The Chinese ecommerce market is growing rapidly. Whilst already known for having a large & highly successful C2C (customer to customer) ecommerce market, in recent months there has been an uplift in the number of B2C transactions taking place online. With an estimated worth of $420 billion by 2020, the Chinese ecommerce market is only set to develop further, and it provides ample opportunity for UK retailers to broaden into new markets. But the Chinese ecommerce market is very different to the UK, and there are several aspects of a retail ecommerce strategy that need to be considered to find success in this new market. This latest SEKO Omni-channel infographic covers everything you need to know to become a savvy seller in China. Click here to view an enlarged version.

1. 80
500
SELL THROUGH A TRUSTED MARKETPLACE
$
420–$
650BILLION BY 2020
Chinese
consumers
spend more
time on the web
Chinese
consumers
spend more
time on mobile
HOW TO BE A
SAVVY SELLER IN CHINA
90%
Of market share is taken
by marketplaces
Share of China’s
B2C market
Share of China’s
B2C market
Build a social media presence on
key social media networks such
as Sina Weibo, Douban, QZone
and RenRen.
1
Of retail market expected to
be B2C by 2017
Of all retail transactions are
C2C (Customer to Customer)
66% 52%
51%
23%
million users
million users
IMPLEMENT A PLANNED MARKETING APPROACH
TO INTRODUCE YOUR BRAND
STRENGTHEN YOUR LOGISTICS INFRASTRUCTURE
Set a dedicated marketing
budget for China.
Position your brand for the
Chinese consumer – this may be
different from the UK customer.
2 3
China has a very fragmented delivery system. To succeed, retailers require
a dedicated logistics company capable of delivering
throughout the country.
hello@sekologistics.com
Contracts with all major
delivery companies in China
Expert knowledge of B2C customs,
duties tax requirements for China
Multi-platform and
Multi-channel distribution
Dedicated ecommerce facilities
in Hong Kong Shanghai
www.sekologistics.com+44 (0) 1908 580 470
SF EXPRESS
CHINA POST -
SMALL PACKAGE
EMS
618 Of all deliveries
in China50+
%
million users
SEKO CAN HELP YOU SUCCEED
The Chinese ecommerce market is set to be worth:
¥
SELL IN-DEMAND OVERSEAS PRODUCTS
Branded products are the driving force behind overseas sales
in China. The most popular products are:
ApparelCosmetics Beauty
Baby Accessories
Computers Electronics
14%
10%
26%
50%
https://econsultancy.com/blog/
64958-five-important-ecommerce-trends-in-china-during-2014#i.j985wu1d3me26r
http://www.atkearney.com/paper/-/asset_publisher/dVxv4Hz2h8bS/content/
chinas-e-commerce-market-the-logistics-challenges/10192
http://www.alizila.com/chinas-b2c-market-grew-65-percent-2013-charts
http://www.cnbc.com/id/101590855#
http://thenextweb.com/asia/2014/05/06/
alibaba-files-ipo-618-million-users-5-55-billion-annual-revenue/
http://multichannelmerchant.com/must-reads/
difference-chinas-biggest-b2c-platforms-06082014/#_
https://www.google.co.uk/
search?sourceid=chrome-psyapi2ion=1espv=2ie=UTF-8q=360buy%20users
http://www.emarketer.com/Article/
B2C-Ecommerce-Climbs-Worldwide-Emerging-Markets-Drive-Sales-Higher/1010004
Statistic References
+25% +50%