The document discusses a study that examined the personality and image of Belgian financial banks. It aimed to determine if there was a match between banks' self-perceived personality and their perceived personality by others. The study also sought to identify which personality dimensions best predicted brand attitudes. The results showed a low match between self- and other-perceptions, with banks viewing themselves more positively on the key dimension of responsibility. Responsibility was found to best predict brand attitudes, though banks had too positive expectations about attitudes compared to reality.
Did you know that "Tartarian Lamb" was an ontology that impacted world trade routes?
Socio cultural dimensions of ontology and our relations to digital objects have an invisible value and more impact on the world then we techies currently realize.
What do we know about our social and emotional selves that would enable us to characterize or design web content and meaning in a way that opens up the universe in a positive way? We look at current biometrics for emotion, personality theories and analytics of culture dimension and their implication for web page analysis and design. We are not stuck at set points, and by taking advantage of the brain's plasticity design and train minds with fantastic possibility. Work in collaboration with Spain: R. Gil (physicist and mother) and Roberto Garcia, and theologian/physicist D. Porter. e-mail: cindymason@media.mit.edu
The following is adapted from the work of Paul Martin Lester.In .docxssuser454af01
The following is adapted from the work of Paul Martin Lester.
In order to find meaning from a visual message, you need to learn a systematic way for studying images.
1.
Make an inventory list of every element in the image,
2.
Note the lighting used in the image,
3.
Note any eye contact by subjects in the image,
4.
Note the visual cues of color, form, depth, and movement,
5.
Note how the gestalt laws apply toward the composition of picture,
6.
Note any semiotic signs that are a part of the image's content, and
When you've gone through the six steps noted above, it's time to apply the six perspectives for visual analysis to the piece. Each perspective is noted below.
Personal Perspective - Gut Reaction
Rick Williams' Omniphasism (all in balance) or Personal Impact Analysis
1.
What is the picture's story?
2.
List primary words.
3.
List associative words.
4.
Select most significant associative words.
5.
Pair up primary & most significant associative words.
6.
Relate word pairs with your own feelings.
7.
Relate any inner symbolism.
8.
Write a brief story concerning personal insights.
Historical Perspective - The image's place in history
When do you think the image was made?
Is there a specific style that the image imitates?
Technical Perspective - Consider the process decisions
How was the image produced?
What techniques were employed?
Is the image of good quality?
Ethical Perspective - Moral Responsibility
Was the image maker socially responsible?
Has any person's rights been violated?
Are the needs of viewers met?
Is the picture aesthetically appealing?
Do the picture choices reflect moderation?
Is the image maker empathetic with the subject?
Can all the image choices be justified?
Does the visual message cause unjustified harm?
Cultural Perspective - Societal Impact
What is the story and the symbolism involved with the elements in the visual message?
What do they say about current cultural values?
Critical Perspective - Reasoned Opinion
What do I think of this image now that I've spent so much time looking and studying it?
Project Overview:
This week, you were introduced to six analytical perspectives for analyzing media. These perspectives form the foundation for your Media Analysis Project (MAP). Over the next three weeks, you will analyze a visual work from any media (print, film, television, Internet), of your own choosing.
Due Date:
June 5
Time Line:
·
Topic Assignment (Listed under Paper Topic)
·
June 5 Thesis and Outline (Listed in appropriate headings below)
·
June 5 Final Paper
NOTE: Thesis and Outline, and Final Paper are two separate documents.
Requirements:
Your analysis must encompass all six perspectives. This will be a detailed analysis consisting of 6-8 written pages. You must also use four credible academic sources in addition to the media itself. All sources must be cited in-text as well as on a reference page using standard APA format. Information on using .
This webinar is the second in a series of four webinars walking systematically through Daniel Goleman’s model of Emotional Intelligence. The first webinar was on self-awareness, this webinar will be on others-awareness, and the next two will be on self-management and others management (social intelligence and influence). We have all been in meetings where someone blurts out something and they have no idea what it is doing to people around them. They aren’t even remotely aware how it’s being interpreted or to what degree it is hurting themselves and others. This webinar will help train and equip attendees to really understand those around them. This webinar go in-depth into why you are who you are and how we can be unaware of how people are interpreting us in the workplace.
Did you know that "Tartarian Lamb" was an ontology that impacted world trade routes?
Socio cultural dimensions of ontology and our relations to digital objects have an invisible value and more impact on the world then we techies currently realize.
What do we know about our social and emotional selves that would enable us to characterize or design web content and meaning in a way that opens up the universe in a positive way? We look at current biometrics for emotion, personality theories and analytics of culture dimension and their implication for web page analysis and design. We are not stuck at set points, and by taking advantage of the brain's plasticity design and train minds with fantastic possibility. Work in collaboration with Spain: R. Gil (physicist and mother) and Roberto Garcia, and theologian/physicist D. Porter. e-mail: cindymason@media.mit.edu
The following is adapted from the work of Paul Martin Lester.In .docxssuser454af01
The following is adapted from the work of Paul Martin Lester.
In order to find meaning from a visual message, you need to learn a systematic way for studying images.
1.
Make an inventory list of every element in the image,
2.
Note the lighting used in the image,
3.
Note any eye contact by subjects in the image,
4.
Note the visual cues of color, form, depth, and movement,
5.
Note how the gestalt laws apply toward the composition of picture,
6.
Note any semiotic signs that are a part of the image's content, and
When you've gone through the six steps noted above, it's time to apply the six perspectives for visual analysis to the piece. Each perspective is noted below.
Personal Perspective - Gut Reaction
Rick Williams' Omniphasism (all in balance) or Personal Impact Analysis
1.
What is the picture's story?
2.
List primary words.
3.
List associative words.
4.
Select most significant associative words.
5.
Pair up primary & most significant associative words.
6.
Relate word pairs with your own feelings.
7.
Relate any inner symbolism.
8.
Write a brief story concerning personal insights.
Historical Perspective - The image's place in history
When do you think the image was made?
Is there a specific style that the image imitates?
Technical Perspective - Consider the process decisions
How was the image produced?
What techniques were employed?
Is the image of good quality?
Ethical Perspective - Moral Responsibility
Was the image maker socially responsible?
Has any person's rights been violated?
Are the needs of viewers met?
Is the picture aesthetically appealing?
Do the picture choices reflect moderation?
Is the image maker empathetic with the subject?
Can all the image choices be justified?
Does the visual message cause unjustified harm?
Cultural Perspective - Societal Impact
What is the story and the symbolism involved with the elements in the visual message?
What do they say about current cultural values?
Critical Perspective - Reasoned Opinion
What do I think of this image now that I've spent so much time looking and studying it?
Project Overview:
This week, you were introduced to six analytical perspectives for analyzing media. These perspectives form the foundation for your Media Analysis Project (MAP). Over the next three weeks, you will analyze a visual work from any media (print, film, television, Internet), of your own choosing.
Due Date:
June 5
Time Line:
·
Topic Assignment (Listed under Paper Topic)
·
June 5 Thesis and Outline (Listed in appropriate headings below)
·
June 5 Final Paper
NOTE: Thesis and Outline, and Final Paper are two separate documents.
Requirements:
Your analysis must encompass all six perspectives. This will be a detailed analysis consisting of 6-8 written pages. You must also use four credible academic sources in addition to the media itself. All sources must be cited in-text as well as on a reference page using standard APA format. Information on using .
This webinar is the second in a series of four webinars walking systematically through Daniel Goleman’s model of Emotional Intelligence. The first webinar was on self-awareness, this webinar will be on others-awareness, and the next two will be on self-management and others management (social intelligence and influence). We have all been in meetings where someone blurts out something and they have no idea what it is doing to people around them. They aren’t even remotely aware how it’s being interpreted or to what degree it is hurting themselves and others. This webinar will help train and equip attendees to really understand those around them. This webinar go in-depth into why you are who you are and how we can be unaware of how people are interpreting us in the workplace.
Theories, premises, concepts and typology of the integrated model of persona...Bernard Ah Thau Tan
KYKO was established to address the problems of
existing contemporary personality assessments.
At least its origin and methodology are not dubious as
evidenced in its theoretical explanation,
premises, dimensions, factors and typology in this
presentation.
This talk was given at the 2013 Information Architecture Summit. As user experience designers we work with a variety of different people, everyone from engineers to executives—not to mention the end users themselves. Successful team collaboration and empathy for the users are key to designing a superior user experience, but how do you do this when you are working with a myriad of different personality types? Can you keep personality conflicts from negatively impacting your work? This session will focus on identifying different personality types and learning how to communicate and work better with them. You will walk away with tips on collaborating more effectively with team members, selling UX to executives more successfully, and connecting more easily with end users when conducting research.
Some of the most well-known people in our industry have agreed to take a personality test just for this session. Come find out who they [really] are by putting your new skills to the test!
College of Social & Behavioral Science LEAP 1100-006 Spring .docxclarebernice
College of Social & Behavioral Science LEAP 1100-006
Spring 2018
Reflective Essay Assignment #1
Hillbilly Elegy & Between the World and Me
Due Date Sunday, March 4, 2018 by 11:59 pm on Canvas
Points 20 points
In Hillbilly Elegy and Between the World and Me, the authors discuss their own lives and the
problems they see in America today. Both authors discuss how the American Dream is no
longer an achievable goal for many of the people around them. However, they are writing from
two very different perspectives and this difference in perspective radically affects the tone and
purpose of the books. One writes to educate outsiders on what is happening to the culture of
those who are white and poor. The other writes to educate and strengthen his son in the
knowledge that living in America will always be a struggle, and as he does this he educates
Americans on the reality of being a black man in America today. Reflecting on these books how
has your perspective on this American life affected?
In this essay, you are to address all of the following questions:
1. Describe J.D. Vance’s conception of the American Dream. Does he see himself as
someone that has achieved “the Dream”? What prevents others in his family and in his
town from realizing that same dream and what does he think needs to change in order for
more of these people to realize that dream?
2. What is Coates’ description of “the Dream”? Who is able to experience the Dream?
What prevents Coates and his loved ones from realizing that same Dream?
3. How does Coates’ and Vance’s conception of the American Dream differ? Why? Do you
think the changes that Vance suggests need to occur in his community to allow more
people to realize the dream would resonate with Coates and his loved ones? Why or why
not?
Guidelines:
-- Please review the grading rubric below before posting your essay on Canvas.
-- Your essay is to
• Include your name at the top of the essay;
• be three to five pages long;
• be double-spaced, using 12 size font, standard margins;
• include a title other than, “Reflective Essay #1”; and
• be posted in pdf or Word format on Canvas by 11:59 pm on Sunday, March 4, 2018.
Note: You should assume that the audience for your paper is someone who has NOT read the
books. Therefore, it is essential that the examples you use be contextualized. However, your
purpose is not to summarize the books, but rather to specifically address the questions above.
GRADING RUBRIC
Reflective Essay Assignment #1 – Hillbilly Elegy & Between the World and Me
Total Points 20 points
Part I: Structure [5 pts]
1. [2 pts] Style/format
a. 3 to 5 pages
b. 12 size font, double spaced
c. include a title
d. include name at the top of the paper
2. [3 pts] Quality of writing
a. Grammar/spelling (2 pts)
b. Organization and tone of essay (1 pt)
Part II: Content [15 pts]
Vance & the American Dream [5 pts]
I. Address all pa ...
System U: Computational Discovery of Personality Traits from Social Media for...Michelle Zhou
Hundreds of millions of people leave digital footprints in public (e.g., social media/social networking sites and review sites). We are developing System U, which uses psycholinguistic analytics to automatically derive one's personality traits from their digital footprints. Such traits uniquely characterize an individual's psychological, cognitive, and affective style and properties, and can then be used to make hyper-personalized recommendations to individual to influence/intervene the actions of the individual. In this talk, I will give an overview of System U and describe how it automatically derives several types of personality traits from one’s tweets, including human basic value (one's belief + motives) and fundamental needs (e.g., ideals vs. practical). Moreover, I will present a set of validation studies that assess how accurate the System U-derived traits are compared to “ground truth” and how these derived traits actually influence recommendations and people’s behavior in the real world. I will also use live demos and concrete examples, ranging from precision marketing to individualized customer care, to demonstrate the applications of System U and discuss interesting research directions.
Is AI Sexist? How Training Data Can Reinforce Gender StereotypesVery
We often hear about gender inequities in the workplace. On average, women are paid less than men and advance in their careers more rarely. In 2015, the New York Times reported that fewer women ran S&P 1500 firms than men named John.
A lot of factors are at play: the persistence of traditional gender roles (for both men and women), unconscious bias, blatant sexism, lack of role models for girls who aspire to lead or take on less traditionally “female” roles like computer programming.
But could our technology itself be partly to blame? A study titled, “Man is to Computer Programmer as Woman is to Homemaker?” found that machine learning has the potential to reinforce cultural biases. In it, researchers found that a natural language processing program trained on Google News articles exhibited gender stereotypes to, “a disturbing extent.”
In this presentation (originally presented at Scenic City Summit on August 17, 2018) you'll learn:
- What is bias?
- How AI can “inherit” our biases
- How to combat bias in AI
- Companies using AI for good
Learn more at verypossible.com
Following up on the 2016 resolution in the Flemish Parliament to include nudging as a governmental policy, some questions emerge:
-What is nudging?
-How to understand its limits and contributions?
-How can/should government deal with it?
Paper presentation @ICORIA2014 on our replication studies of Gorn's seminal (1982) paper demonstrating single exposure musical conditioning effects.
Our paper can be found http://www.psycontent.com/content/x6j0587j2577654l/?p=d1ddda22ae1444318b37e0a2846905ba&pi=5
Push to add strategy (Talk at Future of Advertising Summit)tim smits
Talk on strategic insight in persuasive communication and how it should inspire/augment creativity in advertising.
Given at futureofadvertising.be (June 6, 2014; Mechelen)
Win the kids, lose the parents? (@ CTC 2014)tim smits
Endorsement advertising is a persuasive cue in promoting foods to children. Also healthy foods can be promoted as such. But what do parents think about this commercialized persuasion for healthy foods?
CTC 2014 Conference (Children and Teen Consumption): Edinburgh
Analysis of marketing cues in a Belgian retailer concerning children targeted packaged foods. Relation to brand type and product's healthiness is investigated.
CTC 2014 Conference (Children and Teen Consumption): Edinburgh
Theories, premises, concepts and typology of the integrated model of persona...Bernard Ah Thau Tan
KYKO was established to address the problems of
existing contemporary personality assessments.
At least its origin and methodology are not dubious as
evidenced in its theoretical explanation,
premises, dimensions, factors and typology in this
presentation.
This talk was given at the 2013 Information Architecture Summit. As user experience designers we work with a variety of different people, everyone from engineers to executives—not to mention the end users themselves. Successful team collaboration and empathy for the users are key to designing a superior user experience, but how do you do this when you are working with a myriad of different personality types? Can you keep personality conflicts from negatively impacting your work? This session will focus on identifying different personality types and learning how to communicate and work better with them. You will walk away with tips on collaborating more effectively with team members, selling UX to executives more successfully, and connecting more easily with end users when conducting research.
Some of the most well-known people in our industry have agreed to take a personality test just for this session. Come find out who they [really] are by putting your new skills to the test!
College of Social & Behavioral Science LEAP 1100-006 Spring .docxclarebernice
College of Social & Behavioral Science LEAP 1100-006
Spring 2018
Reflective Essay Assignment #1
Hillbilly Elegy & Between the World and Me
Due Date Sunday, March 4, 2018 by 11:59 pm on Canvas
Points 20 points
In Hillbilly Elegy and Between the World and Me, the authors discuss their own lives and the
problems they see in America today. Both authors discuss how the American Dream is no
longer an achievable goal for many of the people around them. However, they are writing from
two very different perspectives and this difference in perspective radically affects the tone and
purpose of the books. One writes to educate outsiders on what is happening to the culture of
those who are white and poor. The other writes to educate and strengthen his son in the
knowledge that living in America will always be a struggle, and as he does this he educates
Americans on the reality of being a black man in America today. Reflecting on these books how
has your perspective on this American life affected?
In this essay, you are to address all of the following questions:
1. Describe J.D. Vance’s conception of the American Dream. Does he see himself as
someone that has achieved “the Dream”? What prevents others in his family and in his
town from realizing that same dream and what does he think needs to change in order for
more of these people to realize that dream?
2. What is Coates’ description of “the Dream”? Who is able to experience the Dream?
What prevents Coates and his loved ones from realizing that same Dream?
3. How does Coates’ and Vance’s conception of the American Dream differ? Why? Do you
think the changes that Vance suggests need to occur in his community to allow more
people to realize the dream would resonate with Coates and his loved ones? Why or why
not?
Guidelines:
-- Please review the grading rubric below before posting your essay on Canvas.
-- Your essay is to
• Include your name at the top of the essay;
• be three to five pages long;
• be double-spaced, using 12 size font, standard margins;
• include a title other than, “Reflective Essay #1”; and
• be posted in pdf or Word format on Canvas by 11:59 pm on Sunday, March 4, 2018.
Note: You should assume that the audience for your paper is someone who has NOT read the
books. Therefore, it is essential that the examples you use be contextualized. However, your
purpose is not to summarize the books, but rather to specifically address the questions above.
GRADING RUBRIC
Reflective Essay Assignment #1 – Hillbilly Elegy & Between the World and Me
Total Points 20 points
Part I: Structure [5 pts]
1. [2 pts] Style/format
a. 3 to 5 pages
b. 12 size font, double spaced
c. include a title
d. include name at the top of the paper
2. [3 pts] Quality of writing
a. Grammar/spelling (2 pts)
b. Organization and tone of essay (1 pt)
Part II: Content [15 pts]
Vance & the American Dream [5 pts]
I. Address all pa ...
System U: Computational Discovery of Personality Traits from Social Media for...Michelle Zhou
Hundreds of millions of people leave digital footprints in public (e.g., social media/social networking sites and review sites). We are developing System U, which uses psycholinguistic analytics to automatically derive one's personality traits from their digital footprints. Such traits uniquely characterize an individual's psychological, cognitive, and affective style and properties, and can then be used to make hyper-personalized recommendations to individual to influence/intervene the actions of the individual. In this talk, I will give an overview of System U and describe how it automatically derives several types of personality traits from one’s tweets, including human basic value (one's belief + motives) and fundamental needs (e.g., ideals vs. practical). Moreover, I will present a set of validation studies that assess how accurate the System U-derived traits are compared to “ground truth” and how these derived traits actually influence recommendations and people’s behavior in the real world. I will also use live demos and concrete examples, ranging from precision marketing to individualized customer care, to demonstrate the applications of System U and discuss interesting research directions.
Is AI Sexist? How Training Data Can Reinforce Gender StereotypesVery
We often hear about gender inequities in the workplace. On average, women are paid less than men and advance in their careers more rarely. In 2015, the New York Times reported that fewer women ran S&P 1500 firms than men named John.
A lot of factors are at play: the persistence of traditional gender roles (for both men and women), unconscious bias, blatant sexism, lack of role models for girls who aspire to lead or take on less traditionally “female” roles like computer programming.
But could our technology itself be partly to blame? A study titled, “Man is to Computer Programmer as Woman is to Homemaker?” found that machine learning has the potential to reinforce cultural biases. In it, researchers found that a natural language processing program trained on Google News articles exhibited gender stereotypes to, “a disturbing extent.”
In this presentation (originally presented at Scenic City Summit on August 17, 2018) you'll learn:
- What is bias?
- How AI can “inherit” our biases
- How to combat bias in AI
- Companies using AI for good
Learn more at verypossible.com
Following up on the 2016 resolution in the Flemish Parliament to include nudging as a governmental policy, some questions emerge:
-What is nudging?
-How to understand its limits and contributions?
-How can/should government deal with it?
Paper presentation @ICORIA2014 on our replication studies of Gorn's seminal (1982) paper demonstrating single exposure musical conditioning effects.
Our paper can be found http://www.psycontent.com/content/x6j0587j2577654l/?p=d1ddda22ae1444318b37e0a2846905ba&pi=5
Push to add strategy (Talk at Future of Advertising Summit)tim smits
Talk on strategic insight in persuasive communication and how it should inspire/augment creativity in advertising.
Given at futureofadvertising.be (June 6, 2014; Mechelen)
Win the kids, lose the parents? (@ CTC 2014)tim smits
Endorsement advertising is a persuasive cue in promoting foods to children. Also healthy foods can be promoted as such. But what do parents think about this commercialized persuasion for healthy foods?
CTC 2014 Conference (Children and Teen Consumption): Edinburgh
Analysis of marketing cues in a Belgian retailer concerning children targeted packaged foods. Relation to brand type and product's healthiness is investigated.
CTC 2014 Conference (Children and Teen Consumption): Edinburgh
Mental construal in online consumer reviewstim smits
Paper presentation about the psychological distance created by review website design and its relation with language abstractnesss of the resulting reviews. Etmaal 2014
Authors: Tim Smits & Peeter Verlegh
A one slide tutorial on how to integrate a Twitter feed in the popular higher education blackboard platform. Twitter feeds can include a specific account, a twitter list, a hashtag.
The use of twitter in higher education is more than a fad. Twitter provides a medium ideally suited to supplement traditional teaching such that better learning outcomes can be achieved.
[Disclaimer: all nice graphics are from @pieter_vh. All ugly ones and bad use of nice graphics, is to my credit]
Authors: Natalie Van Hemelen, Tim Smits, Peeter Verlegh.
Paper presented at ICORIA 2013 (Zagreb, Croatia)
Please contact @timsmitstim for further information about the study.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
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➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
1. Image is everything
Personality and image of financial
banks during times of adversity
Tim Smits
KULeuven & Northwestern University
Natalie Van Hemelen
KULeuven
4. Personality vs. Image
Well debated issue if it concerns humans
Particularly focal during adolescence
Personality characteristics
Situational characteristics
@TimSmitsTim @ABCEurope2012: Personality - Image
5. Corporations?
They too have both a personality and an image
(Konecnik & Go, 2008):
– Identity – Personality = sender side
– Image = receiver side
~ Brand as a speech flowing from a sender to a
receiver (Kapferer, 2008)
Often tension between both (e.g., Keller 2008;
Plummer 2000)
Interest in both constructs has a long history, but
often conceptual confusion between them when
it comes to empirical research
@TimSmitsTim @ABCEurope2012: Personality - Image
6. Conceptual confusion
• In Psychology:
Personality is self-perceived, self-assessed
Image is social perception by others
• In Marketing and Market Research:
Brand personality is social perception by others;
still intrinsically linked with sender identity but
questionnaires focus on perceived personality
Brand personality assessment used as a market
research tool; feedback loop to management to
reposition
@TimSmitsTim @ABCEurope2012: Personality - Image
8. Personality
Big Five (Costa & McCrae, 1992):
– Five personality traits (underlying facets) fully
describing one’s personality
– (Almost) universal (McCrae et al. 2005)
– Assessment: questionnaires (NEO-PI-R 240 items …
Shortest Big Five questionnaire 10 or even 5 items)
1. Openness to Experience
2. Extraversion
3. Conscientiousness
4. Neuroticism
5. Agreeableness
@TimSmitsTim @ABCEurope2012: Personality - Image
9. Brand personality
• Definition: “the set of human personality
traits that are both applicable and relevant for
brands” (Azoulay & Kapferer, 2003)
• Measures:
– Aaker (JMR, 1997): 44 item for five dimension
1. Sincerity
2. Excitement
3. Competence
4. Sophistication
5. Ruggedness
@TimSmitsTim @ABCEurope2012: Personality - Image
12. Research questions
• RQ1: Match between sender’s & receiver’s
perceptions of personality?
CASE: Belgian financial banks
– Using Geuens et al measures among key
informants
– Using the same measure to asses perceptions by
others
@TimSmitsTim @ABCEurope2012: Personality - Image
13. • RQ2: Shouldn’t there be a 6th dimension/trait: regional
versus international scope?
– Adding to both instruments questions about this scope
– Might be a decisive personality factor in specific market
circumstances: saturated markets; adverse markets; …
• RQ3: How do the personality measures and the tension
between both relate to brand attitudes and expected
brand attitudes?
– Is personality predictive of overall value of brand? Which
dimension?
– Do key informants have an accurate expectation of
attitudes in the target audience?
@TimSmitsTim @ABCEurope2012: Personality - Image
15. Measures
• 10 Belgian banks, ranging in size and sales
volume; split into two subsets (each
participant rated only 5 banks)
• Personality:
15-item questionnaire; How much does
[adjective] apply to X; 7 point Likert scale
• Attitude:
4-item questionnaire bipolar semantic
differential; 7 points
@TimSmitsTim @ABCEurope2012: Personality - Image
16. Results
• Factor analyses on brand image
questionnaires
– Differences between banks; factor structure not
fully robust, despite claims in Geuens et al. (2009)
– Overall factor structure:
1. Responsibility
2. Activity
3. Emotionality, including the Aggression dimension
4. Simplicity
– No contribution of regional character (RQ2)
@TimSmitsTim @ABCEurope2012: Personality - Image
18. Results
• Predicting respondents attitudes for banks
(RQ3; regression analyses)
– Best predictor, for all banks = responsibility image
(seems rather obvious nowadays – adverse times)
– Possibly banks do know the importance of this
dimension: Empirical relation between expected
attitudes and self-assessed responsibility; r = .64;
However, reverse relation between self-assessed
responsibility and actual attitudes; r = -.45!
@TimSmitsTim @ABCEurope2012: Personality - Image
20. Results
• Attitudes: sender vs receiver
– Note: r = -.43 !
Expected attitude Attitude
Argenta 5,75 4,14
Deutsche Bank 5,00 4,24
ING 6,00 4,73
KBC 4,75 5,19
Landbouwkrediet 6,00 3,70
Bank van Breda 4,75 4,15
BNP Paribas Fortis 4,75 4,21
Citibank 5,00 3,92
Dexia 4,50 4,86
Keytrade 5,50 3,96
@TimSmitsTim @ABCEurope2012: Personality - Image
21. TAKE HOME MESSAGE
It seems as if banks knew what the key
personality dimension was in adverse times
However, they did not manage to self-perceive
their personality adequately
Procedure in this study is a tool to aid this
introspective activity
@TimSmitsTim @ABCEurope2012: Personality - Image
22. Further project plans
• Apply more rigorously amongst different type
of stakeholders:
– Management
– Actual customers
– Potential customers
– Non-customers
• Apply for different brands on the product –
service continuum
• Apply in a B2B brand setting
@TimSmitsTim @ABCEurope2012: Personality - Image
23. Questions and suggestions?
and Thanks! for your attention
@TimSmitsTim @ABCEurope2012: Personality - Image
24. Answering research questions
• RQ1: Match between self- & other-perception
– Low match
– Too positive self-view on key dimension
• RQ2: Sixth dimension ~ regional focus?
– No data supporting the necessity of this dimension
• RQ3: Personality predictive of attitudes?
– Credibility was most predictive of attitudes
– Seems as if key informants did have an idea about
this
– Too positive attitude expectations
@TimSmitsTim @ABCEurope2012: Personality - Image