An overview of Twitter

1. Twitter
August 26, 2012 © Scenario Consulting Private Limited 1

2. Twitter
 Broadcast network
 Personal brand – personality based
 Sharing news, views
 Sensational
 Moment to moment
 Unpredictable
 # strategy versus @strategy
8/26/2012 © Scenario Consulting Private Limited 2

3. Ingredients of a trending topic - draft1.0
Top trending #
Nucleus Topic Influencers Timing Trending
Time of Other
Seed Velocity Mass Niche Topicality Resonance Speed Credibility
day trends
Spread Dense
(few from (many Hashtag
many) from few)
www.blogworks.in
8/26/2012 © Scenario Consulting Private Limited 3

4. Thank you!
8/26/2012 © Scenario Consulting Private Limited 4