Infographic Research on Food Marketing Targeting Children (Smits et al)
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This document summarizes research on the persuasive effects of food marketing on children. It finds that over 7 billion euros are spent annually on food marketing to children, with over 90% targeting unhealthy foods. Several studies cited found that food marketing works to influence children's food preferences, choices, and consumption in both automatic and cognitive ways. The research aims to draw attention to the impact of marketing on children's health and encourage policymakers to establish better guidelines regarding food marketing to children.
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Overview
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Theoretical Approach
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Figure 1. MA-CORD Intervention Sectors
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VOLUME 8 NO. 5, A92 SEPTEMBER 2011Protecting Children Fro.docx
VOLUME 8: NO. 5, A92 SEPTEMBER 2011
Protecting Children From Harmful Food
Marketing: Options for Local Government
to Make a Difference
SPECIAL TOPIC
Suggested citation for this article: Harris JL, Graff SK.
Protecting children from harmful food marketing: options
for local government to make a difference. Prev Chronic
Dis 2011;8(5):A92. http://www.cdc.gov/pcd/issues/2011/
sep/10_0272.htm. Accessed [date].
PEER REVIEWED
Abstract
The obesity epidemic cannot be reversed without sub-
stantial improvements in the food marketing environ-
ment that surrounds children. Food marketing targeted
to children almost exclusively promotes calorie-dense,
nutrient-poor foods and takes advantage of children’s
vulnerability to persuasive messages. Increasing scientific
evidence reveals potentially profound effects of food mar-
keting on children’s lifelong eating behaviors and health.
Much of this marketing occurs in nationwide media (eg,
television, the Internet), but companies also directly tar-
get children in their own communities through the use
of billboards and through local environments such as
stores, restaurants, and schools. Given the harmful effect
of this marketing environment on children’s health and
the industry’s reluctance to make necessary changes to its
food marketing practices, government at all levels has an
obligation to act. This article focuses on policy options for
municipalities that are seeking ways to limit harmful food
marketing at the community level.
Introduction
The prevalence of childhood obesity in the United States
imposes a major burden on society in health care costs and
children’s physical and mental health (1). Meanwhile, the
food industry spends massive amounts of money market-
ing calorie-dense, nutrient-poor foods, and its marketing
specifically targets children (2). The obesity crisis cannot
be solved without dramatic changes to the obesogenic mar-
keting environment that surrounds children (3).
The White House Task Force on Childhood Obesity has
called for immediate action: “Key actors — from food and
beverage companies, to restaurants, food retailers, trade
associations, the media, government and others — all
have an important role to play in creating a food market-
ing environment that supports, rather than undermines,
the efforts of parents and other caregivers to encourage
healthy eating among children and prevent obesity” (4).
Given government’s fundamental obligation to advance
public health, lawmakers at all levels must take the lead
to change this toxic environment and shield children from
exposure to marketing of food products that contribute to
the obesity crisis (3). Although the federal government
has jurisdiction to regulate national media and the First
Amendment to the US Constitution limits what govern-
ment at any level can do to restrict advertising, munici-
palities do have constitutionally viable options to protect
children from the harmful food marke ...
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Plus d'infos sur les Rencontres de la Fondation Bonduelle 2010 : http://www.fondation-louisbonduelle.org/france/fr/tout-sur-la-fondation/les-rencontres-de-la-fondation-louis-bonduelle/rencontres-de-la-fondation-louis-bonduelle-2010-les-legumes-de-la-france-a-l-europe.htmlPROGRAM ANALYSIS2 PROGRAM ANALYSIS8 Program A.docx
PROGRAM ANALYSIS 2
PROGRAM ANALYSIS 8
Program Analysis
Sample Paper
Running head: PROGRAM ANALYSIS 1
PHE 525 Milestone Three: Program Analysis
Overview
The Massachusetts Childhood Obesity Research Demonstration Project, known as Mass In Motion, is a state-wide initiative to promote a healthy lifestyle in places where people work, live and play. The initiative was funded by in 2011 by a grant through the Affordable Care Act with a goal to create a multilevel and multisector intervention strategy to prevent and control obesity, combining interventions in the health care setting with public health interventions in the community. (Davison et al., 2015)The project was designed to be a comprehensive wellness initiative, incorporating evidence-based interventions in primary healthcare with community programs, WIC and other nutrition programs, as well as early childhood education centers and schools/afterschool programs. The goal was to form a partnership among the many different social and environmental factors that effect a child’s health and well-being, as well as to identify and target these factors to institute a change in health behaviors. (MA-CORD Study Group, 2015)
The program began as a part of a 2009 initiative started by Governor Deval Patrick which funded projects in 14 cities and towns across Massachusetts. In 2011 the state was awarded a grant through the CDC which allowed the program to be expanded to cover 52 Massachusetts cities and towns, impacting 33% of the state population, and as of 2014 there are 60 cities and towns with active Mass in Motion projects. While the main focus of the CORD component, funded by the CDC was on children 2-12 year sold, the Mass In Motion program has also developed programs for improving worksite health and overall community health. These programs have increased workplace productivity, lowered stress levels, encouraged weight loss, and improved green space across the state. (Mass in Motion, 2016)
Theoretical Approach
The framework of Mass in Motion is the social ecological model, a model which looks at the complex relationships between an individual, his/her personal relationships, community, institutional elements, community, and overall social policy. This framework is not designed to distinguish one factor as a reason or cause for the obesity, but rather looks at the interaction of these factors and how they can effect individual risk for obesity. The MA-CORD Study Group then developed interventions based on Social Cognitive Theory, recognizing and emphasizing the importance of social influence and reinforcement for behavior change.
Figure 1. MA-CORD Intervention Sectors
As seen in Figure 1, the project is designed to combat childhood obesity by impacting the individual and environmental factors that can contribute to living a non-healthy lifestyle. At the individual level, children and parents are both given information and support to develop healthy habits while in the school .
PROGRAM ANALYSIS2 PROGRAM ANALYSIS8 Program A.docx
PROGRAM ANALYSIS 2
PROGRAM ANALYSIS 8
Program Analysis
Sample Paper
Running head: PROGRAM ANALYSIS 1
PHE 525 Milestone Three: Program Analysis
Overview
The Massachusetts Childhood Obesity Research Demonstration Project, known as Mass In Motion, is a state-wide initiative to promote a healthy lifestyle in places where people work, live and play. The initiative was funded by in 2011 by a grant through the Affordable Care Act with a goal to create a multilevel and multisector intervention strategy to prevent and control obesity, combining interventions in the health care setting with public health interventions in the community. (Davison et al., 2015)The project was designed to be a comprehensive wellness initiative, incorporating evidence-based interventions in primary healthcare with community programs, WIC and other nutrition programs, as well as early childhood education centers and schools/afterschool programs. The goal was to form a partnership among the many different social and environmental factors that effect a child’s health and well-being, as well as to identify and target these factors to institute a change in health behaviors. (MA-CORD Study Group, 2015)
The program began as a part of a 2009 initiative started by Governor Deval Patrick which funded projects in 14 cities and towns across Massachusetts. In 2011 the state was awarded a grant through the CDC which allowed the program to be expanded to cover 52 Massachusetts cities and towns, impacting 33% of the state population, and as of 2014 there are 60 cities and towns with active Mass in Motion projects. While the main focus of the CORD component, funded by the CDC was on children 2-12 year sold, the Mass In Motion program has also developed programs for improving worksite health and overall community health. These programs have increased workplace productivity, lowered stress levels, encouraged weight loss, and improved green space across the state. (Mass in Motion, 2016)
Theoretical Approach
The framework of Mass in Motion is the social ecological model, a model which looks at the complex relationships between an individual, his/her personal relationships, community, institutional elements, community, and overall social policy. This framework is not designed to distinguish one factor as a reason or cause for the obesity, but rather looks at the interaction of these factors and how they can effect individual risk for obesity. The MA-CORD Study Group then developed interventions based on Social Cognitive Theory, recognizing and emphasizing the importance of social influence and reinforcement for behavior change.
Figure 1. MA-CORD Intervention Sectors
As seen in Figure 1, the project is designed to combat childhood obesity by impacting the individual and environmental factors that can contribute to living a non-healthy lifestyle. At the individual level, children and parents are both given information and support to develop healthy habits while in the school ...
VOLUME 8 NO. 5, A92 SEPTEMBER 2011Protecting Children Fro.docx
VOLUME 8: NO. 5, A92 SEPTEMBER 2011
Protecting Children From Harmful Food
Marketing: Options for Local Government
to Make a Difference
SPECIAL TOPIC
Suggested citation for this article: Harris JL, Graff SK.
Protecting children from harmful food marketing: options
for local government to make a difference. Prev Chronic
Dis 2011;8(5):A92. http://www.cdc.gov/pcd/issues/2011/
sep/10_0272.htm. Accessed [date].
PEER REVIEWED
Abstract
The obesity epidemic cannot be reversed without sub-
stantial improvements in the food marketing environ-
ment that surrounds children. Food marketing targeted
to children almost exclusively promotes calorie-dense,
nutrient-poor foods and takes advantage of children’s
vulnerability to persuasive messages. Increasing scientific
evidence reveals potentially profound effects of food mar-
keting on children’s lifelong eating behaviors and health.
Much of this marketing occurs in nationwide media (eg,
television, the Internet), but companies also directly tar-
get children in their own communities through the use
of billboards and through local environments such as
stores, restaurants, and schools. Given the harmful effect
of this marketing environment on children’s health and
the industry’s reluctance to make necessary changes to its
food marketing practices, government at all levels has an
obligation to act. This article focuses on policy options for
municipalities that are seeking ways to limit harmful food
marketing at the community level.
Introduction
The prevalence of childhood obesity in the United States
imposes a major burden on society in health care costs and
children’s physical and mental health (1). Meanwhile, the
food industry spends massive amounts of money market-
ing calorie-dense, nutrient-poor foods, and its marketing
specifically targets children (2). The obesity crisis cannot
be solved without dramatic changes to the obesogenic mar-
keting environment that surrounds children (3).
The White House Task Force on Childhood Obesity has
called for immediate action: “Key actors — from food and
beverage companies, to restaurants, food retailers, trade
associations, the media, government and others — all
have an important role to play in creating a food market-
ing environment that supports, rather than undermines,
the efforts of parents and other caregivers to encourage
healthy eating among children and prevent obesity” (4).
Given government’s fundamental obligation to advance
public health, lawmakers at all levels must take the lead
to change this toxic environment and shield children from
exposure to marketing of food products that contribute to
the obesity crisis (3). Although the federal government
has jurisdiction to regulate national media and the First
Amendment to the US Constitution limits what govern-
ment at any level can do to restrict advertising, munici-
palities do have constitutionally viable options to protect
children from the harmful food marke ...
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The overall goal of our study is to develop an integrated care plan that effectively addresses the shared risk factors of early childhood dental decay, early childhood cavities (ECC) and obesity. It encourages parents of disadvantaged and of minority backgrounds to adopt broad self-management goals and overall comprehensive health-promoting habits. There is a pressing need for community-based participatory early intervention approaches to prevent both early childhood dental decay and obesity at a younger age. Within the recent healthcare environment, oral health (dentistry) may play an important role within the whole community approach to obesity prevention as an entry point for discussing diet and nutrition early on. Some key reasons for the importance of oral health integration into obesity prevention is that children’s oral health diseases share key risk factors with early obesity. In our study, the Infant Oral health visit promotes dietary guidance early in childhood, and oral health promotion is done in a culturally manner, which we use to discuss other broad health-promoting habits. Our immediate goal utilizes a university and community-based team to improve the ability to predict future dental decay in children and integrate oral health risk assessment with broad health-promoting habits that may one day prevent obesity in the key early years of the child development.
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Background/Objectives
Half of New Zealand’s children do not meet the national dietary recommendation of two serves of fruit and three serves of vegetables daily. Adherence is even lower among Pacific, Asian and low-income communities. This project aimed to identify:
• current systemic barriers to meeting the fruit and vegetable (F+V) guideline among 2-14 year old children; and
• acceptable and sustainable options for systemic interventions which would improve children’s nutrition by increasing F+V intake.
Methods
Systems science methods of cognitive mapping interviews (CMI) and group model building (GMB) were used. CMI were held in April-May 2018 with 22 stakeholders across the national food system (growers, produce industry, distributors, supermarket retailers and health promoters). Three GMB community workshops were held in Sept-Oct 2018 with students, parents, teachers, community leaders, local retailers and health promoters from an ethnically-diverse, low-income community in New Zealand. Interview transcripts and individual cognitive maps were coded using thematic analysis to identify key barriers to children eating F+V. A systems map was created collaboratively with GMB participants and used to identify and prioritise systemic interventions by considering causal pathways, feedback and reinforcing loops in the food system.
Results
Common themes in the CMI were poverty, high food prices, low skills and knowledge, unhealthy food environments, climate change and urbanisation. These themes were corroborated in the GMB workshops and turned into more detailed systems maps (causal loop diagrams) which became the basis for discussion with workshop participants about how to intervene at a systemic level to reduce inequity. Potential systemic interventions which had widespread community support were identified.
Discussion
Health promotion strategies to improve fruit and vegetable intake in children have been ineffectual to date due to multiple systemic barriers. Systems science methods successfully engaged key stakeholders from across the food system in New Zealand to address this issue. Local community members identified several solutions to support equitable F+V consumption in children, which can inform the work of health promoters and policy makers.
Keywords
Nutrition, children, vegetable, fruit, community, systems science
Milestone 3 BreakdownPresented by Dr. Dionne L. BoydIV. .docx
Milestone 3 Breakdown
Presented by Dr. Dionne L. Boyd
IV. Marketing Strategy
A. Overall Marketing Campaign
1. Define the goals of your marketing campaign for your segment. (In other words, “WHAT ARE YOU HOPING TO ACHIEVE WITH YOUR CAMPAIGN FOR YOUR CONSUMER SEGMENT?”)
A. continued
2. Determine channels through which you will market the product to your segment. Justify your response.
(THIS MEANS WHICH CHANNELS WILL BE USED TO TRY AND REACH YOUR CONSUMER SEGMENT AND WHY DID YOU SELECT THOSE CHANNELS. YOU MUST PROVIDE A RESPONSE FOR EACH CHANNEL SELECTED REGARDING WHY).
A. continued
3. Describe the way you will incorporate one-to-one marketing into your overall marketing campaign. (Be sure you are first clear on what a one to one marketing and then explain how it will be used in your campaign).
A. continued
4. Develop a messaging strategy, including sample messaging, for "each" channel you identified. (This means you will need to provide an example of "each" message that will be used for each channel you identified- EVERY CHANNEL NEEDS TO INCLUDE A SAMPLE OF A MESSAGING STRATEGY- This means you will include the words you will be using in the message)
B. One –to-One-Marketing Campaign
5. Define one-to-one marketing, and provide an example of how this type of marketing is used. (Define one to one marketing and provide an example of how it will be used)
B. continued
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B. continued
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In Closing…
Add a reference page- It is required
Answer each question on a separate slide and indicate the question number being answered
Be creative and add some interesting color/visuals to your presentation
Running head: PICOT STATEMENT 1
PICOT STATEMENT 2
PICOT Statement: Childhood Obesity
Student’s Name
Institutional Affiliation
P-I--C-O-T Statement
P- Patients who suffer from obesity (BMI of more than 30)
I- Undertaking nutritional education, diet, and exercise
C- Comparison to not taking nutritional education, diet, and exercise
O- Improved health outcomes in terms of overall weight loss
T - A year’s time limit
PICOT Statement: Patients, who suffer from obesity (BMI of more than 30) undertaking nutritional education, diet and exercise in comparison to not taking nutritional education, diet, and exercise, can have improved health outcomes in terms of overall weight loss in a year’s time limit.
Introduction
Childhood obesity poses serious health problems in the US as the number of overweight and obese population increases at a rapid pa ...
Similar to Infographic Research on Food Marketing Targeting Children (Smits et al) (20)
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About congruency effects regarding typefaces used in advertising.
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Our paper can be found http://www.psycontent.com/content/x6j0587j2577654l/?p=d1ddda22ae1444318b37e0a2846905ba&pi=5
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Given at futureofadvertising.be (June 6, 2014; Mechelen)
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CTC 2014 Conference (Children and Teen Consumption): Edinburgh
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Presentation for the KU Leuven PhDSociety on the use of social media in academia.
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A one slide tutorial on how to integrate a Twitter feed in the popular higher education blackboard platform. Twitter feeds can include a specific account, a twitter list, a hashtag.
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The use of twitter in higher education is more than a fad. Twitter provides a medium ideally suited to supplement traditional teaching such that better learning outcomes can be achieved.
[Disclaimer: all nice graphics are from @pieter_vh. All ugly ones and bad use of nice graphics, is to my credit]
Simultaneous cross-media advertising: the role of involvement
Paper presented at the ICORIA2013 conference.
Authors: @timsmitstim & @joshornikx
Please contact the authors for more info on the study
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Seminar on questionable research practices.
Note: part of the slides are from Greg Francis' presentation on Febr 5th 2013 in Brussels.
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- 1. PERSUASION PROCESSES IN CHILDHOOD: Evy Neyens, Goele Aerts, Maja Keldermans, & Tim Smits • Institute for Mediastudies @ KU Leuven THE CASE OF FOOD MARKETING 7 billion / year 90% 1/5 children of EU Cognitive perspective (Friestad & Wright, 1994) Ad processing (Buijzen, van Reijmersdal, & Owen, 2010) Automatic behavioral effects (Boyland et al., 2016) Food Marketing works! (IOM, 2006; FTC, 2012; WHO, 2013) Neyens, Aerts, & Smits (2015): Sugar content x Image-size: F(1,21) = 22.3, p < .0001 Neyens, Smits, & Boyland (2016): Ad format x developmental stage: F (4, 991) = 2.51, p < .05 Keldermans, Neyens, & Smits (2016): fun food packaging x product type : F (1,351) = 66.05, p < .0001 Drawing attention to the effect of marketing on children’s health Encouraging policy makers to set up better guidelines regarding food Informing parents, schools and society about the impact of persuasive communication PRACTICAL IMPLICATIONS evy.neyens@soc.kuleuven.be • @evyneyens1988 @GoeleAerts • @KeldermansMaja • @TimSmitsTim KU LEUVEN STUDIES Cues (Smits et al., 2015; Smits & Vandebosch, 2012) ADS €