The document discusses several Hindu festivals celebrated in India and their associated branding opportunities. It describes the Durga Puja festival in Kolkata and West Bengal, where over 2,000 pandals (temporary structures) are set up. It also discusses Ganesh Chaturthi in Mumbai, attracting millions of visitors to pandals over 10 days. Navratri in Gujarat features nine-night dance festivals across cities and villages. Kutch Mahotsav in Gujarat is a month-long cultural festival showcasing local arts, crafts, music and dance. Chhath Puja in Bihar, Jharkhand and Uttar Pradesh worships the sun god over three days. Finally, it

1. Branding Options
Available In Festivals

2. Durga Puja
Kolkata

3. The worship of Durga in the autumn is the year's largest Hindu festival of Bengal. In Kolkata alone
more than two thousand pandals are set up, all clamoring for the admiration and praise of the
populace. The city is adorned with lights. People from all over the country visit the city at this time,
and every night is one mad carnival where thousands of people go 'pandal-hopping' with their friends
and family. Traffic comes to a standstill, and indeed, most people abandon their vehicles to travel by
foot after a point. A special task force is deployed to control law and order. Durga Puja in Kolkata is
often referred to as the Rio Carnival of the Eastern Hemisphere.

4. Durga Puja Facts
• Number of pandals: 5,000 in Kolkata, 130 in Mumbai, 360 in NCR
• Cost: Rs 50,000 to Rs 30 lakh. Bigger pandals in Kolkata such as the Ekdalia Sarbojainik
Durgoutsav spend in the region of Rs 1 crore.
• Revenue: 80% of the revenues is generated through advertising, while the rest comes from
individual contributions and advertising in the Puja souvenir. Contributions in Kolkata range
from Rs 200 to Rs.20,000. In Mumbai, the Lokhandwala Sarbojainik Durgoutsav attracts
around 30-35 advertisers and ad rates range from Rs 5 lakh for a banner to Rs 25 lakh for
branding the front-gate.
• Footfalls: 100,000-200,000 per day per pandal in Kolkata; 100,000 per day in Mumbai; Delhi
& NCR : 500,000-1 million over 5 Days in Delhi & NCR.
• Advertisers: Telecom, consumer durables, automobile, insurance, consumer products and
media companies in Kolkata and Mumbai. In NCR, advertisers include local small and
medium-sized companies, including construction and engineering firms and exporters, from
Delhi, Kolkata, Jharkhand, Haryana and other states.

5. Durga Puja Advertising Options

6. Durga Puja Advertising Options

7. Durga Puja Advertising Options

8. Durga Puja Advertising Options

9. Durga Puja Advertising Options

10. Durga Puja Advertising Options

11. Ganesh Chaturthi
Mumbai

12. Thousands of Ganesh Pandals are put up in Mumbai during the Ganesh Chaturthi festival. More than
10 – 15 Million people visit pandal in 10 days. Ganesh Utsav is one of the most awaited as well as
celebrated events in the social calendar of the city which owns the Gateway to India. The whole city
along with Bollywood comes together to celebrate the birth of the Lord Vinayak. Started by
Lokmanya Tilak during the British era, it came to be known as the sarvajanik Ganeshotsav throughout
the state. Pandal themes ranging from famous Hindu temples to social themes like Anna Hazare and
inflation have been shown..

13. Ganesh Chaturthi Facts
• Number of pandals: more than 10,000 Pandals
• Cost: Rs. 1 lakh to 5 Cr. Lalbug Raja is the most expensive pandal in Mumbai.
• The Lalbaugcha Raja, King of Lalbaug, is the most famous Ganesh statue in Mumbai.
The mandal was founded in 1934. It is believed that this Ganesha Idol is Navsacha Ganpati (which
means the fulfiller of the wishes) and hence around 1.5 million people or more visit this Ganesh Pandal
daily during the 10 day Ganeshotsav festival.
• Footfalls: 200,000 – 500,000 Per day per pandal.
• Advertisers: Telecom, consumer durables, automobile, insurance, consumer products, Bollywood
production houses Mumbai.

14. Ganesh Chaturthi Advertising Options

15. Ganesh Chaturthi Advertising Options

16. Ganesh Chaturthi Advertising Options

17. Ganesh Chaturthi Advertising Options

18. Ganesh Chaturthi Advertising Options

19. Navratri
Gujarat

20. Navratri, meaning 'nine nights', is one of the most popular and widely celebrated Hindu festivals in
many parts of India. Gujarat, however, is the only state that erupts into a nine-night dance festival,
perhaps the longest in the world. Each night, all over the state, villages and cities alike, people
gather in open spaces to celebrate feminine divinity, referred to as Shakti. The dance form known as
ras garba (also joined sometimes by dandiya, which uses small wooden sticks), comes from Lord
Krishna's worship rather than Goddess worship, from the Gop culture of Saurashtra and Kutch. Stories
of relationships between Krishna and the Gopis, and their emotions, also often make their way into
the ras garba music.

21. Navratri Celebration Facts
• Number of pandals: more than 3000 Garba Performances in Ahmedabad alone.
• Cost: Rs 50,000 to 300,000 depend upon the group & artists.
• Revenue: 70 % through government & social group help and 30 % through advertising and
general public contribution.
• Footfalls: 50,000 – 100,000 Visitors per day in major garbra performances like ambaji &
omiya mata ji darbar.

22. Navratri Celebration Advertising

27. Kutch Mahotsav
Rann of Kutch

28. This month long carnival organized at the various locales within Kutch takes one around the natural
grandiose while introducing the visitor to the indigenous cultural and ethnical flavor of the people.
Semi parched Grasslands of the Banni hosts the most magnificent display of vernacular architecture
as the exhibition platform for the varied range of arts and crafts of the region. While an array of
folk music and dance performances organized in the shimmering moonlit landscape provides the
most enchanting experience. The colorful fairs held near the beach or the banks of a lake swings
one with the spirit of festivity, fervor and flamboyancy while the organized tour around Kutch is an
ideal occasion to be part of the region and experience the zeal and uniqueness of the people
through a celebration of life!

29. There is no fixed advertising options available as such. But, different companies do different
innovations. We can plan some innovative way to engage with visitors.

32. Chhat Puja
Bihar & Jharkhand & Uttar Pradesh

33. Chhath Puja, The well known puja celebrated by almost all Indian in the month of katik(hindi
calendar). This puja is to worship god Sun.
Chhath puja is not restricted to only female, Male can also do this. Chhat Puja starts from Naha
Kha(on purnima) and ends with parana. This puja is mainly of 3days...,After Naha Kha on the very
next Kharna Puja is being done which is a part of chhath puja.
In kharna person has to fast whole day and in evening after worshiping god sun they break their fast
with Kheer and puri, on the 2nd day of chhath puja known as sanjhiya arak, they again started their
fast which will last on the day of parna.

34. Chhat Puja
Their no fixed option available for Branding. Different brands do different innovations.
Boat Branding Air Balloon Branding

35. Chhat Puja
Their no fixed option available for branding. Different brands do different innovations.
Innovative Options Umbrella Branding

37. Onam Festival
Kerala

38. Onam is the biggest and the most important festival of the state of Kerala. It is a harvest festival and is celebrated
with joy and enthusiasm all over the state by people of all communities. According to a popular legend, the
festival is celebrated to welcome King Mahabali, whose spirit is said to visit Kerala at the time of Onam.
Carnival of Onam lasts from four to ten days. First day, Atham and tenth day, Thiruonam are most important of
all. Popularity and presentation of rich culture of the state during the carnival made Onam the National Festival of
Kerala in 1961. Elaborate feasts, folk songs, elegant dances, energetic games, elephants, boats and flowers all are
a part of the dynamic festival called Onam.

39. Rangoli Competition – Branding & Sponsorship Options

40. Elephant Branding during the Festivals

41. Dance Performances during Onam

42. Boat Branding

43. Thank You
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