India Milestone
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The document discusses India achieving a milestone on January 13th related to disease control and prevention with involvement from the CDC and Rotary International. A chart shows Rotary had the largest social media presence compared to the Gates Foundation, UNICEF, and the Global Poverty Project, with over 3,400 social media mentions.
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India Milestone
- 1. India Milestone: 13 January
- 11. … the U.S. Centres for Disease Control and Prevention, and the irrepressible Rotary International.
- 12. India Milestone: Social Media
- 13. Rotary’s Share of Voice Rotary 3433 Gates 2299 UNICEF 1162 3500 Global Poverty Project 125 3000 2500 2000 1500 1000 500 0 Rotary Gates UNICEF Global Poverty Project
Editor's Notes
- And the success wasn’t just that the media coverage included Rotary…. It was also what they SAID about Rotary.
- Keeping with the theme of integrated PolioPlus communications, we also activated our social media in a coordinated effort with our partners and our ambasadors around the 13 January milestone. We released the new “This Close” India video, which I will show you shortly. The previous video, launched last year, has about 17,000 hits on youtube. Because of widespread sharing through social networks by our partners and ambassadors, This one gained 17,000 hits in about 3 days.
- This chart comes to us from Zocalo– a firm specializing in online communications. They took a close look at our presence in online conversations about polio throughout the month of January. This graph shows us the volume of online conversation on polio and where Rotary falls in comparison to the other partners.
- Further analysis of the coverage shows that Rotary earned the highest percentage of positive mentions, and outstripped the other partners in terms of volume, directly tied to the 13 January milestone. You can see the spike on the calendar in yellow.Below you’ll see tweets from the Gates Foundation and Mia Farrow, and a post on Facebook that says “congrats to Rotary International and the hard work and investment to rid India of polio.”