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HIGHER EDUCATION
CHOICES
An online survey was conducted by EDUSEED MARKETING from
September to November 2015 exploring the various factors involved
in pursuing a higher education qualification after SPM/STPM/UEC.
SURVEY RESPONDENTS
51% of those surveyed were aged 16-23
57% polled were FEMALE while another 43% were MALE
#2 Education Fairs & Exhibitions - 77%
#3 Feedback from Family & friends - 33%
#2 SMS/WhatsApp - 50%
#3 Telemarketing - 48%
#2 Availability of financial aid - 68%
#3 Reputation of University/College - 46%
SEARCHING FOR INSTITUTIONS INSTITUTION OUTREACH CHOOSING AN INSTITUTION
FACTORS INFLUENCING:
78% of respondents will
search for universities and
colleges online. This indicates
the importance of having a
strong online presence
88% of respondents prefer
institutions to reach out to them
via email. Traditional forms of
outreach such as letters polled
in at a low of only 30%
71% viewed course fees as
a main component in choosing an
institution of their choice since
PTPTN made adjustments to the
application qualifications
There are many factors that motivate a
student to pursue a diploma or degree.
Career advancement took top spot at
80% while an opportunity to earn a
better salary was 2nd at 72%
67% of respondents surveyed felt that a
degree should be the minimum academic
qualification for an executive position
while 15% thought a diploma was enough
COPYRIGHT © EDUSEED MARKETING 2015
www.eduseed.webs.com

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HIGHER EDUCATION TRENDS 2015 IN MALAYSIA

  • 1. HIGHER EDUCATION CHOICES An online survey was conducted by EDUSEED MARKETING from September to November 2015 exploring the various factors involved in pursuing a higher education qualification after SPM/STPM/UEC. SURVEY RESPONDENTS 51% of those surveyed were aged 16-23 57% polled were FEMALE while another 43% were MALE #2 Education Fairs & Exhibitions - 77% #3 Feedback from Family & friends - 33% #2 SMS/WhatsApp - 50% #3 Telemarketing - 48% #2 Availability of financial aid - 68% #3 Reputation of University/College - 46% SEARCHING FOR INSTITUTIONS INSTITUTION OUTREACH CHOOSING AN INSTITUTION FACTORS INFLUENCING: 78% of respondents will search for universities and colleges online. This indicates the importance of having a strong online presence 88% of respondents prefer institutions to reach out to them via email. Traditional forms of outreach such as letters polled in at a low of only 30% 71% viewed course fees as a main component in choosing an institution of their choice since PTPTN made adjustments to the application qualifications There are many factors that motivate a student to pursue a diploma or degree. Career advancement took top spot at 80% while an opportunity to earn a better salary was 2nd at 72% 67% of respondents surveyed felt that a degree should be the minimum academic qualification for an executive position while 15% thought a diploma was enough COPYRIGHT © EDUSEED MARKETING 2015 www.eduseed.webs.com