilities, children’s playground and recreational areas.
Not only drawing attention for immediate surroundings including commercial centers and private schools but also providing the easily accessible location with closeness to Tem Highway and connection roads, ongoing construction of 3rd Bridge Connection roads and Metro Projects
Bahcesehir is a rising value in the great city of Istanbul… Located at a new transportation junction in the northwest of the City… Located at such a spot that the access roads for the 3rd bridge and for the 3rd Airport will reach the region in 2016. The Marmaray and the Subway will extend all the way to Referans Bahcesehir respectively in 2018 and 2019.
465 flats and 34 stores are designed with an outstanding approach and arranged with a unique perspective offering the following options: 1 plus 1, 2 plus 1, 3 plus 1, 3.5 plus 1, 4 plus 1, and 4.5 plus 1. It is planned so as to safeguard you and your loved ones based upon a modern, technological safety approach. As you experience the joy and luxury here, you will be content and feet at ease.
It is worth seeing both inside and outside with heart-warming cafes, tasty restaurants and elegant stores… And it is ready to offer a vivacious social life with a warm and cozy space design.
A folding swimming pool and indoor swimming pools, playgrounds, Turkish bath, sauna… It has them all. Everything you need for your well-being and for having a pleasant time will be at your service. You simply need to align the rhythm of life with the rhythm of Referans Bahcesehir.
https://listingturkey.com/property/referans-bahcesehir/
Need MCA leads? No sweat! MCAs are great for small biz funding. Learn how to snag top-notch leads: businesses needing cash, with repayment ability, decision-makers, and accurate contacts. Use content, social ads, lead platforms, partnerships, and capture processes for quality leads.
https://www.leadgeneration.media/blog/b/streamline-your-mca-sales-process-with-pre-qualified-leads
One FNG by Group 108 Sector 142 Noida Construction UpdateOne FNG
One FNG by Group 108 is launching a new commercial project in Sector 142 Noida. Office space and high street retail shops on the FNG and Noida Expressway. For more information visit the website https://www.onefng.com/
Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szet...Volition Properties
=== Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szeto) ===
Ever been curious about Real Estate Investing in the US?? At Volition, for the past 14 years, we have been focused on helping investors invest in over $250M of real estate and generate $100M of wealth in the Toronto market, but we are always open to learning more about other business models and learning from other investors.
The US has always been an intriguing market to invest in. But the US is a big place… if you’re interested in investing in the US, you probably have a lot of questions, like:
☑️ Specifically WHERE should you invest?
☑️ What are the best markets to invest in and why?
☑️ How much are property prices there?
☑️ What are the returns like?
☑️ What is cashflow like?
☑️ Compared to investing in Toronto or other cities in Ontario, what are the benefits / tradeoffs?
☑️ What ownership structure should I use?
☑️ What are the tax implications?
☑️ Can I get financing?
☑️ What are tenants like?
Enter Erwin Szeto, a longtime friend of Volition. Since 2005, Erwin Szeto and his team have navigated the challenging landscape of being landlords in Ontario. Now, they are shifting their focus and guiding their clients' investments toward the more landlord-friendly environment of the USA. This decision comes after assisting Canadian clients in transacting over $440,000,000 in income properties. Faced with issues like affordability constraints, tenant-friendly laws, rent control, and rental licensing in Canada, Erwin sees a clear opportunity in the U.S. Here, there is a significant influx of investments leading to the creation of high-paying manufacturing jobs. Erwin and his clients are poised to capitalize on these opportunities where landlord rights are stronger and there is no rent control.
To facilitate this transition, Erwin has partnered with and become a client of SHARE, a one-stop-shop U.S. Asset Manager. Founded by Canadians for Canadians, SHARE enables as passive an ownership experience as possible for landlords in the U.S., while still maintaining direct, 100% ownership.
Erwin is “Making Real Estate Investing Great Again”!!
Website: https://www.infinitywealth.ca/
Facebook: https://www.facebook.com/iwinrealestate and https://www.facebook.com/ErwinSzetoOfficial
Podcast: https://www.truthaboutrealestateinvesting.ca/
Instagram: https://www.instagram.com/iwinrealestate/ and https://www.instagram.com/erwinszeto/
Rams Garden Bahcelievler - Istanbul - ListingTurkeyListing Turkey
Implemented by Rams Global in Bahcelievler, the Rams Garden Bahcelievler Apartments includes 796 residences of different types from 2+1 to 5+1.
Next to the project, which will have 33 thousand square meters of green area, there will be 42 thousand 300 square meters of woodland. There will also be a 210-meter-long pond in the landscape of the project. There are 94.5 square meters of green space per flat.
Rams Garden Bahcelievler Apartments, which has 8 times more green space than the average of Istanbul with its 33 thousand square meters of green area located within a total of 75 thousand square meters, offers various housing options from 2+1 to 5+1.RAMS Garden has brought a lifeline to the construction industry.
Rams Global, which has signed projects in many places from Dubai to Phuket and delivered more than 20 thousand residences, is now starting new projects in Istanbul.
Rams Garden Bahcelievler is located 9 minutes from Metroport AVM, 5 minutes from Marmara Forum AVM, 12 minutes from Kazlıçeşme beach, 9 minutes from Yıldız Technical University, 7 minutes from Istinye University, 9 minutes from Ramada Hotel and Medicana Hospital.
https://listingturkey.com/property/rams-garden-bahcelievler-apartments/
Discover Yeni Eyup Evleri 2, nestled among the rising values of Eyupsultan, offering the epitome of modern living in Istanbul.
With its spacious living areas, contemporary architecture, and meticulous details, Yeni Eyup Evleri 2 is poised to be the star of your happiest moments. Situated in the new favorite district of Eyupsultan, claim your spot and unlock the doors to a peaceful life alongside your loved ones. Nestled next to the historical and natural beauties of Eyupsultan, embrace the comfort of modern living and rediscover life.
Social Amenities:
Yeni Eyup 2 offers a life filled with joy with its green landscaping areas, gym, sauna, children’s play areas, café, outdoor pool, and basketball court. Reserve your place for unforgettable moments!
Reliable Structure:
With 1+1, 2+1, and 3+1 apartment options, Yeni Eyup Evleri 2 is designed with first-class materials and craftsmanship. The doors to a safe and comfortable life are here! Choose the option that suits you best and step into your dream home.
Project:
Yeni Eyup 2 is conveniently located, with Istanbul Airport just 26 minutes away, the Mecidiyeköy Metro Line 4 minutes away, and the Tram Stop 5 minutes away, making your life easier with its central location.
Location:
Your home is positioned in a privileged location, providing easy access to the city center, shopping malls, restaurants, schools, and other important places.
Yeni Eyup 2 offers 1+1, 2+1, and 3+1 apartment options designed to meet different needs. Find an option suitable for every lifestyle and open the doors to a comfortable life in your dream home.
https://listingturkey.com/property/yeni-eyup-evleri-2/
Omaxe Sports City Dwarka stands out as a premier residential and recreational destination, offering a blend of luxury and sports-centric living. Located in the thriving area of Dwarka, this project by Omaxe Limited is designed to cater to modern lifestyle needs while promoting a healthy, active living environment.
The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
Total Environment Tangled Up In The Green - Residential Plots Where Nature an...JagadishKR1
Embark on a journey where lush landscapes and contemporary living converge at Total Environment's Tangled Up In The Green Residential Plots in Devanahalli, Bangalore. Surrounded by verdant expanses, these plots offer an idyllic setting for your dream home. Immerse yourself in the serenity of nature while enjoying the finest amenities and design, where every moment is a harmonious blend of luxury and tranquility.
Keep Your Home Naturally Cool and Warm Out Change in Seasons
Vinra Construction is a private limited company registered under the ROC. The management has an experience of over 15 years of understanding the needs and delivering apt solutions to the end users We are providing turnkey solutions in construction fields. like Construction, Interior Designing Facility Management, Plantation Management, etc..
Vinra Construction Tech Enabled Company for Eco-Friendly Home Construction
Contact With Vinra for a Greener Future >>> Call us @ 888 4898 765
Are you searching for your dream home? Finding the perfect house involves more than just browsing listings; it’s about discovering a space that fits your lifestyle and needs. Whether you’re looking for a cozy suburban home, a chic urban apartment, or a spacious rural property, the right real estate can transform your life. Consider the location, amenities, and potential for future growth. Think about the community, nearby schools, and the convenience of shopping and transportation. A good real estate agent can guide you through the process, from identifying suitable properties to negotiating the best deal. Your dream home is out there, waiting to be found – let’s embark on this journey together!
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus o...Joseph Lewis Aguirre
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus on Public Safety as Job #1, Engagement, Wealth of HOA, Branding, Communication, Culture, Civic Responsibility
Simpolo Tiles & Bathware
Tile ho,
toh Simpolo.
Since the first steps were taken in 1977, Simpolo Ceramics has carved its niche as a consistently growing organisation with unparalleled innovation and passion rooted in simplicity.
We endure gratification for every experience we offer, created to share something meaningful. It may not resonate with the majority, but that makes us a class apart. If only a handful were to understand the purpose of our existence, we would be proud to have found our believers. Rather, people with whom we can share our beliefs.
VISUALIZER
Design your space in your style with our very own Visualizer. Now, you can choose the tiles of your liking from our wide selection and see how they would look in a space. Select the tile from the multiple options and the visualiser will replace the surfaces in the image with the selected tiles. This way, instead of just your imagination, you can choose the tiles for your place by getting an actual picture of how they would look in a space. So, design your space the way you desire digitally and implement it in real life to get the best results!
You can also share this visualiser with others to help them design their space.
Committed to delighting customers with world-class ceramic products and services. Make Simpolo synonymous with the best quality and set new benchmarks of excellence for all stakeholders. Pursue best business practices with utmost integrity to make Simpolo an exciting organisation to work with, for vendors, channel partners, investors and employees alike.
Gain worldwide recognition in the field of ceramic building products through Research and Innovation and bring an enhanced lifestyle within reach for every household.
2. What Really Matters
in Real Estate: A White Paper
Overview
When Keller Williams Realty announced in February of 2009 that its associates
had made it the third-largest real estate company in the United States, it sparked
a rash of marketing responses from other international real estate firms, asserting
their dominance as “brands.” While there are many measures for ranking a real
estate company, becoming the most recognized “brand” has never been Keller
Williams Realty’s goal.
Indeed, Keller Williams Realty’s business model is based on its conviction that
real estate is a local, service business, and that an international brand identity
has very little importance or impact on a locally driven business such as real
estate. As such, Keller Williams Realty has never invested in national, consumer
advertising, and instead provides agents with the training, resources, support,
and the freedom to build their own local brand.
Whose Brand Matters?
While the most prominent international real estate companies often tout
the importance of their advertising presence in creating “brand recognition,”
industry research has long shown that awareness of the company’s brand is
actually not a factor customers take into consideration when selecting their real
estate agent.
The National Association of REALTORS’® 2008 Profile of Home Buyers and
Sellers underscores Keller Williams Realty’s longstanding contention that
consumers choose agents, not companies. When asked how they found their
real estate agent, the referral of a friend, neighbor, or relative topped the list. As
the following chart indicates, only 3 percent of the time did consumers choose
their agent by walking into or calling a specific real estate office.
Nevertheless, the largest real estate firms continue to hold to their position
that brand will influence the customer “at the kitchen table.” That is, when
presented with the choice between one agent or another, the customer will
choose the agent representing the better-known company. NAR’s research
directly contradicts this claim.
What Really Matters in Real Estate: A White Paper Page 1
3. How Buyers Found Their Real Estate Agent
(Percentage distribution)
Referred by (or is) a friend, neighbor, or relative 43%
Used agent previously to buy or sell a home 11
Internet website 9
Visited an open house and met agent 7
Saw contact information on For Sale/Open House sign 7
Referred through employer or relocation company 5
Referred by another real estate agent or broker 4
Personal contact by agent (telephone, email, etc.) 3
Walked into or called office 3
Newspaper, Yellow Pages, or home book ad 1
Direct mail (newsletter, flier, postcard, etc.) *
Advertising specialty (calendar, magnet, etc.) *
Other 6
*Less than 1 percent
Source: 2008 Profile of Home Buyers and Sellers
National Association of REALTORS®
According to the same NAR study, the majority of sellers (67 percent), as
well as the majority of buyers (67 percent), only meet with one agent before
choosing with whom to work. Thus, it is the first to the table, not the one with
the biggest company behind them, who wins the business. And in those less
frequent instances where sellers and buyers do interview more than one agent,
only 5 percent of sellers and 4 percent of buyers said that the agent’s association
with a particular firm was a deciding factor in which agent they chose. The
goal for agents, therefore, is to gain mindshare through their own branding
initiatives, so that they are the first person who potential clients think about
when they think about real estate.
Many prominent real estate franchises spend significant advertising dollars,
on the premise that they are capturing customers for their agents. Some of
these companies choose to fund their consumer advertising through additional
referral fees on the transaction, while others choose to fund their companies’
multimillion dollar ad budgets through monthly marketing fees. As a grassroots
company, this is a point of departure in philosophies for Keller Williams Realty,
which instead encourages agents to spend their marketing dollars toward
building their own brand and reputation locally.
Page 2 What Really Matters in Real Estate: A White Paper
4. Growth Trajectory
Founded by Gary Keller and Joe Williams in Austin, Texas, in 1983, Keller
Williams Realty is an inherently agent-centric organization. The philosophy
that the company’s role is to help its agents to become as successful as possible
has fueled a track record marked by agents moving their careers forward during
even the most challenging market conditions.
Keller Williams Realty stood as No. 10 in Austin, Texas, at the onset of the steep
downturn in the Texas real estate market in 1987. Two years later, following a
period of rampant foreclosures, record high inventory levels, and the eventual “This is solid
dissolution of the savings and loan business, Keller Williams Realty emerged as
the No. 1 real estate company in the Austin market. evidence that the
In 2005, when the runaway real estate market that characterized the first half company’s economic
of this decade started to shift, Keller Williams Realty stood as the fifth-largest
real estate company in North America. By January of 2007, Keller Williams model, operating
officially claimed the No. 4 spot. At the company’s annual convention, in
February of 2009, Mark Willis, CEO, announced that Keller Williams Realty model, and profit
share model work.”
had climbed to the third-largest real estate company in the United States.
Having outpaced some of the most prominent and well-known real estate
brands in the industry, Willis said “This is solid evidence that the company’s Mark Willis, CEO,
Keller Williams Realty,
economic model, operating model, and profit share model work.” Inc.
The Top Ranked Real Estate Franchises
by Agent Count
Rank Company 2008 2007 %
#1 Coldwell Banker 101,170 109,167 -7.3
#2 Century 21 95,390 105,461 -9.5
#3 Keller Williams Realty 72,794 78,441 -7.2
#4 RE/MAX 69,108 85,737 -19.4
#5 Prudential 62,000 68,000 -8.8
Source: REAL Trends 2009
What Really Matters in Real Estate: A White Paper Page 3
5. Rise in Annual Rankings
Willis’s observation was reinforced the following month with the release of two
of the most respected annual brokerage reports in the industry: 1) the 2009
RISMedia Power Broker Report and 2) the REAL Trends 500 Report—both
annual rankings of the real estate industry’s top brokers based on transaction
sides and sales volume. Key among these reports’ findings:
• Keller Williams Realty has more brokerages on both lists than any other
real estate franchise, and Keller Williams brokers surpassed all others
in terms of number of agents, number of offices, and total number of
closed transactions.
• With 208 Keller Williams brokers ranking among RISMedia’s Power
Brokers, Keller Williams Realty accounts for 36 percent of the 2009
list—57 percent more than the next closest company.
• 143 Keller Williams brokers appeared on the REAL Trends 500 Report,
which is 53 more than the previous year and accounts for more than 25
percent of the entire list.
Keller Williams
2008–2009 Comparative Performances Among Brokerages on
Realty is the only the REAL Trends 500 Report
major real estate
Change in Change in Change in
company on the Total # of Sides Total # of Offices Total # of Agents
Keller Williams
+6% +35% +19%
2009 REAL Trends Realty
RE/MAX -24% -23% -25%
500 Report with Century 21 -34% -39% -45%
brokerages that Coldwell Banker -32% -18% -25%
Prudential -26% -18% -16%
reported increases ERA -39% -14% -27%
Realty Executives -32% -35% -32%
in the total number GMAC -31% -9% -21%
of sides, offices, and Source: REAL Trends 2009
agents between 2008 Among brokerages that made the REAL Trends 500, Keller Williams brokers
have the largest share of the market of transaction sides.
and 2009.
Page 4 What Really Matters in Real Estate: A White Paper
6. 2009 REAL Trends 500 Broker Representation
by Transaction Sides
All Independents
Combined - 22%
Keller Williams Realty - 26%
GMAC - 1%
Realty Executives - 1%
ERA - 2%
Realogy - 3%
Century 21 - 4%
Prudential - 7%
Coldwell Banker - 10%
RE/MAX - 24%
Source: REAL Trends 2009
What Sets Keller Williams Realty Apart
A philosophy of putting the agent first translates into a supportive culture and
market-leading education, training, coaching, and technology that provides
agents with an edge in the marketplace. Evidence that Keller Williams Realty
is gaining ground during one of the most pronounced market corrections in
history underscores the models upon which the company was founded. To an “It’s not my duty to
increasing degree, agents are realizing the importance of promoting their own
brand the company
brand, rather than the brand of their company. It is the enterprising agents
within Keller Williams Realty who are driving the growth by drawing in a I work for, since
steady stream of new talent.
In a recent blog post, Mark Zawaideh, an associate who recently joined Keller
last time I checked,
Williams Realty’s Northville Market Center outside of Detroit, noted what it we are independent
means to his business to be able to build his own brand.
I am a salesman, and it’s my job to be an expert at marketing contractors.”
to my clients, right? So how can you honestly say you’re an Mark Zawaideh, Associate,
expert at marketing your clients’ properties if you can’t even Keller Williams Realty,
Northville, Michigan
market yourself? So a couple of years ago, I decided to create
the MARK Z brand. My clients all love the signs because you
can’t help but notice them. This creates more exposure for my
clients and in turn more exposure for me. It’s a win-win for
everybody. I thought it was great exposure (for my former
What Really Matters in Real Estate: A White Paper Page 5
7. broker). They didn’t agree, and in November of last year, said
the signs must come down! I was devastated. They said it looks
like it’s my own company and not a part of the franchise …
I wanted a company that would stand behind me and my
success, and not try to interfere with it … It’s not my duty
to brand the company I work for, since last time I checked,
we are independent contractors. And when was the last time
someone called your company and said, “I want to list with
your company; I just need you to send out an agent.” It doesn’t
happen.
Conclusion
In every market, real estate agents have a wide range of companies with which
they can join forces. An industry that is as diverse and dynamic as residential
real estate allows for a wide range of approaches and business models. It is up to
individual agents to determine the models and perspectives that fit with their
own objectives and then to move forward in building their careers. As the recent
shifts in market share indicate, however, the trend is clearly toward an agent-
centric culture and an environment that encourages and educates individual
“The Keller agents to build their own brands. Noted industry experts are reinforcing this
trend.
Williams systems According to Jeremy Conaway, president and CEO of RECON Intelligence
Services, Inc., Traverse City, Michigan, a leading source of strategic ideas for
entry is powered by a
the real estate industry:
‘Porsche’ level quality Within the industry there is a race on to capture the hearts and
minds of this new marketplace. Many of yesterday’s greatest
engine that is in its drivers are entering five-year-old cars that are powered by
conventional engines. Time will demonstrate that these entries
tenth or eleventh
will simply not work in this new environment. The Keller
iteration.” Williams systems entry is powered by a ‘Porsche’ level quality
engine that is in its tenth or eleventh iteration. It has been
Jeremy Conaway,
President and CEO, engineered for today’s marketplace, and if driven correctly, will
RECON Intelligence perform to the highest profitability and productivity standards.
Services, Inc,
Traverse City, Michigan Very few industry participants have the human, financial, or
intellectual resources to engage in this level of engineering. It’s
that simple.
Page 6 What Really Matters in Real Estate: A White Paper