1. Individual donor relationship development
GOALS
Develop closer relationships with current supporters by implementing stewardship opportunities
appropriate to each stakeholder.
Implement tactics to inform, interest, and involve potential donors
Newsletters or “Behind the Scenes” emails
Voice of Mendelssohn quarterly newsletter gives an in-depth, behind the scenes look at artistic
excellence, education and outreach programs, performances (3 TMC strategic priorities)
Distributed to our closest circle of connections (choristers, board, staff, Legacy Circle, Individual
donors of $50+, active alumni, subscribers, corporate and foundation donors, past board
members
Donor rewards fulfillment
Community-building events
new office open house (Sept. 25)
choristers, active alumni, board and active past board, relevant funders and community
associates
Britten at 100 open dress rehearsal (Nov. 19)
Alumni, Legacy Circle, Singsation conductors, Board, select choristers
Pre-concert dinner (March 26)
Alumni, subscribers, select Board
Free admission to Singsation Saturdays (5 over the season)
Alumni, current TMC choristers
Donor rewards fulfillment events
Free admission to Singsation Saturdays (5 over the season)
Donors at the Friend Level ($120+)
Alumni, current TMC choristers
Koerner Hall tour, followed by attendance at dress rehearsal (March 25)
Donors at the Patron Level ($240+)
Access to Koerner Hall members lounge (March 26)
Mendelssohn Circle ($1000 +)
Open rehearsal event (June 19)
Mendelssohn Circle ($1000 +)
Mendelssohn Circle cultivation event
Other special events
Crowning Glory fundraising gala (Oct. 25)
Past special event attendees, corporate guests, TMC supporters, board, choristers

2. Post concert VIP reception (Dec. 11)
VIP ticket holders, corporate, foundation, government supporters, Board
Maestro’s spring barbeque (date tbc)
Donors of $500+ to Conductor’s Challenge campaign
Maestro’s Albany Club dinner (date tbc)
Donors of $1650+ to Conductor’s Challenge campaign
Personal phone calls and/or handwritten thank you notes
Handwritten notes or phone calls from the Executive Director are being made when we are
made aware of significant milestones in the lives of current TMC choristers, alumni, volunteers,
Board and staff
Executive Director is communicating a personal thank you to all donors to the Conductor’s
Challenge
o Less than $500 – personal email from Cynthia
o $500 or more – personal phone call from Cynthia
o $1000 or more – personal note from Noel on thank you letter
o $1650 or more – personal phone call from Michael Fricker
Mid-season and End-of-Season reports
Distributed in February and September
GOALS
Identify and strengthen relationships with potential Major Gift donors.
Identify and strengthen relationships with potential Legacy Circle members.
Major gift donors
Major gift donors are considered to be those with the capacity to make annual personal
donations to the TMC in excess of $1,000 (not including special events)
52 potential major gift donors were identified using the following criteria
o Total gifts over donor’s history with TMC
o Largest gift
o Average gift amount
o Whether donor is a Legacy Circle member
o How many years donor has been associated with TMC
Need to continue fleshing out notes on each donor, determine who to approach
Cynthia to begin connecting with each potential on a regular basis, through phone calls or
personal one-on-one meetings as appropriate
o Determine whether using Noel for this purpose would be effective or not

3. Legacy Circle members
Steward committed Legacy Circle members through community building events each season
(TMC open house, Britten at 100 open dress rehearsal)
Cynthia to personally reach out to Legacy Circle members who “intend to commit” and move
them forward to committed status. Phone call or personal meeting.
Develop strategy to remind those who “expressed interest” of the Legacy Circle program.
Perhaps direct mail awareness, followed by phone call by TMC volunteer (?)