The document outlines plans for a local newspaper targeting working-class adults aged 35-45 in Chapeltown, Sheffield. It will focus on community news and events to keep readers informed and entertained after work. Suggested article topics include local school updates, community activities, and crime reports. The proposed name includes references to Chapeltown. Formats and advertising opportunities are also discussed. The newspaper will be sold locally at a price point of 40-60p to match competitors.

1. Local Newspaper
Danielle Lambert

2. Target Demographic
 My newspaper will cater for a local audience in the area of Chapeltown,
Sheffield.
 The target audience will be males and females aged between 35-45
years, mainly from social class DE (Working class.)

3. Audience Profile
 The reader of this newspaper will
have an interest in, and play an active
part in the local community,
consequently knowing a majority of
the local people.
 They will enjoy reading the
newspaper after a hard day’s work as
a way to unwind whilst keeping up to
date on anything that may effect
them. Relaxing is important to them.
 They will enjoy reading articles and
adverts for local activities which the
family can enjoy at a reasonable price
as family is important to them.
Typical things enjoyed by this social group

4. Similar newspapers

5. Possible Masthead Names
 Chapeltown Chronicle
 Chapeltown Crier
 Chapeltown Observer
 Chapeltown Mail
 Chapeltown Leader

6. Possible Masthead Font Ideas
Old English Text MT Trajan Pro
Goudy Old Style Imprint MT Shadow

7. Possible Article and photograph Ideas
Article ideas
Community Halloween event
Annual event in Chapeltown park coming up
New park vandalism
Local conmen Chapeltown’s new park
vandalised before officially open
Conmen swindle elderly man out of hundreds
Local school has new headmaster
Car Crash Ecclesfield School gets new headmaster,
Stationary car hit by 33 tonne lorry and pushed into again.
oncoming traffic
Funding
New Shops opening Chapeltown one of few areas chosen for a
redevelopment/rejuvenation
Work started to convert
Chapeltown’s GT news and
supersave to an Opticians
and Chemist

8. House style
Colour scheme ideas:
Red and Blue
Blue and Gold
Blue

9. Audience Access
 The newspaper will be sold in local newsagents such
as GT News, local supermarkets such as Asda and
book shops such as WHSmith’s which are located in
and near Sheffield.

10. Advert Ideas
Some adverts from similar newspapers aimed at the
same target audience are: Glasses, Local schools,
insurance appliances and vouchers.
My ideas are; Local shop and company adverts and adverts for aerials (for
digital switchover.)

11. Other Information
My newspaper would be sold for between 40-60p as
other newspapers with similar readership and
demographics' have prices like this.
Issue numbers, contact details and date lines will also
be included on every cover page.