This document describes the WebInsure Consumer & Group sales automation platform from hCentive. The platform allows for quick go-live within 45 days, provides tools to optimize marketing and sales efforts including analytics and search engine optimization. It also connects with state insurance exchanges and empowers brokers with personalized micro-sites and client relationship management. The platform is offered by hCentive, a Virginia-based software company that builds solutions for the post-reform health insurance market.