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Working in partnership with your club - The Newport County AFC experience

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With so much going on at a local level it is often difficult to fully appreciate the work of other trusts, see the successes they have had and how they've achieved them. This session gave an opportunity to hear from supporters' trusts that have had a particularly busy year for different reasons - be it running campaigns, scrutinising their clubs, engaging and growing their membership or building partnerships and influence - something for everyone.

We know that the relationship that a trust has with the club they support can have a big bearing on the type of work that goes on, so in the first session we heard from trusts that have a good partnership with their club, whereas in the second session we will heard from trusts that either have no working relationship or a begrudging one at best.

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Working in partnership with your club - The Newport County AFC experience

  1. 1. Shared Responsibility Shared Ambition
  2. 2. Agenda <ul><li>New Structure </li></ul><ul><li>Commercial Opportunities </li></ul><ul><li>Trust </li></ul><ul><li>New Financial Model </li></ul><ul><li>Budget & Squad 09/10 </li></ul><ul><li>Questions </li></ul>
  3. 3. New Structure GLYN JONES Academy BOARD Paul Byett Jon Bowkett Jon Collingbourne Jon Allyson Matt Southall TRUST JON PERCIVAL Financial Controller DEAN HOLDSWORTH Team Manager PRESS CHRIS BLIGHT Chairman TIM HARRIS General Manager MIKE EVERETT Football Secretary BARAMBER Social Club ROB SANTRWIS Matchday PHIL MORGAN Administration DUNCAN JARDINE Shop ROGER HISCOTT Commercial VICE PRESIDENTS HOSPITALITY BLUE SQ SOUTH FUNDRAISING COUNTY CASH EVENTS SUPPORTERS GROUPS
  4. 4. Match Day Structure (Rob Santwris) <ul><li>Turnstile – Staff / receipts </li></ul><ul><li>Stewards </li></ul><ul><li>Safety Officer </li></ul><ul><li>Matchday Food </li></ul><ul><li>Toilets </li></ul><ul><li>Police </li></ul><ul><li>Liaison with Volunteers – Ball Boys, Mascots, Sponsors, St. Johns </li></ul><ul><li>Improve Matchday Experience </li></ul>
  5. 5. Supporters Trust Amber Army
  6. 6. What is our position on this proposal? <ul><li>Fully support </li></ul><ul><li>Worked in partnership to finalise </li></ul><ul><li>Team ethic / huge skill base </li></ul><ul><li>Community based </li></ul><ul><li>Partnership with Board of Directors </li></ul><ul><li>The Club needs a broad base of income </li></ul>
  7. 7. How can you help? <ul><li>Join the Trust </li></ul><ul><li>Make a direct debit payment </li></ul><ul><li>Join the County Cash Club </li></ul><ul><li>Become a volunteer </li></ul><ul><li>Spread the work </li></ul><ul><li>Help fund raise </li></ul><ul><li>Support fund raising activities </li></ul>
  8. 8. Summary <ul><li>We are a supporters based club! </li></ul><ul><li>Our strength is our supporters </li></ul><ul><li>Proven model </li></ul><ul><li>Government backed </li></ul><ul><li>How big is your dream? </li></ul>
  9. 9. New Financial Model <ul><li>Create two defined revenue streams: </li></ul><ul><li>All gate receipts to cover club expenses </li></ul><ul><li>All other income to generate playing budget </li></ul><ul><li>How does it work? </li></ul>
  10. 10. Profit & Loss Gate Receipts <ul><li>Officials </li></ul><ul><li>Rent </li></ul><ul><li>Medical </li></ul><ul><li>Coach Hire </li></ul><ul><li>Insurance </li></ul><ul><li>Training Facilities </li></ul><ul><li>Bank / Interest </li></ul><ul><li>Wages </li></ul><ul><li>Hospitality </li></ul><ul><li>Etc etc £115,000 </li></ul><ul><li>Historic Creditors £35,000 </li></ul><ul><li>Total £150,000 </li></ul><ul><li>New Admission Rates </li></ul><ul><li>Season Tickets </li></ul><ul><li>Friendlies Revenue </li></ul><ul><li>Cup Revenue </li></ul><ul><li>21 League games </li></ul><ul><li>– avg attendance 850 </li></ul><ul><li>Total £150,000 </li></ul>
  11. 11. Principle Playing Budget <ul><li>Identified minimum requirement for this league was a budget of £5,000 pw </li></ul><ul><li>To attract donations / revenue / sponsorship in chunks of £5,000 </li></ul><ul><li>Original Target – 40 weeks x £5,000 </li></ul><ul><li>Great response – Trust / Sponsors / Volunteers / Directors </li></ul><ul><li>Already Committed 60 Segments @ £5,000 </li></ul><ul><li>Budget - £300,000 </li></ul>
  12. 12. Segments Committed <ul><li>Directors – 8 </li></ul><ul><li>Acorn, Peacheys, HE, Aspen, HSS,Tiles Ahead – 12 </li></ul><ul><li>Blue Square – 2 </li></ul><ul><li>Setanta – 2 </li></ul><ul><li>VPs – 2 </li></ul><ul><li>Commercial Dept – 4 </li></ul><ul><li>BarAmber – 3 </li></ul><ul><li>Coors – 2 </li></ul><ul><li>TBC - 2 </li></ul><ul><li>County Cash – 3 </li></ul><ul><li>Golden Gamble – 1 </li></ul><ul><li>Soccer Schools, OBEs, Tea Ladies, Supporters Club – 6 </li></ul><ul><li>Programme –2 </li></ul><ul><li>New Shop – 2 </li></ul><ul><li>Trust – 5 </li></ul><ul><li>Friends – 2 </li></ul><ul><li>Golf Day – 1 </li></ul><ul><li>Fan Event - 1 </li></ul>
  13. 13. What does that mean? <ul><li>£300,000? </li></ul><ul><li>38 week season - £8,000 per week </li></ul><ul><li>Includes – Manager </li></ul><ul><li>Backroom </li></ul><ul><li>Players </li></ul><ul><li>Bonus & NI </li></ul>
  14. 14. “ Play Off” Bonus Scheme <ul><li>£500 Per Week Retained from budget for Bonus Scheme </li></ul><ul><li>Creates Total Pot - £20,000 </li></ul><ul><li>Team Receive £1,000 per Win </li></ul><ul><li>22 Wins needed for Play Offs </li></ul><ul><li>If successful – Team Split £22,000 (or more if more wins) </li></ul><ul><li>If unsuccessful £20k Retained by Club for costs or next year’s budget </li></ul><ul><li>Players Paid on a Pro rata Appearance Basis </li></ul>
  15. 15. DID IT WORK <ul><li>LEAGUE CHAMPIONS </li></ul><ul><li>103 LEAGUE POINTS </li></ul><ul><li>GOAL DIFFERENCE OF +67 </li></ul><ul><li>22 CLEAN SHEETS </li></ul><ul><li>TOP GOAL SCORER IN THE LEAGUE </li></ul><ul><li>THE PLAYERS WENT TO LAS VEGAS FOR 5 DAYS </li></ul><ul><li>THE CLUB HAVE MADE AN ESTIMATED £30,000 PROFIT </li></ul><ul><li>THE TRUST MEMBERSHIP WENT UP TO OVER 500 </li></ul>

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