let's make it fun

1. Rian Prabana
Initiative Campaign
Product: Condom Fiesta

2. Product: Condom Fiesta is a condom that consist of many kind
of flavour like strawberry, mint, banana, baggy, ultra safe,
vibrant and durian. This product will give a Funtastic sensation
in every consumption
Product

3. Target & Objective

4. Young couple don’t use a condom while they are having sex
Current situation

5. Insight
Safety can be fun if you get it easily and pleasurable
Sneak peak:
More women consume condom and she keep it under her pillow
Women love to do something fun in their relationship

6. “it is just like you buy a candy”
Candy is full of dream and pleasure
It is like a child when they having fun by get a
candy. So why don’t you consume a candy
Message

7. We share it
We cheer it
We are in it
We taste it
We talk about it
What we aim to do

8. Twitter & Facebook
We will talk about it at twitter and facebook
Unconventonal media
After the conversation has been built, we will put an
unconvetional media in all of CK at Jakarta (at this town we also
put it in sevel and lawson), Bandung, Yogyakarta, Surabaya, and
Bali, which is like candy jars that have a copy “get a candy here”
above. There are a lot of condom inside the candy jars. We will
give a little bit touch with the package. We create like candy’s
package. You can get the website address in its package. And
there is a game in the website
We talk about it

9. Poster / Magazine Ad
We also spread at someplace where young people
hang out like a Ck, sevel, lawson, cafe, and lounge.
We will also put it at magazine. The posters have
theme “I got a candy”. There are three themes, which
are “i got a candy in Paris”, “I got a candy in korea”,
and “I got a candy in singapore”. That is the prize for
a couple who win the game. There are website
address and Twitter’s account in this poster for more
info
This poster and unconventional media will
be buzzed by twitter’s buzzer which use
tweet pic with #Ifoundacandy hashtag.
This poster will be upload at fiesta facebook
page too.
We talk about it

10. Those whole thing will be linked to fiesta
website where you can join the game and
get more info in there

11. Candy Land
The couple have to register themself. In this game you have to create
an imaginery couple that represent themself. Afterward they will build
a candy house that made from candy. we will make this game
applicable in smartphone.
They have to buy household things in terms to complete
How you create your house? the game. These things are available if they have money.
In order to earn it, they need to play a short mission, or
simply just buy a pack of fiesta condom which there will
be a code that contains an amount of money in it. Things
that they buy are all households candies, and the house
must be built creatively. The most creative house will win
the prize!
While you start the game the house is empty.
The Winner
The most creative house will be the winner and will get the
prize to have a holiday trip with their couple.
#1 Paris
#2 Sout Korea
#3 Singapore
We taste it
P.S. I swear this was a candy house hehehe

12. Candy’s party
Candy’s party will be held in 5 city like Jakarta, Bandung,
Yogyakarta, Surabaya, and Bali. The theme of this party is candy
can be fun!!!
We will bring a national DJ and local DJ in this party. In a week before
the party held in each club, we will put giant candy and giant candy jar
at entrance gate. People who come to that club can take the candy in
candy jars
While the party starting, we will spread “the candy” that have a code in the
package. The code to earn money in the game. The audience can take a
picture with a giant candy and giant candy jar that we have put before and
send a tweet pic to their twitter with #Ifoundacandy hashtag.
We will promote this event using twitter, website,
and facebook page. We will spread posters and
flyers at a place where a young people hang out.
We are in it

13. We will upload candy party’s photo to
twitter, facebook page and website.
Candy couple’s holiday
The winner will be announced one month after candy’s party tour is over.
We will announce in twitter, facebook page and the winner’s email. They
have a holiday trip for a whole week!! And they have to bring a "candy".
Safety can be fun!
We share how fun is it when a couple have holiday trip by holding a
candy!! We share it at twitter, facebook page and website. And we will
create a video about this candy’s holiday then we upload at youtube. The
candy will be spreaded. Just like santa who spread a gift to all of the kids
around the world.
We cheer it

14. We share how fun is it when a couple
have holiday trip by holding a candy!!
We share it at twitter, facebook page
and website. And we will create a video
about this candy’s holiday then we
upload at youtube. The candy will be
spreaded. Just like santa who spread a
gift to all of the kids around the world.
We share it

15. It is just like buying a candy right?!
.thank you