This document discusses informal strategic alliances (ISAs) that allow small businesses to leverage each other's resources without formal agreements. ISAs are mutually beneficial partnerships based on trust and a willingness to help one another. They allow businesses to maintain independence while taking on larger projects and competitors. The document recommends thinking creatively about potential ISA partners, initially testing small collaborative opportunities to build trust before taking on bigger projects together, and keeping the partnership informal.

1. Presented by Steve Semmens
How To Establish Successful
Strategic Alliance Partners To
Build Your Business

2. Informal Strategic
Alliances
“A way for small businesses to easily
leverage off each other and work together!”

3. What is an ISA?
“It is a beneficially mutual alliance
based on both parties having the
attributes of loyalty, trust,
integrity, generosity, and a
willingness to serve others,
without a formal agreement in
place.”

4. Why ISA’s?
Independence!

5. You can’t do
everything…

6. Take on the big guys!

7. Help each other…

8. Think HUGE!!!

9. How do we form ISA’s?
• Think outside the square
• Initial Attraction
• Try them out
• Bigger projects
• Keep it informal

10. Informal Strategic Alliances can be
formed anywhere and anytime!

11. Any Questions???Any Questions???