Initial Ideas Presentation

1. Initial Ideas
Kiya Persad

2. Street Art: Vandalism or Art
Content – Use film footage of people spray painting murals on
walls, with an interview going on in the background. To hide
identity I will blur out the faces of people being filmed for this.
Cutaways of train track graffiti, e.g. tags.
Interview graffiti artists to get their view on the topic.
Talk about Banksy, his form of art is spray painting walls
anonymously, yet he is regarded as a highly established artist.
Talk about police. Do they bother to stop people anymore? -
what are the sentences
Spray paint at Southbank and Stockwell
Positiveart.co.uk – murals in gipsy hill.

3. Street Art: Vandalism or Art
The target audience would be people aged 15 – 25 that
are interested in street art. This is because it will give them
further knowledge on the subject and they will already
have an interest on the subject. (Primary)
My secondary target audience will be anyone who likes art
as it will show them that street art is considered an
accepted art form.

4. Street Art: Vandalism or Art
Style – It will be filmed like an observational documentary as
it will involve a lot of cutaways and footage of places with
street art while I’m interviewing people. I will also interview
people as they are spray painting and use their speech as a
voiceover.
I will include a Perspex sheet at the end where the artists I
have interviewed spray over the sheet to make it look as if
they are spraying the camera.
It will have a voiceover where I occasionally speak to explain
what is going on. It will be edited so that the cutaways explain
everything happening in the documentary.
Other people I interview will include a company called
‘positive art’. This company are hired to paint murals on walls
to make the space look brighter.
They do workshops with young people to paint in the
community and get rid of the stigma behind street art.

5. Street Art: Vandalism or Art
Conventions – I will use a traditional sign on to start my documentary
with a voiceover. It will be a voiceover rather than me talking to the
camera. This will be to keep the focus on the content not just on one
person. I will use fast paced editing with some cutaways of
screenshots. There will be footage of around London in between
interviews to show time passing. This footage will be sped up in a
montage style. It will also include dialogue being put over the
footage of the interviews with the people who are spray painting.
This will be to add visuals to the documentary so that it is more
entertaining to the audience.

6. Street Art: Vandalism or Art
Purpose – This documentary will be to show people that
street art is more than just tags and vandalism, which is
what it is often viewed as.

7. Street Art: Vandalism or Art
Length – The documentary will be between 5 - 10 minutes
because it has a lot of content to cover. It will also be
because the target audience will be people aged 16 – 18
so they will stay focused for this amount of time.

8. Street Art: Vandalism or Art
Research (Primary) – I conducted a focus group
with three 17-18 year olds. I used this age group in
my focus group as it links to the ages of my
primary audience. We discussed how street art is
often linked with young people because of ‘the
perception that young people vandalise properties
with tags and graffiti’. We also spoke about how
murals are seen as ‘beautiful artwork’, even though
they are used with spray paint, they are considered
different. For example, Banksy’s murals are viewed
differently to murals in street corners where people
have been employed to spray paint the area, to
add colour to the area.

9. Street Art: Vandalism or Art
Research (secondary) -
http://www.bbc.co.uk/news/entertainment-arts-37410164
This article talks about how one of Banksy’s street art
pieces was being put into a gallery. “Sam Fishwick, a
graffiti artist from Liverpool, dismissed the idea of a street
art gallery. "It's not street art any more if it's hung up in a
museum," he told the BBC.” This shows that street art can
be seen as vandalism but that idea is dismissed when
people such as Banksy create a piece.

10. Females in the Music Industry
Content – It will involve interviewing females who want to
be in the technical side of music, but find it hard as it is
something that is more accessible for men.
Will include cutaways of venues and live performances as
well and interviews of males and females wanting to be in
the industry, such as females in my music class and
professional technicians.

11. Females in the Music Industry
The target audience would be people aged 16 – 21 as this
will be the age group of people being filmed and people
who will be effected by the topic.

12. Females in the Music Industry
Purpose – The purpose of this documentary will be to
highlight and raise awareness of females trying to get into
the technical side of the music industry and how they are
viewed.

13. Females in the Music Industry
Style – It will be filmed in an observational way. It will
interview a lot of people and include a lot of vox pops to
get ideas from members of public on the subject. It will
be participant led by the people involved in the
documentary. This will be to keep the focus on the topic
and people involved.
It will involve panned shots of venues to add relevant
cutaways of the topic.
Even though it is a participant lead documentary, it will
still include interviews with professional technicians to
give information on the topic from within the industry.

14. Females in the Music Industry
Conventions - I will use a traditional sign on to start my
documentary with a voiceover. It will be a voiceover
rather than me talking to the camera. This will be to
keep the focus on the content not just on one person.
It will also include vox pops to gain an idea on the general
public’s view of the topic.

15. Females in the Music Industry
Length – It will be about 5 minutes long as it will have
interviews and vox pops to be shown, but there will not be
that many cutaways so the information can fit into this time
slot.

16. Females in the Music Industry
Research (Primary) - I created a survey for people to fill in.
90% of people who answered the survey thought that
upbringing effects children’s later careers. 70% of the
people asked thought that it is harder for females to get
into this industry. 76% also said that they thought the
engineer side of music is predominantly males.

17. Females in the Music Industry
Research (secondary) -
http://www.nation.co.ke/lifestyle/buzz/Where-are-the-
female-producers-/441236-3375892-format-xhtml-
dldi16/index.html
‘The obvious absence of female producers often goes
unnoticed, until a direct question is posed. American
singer/songwriter Regina Spektor, when questioned,
admitted to the BBC that she had “never even seen the
names” of female producers on her record company
shortlist.’

18. Without a Phone For 24 Hours
Content – It will involve someone having their phone taken
away and it will show how their life would be different if
they had no phone to communicate with people or talk to
people with.

19. Without a Phone For 24 Hours
Target audience will be people aged 16 – 18 as this will be
the age of the person in the documentary and they will
be able to relate to the person being filmed.

20. Without a Phone For 24 Hours
Style – It will be filmed in the style of a vlog, as it will be
like the person is documenting their life for 24 hours. This
will be similar to a diary documentary as it will involve the
person documenting their life for 24 hours and I will edit
key parts of footage. This will create a social experiment
type of documentary. It will not feature a voiceover as it will
be participant lead by the person involved in the
documentary. I will speed up some footage if they are
going from place to place in a montage style.

21. Without a Phone For 24 Hours
Conventions - I will use a traditional sign on to start my
documentary with a voiceover. It will be a voiceover
rather than me talking to the camera. This will be to
keep the focus on the content not just on one person.

22. Without a Phone For 24 Hours
Purpose – To show people that they can live without their
phones and to show how people are used to living life
through their phones.

23. Without a Phone For 24 Hours
Length – It will be about 5 minutes long as it will only need
to show snap shots of the persons life. Also, because of
the target audience, who are a social media generation,
studies have shown that short, punchy documentaries will
keep this generation more engaged.
It will be around 5 minutes as I will be splitting the 24 hours
into about a minute for every few hours.

24. Without a Phone For 24 Hours
Research – I conducted a focus group with a group of
16 – 18 year olds. This is age group links to me
wanting to create the documentary to a social media
generation. This is because they are the most
influenced by their phones so they would relate to the
documentary more. This is why it was useful to use
this age group in my focus group. We spoke about
how people are used to having their phone to
communicate to each other and how people are used
to ‘living their lives through their phones’.

25. Without a Phone For 24 Hours
Research – Buzzfeed conducted a similar experiment to
see how people lived without their phone
https://www.youtube.com/watch?v=GMs9GzY6vkE

26. Dieting: Why is it so popular?
Content – Talk about places like weightwatchers and how
they’re promoted in society. Talk about how adverts
always promote fat free products. Talk about how dieting
can go too far, e.g. cutting out entire food groups in order
to get ‘the perfect look’. It will also include cutaways of
adverts and posters advertising diets or dieting
programmes.

27. Dieting: Why is it so popular?
Target audience – It will be based for 17- 19 year olds. This
is because it is something that is in the media a lot and
this generation is considered a social media generation
so they will see this content a lot and be affected by it.

28. Dieting: Why is it so popular?
Style – It will be an observational documentary. It will show
how dieting is portrayed in the media and how people
react to it. This will be shown by using cutaways of
WeightWatchers meetings as an example of a group of
people being affected by dieting. I will overlap these
cutaways over the interviews between experts to make
it more visual than a plain interview.

29. Dieting: Why is it so popular?
Conventions - I will use a traditional sign on to start my
documentary with a voiceover. It will be a voiceover
rather than me talking to the camera. This will be to
keep the focus on the content not just on one person. I
will interview people who go to conventions like
WeightWatchers, and organisers of sessions to see
their views on the topic and why they want to diet.

30. Dieting: Why is it so popular?
Purpose – To show how dramatically people will pursue
dieting to feel that they fit into society. I feel quite
passionate about this as dieting is always promoted in
society in magazines by celebrity endorsement. It will
heavily affect young people in my target audience as
they are influenced by social media and celebrities.

31. Dieting: Why is it so popular?
Length – It will be about 5 minutes long. This is because I
can have around a minute of vox pops to get the
general publics views. I will also use include about 2 or
3 minutes for interviews between experts and key
people to gain a good idea of their views and opinions.

32. Dieting: Why is it so popular?
Research – For dieting I conducted another focus group
to gain an idea on my specific target audience’s
opinions of the topic. In this focus group there were
four 17 – 19 year olds. We spoke about how young
people are ‘more affected by dieting adverts as they
see it in social media’ and how they are ‘influenced by
celebrity endorsement’ so are more likely to follow
dieting techniques if a celebrity does that diet.

33. Dieting: Why is it so popular?
Research - https://simple-nourished-
living.com/diet-plans-weight-loss/
This article talks about how a lot of people
who diet believe that losing weight will
make them happy and solve their
problems.
‘Diets are not designed to be continued for
a lifetime’