The CHPA's Your Health at Hand initiative emphasizes the critical role of over-the-counter (OTC) medicines for Americans and the U.S. healthcare system. Through research, the initiative highlights the benefits of OTC medicines, including convenience, affordability, empowering individuals to manage their own healthcare needs, and being a trusted treatment option. Surveys found that OTC medicines are an important part of daily life for many Americans and help avoid unnecessary doctor visits. The initiative shares real stories from people who rely on OTC medicines to treat minor ailments and enhance their family's health.