1. The Global LinkedIn Audience A LOOK AT THE WORLD’S LARGEST
PROFESSIONAL NETWORK
LinkedIn reached out to a sample of
its 150 million+ members across 1.8 Billion 2 out of 3 LinkedIn’s audience
of professionals is one
the world to learn about who they business leads use LinkedIn for business
generated in 2011 purposes such as keeping of the most influential
are and what they do on LinkedIn. up with industry news.
via LinkedIn. on the web.
Members turn to LinkedIn for a variety of reasons:
4 out of 5
LinkedIn members drive
business decisions.
28%
of members are senior-level
executives (director and above).
73% Networking 70% Fostering 47% Following 46% Maintaining
with other professionals their professional identity current industry discussions Industry expertise
39%
LinkedIn members of members are responsible
71%
%
deeply value our brand as for managing budgets.
78
Members are more confident in the
professional information on LinkedIn.
a professional,
trusted, and
39% 33%
of members prefer to have separate social
networks for their personal and professional lives.
remarkably
different social 23%
%
64
environment. Sources: LinkedIn Audience 360 Study,
Report, based on 13,368. LinkedIn
members age 18+, across 8 markets,
say LinkedIn helps them develop fielded August through December 2011.
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