IdeaFor promotion a mail.ru features and givemore emotion to the mail.ru brandgenerally, we invented brand-hero. This ispigeons.So, all new features of the mail.ru will beillustrated by stories with our pigeon.
Why pigeons?Pigeons have a direct relation to the letters. Anda modern style and tone of voice can makemail.ru image more modern and cool. It will beattract a youth T.A.In addition, our pigeons can have a differentcharacter.And in commercial they can play positive ornegative role.
Interface customizationThe camera moves along the number ofpigeons, that seats on cable.We see a normal pigeon, a pigeon with pinkbow, a gangsta pigeon, a rap pigeon, a nerdpigeon, and a hippie fat pigeon.VO: Mail.ru will be looks like you want. Justclick to the one of hundred themeMail.ru. Simply amazing!
Unlimited volume of the mailboxWe see the “face” of many pigeons.Camera zooms out and we see thatpigeons siting were close in close pigeonloft. We see that one more pigeon flyingin this place.VO: We don’t limit our users in volumeof their mailboxesMail.ru. Simply amazing!
Unlimited volume of attachmentWe see the flying pigeon. He carrysomething in his claws. But we don’tsee what carry our pigeon. His loadhidden behind the borders of thescreen.Camera zooms out.In the screen in turn appears letters, bigbox, piano, and angry elephant.VO: Mail.ru send even heaviest e-mail.Because we don’t limit yourattachment.Mail.ru. Simply amazing!
PromoIn the morning we put 200 people in pigeons cloth to the metro-coach. They keep letters in their beak (mouth).And we put sticker in coach window:Take the coach of lettersThe volume of mail.ru mailbox is unlimited.Mail.ru. Simple amazing !
Notice featureWe see a man that siting in abench. He reading a newspaper.Suddenly the typical drop lookslike “@” icon falling down to theman’s shoulder.The man raise hand and see apigeon with letter in his beak.VO: Mail.ru report you aboutinbox e-mail wherever youlocation. Simple turn on noticefeature in your mailbox settingsMail.ru. Simple amazing!
MoreFor popularization our brand heroes we invent-pigeon smile-pigeon theme-pigeon ringtone-pigeon design of mail.ru agent (messenger)-Application. When you have inbox e-mail thepigeons knock to the window in back of your desktop