India's 20 most powerful business women in 2021

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L
Swift ft
Swift the solution, Lift the business!
EXOME
L I F E S C I E N C E S
HONEY DARDA
EXECUTIVE DIRECTOR
India’s 20
MOST POWERFUL
Business Women
in
2021
I
OCTOBER 2021

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Chief Editor
Nilesh Sabe
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OCTOBER 2021
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From the
EDITOR
I
ndia has a very vast culture of
business for many years and
business tycoons who stand as an
idol for many youngsters. There was a
need to change this male dominant
culture in corporate world as females
were also able to compete in the race
of entrepreneurs. India has witnessed
influential female personalities in IT,
Pharma, Banking & other financial
sectors; but, there was a missing spot
for researcher in Agriculture industry.
India being an agriculture nation
female leaders were far behind and
struggling to spot the position at the
top.
But, things are slowly changing and
strong female leaders in agriculture
sector are coming in the lead
position. In our cover story we have

Miss. Honey Darda, Executive
Director, Exome Life Sciences.
This company mainly operates
in research based agriculture
practices; where they help farmers
by providing them research based
results and guidance t with their
products of how to improve the
soil quality to maintain the organic
matter and keep the farm produce
pure and pest free.
SwiftNLift magazine is not just a
print or digital platform anymore
but, everything we do derives
from its long-standing character,
approach and quality – while
we continue to produce the
print publication with as much
dedication as ever.
It’s always a pleasure to bring this
magazine to all the readers. The
real strength for any magazine is
its audience; without their support
nothing would have been possible.
I am encouraged by the feedback
received from the readers and the
institutions/companies which are
in association with our magazine.
Nilesh Sabe
Chief Editor
- Nilesh Sabe

Cover Story
Articles
28
12
Exome Life
Exome Life
Sciences
Sciences
42 50
Life of women
in Afghanistan
after Taliban
Takeover
Challenges
for women
in corporate
world
Women’s
Contribution
in Indian
Economy
TENTS
CON

Prof
18
Ridge Marketing
Services
24
YUM
CURRY
26
DEZINEFY
22
CINEMON
25
LEXSTART
CONSULTANCY
30
DR ANJU
CHAWLA
iles

32
PURVANGI
SHUKLA
35
IKIGAI
CAREERS
38
LIMELIGHT
LAB GROWN
DIAMONDS
34
THE
TATWA
31
ASPIRISE
36
THE
HANDICRAFT
STUDIO
39
ICONTENT

40
CONTENSIFY
45
SDL
GLOBE
48
AZUKE PERSONAL
FINANCE
ADVISORY
44
CONNEKTING
DOTS PR & BRAND
COMMUNICATIONS
46
JUVI
ALEX
49
PURE
TEMPTATION

HONEY DARDA
EXECUTIVE DIRECTOR

India’s 20
MOST POWERFUL
Business Women
in
2021
I
Exome offers sustainable
solutions for Agriculture
ranging from Soil Cleansers,
Health and growth
Management, and disease
management

EXOME
L I F E S C I E N C E S
As biotechnology is an emerging field, tell
us about your association with the field
and what made you establish Exome?
We were always ahead of the generation in terms of
path-breaking technologies. Exome is a sister company
of our 23-Year-old well-established and renowned
Company for Animal Health care- Intron Life Sciences.
At the time when people were struggling with a basic
understanding of biotechnologies and how microbes
and microorganisms can be beneficial and innovative
for these areas, we had very well-established strategies
to enter the market.
Today, we can claim that Exome Lifesciences products
are one of the best in the market towards adapting an
approach for organic farming.
We have the customer’s sentiments towards organically
grown agriculture products. However, organic fertilizer
is still a grey area, and our products are a means to
bridge a gap for the same.
Tell us about the sustainable solutions that
your company offers for agriculture?
Exome offers sustainable solutions for Agriculture
ranging from Soil Cleansers, Health and growth
Management, and disease management.
Soil Cleansers – these are the products required to
cleanse the soil. Over years we have exploited our
mother earth by using harmful chemicals in the
name of fertilizers which has caused the land to go
through rough phases like increase in pH, soil quality
deterioration, the top 15-30 cm of soil is filled with
unwanted chemicals, a thick layer of salt. Extensive
usage of fertilizer has caused intense damage to the
land and apart from killing the eggs and larvae of
unwanted pests they have also damaged the soil for
survivability of farmer-friendly earthworms which
plays a crucial part in soil health.
The soil cleanser when used cleanses all the above
anomalies and reforms the soil so that farmers can
gradually move towards healthy and organic farming.
Disease, Health, and growth Management- Crops,
fruits, Vegetables at every stage are susceptible to virus
and bacterial diseases and they need self-immunity to
withstand these conditions.
While fighting with these bacterial and viral diseases,
the plant requires strength to grow and to grow with
enhanced organoleptic properties to help the plant
develop the required pulp, taste, look and feel and
textures.
Exome products help in developing the self-resistance
towards the bacteria and viral disease with its
disease management products and help enhance the
organoleptic properties with its growth management
products.
The overall combination of products when used in
proper combination gives the best results, higher yield
as compared to chemical usage, and higher quality
thereby not harm the plants/ crops.
Our motto:
Vibrant Life | Sustainable future
■ No toxic chemicals
■ No residue on crops/plants

P. S. Murali Krishna
Chairman
■ No harmful Chemicals
Immunity is a dynamic subject with
unavoidable implications in modern
biology & medicine. What path-breaking
research is your company conducting in
the field of immunity?
It’s a very important question and something to be
thought about seriously.
If you see, when we start taking one medication and
then if we repeatedly take the same, our body becomes
immune to it. Instead of this, we should have our inner
immunity build to fight these diseases.
In the same way, while pouring excess pesticides,
fungicides, and insecticides into the plant the bacteria,
fungi, and the virus become immune to these
chemicals and the intensity of attack
multiplies over time and hence, the
crop is not of good quality.
Exome Life Sciences products
are revolutionary in a way
that we don’t use any
“Cides” in our product.
No toxic ingredients.
They are developed
using very
advanced and
proprietary
technology
which helps the
plant develop an
immune system
to sustain these
different attacks.
Tell us about
the trials
conducted by
your company?
What were the
results of these trials?
We have amazing trial plots and
wherever we grow our business we
start with trials. We have successful trial
data for Maharashtra, Telangana, AP, Karnataka
Internationally we have done trials in Africa with
amazing results as below:
 Cabbage – Highest yield recorded in Nyandarua,
Kenya with a maximum of 83.4 tons/ha
 Capsicum (variety Commandant F1)- highest yield
at Kirinyaga, Kenya 26.12 tons/ha
 We have local trails where you can see that the
organoleptic properties have been enhanced
along with the yield: We observed Sugarcane yield
to grow from 18 brick to 22 brick using exome
product. Similarly, we have a lot of testimonials
for Watermelon, Cotton, Sunflower, Paddy, and
many more.

Pavan Kumar Velpur
Director
How do you manage the finance of this
company? What are the constraints with
regards to capital management for this
company?
We started very small and have been growing with a rapid
phase and we are meeting our fund requirements almost
through internal accruals and own funds. However, when
we launch ourselves pan India and more international
markets we will be going in for external funding.
Tell us about the application of
Bioinformatics and Artificial Intelligence in
Biotechnology? Does your company utilize
Artificial Intelligence Technology? If yes,
how?
We do not use BI and AI at this point. However, we
realize the power of bioinformatics and AI and will have
some plans for future.
How important is feedback from clients to
you? What feedback have you received from
farmers who use your technology?
Feedback is the backbone for the success of our company.
In the past few years, we have realized the impact that
chemical fertilizers have done and when sometimes the
products did not work as expected, we got the farmer’s
feedback, and our R&D department did the intense
analysis to modify the product for all types of conditions
and usage. Hence, Farmer’s feedback is very important.
So far, we have received amazing feedbacks like:
 After using our soil cleansing product: Trusoil
and Nemanil a farmer was filled with tears seeing
earthworms in his land after decades and realized his
mistake of using harmful fertilizers.
 Another interesting feedback we received was from the
farmer was, after eating the left-over leaves of crops
his cows and buffaloes denied eating the leaves from
his other chemical used farm. This is the best example
to show the difference between exome and other
products.
 We receive a lot of good feedback from our farmers
and keep posting on our LinkedIn and other social
media page. Please follow us there.
What are the prospects of Exome?
We have conducted amazing and successful trials in
Africa where we are an instant hit in the market. The
Demand is more than the supply there and we are
increasing our production capacity.
In India, we are tied up with Coromandel with exclusivity
in Telangana, Karnataka, and AP states where we are
gradually making our mark with record-breaking
sales year on year.
We are in the process of opening Exome shop in
various parts of Maharashtra, Chhattisgarh, and
MP to retail our products directly to farmers.
In the coming future, we are sure to spread our
wings in other countries and other states of
India.
Tell us about yourself. What were
your experience in academia and
your achievements?
Exome is a manifestation of collective personal
commitment for safe food, passion for a safer
environment, and deeply rooted drive for quality,
sustainability, and innovation of the promoters Mr. P

P. R. Suresh
MD
S Murali Krishna who is an entrepreneur with many
responsible enterprises to his credit, I am an expert
in business intelligence with exposure to business
environments across various geographies, Mr. Pavan
Kumar Velpur a biotechnologist with expertise in
various niche technologies and Mr. P R Suresh
an agriculture scientist with thorough expertise
in various techno commercial aspects of
agriculture and deep knowledge of the latest
technological advances across the globe.
The collective passion, commitment, and
zeal of the promoters are behind Exome
investing and sustaining research, in vitro
and in vivo trials for close to 14 years before
the company was formally incorporated and
products were commercially launched.
Tell us about the mechanism of action
of TETRAPOWER™?
TETRAPOWER is a balanced blend of a biodegradable
organic mixture of bio carrier potash, bioavailable
amino nitrates with phosphates, traces of bio carrier/
amino impregnated Zinc and Magnesium fortified
with microbial peptides. TETRAPOWER is finely
articulated for the quick transportation of Bio potash and
Bio phosphates, TETRAPOWER safeguards the plants
during their life cycle from deficiencies of potassium and
phosphate when applied.
Some of the Key Benefits for using TETRAPOWER are:
■ Enhances the production and concentration of
chlorophyll and increases the rate of new leaf
formation and accelerates the plant growth.
■ Reduces the amount of nutrient supplementation
required for plant growth and protects plants against
the toxic effects of minerals and fertilizers.
■ Accelerates the rate of root formation in the plant.
■ Eradicates the soil pathogens effectively.
■ Unique formulation makes the active biominerals
completely available to the plants.
■ Is easily absorbed from roots as well as from leaves.
■ Has a biologically active growth regulated carrier.
 Year of Founding: 2017
 Funding Information: Self Funded
 Founding Members: P S M Krishna
 Office Locations: 2nd Floor, Vamsiram Jyothi
Celesta, Plot no.66, Kavuri Hills, Jubilee Hills,
Hyderabad 500033, Telangana, India
 Company Strength: +100 Employees
 Website: www.exomelifesciences.com

What different marketing strategies
does your company employ to ensure
maximum reach of clients?
Ridge Advertising & Marketing Consultants has
always aspired to provide comprehensive solutions to
diverse brands ranging across all major industries in
India. It offers holistic communication services that
are driven by competent in-house resources across
several verticals. Some of these include –
Digital marketing services for top educational
institutes in India. These consist of providing social
media marketing, search engine optimization, digital
display campaigns, outreach programs, conversion
programs, content management, and affiliate
management programs.
Ridge also offers advertising solutions through Print
Media to various PSUs/ Central & State Government
organizations and various Educational Institutes
of National Importance. These include national
media outreach campaigns and regional campaigns
that mainly take the content and advertorial route
of execution.
Additionally, Ridge also focuses on event planning
offering outreach programs, conceptualization,
fabrication, and program management. Essentially,
the business is catered towards aiding brands to
build a retainable image in their respective markets
through unique strategies that help them to connect
with their target group more effectively.
All the services offered by Ridge are outlined by a
cross-platform media strategy that facilitates the
process of building a strong brand architecture for all
the clients.
How did your company start? What
was the driving force behind the
establishment of your company?
My entrepreneurship journey began with a vision to
establish myself in the advertising world. In the 80s, I
completed my masters, got married, and was blessed
with a beautiful kid. At that time, women were mostly
expected to settle down for comfortable family life.
I wanted to build something for myself, something
that would leave a mark in the world.
Giving wings to my ideas, I decided to pursue an
MBA in marketing to further harness my skills and
knowledge. Despite receiving reputable job offers,
I wanted to create something of my own. With my
undeterred and unabated passion and the consistent
strive for excellence, I took a plunge to start an
Advertising Agency in Ranchi.
Ridge Advertising &
Marketing Consultants
18 OCTOBER 2021 SwiftNLift

The initial years were undoubtedly challenging
as managing time for my child and fulfilling all
the commitments for my clients was no easy task.
However, with the consistent support of my family
members, Mr. Pradip Chakravarty and Mr. Deepak
Pandey, the co-architects of my dream, I braved
through this journey of making Ridge reaching the
heights where it is at today.
Right from day one, I always followed one motto and
encouraged everyone in my team to adopt the same;
“Success comes to those who work hard consistently
and with dedication towards their goal”. With this
thought in mind, Ridge started from their first client,
Birla Institute of Technology, Mesra, Ranchi to
providing digital marketing solutions for some of the
top Educational Institutes in the country.
What are your company’s key
achievements?
Over the years, Ridge Advertising & Marketing
Consultants has not only created a unique space for
itself in the world of advertising but has also been
facilitated with several prominent awards for its
consistent pursuit of excellence.
Our major achievements include partnering with
CII (Confederation of Indian industries) and
the Government of India for various events at
an international scale- Such as GES2018 (Global
Exhibition of Services). This was the largest
services exhibition in India. It was inaugurated by
the Honourable President of India and witnessed
participation from 15 states and 18 central
governments, and 100 countries participated in this
mega event.
Similarly, Ridge executed the International Minerals
and Mining Exhibition, as Exclusive National Partner.
This was the largest Mining and Mineral Exhibition
that spanned across 4 days and had a footfall of over
300 exhibitioners.
Furthermore, we have also collaborated on several
campaigns for the State Government of Jharkhand.
Ridge was privileged to design the logos of various
departments of the state, along with other marketing
collaterals such as investor brochures, print
advertisements, etc.
Sudha Chakrabarty
Managing Director
19
OCTOBER 2021 SwiftNLift

Tell us about your background and
experience in academia.
I completed my Master in Anthropology. As my
passion was always inclined towards business
and entrepreneurship, hence I pursued an MBA
post marriage to hone my business acumen. After
establishing Ridge and learning valuable lessons
based on practical experiences, I have been a guest
lecturer and industry expert for several leading
management schools in the country.
What according to you are the leadership
skills that have propelled you towards
success?
There are two key ideas that I focussed on in the
early days of my career; focus on the fundamentals
and build a sustainable business model. I always
encourage my team to devote a significant amount
of their time to research and update themselves with
all the latest developments in advertising and digital
marketing. Additionally, I also strive to ensure that
all team members are working on a strong work-life
balance.
■ Together, we have built a culture of passion for
work and compassion for people.
■ I take pride in the value-centric relationship which
is promoted at Ridge.
■ I have always dreamt of not only making a
sustainable organization but also with human
values and responsible for better lives around us.
■ The secret to success is derived by sincerity hard
work, determination, and discipline.

What according to
you are the current trends
related to Digital Marketing in
India? What are the loopholes?
Today, digital marketing in India is driven by
world-class customer experience. This is due to the
rapid emergence and inculcation of technological
assistance such as artificial intelligence and data-
driven methodologies. Additionally, the trends of
engagement are consistently transitioning with the
growthofinfluencermarketing,especiallyonplatforms
such as Instagram. Thus, most campaigns that we see
today feature at least one headline influencer to drive
the initial engagement. We have a fully integrated
Digital Marketing Team led by its Director Mr. Arghya
Chakravarty who is well educated & well equipped to
take on the future challenges.
Coming to the loopholes, the key challenge that lies
ahead is ensuring a smooth structuring of convergent
media which is an amalgamation of print advertising
and digital marketing. Based on the targeted reach
and budget, along with the demographic restrictions,
it is imperative to derive a model that balanced and
caters to a wider audience.
What message would
you like to give to young
entrepreneurs from across the
country?
Always focus on building strong foundations. Every
successful business is strengthened by thoroughly
researched fundamentals.
There are no shortcuts to success. It has taken us 24
years to get where we are. Success comes to those
who work hard consistently with dedication towards
their goal. I live and breathe by the same motto even
today. Entrepreneurship is a journey and one needs to
embrace every aspect of the journey whether they are
challenges, accomplishments, or learnings on the way.
An idea alone will not lead to success in business.
There is no dearth of good ideas – It is their
implementation, putting together a great team, and
actual ground level action that is taken wherein
lies the difference between a Great idea and a
Successful Business.
Awards: Sudha Chakrabarty has received the
governor’s Award and all India women Entrepreneurs
Super Achievers Award 2019 by the Delhi Management
Association in acknowledgment of her contribution to
the Advertising & Media Domain.
21

“Re-invention
is key to
success”
SRIJA BARUA
Founder and Creator
Cinemon
India’s 20
MOST POWERFUL
Business Women
in
2021
I
Tell us your company’s
vision
Cinemon has always been that
reliable creative partner who would
go many extra miles to help give life
and form to one’s vision. We aim
to create interesting and engaging
solutions to the communication
requirements of brands,
entertainers, and creators keeping
in mind the currents of feelings
and moods in the given time. These
solutions range from audio-visual
products like film, video, music to
virtual influencers and multi-media
formats powered by AI.
How do you stay relevant
in the changing demands
of the society?
Our way of functioning has always
been working towards models that
anticipate the audience environment
and business growth curve for
at least the next 3-5 years. We
constantly ask questions and strive
to improve and evolve our existing
work. We are always inspired by the
competition and find ways to create
value in collaborating rather than
being in a race with them. For our
media and advertising industry, we
say “Attention is Diamond”.
Their Inspiration for
Cinemon
I am an avid consumer of content.
But I always felt that the current
content in India didn’t speak to
the contemporary youth. There
are a lot of undertones that are left
untouched. For the whole Cinemon
team, a story need not be told
linearly. A story can be told even
with a combination of gifs, FB posts,
Insta stories, memes, and videos. We
always felt there is great potential
in multi-media story-telling. I
wanted to be able to experiment in
these lines and create products and
workflows for other creators like me
who would work with these formats
on a commercial level. That’s how
Cinemon was formed in 2018.
Why choose CINEMON?
I believe in not just the meaning of a
word, but also the context of a word

 Year of Founding: 2018
 Funding Information: Self
Funded till date
 Founding Members: Srija
Barua
 Office Locations: Andheri
West, Mumbai
 Website:
www.cinemonpictures.com
23
whereinpeoplerelatewiththesound
of a word when they hear it. The
logo has an eye in the E of Cinemon,
which represents the futuristic
vision made in a cartoonish way
representing our quirk. There is
a ring to the word “Cinemon”
althoughthefirstcontextisthespice.
Now when you write Cinemon, the
curves of the alphabets and spacing
make you feel comfortable and at
ease visually. That reflects our work
culture too. We believe in working
with ease of mind, under even the
highest of pressures. Team spirit
doesn’t just come from a leader
commanding our team but creating
a vibe where we can function in our
best form, happily and where we are
excited to work. That’s exactly what
CINEMON entails.
TheirStrategyinthewake
of changing industrial
demands
Advertising and entertainment
are not separate anymore. It’s a
content industry, where data is
gold and attention is diamond. We
feel that the way ahead is to advise
brands on campaigns and content
that build a long-term relationship
with the audience. It’s not merely
about grabbing the eyeballs, but
helping you develop a craving and
addiction for it. Disney was a huge
inspiration for this. As a company,
we have built a very unique
relationship with the audience
through undying characters. I
remember my childhood days;
watching Lion King in the theatre;
the dad, Mufasa falling to his death,
and how I sprang up on my feet in
the middle of the theatre crying
“Nooooo”. The audience just turned
to look at me as I was so invested
in the character. This is the impact
CINEMON as storytellers can have
with characters, especially with the
help of social media and long format
(series) together, allowing us real-
time to build the audience-character
relationship. Virtual characters
are a HUGE game-changer in
how they make their stories. AI
is actively changing the way we
make films too. As Cinemon, we are
working on making a large part of
their workflow automated for bulk
product videos.
Srija Barua, Founder &
Creator
For me, the initial challenge
was in creating credibility as a
newcomer and knowing when to
be futuristic. But I was blessed with
beautiful business relationships.
People started liking my ideas and
approaches and my ability to give
communication solutions at smart
costs.Iamaself-taughtentrepreneur,
so all my lessons are from within
and from original experiences. And
the unique yet human experiences
have enabled me to create my USP
today. Team CINEMON doesn’t
just ideate but brings life to ideas
no matter how crazy or challenging
they are. Last Lockdown 2020, when
everyone in the world was trapped
at home, we made a music video
bringing 60 people, who are not
actors, together with from different
parts of India and abroad. It didn’t
just increase sales for the brand
during the lockdown but as a piece
of content garnered 17 million hits
and allowed other agencies to also
cash in on the campaign we created
to date (making it more than a year).
We strive to create opportunities
and business for our clients and
associated people first. That’s OUR
USP; that’s our value addition.
I believe that true power lies in
knowing deeply, that we are not
different from others - just different
expressions of the force we call life.
Being creatively indispensable for
people and maintaining authentic
relationships with both ends of
the business (clients, investors,
colleagues, and vendors) will
take you a long way. Being able
to choose whether you want
instant gratification or a long-term
journey is an important part of the
strengthening process.
My Suggestion to Readers
I ask everyone to follow Happiness
and great vibes. Money will
automatically flow. I encourage
everyone not to reach conclusions
when difficult situations arise and to
be open to possibilities.

YUM CURRY
Yum Curry About Pragya
Yum Curry provides recipes with videos in a quick and
easy way. We include recipes from all over the world,
but mostly from India. Our purpose is to motivate you
guys, who are really interested in trying something new
or who know nothing about cooking. I really hope you
enjoy our videos and recipes. Please share and comment,
it really means a lot. - Pragya
Brown Rice Idli Recipe
Brown rice idli is a healthier version of the ever
nutritious idli! The only difference is; we substitute the
normal rice with brown rice to prepare the idli batter.
Moreover, the colour too slightly inclines towards
milky caramel than being white. But these factors do
not compromise on the soft, fluffy texture of the idli
and its deliciousness!
These healthy rice cakes still hold the place of being the
best breakfast recipe in the world. These are very easy
and simple to prepare!
Now let us have a look at preparing the brown rice
idli batter and steam cooking the staple breakfast of
South India.
Quick bites on the recipe
Firstly, let us prepare the brown rice idli batter. For
this, take that chaawal 2 cups and rinse and soak it
in water. Similarly, take a cup of urad dal with a tsp
of methi seeds and rinse and soak them too in the
water. Now, grind dal and methi seeds into a fine
paste or in batter-like consistency. Transfer them to
a bowl. Similarly, grind the soaked rice with a cup of
brown poha into a fine paste and add that to the dal
batter bowl. Mix both of them well.
Leave the mix overnight. The batter ferments in the
meantime. Take that out in the morning and add a tsp of
salt and mix it well. Officially your brown rice idli batter
is ready! Now it is time to make the delicious breakfast.
Take idli steaming pan and grease the plates with a little
amount of ghee or oil. Add the batter into the plates
and steam cook them. Your idlis become fluffy and soft.
Finally, scoop them out with a spoon or knife and serve
them hot with a classic bowl of sambar and chutney.
Website: yumcurry.com
India’s 20
MOST POWERFUL
Business Women
in
2021
I
Pragya Piparsania
Business Owner

LEXSTART
CONSULTANCY
LexStart
The Startup Ecosystem’s Inhouse Legal & Compliance
Manager
About LexStart
LexStart specializes in providing support on all aspects
of starting and running a business in the early stage
ecosystem. Our team of lawyers and company secretaries
diligently work with start-ups, incubators, accelerators and
investors, helping them navigate through the various legal
and regulatory challenges to structure deals.
Entrepreneur looking to start a business, or A
start-up wondering what to do next when it comes to
hiring employees, offering ESOPs or even executing Term
Sheet for fundraising, or an incubator or accelerator
looking at creating incubation service agreements or start
up package for your incubator, or An investor looking at
conducting due diligence, fundraising documentation
for your portfolio companies, A company looking for
assistance with commercial contracts, We can support you
in the process. Simply put, we act as in-house counsel and
compliance manager for start-ups!
Shareholding Structure: Details of timelines of
contribution, vesting schedules, who is bring in what - cash
or sweat? Vesting schedules are of particular importance as
they define the timeline of how the shares will be released
or unlocked overtime.
Control/Corporate Governance: Details regarding the
roles and responsibilities of members, the composition of
the board, resolution in case of a deadlock and veto rights
are part of this term.
Hire/Fire/Retire: Terms of lock-in of shares and
employment, early exit of any party in case of moral
turpitude/ embezzlement, cases of non-performance and
clawback/ reverse vesting are points of discussion in a
Co-Founders’ Agreement.
Transferability of Shares: When shares are no longer
locked in, they cannot be sold to the competitor at any cost.
Exit rights must also be clearly defined in the agreement in
case of any mishap and who has the authority to decide
when the clause must be executed.
Other provisions: Terms such as non-compete, non-
solicitation, defaults and indemnity must be mutually set
out by parties in the agreement to avoid any disagreements
between the parties.
Website: lexstart.com
India’s 20
MOST POWERFUL
Business Women
in
2021
I
Anisha Patnaik
Founder
25

India’s 20
MOST POWERFUL
Business Women
in
2021
I
About Us
Dezinefy is a B2B platform that connects freelancers who
areexpertsin3Dvisualizationintheinteriorindustry,with
design studios and independent designers. Freelancers
across the country are tested, trained, and on boarded to
meet stringent quality standards to ensure that the very
best service is given to the customers/ designers.
We stand out on two fronts, blazing-fast renders (24
hours) plus a hassle-free, no contact, and automated
process to do the same. What’s more, these services
are available at unbelievably competitive prices. This
is possible due to reduced overheads and the vast scale
at which we operate across the country. We have also
started taking B2C orders, contact us for getting your
home visualize in 3D if you are home Owner.
About The Founder: Deepmala
She is IIM Kozhikode alum, Deepmala has over a decade’s
experience in the interior designing space and is aware of
the challenges freelance designers and entrepreneurs in
the field face regularly.
In her previous stint as a strategy manager at Livspace,
the home interior and renovation platform, she has
DEZINEFY

Deepmala Rath
Director
dealt with over 500 designers in the field execution and
operation sector.
Founded in June 2020, Deepmala says, “Dezinefy offers a
niche service of 3D visualisation because that is the need
of the hour, and designers do not have access to this at
an economical rate. This is mandatory for designers to
go ahead with closing a deal, and there is no support
system for that.”
besidesmonetisingtheplatform,Deepmalasharesaunique
goal of empowering women entrepreneurs in the field.
She has observed that while most designers are women,
the industry is male-dominated as it goes beyond design,
execution, project management, among other things.
She says, “Women struggle to rise above designing to other
leadership roles. My motive is to support women designers
- of course, they are great designers, but they can also do
great business if they have the right support.”
Our Mission:
Through Dezinefy, all designers can scale from doing 2 -10
projects month on month.
Freelancers who are experts in the visualization of interiors
can at other hand earn remotely working from anywhere
by extending their 3D service to these designers.
WeareaplatformofDesigners,byDesigners,forDesigners!
Dezinefy is here to convert your ideas into 3D
Spend time with your clients while we take care of all
your 3D designs. Just submit your client scope, and our
freelancers shall get it visualized in 24 hours. If you are
a home owner get your ideas visualize with us in few
simple steps.
Treating Interior designers as customers for
several allied services
It’s no secret that the interior designing field is a female-
dominated profession but conversely the interior designing
industry is not. As the role of a female designer is typically
restricted to designing and not much beyond, we see the
rest of the sector to be male-dominated. I am writing this
article today to throw some light on crucial facts that need
attention in this industry.
So dear female designers- hold strong and take pride in
the role our gender plays in this industry. I see some huge
potential untapped there as females are much more than
just designers and the industry can benefit much more
from them. Especially married women and young moms!!
Well logically speaking, the most productive are those who
are super busy. The women, who know to multitask! We
all know that when it comes to interiors, clients choose
women. As there’s an inherent domestic ability for them
to create beautiful, unique structures that also function
perfectly within their environment. The art of balancing
stress with flexibility and adaptability is unparalleled in
her ability. And this is what exactly makes them a great
designer naturally.
Website: https://www.dezinefy.com/
27

We enjoy and exercise our basic Human Rights
within our national boundary. We have the
freedom to move anywhere without any authority’s
permission in any part of India. Yes, we are in the
list of unsafe nation’s list for women; still we have
a strong culture where women have complete
freedom to perform under Human Rights. But,
story of Afghan women is not that simple. They are
living a life like hell.
It is tough to write for any human who understand
the pain of a normal human; even reading such
incidents create a thought of sorrowful environment
within oneself. Afghanistan has been witnessing
war and unstable governance since past four
decades. It has created a hell like situation for every
Afghan national in the country. The most affected
individuals are women of Afghanistan.
Life full of Threats
The takeover of Afghanistan by the Taliban has
undoubtedly put women’s lives in danger and
threatened their human rights in new ways. The
threat of violence and inequality has long been
a harsh reality for many Afghan women. A field
survey report conducted by Demographic and
Health Programme of USAID back in 2015 which
is available on UN’s Global Database on Violence
against Women, states that around 90% of women in
some areas of the country have experienced violence
from their husband. These violent activities are less
reported in Afghan national capital Kabul and few
big cities like Herat and Jalalabad.
Many research teams have tried their level best
to conduct a successful survey and deliver the
necessary aid to the Afghan women. Very few stories
Life of women in Afghanistan
after Taliban Takeover

28
and incidents of brutal violence against women in
Afghanistan have been reported as the governance
has been stumbling to have a strong administration
over Afghan territory. US intervention was a ray
of hope for many, but it also went down in the
middle of darkness. Sexual abuse, no equal rights,
restrictions on movements, no formal education
to women and many more reasons are existing for
decades in Afghanistan.
How long will it take for justice?
Afghanistan has the most horrific and heart shaking
stories which will keep you disturbed when you read
and get to know about the life of Afghan nationals.
Many are suffering and there’s no essence of getting
this violent activity to be permanently vanish. I’ve
heard incidents and stories of Afghan women and
that keeps me worried. There are such incidents of
Afghan villages and their intolerable laws which is
not the sign of a normal human law.
We can just pray and hope situation in Afghanistan
gets back to normal soon. It will be key contribution
of Indian government if they somehow manage to
stabilize the region of Afghanistan. Even though
world leaders or the wealthiest nations like USA,
UK, and other European states are providing
shelters to Afghan nationals, it is not going to help
them in the long-run. The prediction of stabilize
Afghanistan will be a controversial topic to discuss
as the arms and ammunitions are available to
Taliban in huge quantity.
Let’s Thank Our People
I’ve seen and witnessed many individuals saying that
‘we need a good governance in the country, there’s no
future in our land, etc.’ After reading such incidents
I feel we have a good government in place which can
take strong and bold decisions to keep our borders
safe from such threats. Now, we must understand the
importance of national security and be a responsible
citizen to keep our nation and its women equality
rights alive.
- Jai Hind

DR ANJU CHAWLA
About - Dr. Anju Chawla
Dr. Anju Chawla is a firm believer that every single
individual is bestowed with a powerful ability called
Emotional Intelligence. Through her work, Dr. Chawla
aspires to introduce El and its extraordinary benefits to all
who want to change the pattern of their lives and achieve
the highest goals.
We bring more than 20 years’ senior experience forging of
collaborations across government.
Her fulfilling academic journey from a Post Graduate in
HR to a Doctorate in El and many augmenting.
Her professional journey from a Grievance executive
to an HR & OB faculty and her flourished experience of
conducting Training for about 60k headcounts & Coaching
for over 70 clients (pan India and few overseas), & Her
precision on the fundamentals of the subject which is very
close to her heart. 20+ Years’ Experience.
Dr. Anju Chawla is a firm believer that every single
individual is bestowed with a powerful ability called
Emotional Intelligence. Through her work, Dr. Chawla
aspires to introduce El and its extraordinary benefits to all
who want to change the pattern of their lives and achieve
the highest goals.
We bring more than 20 years’ senior experience forging of
collaborations across government.
Working with Emotional Intelligence
Are you tired of seeing your life’s upheavals, struggles, and
seeing others growing when you have stagnated.
Social Emotional Learning to Improve INTERPERSONAL
SKILLS.
Basic and Advanced EI Coach and Practitioner.
Website: anjuchawla.com
India’s 20
MOST POWERFUL
Business Women
in
2021
I
Anju Chawla
Founder

ASPIRISE
About AspiRise
AspiRise is a Company in service to the cause of providing
best solutions in all areas of your life. We are known to turn
around your professional world as well as personal space
by shifting perspectives and enhancing prospective.
Our support is provided in helping you take control
of any situation that may seem exigent to you, in the
existing timeframe. We offer creative solutions to make
better resolutions of (what might appear as) challenging
situations for you or your company.
The Team
AspiRise hand holds in building a learning organization for
you. Training at AspiRise is not a process, but an experience
of insights and realizations. Participants are taken through
a journey of self-exploration into their personalities,
helping them identify their behaviour patterns and making
learning an interactive, engaging, and effective experience.
Corporate Leadership & Law Of Attraction
Training
Most organizations today are facing challenges associated
with job performance, decision making, conflict
resolutions, success/ growth, employee dissatisfaction/
motivation etc.
Law Of Attraction: Open Workshops
At AspiRise, we empower you to create your own realities
by being responsible towards your vibrations, that reflect
through your thoughts and feelings transmitted every
time. Clearly then, holding positive thoughts, is of utmost
importance.
We teach you, through simple practices, that when you are
connected with the Source energy, manifestations of your
desires, is an effortless and easy process.
 Business Coaching
■ The coaching initiative, at AspiRise is led by a team of
professionally trained coaches, who help employees
through a thorough hand holding process, enabling
them to increase awareness of the factors which
determine performance and develop a sense of self
responsibility and ownership of their own performance.
 Life Coaching
■ One on One Life Coaching is an absolutely
confidential program intended to lead your life
through transformation. It ranges from three months
to a lifetime.
Website: aspirise.org
NAZ CHOUGLEY
Co-founder
India’s 20
MOST POWERFUL
Business Women
in
2021
I
31

India’s 20
MOST POWERFUL
Business Women
in
2021
I
About Purvangi Shukla, Founder
I am a certified Life Coach and NLP Practitioner.
Passionate Entrepreneur worked for the people who
believeinthemselvesandseekinggrowthintheirlife.I
am hardworking, creative and like to take challanges.
I think a human can grow only in a tough time. You
may go through the videos and Blogs where I have
emphasised about the Optimistic thought process
and emotions process with the different techniques.
You may know more about myself by reading further
details mentioned.
Who Am I?
“I Am a Soul Living in Body. Energy Generated from
My Mind. Human Lives in Society for Society.” This I
Called “Who Am I?”
Descriptions about myself would be a fascinating
thing for me. When I am asking this to myself answer
is always different but steady with the passion. As
my life is like a roller coaster. But I believe whatever
am I right now that is just I learnt so much from
the ups and downs. Life is not a straight line but
zigzag which wove with lots of problems, challenges
and experiences. I am an entrepreneur passionate
about my work and make the life of people as having
own Personalised Matrimonial service providing
company. I am an Author and Life Coach certified
from the USA from Symbiosis. NLP Practitioner
working for people online and offline ways by
giving them correct techniques to live a better and
harmonious life.
What Am I Doing?
“PASSIONATE TO BECOME DISPASSIONATE”
Life Coach is just a tag to my work so that it would be
easier to describe and let the people understood about
my work. I am working for many people as a Life coach,
BusinessCoach,RelationshipCoachandNLPPractitioner.
This is one of the platforms where I am giving all my
knowledge about Mind(Thoughts), Body(Materialistic),
Heart(Emotions) and Soul(Spirituality). Providing lots of
seminars, coaching sessions at different places. Meeting
and understanding the challenges and problems. Cultivate
their mind set towards happiness and bliss orientation.
The synchronisation between Thought, behaviour, Action
and results needed for one’s growth. I like to coach people
in my coaching seminars, public speaking, corporate
coaching, one on one coaching also through my books
and online courses.
Why Am I Doing?
I am asking this question every day to myself. I want to be
focused on what am I doing? I am doing this work for those
people who are a firm believer of the Self Development
and Self Realisation. I am enjoying the success and growth
of my clients, and that is a significant reason only. Even
“TEACHERS HAVE TEACHERS.”
Hire Me as A Coach
You can hire me as a:
 Business coach:
Are you dealing with a tight market? Want to expand
your business by 20% to 30%p.a. How would persevere
PURVANGI
SHUKLA

Purvangi Shukla
Founder
your business even in your tough time? Learn about the
Focus techniques along with the synchronisation of the
action and thoughts. You can contact me to be a part of
your business coach.
 Corporate Trainer:
Corporate Training which can be industry-
based pieces of Training which can be focused
on your core areas and provide the solutions to
the team to be more productive, enthusiastic and
passionate. For further information contact me on
contact@purvangishukla.com
 Personal Coach:
■ I like to be part of your life and would like to work for
your major four areas of life.
■ Mind (Thought Power)
■ Soul (Spiritual Power)
■ Body (Health Power)
■ Heart (Emotional Power)
■ Work on core areas which affect your life in terms of
Relationship, Finance, Health and Emotional life.
Why Choosing Life Coach
Finding a workout is as easy as scrolling down, picking out
the session that matches your goals, and getting your butt
to the gym!
Website: purvangishukla.com
Success will never be a
big step in the future,
It is a small step taken
Just Now!
33

THE TATWA
About The Tatwa
The Tatwa is located @WeWork, Hebbal, Bengaluru,
India. The Tatwa is happy to offer its expertise in
recreating, reshaping and transforming individuals
through image consultation, soft skill training and
counselling. Our tried and true system is based off, over
cumulative experience in the field. We pride ourselves
on setting up our clients for success in transformation
and are sure that you will leave our sessions more
prepared than you have ever been before. Our training
sessions are customized and designed as per our client
requirements with high end research and development
intended to bring out the best and create a positive
impact.
RamyaSidharthisthedirectorandfounderofTheTatwa.
She is a corporate Communication and Etiquette coach.
A certified Image consultant and a NABET certified
Soft Skills trainer. She is also one of the top finalist
of Mrs. India World 2019. She has trained Directors,
sports personalities, film industry, pageant queens on
how to communicate effectively and confidently with
the right body language. She believes that effective
communication is one of the key ingredients for
success in leadership. Professional development and
personal development requires communication. Let it
be reflecting your thoughts or your strengths without
the right vocal and verbal communication audience
will not understand what is that you communicate.
She believes that personal branding is important the
more a person works on his personal Branding the
more the more he is confident and successful. She has
extensively conducted workshops and webinars on
Image management, recently she conducted a faculty
development programme with Brindavan College
and Bangalore University on Employability skills. Her
coaching and training on public speaking are much
appreciated and popular. She believes that as individuals
we are unique and through Image management one can
stand out in a group.
 List of Services
■ Train The Trainer
■ Corporate Training
■ Image Management
■ Online Events
■ Personality Development
■ Faculty Development Program
■ Personal Color Analysis
Website: thetatwa.com
Ramya Sidharth
Director and Founder
India’s 20
MOST POWERFUL
Business Women
in
2021
I

IKIGAI
CAREERS
About Mamta
A trained Career Counsellor with Certifications from
Univariety and University of California Los Angeles
Extension, Mamta is an alumnus of St. Stephen’s College
and holds a Masters degree in History and M.Phil from the
Delhi University. With more than 25 years of experience
in the education sector, she has successfully mentored
students and guided them through the college application
process to get admission into their dream college. Being
skilled in Career Counselling, Mentoring and Coaching,
she has now launched her own company with the aim of
providing students with unbiased guidance and support in
helping them understand themselves and navigate through
the various options available, to choose the study path that
is right for them.
Do I have a gift that I am willing to share?
In my case when I played back a few situations, I realized
that it was when I was working with students, guiding and
counselling them on career decisions is when I felt most
satisfied. Sharing my stories and experiences to mentor
young children is what gave me a huge sense of fulfilment.
I realized that I loved interacting with people and could
reach out to the children & parents alike. I discovered that
I enjoyed writing.
Not a bad discovery for someone who felt life
was losing its meaning!
InspiredbytheIkigaiphilosophyandtheaboverevelations,
I once again asked myself some pertinent questions:
 What was I passionate about?
 What was I good at?
So, there I was. I had my answers!
This was my game plan but you need to think for yourself.
Before you figure out your purpose you need to figure out
who you are. Most people see themselves as who they think
they are, based on how others see them. To know what you
want in life or to know your purpose in life, you must first
try to understand who you are.
Website: ikigaicareers.com
India’s 20
MOST POWERFUL
Business Women
in
2021
I
Mamta Bhutani
Founder & Student Mentor
35

India’s 20
MOST POWERFUL
Business Women
in
2021
I
About The Handicraft Studio
The Handicraft Studio is a curated collection of all things
ethnic. From finely woven textiles to intricately crafted
wood and metalwork, The Handicraft Studio offers you
an exclusive range of India’s most beautiful creations.
The rich culture and heritage passed down through many
generations of extremely talented weavers and artisans is
visible in each exquisite piece of work.
Here, you’ll find some products that are conventionally
traditional, and some with a twist of contemporary!
Our Goal
Our goal is to keep our rich culture and traditions alive by
seeking arts and crafts that are local to the different parts
of India, and providing a channel to make these available
to the rest of the world.
Our Products
We keep striving to expand our product line by
exploring the nooks and corners of our country to
bring out the talents of our people so you will always
see something new on our website. Our broad range
of products includes textiles, home décor, home
improvement accessories and gifts.
5 Tips to Identify a Pure Pashmina
Pashmina is a fine variant of cashmere derived from the
Changthangi goat, not by shearing it (like all other types
of wool), but by combing the goat. The main centre for
production is Srinagar where the spinning, weaving and
finishing of Pashmina is all done by hand.
Pure pashmina is an open, gauzy kind of weave as it
cannot tolerate high tension. It’s thus normally woven
with pure silk in a 70%-30% ratio to make shawls and
stoles. Unfortunately, because of the popularity and high
price that a pashmina fetch, it is a commonly “duplicated”
fabric; and to the common eye, viscose can pass off as
pashmina quite easily.
However, it isn’t very difficult to identify an authentic
pashmina. A simple test is to check the appearance. If
the piece you are buying has a high sheen, it’s fake. A
pure pashmina will have a slight sheen, due to the silk,
but mostly appears matte. Another test is the pilling test
- you’ll always see pilling on a pure pashmina because
pilling is natural for any animal fibre.
There are several more ways to identify a pure pashmina,
so make sure to read our follow-up to this post coming
soon before you buy your piece. Here are some more tips
that you can keep in mind when buying a pashmina…
Irregular weave – A pure pashmina shawl is woven on a
handloom. Hence the weave is irregular, which you will
see if you hold the piece against good light. This is one of
the simplest tests.
Rubbingtest–Hold your pashmina in both hands and rub
the two parts against each other. If there is any acrylic or
polyester fabric mixed, it will accumulate static electricity
and give out a spark which you may even be able to see in
a dark room. If there is any plastic based material used in
the shawl, it will attract hair or tiny particles like small bits
of paper.
Glue test – A pure pashmina cannot hold any kind of
THE HANDICRAFT
STUDIO

glue for long. So if there is a label or tag STUCK to it, the
piece is probably a fake.
Now, if you’ve already bought a pashmina and are
wondering if it’s pure, you can also try the following tests:
Pilling, as we’ve already mentioned is an easy check. Pilling
is the formation of fuzzy balls or tufts on the surface of
woollen fabric. It gives the fabric a “worn out” appearance.
If the fabric does NOT pill, it is NOT a pure pashmina.
Pilling starts once you start using the product a few times.
Burn test – Pick one thread on the fringes of your shawl
and place it on a metal or ceramic pot. If you get a burnt-
hair kind of odour and if the ashes are powdery when you
rub them between your fingers, it is likely a pure pashmina.
If, however it smells more like burnt leaves, vinegar or
burnt plastic, and you see big flames, or if the ashes form a
lump, it’s probably viscose or polyester.
Website: thehandicraftstudio.com
Deepali Tharkude
Founder
37

LIMELIGHT LAB GROWN
DIAMONDS
About Limelight Diamonds
Headquartered in Mumbai, Limelight Diamonds is
India’s largest sustainable luxury brand offering lab
grown CVD diamond studded jewellery.
Recently awarded the ET (Economic Times) Business
Icon Award 2020 for Technology Leaders in Sustainable
Diamond Creation, Limelight strongly advocates
sustainable and conscious living that can maintain the
diamond legacy yet preserve the planet for a future. As
the leading sustainable brand in India, Limelight has
been in the forefront of showcasing lab grown CVD
diamond studded jewellery from India to the world.
Further, the brand allows customers to manifest Type
IIa diamonds, which are the purest type of diamonds,
devoid of any chemical impurities. Type IIa diamonds
have been the most valued and rare kind of diamonds
as less than 2% of world’s natural diamonds have been
classified as the purest Type IIa. The world famous Koh-
i-noor 105.6-carat, is a Type IIa diamond. Limelight,
through technology, now brings in the Type IIa privilege
at the hands of each consumer.
Limelight has not only been successful in attracting the
consumers and the trade but also most recently received
great support from several of the Royal Families in India
that have been inheritors to some of the most precious
diamond jewellery in the past.
About the Founder Pooja Sheth
Founder & Md
Pooja holds an MSc in Finance from the Imperial
College of Business, London and a BSc in Management
Sciences from the London School of Economics. She
also pursued a short course in economics at Harvard
Business School, USA and has worked at Barclays
Capital, London. Pooja heads the strategy & operations
for the brand with a mission to create a luxury niche for
handcrafted diamonds in India.
Website: limelightdiamonds.com
India’s 20
MOST POWERFUL
Business Women
in
2021
I
Pooja Sheth
Founder & MD

ICONTENT
About iContent
iContent is an online-medium where we build, create and
nurture your idea in a genre of preferred brands!
We drive awareness, engagement, and conversions for our
clients. We are a team of passionate content writers, Digital
marketers, business brains, designers, web developers, and
advertising experts who relentlessly strive to give the best
possible results.
We also have specialised team for following services:
■ Content Writing
■ Branding
■ Website Designing
■ Search Engine Optimization (SEO)
■ Search Engine Marketing / Pay Per Click (SEM/PPC)
■ Social Media Promotion (SMO)
About the Founder: Ms. Apeksha Fozdar
-AwardedamongtheTOP10WOMENENTREPRENEURS
IN DIGITAL MARKETING – 2020
She is a highly motivated, dedicated, and goal-oriented
individual. She holds a dual degree i.e. Master’s in
Management as well as in Advance Digital Marketing and
has a rich experience of more than ten years as a seasoned
content writer.
Check your Website’s SEO
Research have time and again shown that 95% of people
only prefer to check the first page of search results for
finding their product/service:
With no organic traffic, there would be a decline in leads
and sale…Also, to note that keyword overstuffing would
lead to ‘Spamming’ of the website. So, iContent strictly
avoids stuffing content with keywords to increase keyword
density. iContent is India’s top content writing and digital
marketing agency, that delivers digital strategies to
companies worldwide.
Contact us to evaluate your brand’s needs and develop a
powerful strategy that maximizes profits.
Website: icontent.co.in
Ms. Apeksha Fozdar
Founder
India’s 20
MOST POWERFUL
Business Women
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2021
I
39

About Contensify
Contensify provides high-end content marketing
solutions to start-ups, VC firms, agencies and enterprise
companies. We create educational, actionable, SEO-
friendly content – articles, eBooks, guides, case studies,
infographics and more that your customers will love
you for!
Go from selling your business to attracting more
business with content marketing!
Your customers when all you do is talk about yourself.
Your feature list. Your pricing. How you’re the best they
can get!
But they just can’t seem to understand why and how it
would add value to them.
Your customers when you make them the hero of your
story.
You focus on understanding their problems. You create
content that addresses them and helps them see the
whole picture.
You generate the “need” to use your product/ service
to solve it!
Services
Contensify helps you leverage content to grow your
business. Pull-marketing not push! Our content
marketing services.
■ SEO Consulting
■ Content audit + site structure
■ Keyword research
■ Content pillar strategy
■ Editorial planning
■ Brand Awareness
■ Website copy
■ Blog articles
■ Thought leadership
■ Lead Generation
■ eBooks & guides
■ Courses
■ Landing pages
■ Product Marketing
■ Brand positioning
■ Video scripts
■ Knowledgebase articles
■ Case studies
■ Shopify app store optimization
(if you have an app)
■ Expert listing
CONTENSIFY
“Content marketing isn’t simple anymore. But your
sales pitch and pricing will only get you so far!”
India’s 20
MOST POWERFUL
Business Women
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2021
I

(if you’re on a marketplace)
■ Promotion & Distribution
■ Social media copy
■ Email copy
■ Link building
■ Community sharing
■ Brainstorming
If you just want to discuss ideas, we’re always up for it!
We also have a closed FB group for it.
Are you “ready” for content marketing?
We’re a bit particular about who we work with. Not
snooty, but knowing who we can add value to is
important.
We only work with B2B SaaS products, across different
industries. Be it ecommerce, marketing or sales, we can
tackle it all. If you throw in AI and machine learning,
you’ll see us chugging more caffeine with you!
Website: contensifyhq.com
Vanhishikha Bhargava
Founder
41

If you want to make world a better place you need
support from every aspect of environment. Women are
the one who have the ability to make the things done
correctly and neatly in order. We have many leading
female individuals in business and corporate world who
are a true inspiration for females as well as for males.
It’s been years we are having women contribution and
sharing the workload in every possible industry and
sector; Media, Education, IT industry are few examples
of such.
But, there’s still lot to be improved for women in the
corporate world. Reports suggest, women in corporate
world have been facing multiple issues which are yet to
be addressed in serious sense. Let’s try to understand
those issues:
Gender Biased Pay
Despite the innovation of ‘equal pay day’ in some
countries,womenarestillfacedwithrealmarginalization
whenitcomestosalarypaymentsinmostestablishments,
especially when their earnings are compared with that
of their male counterparts. There is an unconscious bias
that exists in payment in the corporate world which
intentionally attempts to put under the payments of the
female gender in organizations.
It is practised in many sectors where male counterparts
are paid more than females. It is said that, ‘females have
limited working capacity and are less reliable in long-
term’. Some also say ‘females are less creative and cannot
stay in office for long hours’.
Challenges for women in
corporate world

43
Physique & Appearance Criticism
Often times the physical appearance of women in
the corporate world is judged more than that of her
male counterparts. In different scenarios it has been
observed that: if she does not polished enough (maybe
when she’s not wearing makeup) it is assumed that she
is unserious about her job and personality. On the other
side of the coin: if a young lady pays careful attention
to detail about her looks and personality with having a
good performance in her job; they say she’s too trying
to impress the boss.
Now the question arises, “what should be the ideal
medium for them to wear and have a physique”?
Inadequate Support System
Wehavegrownlisteningtoourparentsandgrandparents
about career and responsibilities since childhood. Here,
boys are told to take responsibility of their sister and
protect them from every possible problem. That’s good
teaching, but do they ever say to any elder sister “you
are elder one; you have to take care of your younger
brother”. Our society never thought of giving females
the opportunity to explore their complete potential
previously which results in less confidence at job. Still
we have cases where females are not allowed to go for
a job before marriage or after marriage. This is not the
ideal thinking for any society to prosper.
Balancing Responsibilities
A large number of women are not just entrepreneurs
or career people—they have families, spouses, and
other responsibilities. Demands from personal and
professional commitments can pressure a woman
to abandon either her business or family. The family
expects her to be a mother and wife, while the business
requires her to be the leader and show commitment.
It becomes more difficult for those who lack social
support because they have to carry the entire burden by
themselves. Some women can balance these two spheres
of their lives, while others are overwhelmed.
Conclusion
One side asks to be an ideal wife and mother: another
side asks to be an example of successful leader. Both
expectations are demanded from our society and one
who fails in any one of them are judged as incompetent.
This mindset needs to change very soon. We are heading
towards a prosperous and enriched life where every
individual should have the basic human rights.

CONNEKTING DOTS PR & BRAND
COMMUNICATIONS
About The Founder
Neha Khilnani, is the CEO and Media specialist of her
firm Connekting Dots PR and Brand Communications.
Known for tireless work ethic, energetic presentation,
and a sharp sixth sense to sniff out opportunity has
helped her firm grow fantastically. Along with defining
and pursuing a vision, the young entrepreneur has
been able to instrument and formulate that vision into
something tangible, over the years she has been able
to imprint the same passion, energy, and dedication in
everything she does.
Her experience in the media and communications space
revolves around having an in-depth exposure in client
servicing corporate strategy, planning public relations,
brand consulting, social media, and brand partnership.
For her what’s of utmost importance is to connect all
the dots for branding and communication to be in sync
and she does so by finding a midpoint to take a brand’s
vision through.
Neha’s ability to work closely with her clients at all
levels and demonstrating a sincere interest in solving
problems has created significant opportunities. As a
result, she has surpassed all the expectations when it
comes to communication and providing 360-degree
integrated strategies to the table.
Brand Profile
We are a team of young and energetic individuals who
are always on their toes to tapping the superlative
marketing and production opportunities for a brand.
We believe in creating lasting relationships that
seamlessly result in transcending brand image & reach.
We mingle seamlessly with Media insiders, Bloggers,
Trade Analysts, Stylists, Television actors, Bollywood
managers exceptionally and have only grown to be an
asset over the years.
We begin with the end in mind to solve the problems
you may have, to help you bring to the next level so you
may succeed. For us, it is most important to connect all
the dots for branding and communication to be in sync
and we do that by finding a midpoint to take a brand’s
vision through.
Website: connektingdots.com
Neha Khilnani
Founder & CEO
India’s 20
MOST POWERFUL
Business Women
in
2021
I

SDL Globe
Technologies
Pvt. Ltd
ABOUT US
SDL Globe Technologies Pvt. Ltd. ( inshort “SDL”) is
one of the leading Software Development Company
founded in 2009, providing Enterprise Solutions and
Consulting Services. SDL is differentiated by its tradition
of unsurpassed technology expertise its strong track
record of delivery and its experienced, enthusiastic people.
SDL leadership in client and employee satisfaction has
been recognized nationwide today. SDL was started with
the main aim of providing state-of-the-art IT solutions
to various industries in the region that will enable them
to grow and compete in a global environment. SDL
specialization is for providing the smart and intelligent
solutions to our technology savvy clients all over the world,
from start-up companies to corporate giants. SDL people’s
solutions continuously engage in upgrading its knowledge
on the latest trends and technologies in the IT industry to
research, develop, integrate.
Product description:
SmartH2R modules shape an intersection in between
Human Resource Management (HRM) and Information
Technology. It merges HRM as a discipline and in
particular it’s basic HR activities and processes with the
information technology field. Our HRMS product is more
of a solution to all activities performed by the Human
Resource department. It consists of range of functionalities
covering the entire gamut of daily as well as dependent
activities performed by the HR department. All functions
from joining, training, payroll, leave, travel, helpdesk,
appraisal and employee exit features have been automated.
In simple, Responsible and Accountable for:
■ Strategic & Operational Planning
■ Stakeholder Relations
■ Corporate Organization and Policies
■ Leadership of Human Resources
■ Financial Management
■ Resource Acquisition, Allocation and Utilization
■ Internal & External Communications – acts as
Company spokesperson
■ Abreast with Business and Economic Environment”
Website: sdlglobe.com
Vani Sathvik
Founder & CEO
India’s 20
MOST POWERFUL
Business Women
in
2021
I
45

India’s 20
MOST POWERFUL
Business Women
in
2021
I
About Juvi Alex
Juvi Alex is an influential and charismatic professional
speaker and a public speaking coach with extensive
experience in this realm. She has, over time, become
synonymouswithlife-transformationandgoal-attainment
for the countless people that have had the fortune of
attending one of her programs. Her determination has
inspired thousands of Young Minds and helped them
breakthrough, to discover their own untapped talents and
infinite potential. She is a dynamic influencer and Story
Showerwhohasfuelledpositivechangeforaudiencesfrom
students to corporate professionals. Juvi Alex is known for
creating interactive sessions and workshops that engages
her audience and invite them to be active participants in
their own success. She often emphasises the importance of
living a purpose driven life and her purpose is to influence
and inspire others to find their own.
In her capacity as a ‘Communication Specialist’, she has led
the way in enabling her clients to script their own success
stories through her enriching workshops and interactive
coaching sessions as well. She also clinched the title of one
of the “Top 10 Promising Women in Soft Skills – 2020”
by Women Entrepreneur India Magazine. She is also on a
mission to help 1 Million Individuals to live an empowered
life through the Power of Communication.
Explore How can I help you become a
Powerful Speaker?
Did you know that no matter what job you have in life,
your success will be determined 20% by your academic
credentials and professional experiences whereas 80% will
be determined by your Confident Communication Skills?
Do you want to learn the Secrets that will
enable you to express your thoughts and
communicate confidently?
Then, I have some good news for you. After working with
hundreds of young professionals over the past 5 years, I
have created a system using which you can become a
powerful communicator and create your own success
blueprint in the corporate world without spending a huge
amount on expensive courses and books.
How to develop Unshakable Confidence to
achieve your Goals & dreams?
Know the techniques that liberate you from fear, anxiety
and other internal blocks that hold you back from
communicating effectively.
HowtoMastertheBodylanguagetechniques
to look more confident?
By the time you’re done, you’ll have a series of clearly
guided principles, tools and techniques designed to
awaken the Confident Communicator in you. As you
apply these strategies you will find your communication
skills growing at a faster pace and you finally become a
confident and powerful speaker. It’s time to harness the
opportunity to Master Communication at a new level
because the distance between you and every single thing
you want is your skill to Communicate with Confidence.
Giventheexperienceandthewell-structuredprogramthat
I conduct, I can guarantee that you will be able to derive
the maximum value from our association. I can guide you
JUVI ALEX

Juvi Alex
Founder
through various phases in your journey towards becoming
a versatile speaker with a good command of English and
also the confidence and skill to communicate effectively in
other languages. Whether it is business or personal life, you
needtoexpressyouropinionspleasantlyandwithfirmness.
The right approach to interpersonal communication will
go a long way in strengthening business associations,
personal relationships, and your connection with your
community as well. With my help, you will undoubtedly
be able to blossom into effective communicators who are
renowned for your confidence and eloquence.
I can turn you into a more confident person
who can own the room
Regardless of whether you are in a job interview or a
business meeting, it pays to be the center of attention,
a source of interest for the crowd. So join me in this
journey where I guide you to become well-versed in the
act of standing out in any crowd and walking away with
job offers, newfound business connections, and even
personal ones.
■ Personalized Coaching
A hands-on experience with me on this journey guiding
you to unleash the secrets on how to develop unshakable
confidence, become a powerful communicator and
create your own success blue print to impact and
influence your world.
■ Experiential Learning
Get set to engage and learn with thought provoking
activities that encourage and support you to successfully
develop attitudes and behaviours associated with effective
communication and personal development.
■ Powerful Mastermind
Wecometogetheronaregularbasistoshareideas,thoughts,
feedback & resources for the purpose of brainstorming,
networking, encouraging & motivating each other, and
holding each other accountable to taking action to achieve
their goals.
Website: juvialex.com
47

About Us
We are a boutique financial advisory firm providing
single-point, professional, fee-based advice for all your
personal financial needs including implementation
and operations. The hallmark of our services are
– accountability, transparency, trustworthiness and
continuity. Our service comes with the promise that
the advice is unbiased, keeping your benefit as the sole
driving purpose.
Our current client base includes CEOs/CXOs of
companies, professionals across India, NRIs, OCI
card holders as well as foreign nationals. Electronic
media and modes of communication helps in seamless
servicing of our clients irrespective of location.
We create flexible services tailored to your needs. If we
do not have it, we create a service for you!
Customised Financial Plan
1. Creating financial plan suited for a particular client
family and regular reviews Includes wealth creation,
risk coverage and estate-planning INR 40,000/- to
INR 100,000/- annual fee as per the complexity of
the plan.
2. 365 Days Advisory
Customised to suit your whole family
Dedicated Certified Financial Planner(CFP) for your
family Includes investments, loan management,
taxation, insurance and cash flow management for
family units INR 35,000/- to INR 50,000/- annual fee as
per the complexity of the plan.
3. Active Fund Management
Directing India and Global investments
Includes various asset-classes and multiple currencies
Annual fee 10% of the incremental annual profit or
INR 50,000 (portfolio size <1 crore INR)/ INR 100,000
(portfolio size >1 crore INR) whichever is higher.
For other services like De-mat of paper shares, will
writing, custodian services, services for returning NRIs,
financial advisory to expatriates in India- please drop
us an enquiry.
Website: azukefinance.com
AZUKE PERSONAL FINANCE
ADVISORY
India’s 20
MOST POWERFUL
Business Women
in
2021
I
Chaitali Dutta
Founder

PURE
TEMPTATION
About Us
Pure Temptation Pvt. Ltd., as the name suggests, is in the
field of manufacturing a delicious variety of chocolate
and confectionery products.
We have been pioneers and leaders in the industry since
2009. Our wide range of products are manufactured
hygienically on imported machinery and serves the
taste of millions of consumers.
The varieties include chocolate based products that can
be licked, spread, dipped, popped and crunched. Our
popular brands include Choco Blast (a crunchy wafer
cone filled with chocolate), Choco Spread (wide range
of spreads in different flavours), Wafer Biscuits, Instant
Drink Mixes and Toppings & Syrups. Right through our
tenure of manufacturing and introducing new products,
we have been acclaimed for providing highest quality
and taste to meet the demands of the ever changing
needs of consumers. Our growth and success in India
prompted us to look for exports and we are proud to
state that our products have been in demand in many
countries like USA, Hong Kong, Oman, Venezuela
and Nepal as also the African continent. Our products
are currently available at over 40,000+ retail outlets
throughout India and also on online markets like
Amazon, Flipkart, Paytm Mall etc.
Pure Temptation: Chocolate bar of India
Pure Temptation proudly introduces the unique taste
of Chocó Waffle Cone for the first time in India with
‘ChocoBlast’. By using the best practices of chocolate &
waffle cone making, Pure Temptation ensures the best
quality and satisfaction to its customers.
Pure Temptation’s market share has grown by leaps.
And, today, the products are available at various outlets
across Gujarat and Mumbai.While ‘ChocoBlast’ is
already a thumping success, it has launched ‘Pikit’
(Chocolate coated wafer biscuit) as well as ‘Pikit Puffs’
(Choco Vanilla Corn Snacks).
The company’s vision is to make itself a household
name, while giving its consumers a ‘value for money
quality experience’.
Website: puretemptation.com
Harsha Gandhi
Founder
India’s 20
MOST POWERFUL
Business Women
in
2021
I
49

As per the articles and reports published by the UN
council, women in India represent 29 percent of the
labour force, down from 35% in 2004. More than half
of the network done by women in India is unpaid, and
almost all of it is informal and unprotected. Though
they comprise almost 40% of agricultural labour, they
control only 9% of land in India. There’s a majority of
women population in the country having no access to
any banking or other financial services. Nearly 60% of
women have no valuable assets to their name.
It is an estimated number; Indian women contribute
approximately 17% - 18% of the total GDP. Although
they are strong in the farming and dairy sector, India’s
rapid urbanization has not yet encouraged more women
to join the workforce.
The Challenges
Women in India face great physical insecurity. The rate
of crimes against women in India stands at 53.9%. The
mostdisturbingnumbercomesfromournationalcapital
city Delhi; 92% of women reported having experienced
sexual or physical violence in public spaces. Insecurity
in girls has been rising and it affects the whole working
environment. Female counterparts I met, asked about
their thoughts; and the first problem they reported to go
anywhere is “physical abuse threat”. This indicates that
we need to work hard on our cultural practices and need
a strong government and societal policies to protect the
female from any physical threat in public places.
Gender discrimination is another major challenge that
needs to be addressed as quickly as possible. Premature
deaths of girls under the age of five are also high as
compared to boys; due to negligence and poor thoughts
for a girl child.
Formal Education is also one of the major challenges
which restrict women workforce from learning the
skills required to join the mainstream workforce. Girls
from village areas have experienced education till 12th
or graduation. Further, they get married by their family
according to their social rules. Therefore many girls
miss the Post-graduation and remain behind in the
growth race.
The Opportunities
According to the reports and data research, the
economic impact of achieving gender equality in India
is estimated to be US$ 700 billion of added GDP by
2025. The IMF (International Monetary Fund) estimates
that equal participation of women in the workforce will
Women’s Contribution
in Indian Economy

51
increase India’s GDP by 27%.
There are social benefits to empowering women.
Women spend 90% of their income on their families,
and economically empowered women boost demand,
have healthier and better-educated children, and raise
human development levels. One in three private sector
leaders reported that profits increased as a result of
efforts to empower women in emerging markets.
The Government of India and other state governments
are introducing and implementing schemes to empower
womenintheeducation,job,andbusinesssector.Recent
policy from the Government of India, MUDRA scheme
tosupportmicroandsmallenterprisesanddirectbenefit
transfer under the Jan Dhan Yojana seeks to empower
women. Women entrepreneurs account for about 78%
of the total number of borrowers under MUDRA. Home
scheme for women with tax relaxation and education
schemes like ‘Beti Bachao, Beti Padhao’ are the steps
taken to improve the participation of women in our
GDP and make them financially independent.
Final words
Prosperity arrives at your door only when you strive for
it. If we want to develop our lifestyle we need the support
of the women workforce in our GDP growth. China is
the true competitor for India in terms of Population and
it has 40% of the women workforce contributing to the
economy. That’s one of the reasons why China’s GDP is
in the double-digit.
Implementation of policies and schemes effectively and
in a transparent manner could help us achieve the target
to be one of the prosperous nations in the world again.
- Jai Hind

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Solution APP Based
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