Mobile Commerce Trends, Case Studies & Strategies for Success. Presented @ Ce...Gomeeki
The mobile commerce market is exploding and developing a strategy for your online retail venture is essential. This presentation looks at how to engage with your increasingly mobile customer and drive growth.
Overview:
. who are gomeeki
. the mobile commerce marketplace
. m-commerce models for your business
. the basics of your mobile strategy
. secret strategies for success
. mobile in your organisation
. business tools for success
Energy Sistem has operated in the European electronics market for over 20 years, designing and producing audio and visual consumer electronic products under their brand name. They have a strong presence in leading retailers through efficient distribution channels. Quality procedures and ambitious outlook are prioritized when selecting business partners. The company offers competitive prices through high-quality Asian manufacturing and a focus on design, ergonomics, and an excellent consumer experience. Promotional strategies aim to increase brand awareness and drive demand for products through various marketing channels.
Lacuna Innovation is an innovation consulting firm that helps global organizations sustainably innovate new products, services, and business models. They identify trends that impact clients' businesses and find innovation opportunities through research, workshops, and understanding customer needs. Lacuna develops proof-of-concept designs, prototypes, and commercial solutions. With offices worldwide, Lacuna has global reach to be at the forefront of innovation. Their services include anticipating future opportunities and trends, developing growth strategies, creating stakeholder-centric solutions, and embedding sustainable innovation capabilities into organizations.
Swipe Development Inc. is a biotechnology company located in Newport Beach, CA that develops sales enablement iOS applications customized for optimal client experiences. The company's sales enablement app is designed to attain proven metrics that complement sales output. The app is deployed to target sales teams on iPads and the company provides daily pulse data on application metrics and proven return on investment.
This document outlines strategies for retailers to build customer confidence post-COVID-19. It discusses implementing safety practices like limiting store capacity, enforcing social distancing, and sanitizing high-touch surfaces. It also recommends contactless payments, quarantining returned items, and clearly communicating safety measures to reassure customers concerned about health and cleanliness. Adopting these strategies can help improve retail sales by meeting rising customer expectations for safety during the pandemic.
Industry 4.0 will have a significant impact on consumer product and retail companies as it enables new digital technologies and business models. Key aspects include the digitization of products, services, and business models; digitization and integration of supply chains for improved transparency and efficiency; and use of data analytics as a core capability. To adapt, companies will need to embrace more digital approaches across their value chains and develop new innovative business models, as well as change aspects of their culture and operations. Industry 4.0 is transforming how consumers shop and what they expect from companies.
This document outlines the strategies and operations of a company that produces electronic products. It discusses the company's goals of innovation and unique product creation. It describes focusing on employees through training and growth opportunities. It also covers analyzing customer needs, installing products, key product features, strengths, weaknesses, opportunities, threats, marketing formulation, and specific marketing strategies like advertising, partnerships, and customer service. The overall document provides an overview of the company's strategic management approach.
Digital Alchemy developed an automated continuous marketing capability for Virgin Mobile to enable faster and more efficient marketing campaign implementation. This freed up Virgin Mobile's internal resources to focus on customer marketing instead of manual campaign execution. The automated solution improved process efficiency, allowing analysts to focus on customer targeting rather than data processing. It enabled Virgin Mobile to increase the number of campaigns built from 20 to 100 per year and reduce the average campaign build time from 10 hours to 5 hours.
Mobile Commerce Trends, Case Studies & Strategies for Success. Presented @ Ce...Gomeeki
The mobile commerce market is exploding and developing a strategy for your online retail venture is essential. This presentation looks at how to engage with your increasingly mobile customer and drive growth.
Overview:
. who are gomeeki
. the mobile commerce marketplace
. m-commerce models for your business
. the basics of your mobile strategy
. secret strategies for success
. mobile in your organisation
. business tools for success
Energy Sistem has operated in the European electronics market for over 20 years, designing and producing audio and visual consumer electronic products under their brand name. They have a strong presence in leading retailers through efficient distribution channels. Quality procedures and ambitious outlook are prioritized when selecting business partners. The company offers competitive prices through high-quality Asian manufacturing and a focus on design, ergonomics, and an excellent consumer experience. Promotional strategies aim to increase brand awareness and drive demand for products through various marketing channels.
Lacuna Innovation is an innovation consulting firm that helps global organizations sustainably innovate new products, services, and business models. They identify trends that impact clients' businesses and find innovation opportunities through research, workshops, and understanding customer needs. Lacuna develops proof-of-concept designs, prototypes, and commercial solutions. With offices worldwide, Lacuna has global reach to be at the forefront of innovation. Their services include anticipating future opportunities and trends, developing growth strategies, creating stakeholder-centric solutions, and embedding sustainable innovation capabilities into organizations.
Swipe Development Inc. is a biotechnology company located in Newport Beach, CA that develops sales enablement iOS applications customized for optimal client experiences. The company's sales enablement app is designed to attain proven metrics that complement sales output. The app is deployed to target sales teams on iPads and the company provides daily pulse data on application metrics and proven return on investment.
This document outlines strategies for retailers to build customer confidence post-COVID-19. It discusses implementing safety practices like limiting store capacity, enforcing social distancing, and sanitizing high-touch surfaces. It also recommends contactless payments, quarantining returned items, and clearly communicating safety measures to reassure customers concerned about health and cleanliness. Adopting these strategies can help improve retail sales by meeting rising customer expectations for safety during the pandemic.
Industry 4.0 will have a significant impact on consumer product and retail companies as it enables new digital technologies and business models. Key aspects include the digitization of products, services, and business models; digitization and integration of supply chains for improved transparency and efficiency; and use of data analytics as a core capability. To adapt, companies will need to embrace more digital approaches across their value chains and develop new innovative business models, as well as change aspects of their culture and operations. Industry 4.0 is transforming how consumers shop and what they expect from companies.
This document outlines the strategies and operations of a company that produces electronic products. It discusses the company's goals of innovation and unique product creation. It describes focusing on employees through training and growth opportunities. It also covers analyzing customer needs, installing products, key product features, strengths, weaknesses, opportunities, threats, marketing formulation, and specific marketing strategies like advertising, partnerships, and customer service. The overall document provides an overview of the company's strategic management approach.
Digital Alchemy developed an automated continuous marketing capability for Virgin Mobile to enable faster and more efficient marketing campaign implementation. This freed up Virgin Mobile's internal resources to focus on customer marketing instead of manual campaign execution. The automated solution improved process efficiency, allowing analysts to focus on customer targeting rather than data processing. It enabled Virgin Mobile to increase the number of campaigns built from 20 to 100 per year and reduce the average campaign build time from 10 hours to 5 hours.
Aaron Shipley introduces himself and shares information about his hobbies, interests, goals and background. He enjoys gaming, music, TV, movies and taking care of his pets. His goals are to earn a BA in game design, work for Blizzard Entertainment, have a loving family and ensure his parents live comfortably. He discusses in more detail his enjoyment of gaming, music, TV/movies and caring for his pets.
Brands know the importance of blogs but do they know how they can mobilize an entire set of popular bloggers over a fixed period of time so that there is a buzz on the Interwebs about them? Blogathon is a very effective way to encourage healthy competition among bloggers to explore, research and chronicle interesting information about the brand. This session will cover the entire lifecycle from generating buzz before the Blogathon to attract the right bloggers, selecting the most effective bloggers and encouraging them to keep blogging regularly and build interaction with their followers effectively becoming a brand advocate for the brand
The document discusses Clinton Arnold's experience in program and project management delivery over 23 years across various industries. It provides an agenda for discussing Arnold's methodology applied to IT program and project delivery. Examples are given around understanding customer and stakeholder expectations and frameworks, as well as Arnold's toolkit and reporting used to manage programs and projects.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
This document provides a summary of Barry Jones' extensive experience leading technology organizations and bringing products to market. He has over 20 years experience managing all aspects of the product development lifecycle. Some of his accomplishments include building 3 technology companies that generated over $100 million in revenue, creating a software startup that was sold for $86 million after 4 years, and delivering over 100 consumer electronic products and 87 million mobile phones representing $5 billion in total value. He has a track record of building high-performing global teams and implementing strategies to successfully introduce new technologies and products.
People who have a large life content can create an interactive cv in a PDF file which allows a self contained document with easily searchable information
Laurie Tallent is a senior sales and account management professional with over 25 years of experience in technical sales within fast-paced technology industries. She has a proven track record of success developing innovative sales strategies, generating revenue, and increasing profits. Her experience includes roles managing accounts and territories at various technology companies. She has strong communication, relationship building, and problem-solving skills.
Monetizing Insights with Experiential CommerceAcquia
Organizations are used to engaging their customers through the dated concept of a linear conversion funnel and struggle to offer contextual experiences that minimize the opportunities for attrition in today’s connected world. With experience management solutions powered by Drupal such as Acquia Lift and Journey, you can orchestrate personalized interactions that target users with segmented content, while also leveraging Google Analytics to ensure the bespoke engagement offered is based on user behavior.
The true power of these hyper-focused experiences can be fully unlocked for your organization when transactional offers are surfaced seamlessly at the right point of the customer journey via Elastic Path, the most robust API-based commerce system.
In this webinar you’ll learn:
- How to offer relevant, orchestrated journeys so the moment of conversion doesn’t represent a departure from or conclusion of the experience, but rather a segway to deeper engagement
- How analytics and a single view of cross-channel transactions can shape hyper-focused experiences
- How API-based commerce powered by Elastic Path can interact with Acquia solutions to embed monetization opportunities in customer experiences
- How sectors like industrial manufacturing, healthcare and consumer services take advantage of this experiential paradigm
How to Sell Acquia DXP, Marketing Cloud, and Drupal Cloud Acquia
Please join Acquia’s product marketing team as they share with partners how to leverage Acquia’s new packages and services opportunities. Diving deeper into how to position and sell Acquia’s DXP, Marketing Cloud, and Drupal Cloud, you will learn:
How to deliver the pitch for each of the clouds
How an integrated demo tells our story
New opportunities for partners, including new services and product capabilities
Description of IT Mark and Cluster Approach Project presented in Quatic 2010 Conference in Oporto, Portugal. By TECNALIA.
Further information in http://www.tecnalia.com/es/ict-european-software-institute/index.htm
IRIS World 2018 - Keynote - Thrive in the Digital EconomyIRIS
This document outlines the agenda for a conference on thriving in the digital economy. It will include presentations on IRIS's product strategy, embracing future technologies, the future of tax and technology, what's new in IRIS, a countdown to MTD day, and an industry panel on thoughts about the future digital economy. There will also be exhibition areas and breaks for networking.
This document discusses product life cycles and strategies for managing products through each stage. It begins by outlining factors that can demand changes in product strategy, such as customer needs, technology, laws, and the product life cycle. It then describes the stages of new product development, including idea generation, screening, concept development, business analysis, market testing, and commercialization. For each stage, key activities are outlined. The document also discusses factors for success and failure of new products, and strategies for managing products in the introduction, growth, maturity, and decline stages of the product life cycle. Overall, the document provides an overview of developing, launching, and managing products throughout their lifespans.
Elie Massabki is a results-driven executive with 25 years of experience in high-tech startups and large corporations. He has a proven track record of managing P&Ls over $100 million, growing revenue, leading product strategy, and completing mergers and acquisitions. His experience includes raising capital from investors and leading startup teams to successful exits valued over $300 million.
Ca Clarity For New Product Development- Business Presentationmatthewdmurphy
- Innovation is a top strategic priority for many companies but most new products fail commercially and companies are dissatisfied with financial returns on innovation investments. Measuring and improving innovation performance is challenging.
- The document discusses how the CA Clarity solution supports new product development through features like portfolio management, pipeline management, project and resource management, and idea-to-launch management to help companies increase innovation success rates.
- CA Clarity is presented as a complete solution for new product development that leverages software, services, education and support to meet customer needs.
Always on – CPL in a programmatic world B2B Marketing
Kingpin is a London-based B2B tech marketing agency with over 100 years of combined marketing experience across their 17-person team. They conducted a content marketing campaign for Arcserve, a data backup and recovery company, to build awareness of Arcserve's new Unified Data Protection product. Through a content audit and refresh, Kingpin created a variety of content assets and used targeted digital advertising and video syndication to drive traffic. The campaign was highly successful, generating a 500% increase in click-through rates, 58% increase in trials, and 90% reduction in customer acquisition costs. Video content in particular engaged audiences, accounting for 58% of interactions on Arcserve's landing page.
Smile is a leading open source integrator that provides e-commerce solutions using the Magento platform. It has over 20 years of experience in open source and 800 experts across 18 offices in 9 countries. Some of its clients include VF Corporation, Lindt, Nestle, and Agnes B. Smile's services include development, integration, consulting, and support across Magento, Drupal, and other open source technologies.
Aaron Shipley introduces himself and shares information about his hobbies, interests, goals and background. He enjoys gaming, music, TV, movies and taking care of his pets. His goals are to earn a BA in game design, work for Blizzard Entertainment, have a loving family and ensure his parents live comfortably. He discusses in more detail his enjoyment of gaming, music, TV/movies and caring for his pets.
Brands know the importance of blogs but do they know how they can mobilize an entire set of popular bloggers over a fixed period of time so that there is a buzz on the Interwebs about them? Blogathon is a very effective way to encourage healthy competition among bloggers to explore, research and chronicle interesting information about the brand. This session will cover the entire lifecycle from generating buzz before the Blogathon to attract the right bloggers, selecting the most effective bloggers and encouraging them to keep blogging regularly and build interaction with their followers effectively becoming a brand advocate for the brand
The document discusses Clinton Arnold's experience in program and project management delivery over 23 years across various industries. It provides an agenda for discussing Arnold's methodology applied to IT program and project delivery. Examples are given around understanding customer and stakeholder expectations and frameworks, as well as Arnold's toolkit and reporting used to manage programs and projects.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
This document provides a summary of Barry Jones' extensive experience leading technology organizations and bringing products to market. He has over 20 years experience managing all aspects of the product development lifecycle. Some of his accomplishments include building 3 technology companies that generated over $100 million in revenue, creating a software startup that was sold for $86 million after 4 years, and delivering over 100 consumer electronic products and 87 million mobile phones representing $5 billion in total value. He has a track record of building high-performing global teams and implementing strategies to successfully introduce new technologies and products.
People who have a large life content can create an interactive cv in a PDF file which allows a self contained document with easily searchable information
Laurie Tallent is a senior sales and account management professional with over 25 years of experience in technical sales within fast-paced technology industries. She has a proven track record of success developing innovative sales strategies, generating revenue, and increasing profits. Her experience includes roles managing accounts and territories at various technology companies. She has strong communication, relationship building, and problem-solving skills.
Monetizing Insights with Experiential CommerceAcquia
Organizations are used to engaging their customers through the dated concept of a linear conversion funnel and struggle to offer contextual experiences that minimize the opportunities for attrition in today’s connected world. With experience management solutions powered by Drupal such as Acquia Lift and Journey, you can orchestrate personalized interactions that target users with segmented content, while also leveraging Google Analytics to ensure the bespoke engagement offered is based on user behavior.
The true power of these hyper-focused experiences can be fully unlocked for your organization when transactional offers are surfaced seamlessly at the right point of the customer journey via Elastic Path, the most robust API-based commerce system.
In this webinar you’ll learn:
- How to offer relevant, orchestrated journeys so the moment of conversion doesn’t represent a departure from or conclusion of the experience, but rather a segway to deeper engagement
- How analytics and a single view of cross-channel transactions can shape hyper-focused experiences
- How API-based commerce powered by Elastic Path can interact with Acquia solutions to embed monetization opportunities in customer experiences
- How sectors like industrial manufacturing, healthcare and consumer services take advantage of this experiential paradigm
How to Sell Acquia DXP, Marketing Cloud, and Drupal Cloud Acquia
Please join Acquia’s product marketing team as they share with partners how to leverage Acquia’s new packages and services opportunities. Diving deeper into how to position and sell Acquia’s DXP, Marketing Cloud, and Drupal Cloud, you will learn:
How to deliver the pitch for each of the clouds
How an integrated demo tells our story
New opportunities for partners, including new services and product capabilities
Description of IT Mark and Cluster Approach Project presented in Quatic 2010 Conference in Oporto, Portugal. By TECNALIA.
Further information in http://www.tecnalia.com/es/ict-european-software-institute/index.htm
IRIS World 2018 - Keynote - Thrive in the Digital EconomyIRIS
This document outlines the agenda for a conference on thriving in the digital economy. It will include presentations on IRIS's product strategy, embracing future technologies, the future of tax and technology, what's new in IRIS, a countdown to MTD day, and an industry panel on thoughts about the future digital economy. There will also be exhibition areas and breaks for networking.
This document discusses product life cycles and strategies for managing products through each stage. It begins by outlining factors that can demand changes in product strategy, such as customer needs, technology, laws, and the product life cycle. It then describes the stages of new product development, including idea generation, screening, concept development, business analysis, market testing, and commercialization. For each stage, key activities are outlined. The document also discusses factors for success and failure of new products, and strategies for managing products in the introduction, growth, maturity, and decline stages of the product life cycle. Overall, the document provides an overview of developing, launching, and managing products throughout their lifespans.
Elie Massabki is a results-driven executive with 25 years of experience in high-tech startups and large corporations. He has a proven track record of managing P&Ls over $100 million, growing revenue, leading product strategy, and completing mergers and acquisitions. His experience includes raising capital from investors and leading startup teams to successful exits valued over $300 million.
Ca Clarity For New Product Development- Business Presentationmatthewdmurphy
- Innovation is a top strategic priority for many companies but most new products fail commercially and companies are dissatisfied with financial returns on innovation investments. Measuring and improving innovation performance is challenging.
- The document discusses how the CA Clarity solution supports new product development through features like portfolio management, pipeline management, project and resource management, and idea-to-launch management to help companies increase innovation success rates.
- CA Clarity is presented as a complete solution for new product development that leverages software, services, education and support to meet customer needs.
Always on – CPL in a programmatic world B2B Marketing
Kingpin is a London-based B2B tech marketing agency with over 100 years of combined marketing experience across their 17-person team. They conducted a content marketing campaign for Arcserve, a data backup and recovery company, to build awareness of Arcserve's new Unified Data Protection product. Through a content audit and refresh, Kingpin created a variety of content assets and used targeted digital advertising and video syndication to drive traffic. The campaign was highly successful, generating a 500% increase in click-through rates, 58% increase in trials, and 90% reduction in customer acquisition costs. Video content in particular engaged audiences, accounting for 58% of interactions on Arcserve's landing page.
Smile is a leading open source integrator that provides e-commerce solutions using the Magento platform. It has over 20 years of experience in open source and 800 experts across 18 offices in 9 countries. Some of its clients include VF Corporation, Lindt, Nestle, and Agnes B. Smile's services include development, integration, consulting, and support across Magento, Drupal, and other open source technologies.
Sigma Infosolutions, a TUV Certified ISO 9001:2008 and 27001:2005 Company is a leading provider of customized software solutions worldwide. Sigma Infosolutions is 8 plus year old company operating from Irvine, CA - USA and Bangalore, India and has worked with 200+ clients worldwide with a team of 170+ full time professionals delivering IT services such as eCommerce and Portal Development, Mobile Engineering, BI & Reporting Solutions, ERP implementation, Custom Application Development & Maintenance. Sigma has a strong expertise in technologies like .Net, PHP, Magento, Drupal, Java, Grails, Openbravo, Pentaho, JasperReports, BIRT, iOS, Android, BlackBerry and more.
Sigma Infosolutions specializes in the execution of strategic initiatives for business leaders. Their expertise is in understanding vague requirements of businesses & transforming them into ROI based software solutions.
Sigma Infosolutions have developed strategic alliances with key organizations and is - Openbravo Certified Gold Partner, Pentaho Certified Partner, Magento Certified Silver Partner to support all development opportunities it undertakes.
For additional information, please visit Sigma Infosolutions website- http://www.sigmainfo.net or write them at info@sigmainfo.net or call the Helpline at 1-888-861-7360 (US) /+91-80-40865100 (India).
This document provides a summary of an individual with over 16 years of experience in IT solutions development, technology architecture, management, strategic sales, branding, and positioning. The individual has expertise in product leadership, ownership, and handling from end-to-end. They have experience in various roles and industries including telecom, healthcare, education, and more. They also have extensive experience with various technologies such as content management, cloud, databases, and dashboards.
This document provides a summary of an individual with over 16 years of experience in IT solutions development, technology architecture, management, strategic sales, branding, and positioning. The individual has expertise in product leadership, ownership, and handling from end-to-end of the product development life cycle. They have experience in various roles and industries including telecom, healthcare, and education. They also have extensive experience working with technologies such as content management, cloud computing, databases, and dashboards.
This document provides an agenda and information about a Salesforce Architect Day event. The agenda includes an introduction and two sessions about the Salesforce Platform from 9:30-10:15 and 10:30-11:25 with a coffee break in between. The hosts for the event are André Henriksson and Johan Östman. Marketing Assistant Emma Halling is also listed. The document then provides information about the Salesforce Platform and integration capabilities including Lightning Platform, Heroku, and MuleSoft. It discusses application development platforms, integration options, and the Lightning event bus.
Deep Industry provides IT services focused on digital transformation, including product engineering, enterprise services, and technology infrastructure. It has over 300M in annual revenue and strong growth rates. It focuses on travel, retail/distribution, and software vendors through strategic acquisitions and industry-specific platforms and solutions. Deep Industry has a global presence and long-term strategic partnerships with Fortune 500 customers, and aims to accelerate growth through its technology expertise, customer focus, and talented workforce.
In a business world where speed is the new imperative, everyone is talking about the need for transformation. As a result, the role of testing will change forever. Testing can no longer be the “protectors of production”. To stay relevant in a world where the line between business and technology becomes invisible, what must testing do to stay relevant?
This presentation gives a clear idea of how companies can improve the results in the collections life cycle including pre-collection process, collection process, collection agency, and legal by using CollectPro. CollectPro is built on Force.com. The solution is easy to use and easy to configure.
Similar to Product management infographic for Grace Hu-Morley (20)
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Product management infographic for Grace Hu-Morley
1. Product Management Leader for Emerging Technologies
Silicon Valley, CA
gracehm@gmail.com
CATALYST FOR PRODUCT
& BUSINESS SUCCESS
www.gracehm.com
@gracehm
linkedin.com/in/gracehm
Leads teams bringing NEW TECHNOLOGIES
to market for start-ups to Fortune 100
companies, helping them convert technology
and market problems into successful,
profitable products.
HOW IS GRACE UNIQUE?
PRODUCT
MANAGEMENT
EXPERTISE
+
USER
EXPERIENCE
SAVVY
+
PRODUCT
MARKETING
EXPERTISE
=
SUCCESSFUL
USER-FRIENDLY
END-TO-END CUSTOMER PERSPECTIVE
PRODUCTS
EFFECTIVE PRODUCT MANAGEMENT IS ESSENTIAL TO
PRODUCT SUCCESS
70% of Innovative New Products fail
- McKinsey
81% of companies delivering
customer experience
60%
excellence OUTPERFORM
their competition
of customers will PAY
MORE for a better
experience
- Aberdeen
- Peppers & Rogers Group
WHY GRACE?
AWARDS
Recognized for INNOVATION in
both product and revenue
creation
START-UP
APPROACH
POLYCOM PRODUCT
AND SOLUTIONS
MARKETING MARVELS
RECOGNITION
2012
Resourcefulness and knowhow needed to bring emerging
technologies to market
MULTIFUNCTIONAL
CISCO AWARDS –
EXPEDITING PRODUCT
SKU’S
Gamut of marketing disciplines,
technologies, and markets—
bringing flexibility and innovation
WEB PORTAL REVAMP
2008
CISCO AWARD –
OUTSTANDING
TEAMWORK
2005
STRATEGIC
Understands and solves for
bigger problems to deliver
solutions with greater impact
CISCO INNOVATOR
NOMINATION
2004
CHALLENGES
THE STATUS QUO
CISCO AWARD –
PRICING AND
BUNDLING PROMOTION
2003
Creatively bold… Doing things
faster and better
EXPERTISE
Managing and collaborating with complex, virtual cross-functional teams
Defining, prioritizing, and executing next generation product / solution vision,
strategies, and roadmaps that are aligned with business priorities
Bringing to market technologies that improve how people communicate,
collaborate, and connect
SOCIAL BUSINESS
VIRTUALIZATION
UNIFIED
COMMUNICATIONS
Hardware with
Embedded
Software
Software &
Apps
35%
42%
CLOUD
4%
VIDEO
CONFERENCING
API's / SDK's /
Frameworks
19%
Services
3 YEARS
SR. MANAGER, PRODUCT MARKETING –
STRATEGIC ALLIANCES
8 YEARS
SR. PRODUCT LINE MANAGER –
UC PARTNER SOLUTIONS
SR. PRODUCT MANAGER, EMERGING
TECHNOLOGY GROUP
PRODUCTS/TECHNOLOGIES/SERVICES
SR. PRODUCT MANAGER, VOICE
TECHNOLOGY GROUP
Software and Platform Integration – Unified
Communications, Social Business, API’s, SDK’s
Cloud, Analytics, Virtualization, Mobility
Content Management and Search
Telepresence
Financing Services
MARKETS
Enterprise, Service Provider, and SMB
ACCOMPLISHMENTS
PRODUCTS/TECHNOLOGIES/SERVICES
Software Applications
Radio Over IP Software, Web Client, and XML App
Unified Communications (UC) Software
Videotelephony Software
Voice Over IP Telephony Software
Hardware (with Embedded Software and Web
Interface)
Videophone
IP Phone Adapters (Consumer-Facing)
Built Cisco and IBM integration initiative and
strategies
MARKETS
Unlocked $164M + in revenue opportunities
Enterprise, Service Provider, and SMB
Increased attached bookings year-over-year for
Polycom Capital by 1423%
ACCOMPLISHMENTS
1 YEAR (Acquired by Cisco)
DIRECTOR OF MARKETING
PRODUCTS/TECHNOLOGIES/SERVICES
IP Phone Adapters (consumer-facing)
MARKETS
Defined and delivered Cisco’s first UC softclients,
softphone apps, video telephony software and
endpoints, and consumer-facing voice over Internet
Protocol (VoIP) products
Catalyzed IP phone revenue resulting in $36M
incremental revenue in 6 months and #1 market
share
Championed new product release process,
user- centered design practices, accessibility, and
use of virtual teams to scale
Consumer and Service Provider
ACCOMPLISHMENTS
ADDITIONAL PRODUCT MANAGEMENT AND
BUSINESS MARKETING EXPERIENCE
Editor’s choice awards
Respected trade magazine articles
Profitability in less than 6 months of first ship
PRODUCTS/TECHNOLOGIES/SERVICES
Semiconductor (with Embedded Software) –
EDUCATION & CERTIFICATIONS
Embedded Memory Mobile Graphics Controllers
Mobile 3D / DVD / LCD Graphics Controllers
MBA
MS, Biomedical Engineering
BS, Biomedical Engineering
PC-Based Medical Devices (with Desktop Software)
Pragmatic Marketing Certified
Enterprise, Service Provider, SMB, and Consumer
MARKETS
"Grace is a results driven marketing leader who did a great job introducing rigorous
product management process without squashing creativity. She took time to evaluate
the big picture and instituted new processes to resolve product/engineering conflicts
and accelerate the pace of product development..."
- VP & GM, Cisco Systems