The document provides a 5-step blueprint for creating and launching an info-product online in under 5 days: 1. Pick a topic you are interested in and that others will pay for. 2. Create the product in the form of instructional videos, PDFs, or audio recordings. 3. Write an effective sales letter that converts readers into buyers. 4. Set up an ecommerce site using software like Rapid Action Profits to sell the product. 5. Drive traffic to the offer by running ads in related forums and getting affiliates to promote. The goal is to test the product and conversions before spending more on advertising.

1. FREE STEP-BY-STEP BLUEPRINT
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“How To Create & Launch A Profitable
Info-Product In Under 5 Days”
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James B. Allen
http://www.genkimarketing.com
If I Can Do This YOU
Can Too…
This week, I created and
launched a brand new info-
product online – my “7 Secrets
Seminar“. It took less than 5
days from concept to having it
up and selling online.
That’s one more project from
the incubator that will make me
passive income for months to come – not bad for 5 days of “work”.
For those of you interested in creating passive income streams online by sharing their
knowledge, here’s how I did it.
Step 1 – Pick A Topic You & Others Are Interested In
I’m online all the time and have to find, test & tweak the latest methods for
generating rankings, traffic and sales to my own niche websites. I know others need
this information, so chances are my finds are a good topic for an info-product.
What topic are you interested in, passionate
about or an expert on? Chances are, others will
pay for that information.
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2. Step 2 – Create Your Product
I made a list of the best online marketing tips & tricks I’ve been using lately. Then, I
used Jing – which is a screen recorder – and filmed a series of videos showing these
methods & how I use them.
With screen recording software, you end up with great training videos, since the end
users feels like they are watching over your shoulder, right there listening to you as
you show them how to implement your strategies.
I then saved the videos in MP4 format and uploaded them to my private Amazon S3
servers.
Next, I created a series of PDFs linking to the videos and including direct links to the
resources discussed in the videos, so my clients can easily access and implement the
information.
I put the PDFs in a folder, zipped the folder and uploaded it to a protected area on my
server.
Instructional Videos, PDF ebooks and MP3
audio recordings are all in-demand formats for
info-products you can sell online.
Step 3 – Write A Salesletter For Your Product
Why would anyone want to watch my video seminar? I sat down with this question in
mind and then wrote a list of all the techniques I revealed in the videos and how those
techniques would benefit the viewer. I used this information as the basis of my
salesletter.
Creating an effective salesletter that converts
readers into buyers is an art form that I’ve been
studying and successfully implementing for year
– and I’m still learning. That said, even a
beginner can create a salesletter that converts by
following a standardized format and a few basic
rules. Here’s a great resource to help you start.
Step 4: Set Up Your eCommerce Site For Your Product
I use the “Rapid Action Profits Script” to quickly create a site to sell my product
from. After installing the script, I add my salesletter and graphics, my payment
processor information, and upload my product. Takes just a few hours. Now, visitors
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3. who decide to buy can just click to pay and the product is instantly delivered to them
from the site. On top of that, it comes with a built in affiliate program, so other
people can recommend my product and earn 50% of the sales.
Here’s my affiliate link to the Rapid Action
Profits script.
Step 5: Run Ads To Drive Traffic To Your Offer
Since I’ve just launched, I began my promotions by running an ad for this product in
a topic related forum. It’s already making sales there. After I receive some feedback
from these first customers and adjust my product accordingly, I’ll scale my
advertising and contact my affiliates to promote.
Give away copies of your first product for free
for feedback and testimonials. This is also a
good way to get potential affiliates on board to
help you promote. Then, find related forums for
your products topic and see if you can run paid
ads for your product there. Test with cheap small
ads first & make sure your product converts
profitably (turns visitors into sales) before
spending more money on advertising.
As my latest product shows, this can all be done in under 5 days. Here’s the end
result:
“Just Launched: New Video Seminar Reveals My Latest FREE
& Low Cost Methods For Generating Content, Backlinks,
Rankings & Traffic To Your Websites. These Work Now…”
http://www.SevenSecrets2010.com
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