Delivered by Anne Hamland for WiLSWorld 2017 on July 27th, 2017 as part of the presentation, "Uses and Strategies of Data for Libraries."

1. Infographic vs. DataVisualization
■ Both: visually represent data, accessible to audience
■ Infographics are created for a reason/purpose = subjective, can contain data
visualization, qualitative elements, advocacy
■ DataVisualization should be objective with all data represented/unedited,
quantitative, massive, no context
Jack Hagley, “What’s the difference between and Infographic and DataVisualization?”

2. INFOGRAPHICS
What,Why, & How
Anne Hamland, Communications Coordinator
WisconsinValley Library Service,Wausau
WiLSWorld July 2017

3. What is an infographic?
Components
■ Data, icons, images, text, that work together
to tell a story.
■ Always a purpose, call to action.
■ The story of the creator,YOU!
Libraries matter: 18 fantastic library infographics
Pikochart user 26reasonsroad3

4. What is an infographic?
Types
■ Map: Showcases data trends based on location
■ Versus: Compares two things in a head-to-head
study
■ Timeline:Tells a story through a chronological
flow
■ List: Supports a claim through a series of steps
■ Flowchart: Provides a specialized answer to a
question via reader choices
■ VisualArticle: Makes a piece of writing more
visual
■ DataVisualization:Communicates data through
charts, graphs, and/or design
■ And more!
■ The 7 CommonTypes of Infographic: Easelly, 2015

5. Why? : Real-World Uses
for Information
Visualization in libraries
WHY?
“Clearly, and in a compelling manner…information
graphics can do more than just present numbers.
They offer a medium for individuals to
tell their story, engage and convince
their readers, and invite them to make
a personal connection to the data.”
Hsuanwei Michelle Chen. “Real-World Uses for
InformationVisualization in libraries.” Chapter 4,
LibraryTechnology Reports,April 2017.

6. Why? : Purpose
Audience
■ Purpose drives design and content
■ What will you use it for? Who is your
audience? What do they need to know?
<Greatest.com

7. Qualitative Data
Where can you get Qualitative data?
■ Patron pictures with quotes: jot down quotes with
permission, print and online feedback forms for
service/programs/website everything!
Word, Survey Monkey, Google Forms,Jot Form …
■ Pictures with permission. Does your library have a
photography/videography policy you can use?
Group pictures!
■ Major projects/hurdles
Patron submissions! 1,000 Bks, Programs, Projects
■ Community Partnership impact statements
■ Did you know? Facts.

8. Quantitative Data
Where can you get Quantitative data?
■ What numbers are important to you and
your infographic’s purpose? Examples?
■ Annual reports: library visits, computer
usage, program attendance
anything BUT circulation PLEASE, okay
fine.
■ Library visits, library programs, summer
reading participants, circulation reports and
more!
■ Community Partnerships, count em up!
Include logos and project titles.
LibraryVisits
Summer
Reading
Participants
Storytimes Per Staff
AuthorVisits
Database Uses
Public Computer Uses
Tax Forms

9. Qualitative/Quantitative Data
L.E. Phillips Memorial Public Library: 2016 Annual Report
Get personal! Behind the scenes. Book Bikes!Visuals!

10. How? : Prepare
I have the data and stories, now what?
■ Think about the story you want to tell.
■ Consult basic design principles.
– Creative Bloq, Usability.gov, Adobe Color CC,
tons of resources out there with simple search.
■ Sketch it out! Grab a pencil and paper and
draw, re-draw, and draw again!
■ What images might match with your content?
Icons or pictures? Font?
WVLS.org/marketing-infographics/

11. How? :Tools
■ Original images, made by you
■ Icons, Images, Galore!
■ No/Low cost images, fonts,
graphics, & more!
■ Always check license information
and requirements before use.
■ Images
– canva.com
– flickr.com
– pixabay.com
– freeimages.com
– morgueFile
– bing/images
– freedigitalphotos.net
– freerangestock.com
– freephotosbank.com
■ Fonts
– dafont.com
– impallari.com
– fontsquirrel.com
■ Icons/Graphics
– The Noun Project
– Icons8.com
GIMP

12. How? : Free Programs
■ BuildYour Infographic- What do you have
experience with?
■ Microsoft, Publisher,Word, PowerPoint, check
your existing software.
■ Free/FreeVersions
– Piktochart
– Canva
– Venngage
– Infogr.am
– Postermywall

13. Thank you!
A big thank you to:
■ Marc Neufeld, DoIT AcademicTechnology, UW-Madison
– “Infographics:Turning Data into Narrative”WiLSWorld 2016, workshop
■ Indianhead Federated Library System
Anne Hamland comm.coordinator@wvls.org 715-261-7250
Communications Coordinator,WisconsinValley Library Service