This document discusses security token offerings (STOs) and how to market an STO successfully. It begins with an introduction to STOs, explaining that they are similar to ICOs but distribute tokens that are considered securities. It then discusses types of STOs and what the future may hold for STOs. The document outlines steps to take to market an STO successfully, including preparation, the STO launch stage, pre-STO marketing, post-STO activities, and ensuring regulatory compliance. The overall purpose is to provide information and guidance about STOs and how to promote one effectively.

2. Today's Discussion
• What is STO?
• Stay at the top of growth wave with quality Token Development
• Types of Security Token Offering (STO)
• What The Future Holds For Security Token Offerings
• How to Market Your STO Successfully?
• The following are steps to market one’s STO effectively
• Marketing of STO
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3. STO stands for security token offering. It is a process similar
to an ICO where an investor exchanges money for coins or
tokens representing their investment. However, unlike ICOs,
STO’s take it a step further and distribute tokens that fall
under the status of securities. They are linked to an
underlying investment asset in a way like stocks, bonds, real
estate investment trusts (REIT) or other funds.
As such, security token offerings distribute securities. These
are tokens that are fungible, negotiable financial instruments
with attached monetary value, like a part of property or
company.
What is STO?
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4. Stay at the top of growth wave with Quality Token Development
Security tokens are just a more flexible version of regular securities, only more efficient. They are
cryptographic tokens that pay interest and dividends or shares profits to token holders based on an
asset like shares, real estate or bonds.
An enterprise or a startup will sell their digital asset- it’s cryptocurrency, to its investors and
whomsoever supports the project financially. This sale of their cryptocurrency or a fraction of it will
happen in a pre-decided currency form of USD, Euros or a cryptocurrency like bitcoin. This process
will be followed by whitepaper creation and a pitch deck. Later on, after tokenomics of the
cryptocurrency and smart contracts, a pre-STO landing page is created. This process comprises of STO
solutions that we provide.
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5. Types of Security Token Offering(STO)
01. EquityToken 02. DebtToken 03.RealAssetsToken
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6. WhatTheFutureHoldsFor
SecurityTokenOfferings
Now that we have discussed so much about security tokens and know
what we need to know about them, it is natural to wonder what the
future holds for these currencies and security token offerings. Based on
the speculations in the crypto market and views of industry experts,
here’s a brief analysis of the future of security token offering in 2019 and
beyond that.
Experts believe that the flexible nature of security tokens will enable
companies to implement liquidity in their businesses by making their
valuable components more liquid and tradable, which will, in turn, create
new investment opportunities.
Other startups and organizations are simply leveraging the blockchain
feature of Security Token Offerings to expand their fundraising
capabilities beyond a specific region to global investors, while at the
same time offering revenue sharing model to their investors and token
holders. codezeros.com

7. How to Market Your STO
(Security Token Offering)
Successfully
Prepared by Codezeros Technology
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8. Before the advent of the Initial Coin Offering (ICO) the Initial
Public Offering (IPO) was the best way to raise capital for a
company or monetize the investments of the founding partners of
the company or the private equity investors. Then ICOs rose into
prominence and have seen significant growth. In the first quarter
of 2018 ICOs managed to make more capital than all the ICOs did
in the whole year of 2017.
Unfortunately, ICOs have an iffy success rate. 48% of all the ICOs
in 2017 were successful. An unfortunate side-effect of ICOs was the
growth of many illicit ICOs that defrauded many potential
investors and smeared ICOs for a good, long while. There is a new
shift in paradigms happening right now. STOs are set to take over
from ICOs and IPOs.
How to Market Your STOSuccessfully?
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9. PreparationfortheSTO
Before the sale of the security token can
begin, several issues need to be handled.
STOLaunchStage
At the time of your STO’s beginning, you
must have some kind of buzz going on
about you and your token.
PreSTO
At this stage, you should be making your
STO a very enticing proposition for
investors.
PostSTO
At this point, your work is mostly done, and
your security token is ready for sale. There
are only a few things left to do here.
The followingare steps to marketone’s STO effectively
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10. Before you can start marketing your STO,
your token must be fully compliant with
the regulations and guidelines of the
particular region the token is being
offered in. Also, you must be aware of the
fundamentals and the numerous
mechanisms involved to achieve proper
market penetration.
Marketing of STO
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