2. Idea
For promotion a mail.ru features and give
more emotion to the mail.ru brand
generally, we invented brand-hero. This is
pigeons.
So, all new features of the mail.ru will be
illustrated by stories with our pigeon.
3. Why pigeons?
Pigeons have a direct relation to the letters. And
a modern style and tone of voice can make
mail.ru image more modern and cool. It will be
attract a youth T.A.
In addition, our pigeons can have a different
character.
And in commercial they can play positive or
negative role.
4.
5. Interface customization
The camera moves along the number of
pigeons, that seats on cable.
We see a normal pigeon, a pigeon with pink
bow, a gangsta pigeon, a rap pigeon, a nerd
pigeon, and a hippie fat pigeon.
VO: Mail.ru will be looks like you want. Just
click to the one of hundred theme
Mail.ru. Simply amazing!
6.
7.
8. Unlimited volume of the mailbox
We see the “face” of many pigeons.
Camera zooms out and we see that
pigeons siting were close in close pigeon
loft. We see that one more pigeon flying
in this place.
VO: We don’t limit our users in volume
of their mailboxes
Mail.ru. Simply amazing!
9. Unlimited volume of attachment
We see the flying pigeon. He carry
something in his claws. But we don’t
see what carry our pigeon. His load
hidden behind the borders of the
screen.
Camera zooms out.
In the screen in turn appears letters, big
box, piano, and angry elephant.
VO: Mail.ru send even heaviest e-mail.
Because we don’t limit your
attachment.
Mail.ru. Simply amazing!
10.
11.
12. Promo
In the morning we put 200 people in pigeons cloth to the metro-
coach. They keep letters in their beak (mouth).
And we put sticker in coach window:
Take the coach of letters
The volume of mail.ru mailbox is unlimited.
Mail.ru. Simple amazing !
13.
14.
15. Notice feature
We see a man that siting in a
bench. He reading a newspaper.
Suddenly the typical drop looks
like “@” icon falling down to the
man’s shoulder.
The man raise hand and see a
pigeon with letter in his beak.
VO: Mail.ru report you about
inbox e-mail wherever you
location. Simple turn on notice
feature in your mailbox settings
Mail.ru. Simple amazing!
16. More
For popularization our brand heroes we invent
-pigeon smile
-pigeon theme
-pigeon ringtone
-pigeon design of mail.ru agent (messenger)
-Application. When you have inbox e-mail the
pigeons knock to the window in back of your desktop
