This document contains several charts and tables summarizing Instagram analytics data: 1) A chart showing the distribution of comments by day of week and time of day, with the most comments occurring Monday through Thursday from 3-6 PM. 2) Tables listing the top commenters, keywords in comments, filters, locations, location names, photo tags, and platforms where engagement occurred outside of Instagram. 3) Charts depicting the relationship between photos posted, total engagement, and Instagram activity over time. Engagement was highest when 5-9 photos were posted.

1. DISTRIBUTION OF COMMENTS BY DAY AND TIME
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
3,000
2,500
Number of Comments
2,000
1,500
1,000
500
0
12 AM 3 AM 6 AM 9 AM 12 PM 3 PM 6 PM 9 PM
Time of Day

2. MOST ACTIVE COMMENTERS
pounag 63
n5tyx 29
ttj007 23
venreyes 23
ricoxo 22
niaaung 21
vip_the_good_life 21
muffycollins 20
flipbacon 19
abood1995 19
Number of Comments

3. KEYWORD ANALYSIS (COMMENTS)
car 1,507
audi 1,222
dream car 138
audi r8 47
sexy 399
sick 344
beautiful 228
amazing 202
Number of Mentions

4. TOP FILTERS
Number of Photos Engagement Per Photo
30 14,000
11,450
24
12,000
25
10,041
9,964
Engagement Per Photo
9,069
10,000
20
Times Used
7,129
8,000
15
13
6,000
11
10
4,000
5 4
2,000
2
0 0

5. TOP CITIES
Number of Photos Engagement Per Photo
1 18,000
15,673
1
16,000
1
14,000
Engagement Per Photo
1 12,000
Times Used
10,000
1
8,000
0 6,000
4,000
0
2,000
0 0

6. TOP LOCATION NAMES
Piuma Road Overlook 15,673
Circuit 24h du Mans 7,641
Engagement Per Photo

7. TOP PHOTO TAGS
awesome 16,298
california 15,673
play 15,673
style 14,522
new 14,522
led 14,522
art 14,336
cake 13,761
happybirthday 13,761
flawless 12,759
Engagement Per Photo

8. ENGAGEMENT OUTSIDE OF INSTAGRAM
Twitter Facebook
2,500
2,000
Total Engagement
1,500
1,000
500
0

9. INSTAGRAM ACTIVITY
Photos Posted Total Engagement
10 90,000
9 80,000
Total Engagement
8
70,000
Photos Posted
7
60,000
6
50,000
5
40,000
4
30,000
3
20,000
2
1 10,000
0 0