SlideShare a Scribd company logo
Making tokens work
WE’RE MOVING TO A TOKEN-BASED ECONOMY
Etherscan.io as of June 2018
OVER 90,000 CRYPTOTOKENS EXIST TODAY
SELF-SUSTAIN
business models
RAISE MONEY
with fewer barriers
INCENTIVIZE
interaction
STRENGTHEN
community ties
TOKENS ENABLE YOU TO
they have many
use cases
Platform access Stablecoin Voting
Financial security
Membership
Collectibles
Physical asset
When you can program incentives, you can kind of
program people’s behavior
— Mike Goldin (Consensys developer)
AND YET.... MANY COMPANIES HAVE NOT BEEN
ABLE TO TRULY CAPTURE THE VALUE OF THEIR
OWN TOKEN
Not solving
an actual problem
NO FIT
between business model, stakeholders and token
No understanding
of the entire ecosystem
No validation
of how the token works
THOSE THAT SURVIVE HAVE REINVENTED
THEMSELVES AS TOKENIZED BUSINESSES.
NOT JUST AS BUSINESSES THAT HAPPEN
TO HAVE A TOKEN.
STORJ.IO
Solving the chicken and egg problem
for the Storj marketplace
SALT LENDING
Tokens as digital membership
HARBOR
Tokenizing private securities
THESE COMPANIES RECOGNIZE THE
IMPORTANCE OF THEIR TOKEN MODEL
Living
Ecosystem
Survive ups &
downs of the
market
Fewer issues
with regulators
Token truly
adds value
Scalable
model
THIS IS WHAT WE DO AT INFLOAT
Conduct tokenomic research
Develop concrete action plans
Align your business, stakeholders and token
Build a sustainable tokenized business model
WE ENABLE GROWTH BY CAPTURING THE
TRUE VALUE OF YOUR TOKEN
Really understanding why and how people interact
with your token (...), and aligning the incentives of
all players, is the most important prerequisite for a
business to succeed.
— Prof. Bernard Lietaer (author of The Future of Money)
CASE STUDY (NDA)
Design
dividends & voting
structures
Transform
existing shares into
security tokens
Apply
with the SEC for
Regulation A qualification
Jochem Gerritsen from Infloat helped us raise over
$1.8 million and bring our project to fruition. I can
honestly say we wouldn't be where we are today
without his help and expertise.
— Craig Ritchie, VZ Games
CASE STUDY: VZ GAMES
THIS IS US
Daan Maasson
University of Amsterdam
Researching token economics of utility tokens
with TNO (Leading Dutch Research Institute)
Expert on token design and security tokens
Jochem Gerritsen
London School of Economics
Former Policy Officer at the Dutch Ministry of
Economic Affairs
Expert on token governance and economics
CONTACT US
Daan Maasson
Token Consultant
+31 6 519 643 89
daan@infloat.co
https://infloat.co

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Infloat - Token Design, Tokenomics

  • 2. WE’RE MOVING TO A TOKEN-BASED ECONOMY
  • 3. Etherscan.io as of June 2018 OVER 90,000 CRYPTOTOKENS EXIST TODAY
  • 4. SELF-SUSTAIN business models RAISE MONEY with fewer barriers INCENTIVIZE interaction STRENGTHEN community ties TOKENS ENABLE YOU TO
  • 5. they have many use cases Platform access Stablecoin Voting Financial security Membership Collectibles Physical asset
  • 6. When you can program incentives, you can kind of program people’s behavior — Mike Goldin (Consensys developer)
  • 7. AND YET.... MANY COMPANIES HAVE NOT BEEN ABLE TO TRULY CAPTURE THE VALUE OF THEIR OWN TOKEN
  • 8. Not solving an actual problem NO FIT between business model, stakeholders and token No understanding of the entire ecosystem No validation of how the token works
  • 9. THOSE THAT SURVIVE HAVE REINVENTED THEMSELVES AS TOKENIZED BUSINESSES. NOT JUST AS BUSINESSES THAT HAPPEN TO HAVE A TOKEN.
  • 10. STORJ.IO Solving the chicken and egg problem for the Storj marketplace
  • 11. SALT LENDING Tokens as digital membership
  • 13. THESE COMPANIES RECOGNIZE THE IMPORTANCE OF THEIR TOKEN MODEL Living Ecosystem Survive ups & downs of the market Fewer issues with regulators Token truly adds value Scalable model
  • 14. THIS IS WHAT WE DO AT INFLOAT Conduct tokenomic research Develop concrete action plans Align your business, stakeholders and token Build a sustainable tokenized business model
  • 15. WE ENABLE GROWTH BY CAPTURING THE TRUE VALUE OF YOUR TOKEN
  • 16. Really understanding why and how people interact with your token (...), and aligning the incentives of all players, is the most important prerequisite for a business to succeed. — Prof. Bernard Lietaer (author of The Future of Money)
  • 17. CASE STUDY (NDA) Design dividends & voting structures Transform existing shares into security tokens Apply with the SEC for Regulation A qualification
  • 18. Jochem Gerritsen from Infloat helped us raise over $1.8 million and bring our project to fruition. I can honestly say we wouldn't be where we are today without his help and expertise. — Craig Ritchie, VZ Games CASE STUDY: VZ GAMES
  • 19. THIS IS US Daan Maasson University of Amsterdam Researching token economics of utility tokens with TNO (Leading Dutch Research Institute) Expert on token design and security tokens Jochem Gerritsen London School of Economics Former Policy Officer at the Dutch Ministry of Economic Affairs Expert on token governance and economics
  • 20. CONTACT US Daan Maasson Token Consultant +31 6 519 643 89 daan@infloat.co https://infloat.co