SlideShare a Scribd company logo
Version 1
Start-Up
Incubation
Application Pitch
Deck
AIC-BARC-ANUSHAKTI
Date.-DD-MM.-YYYY
About the Company
Brief instructions are given to fill the relevant details. It may be erased and the relevant details can be filled in the respective columns.
Use a separate sheet if more information is shared. Be concise as well as complete. Use NA for Not Applicable.
1. Start Up Name and its Address
1.a Is it incorporated? (Yes/No)
1.b Start-up Description in 1 line:
2. Date of Incorporation:
2.a DIPP No:
3. Idea/Venture Stage (Select)
Idea/POC/Prototype/ MVP/Growth
4.Founders and share capital
Name | Position title(CEO, Founder) | ( Degree, Institute, Year)|share holding %
Name | Position title(CTO, Co-Founder) | ( Degree, Institute, Year) |share holding %
Name | Position title(Mentor, Association) | ( Degree, Institute, Year) |share holding %
Attach CV separately of each person in word/pdf
5.Vision
Mention a guiding vision for your company that will help to convey what you do in the company internally and to external
stakeholders(Customers/Clients).
Problem-Solution
The problem should be factual. Substantiate with data. Be concise as well as complete. Images or videos can be linked. Use bullet points
6.Problem
1. State the problem that is directly relevant to your solution. How many are inconvenienced and any reported
incidents.
7. Opportunity
1. How does the current existing solutions work and any limitation? How many are inconvenienced and any reported
incidents.
2. What is the problem your technology is focusing? Where is the gap?
3. How much of the market this solution can address in first 3 years
8. Value proposition
1. How is your solution superior or improving the situation?
2. List different customer Profiles who can benefit
3. Needs of the customer | Benefits of the Products
4. Negative experiences /pains in the current practice
5. Services offered in first 2 years
Product Features
Product Features
Development
status and risk
Technology to be used
Facility to develop, validate and test
Current stage (POC/Prototype/TRL
Stages?)
Have you applied Design thinking
framework from Prototype to MVP
Innovation/
IP/Licensing
details
Is there a patent for the invention?
Which aspect has been licensed
Product
Strategy
Does the technology lend itself to
opportunities for multiple
products/platforms?
List the Title of the experiments planned: (Include timelines)
Product/Services Description: How will you accomplish the Solution? List Step by Step guide. Give details without compromising
IP. Use data to convey effectively.
Specifications/Key features
How this Technology works
Product/Services Description: How will you accomplish the Solution? List Step by Step guide
Explain the POC or Prototype with images
Market /Revenue Projections
Derive Information related to your customer segment by understanding the customer profile.
Ex: All having legs wear footwear. School shoes are for children upto 14 years. Children in Mumbai region will be under focus.
Revenue: How are you going to make money? Link to customer segments.
Market Size
Define Total market
Mention size
Value
Define Addressable market
Mention size
Value
year
Business Model: B2B/B2C/B2G/B2B2C (Choose the clients, region, country,
no of clients, product list, no of units to be sold,
Manufacturing partners)
Pricing: Feature based pricing/Subscription based pricing/
New Product introduction
Channels: Paths to reach your customers (Awareness, evaluation, purchase,
Advisory, distribution, after-sales service, maintenance
Customer Discovery
Brief instructions are given to fill the relevant details. It may be erased and the relevant details can be filled in the respective columns.
Use a separate sheet if more information is shared. Be concise as well as complete. Images or videos can be linked.
Based on the business model, talk to 50-100 customers/Clients to understand the problems
faced by them.
Summarise the feedback and their suggested solutions
Competitor Understanding
Brief instructions are given to fill the relevant details. It may be erased and the relevant details can be filled in the respective columns.
Use a separate sheet if more information is shared. Be concise as well as complete. Images or videos can be linked.
Mention the list of technologies available from competitors to solve this problem
How easy or difficult is your technology compared to competitors
Is there any IP? Is technology validation done?
How does the customer /user want the product of the competitor product with respect to
price and value? Market size of Competitor
Development Cost
List Experiment Title Labour Materials Fixed cost
Hours Rate Unit Rate/
Unit
Asset Travel Grant/
Loan
Budge
t
Actual
Experiment No:1
Experiment No:2
Experiment No:3
Product/Services Description
Financial Metrics, Current Stage and Milestones
Brief instructions are given to fill the relevant details. It may be erased and the relevant details can be filled in the respective columns.
Use a separate sheet if more information is shared. Be concise as well as complete. Images or videos can be linked.
Current capital available with you (INR) : x
Key milestones Tracking (18 month timeline)
Funding Source planning
Source Amount Remarks
Owners Equity
Grants Name the grants
planned
Investor Equity Shareholding if
any
Commercial
Loans
Loan rate, Term
Development
Milestone
Timeline Remarks
Project
Planning
Specification,
schedule,
budget, risk
Research Brainstorming,
user
requirements,
Surveys,
simulations
Development
POC/Prototype Early concept
designs, User
feedback
Market Viable
Product
Fixing user
validated
features
Current Stage
Is it idea, POC, Prototype?
Briefly mention the current stage of the product
Revenue Projections
Year Y1 Y2 Y3
#Units Amount #Units Amount #Units Amount
Sales
Cost of Sales
# # #
Expenses
Purchases Materials
Utilities
Rent
Salaries
/year /year /year
/year /year /year
/year /year /year
/year /year /year
Others
Interest
Taxes
NA NA NA
NA NA NA
NA NA NA
Assets
Cash NA NA NA
Account Receivables NA NA NA
Inventory # # #
Product/Services Description:
FY : Y1-Y3
General
Primary Correspondence 1.
Email IDs /contact numbers of team
Is related Technology listed in BARC website ? If so, mention Title:
Incubation Preference : On-site(BARC) /virtual
Why Do you need Pre incubation/Incubation at AIC-BARC? Choose Services Needed
Ecosystem connect 2) Business case development 3) Funding 4) Growth Strategy 5) Technology Validation 6)
Soft Support 7) Lab Service 8) Co-working space 9) Technology mentoring 10) Business mentoring 11)
Registered Address for the Start-up
Activities planned in BARC labs (if applicable)
1)
2)
3)
Name Phone Email ID
Designed for: Designed by: Date: Version:
Lean Canvas
Problem Solution Unique Value Proposition Unfair Advantage Customer Segments
Top 3 problems Top 3 features Single, clear and compelling message
that states why you are different and
worth buying
Can’t be easily copied or
bought
Target Customers
Existing Alternatives Key Metrics High-Level Concept Channels Early Adopters
List how these problems are solved today. Key activities you measure List your X for Y analogy
(e.g. YouTube = Flickr for videos)
Path to customers List the characteristics of your
ideal customers.
Cost Structure Revenue Structure
List your fixed and variable costs.
Customer acquisition costs
Distribution costs
Hosting
People
Etc.
List your sources of revenue.
Revenue Model
Life Time Value
Revenue
Gross Margin
Contact:
AIC-BARC Incubator
Bhabha Atomic Research Centre
office1.aicbarc@gmail.com

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Incubation Application _AIC BARC powerpoint.pptx

  • 2. About the Company Brief instructions are given to fill the relevant details. It may be erased and the relevant details can be filled in the respective columns. Use a separate sheet if more information is shared. Be concise as well as complete. Use NA for Not Applicable. 1. Start Up Name and its Address 1.a Is it incorporated? (Yes/No) 1.b Start-up Description in 1 line: 2. Date of Incorporation: 2.a DIPP No: 3. Idea/Venture Stage (Select) Idea/POC/Prototype/ MVP/Growth 4.Founders and share capital Name | Position title(CEO, Founder) | ( Degree, Institute, Year)|share holding % Name | Position title(CTO, Co-Founder) | ( Degree, Institute, Year) |share holding % Name | Position title(Mentor, Association) | ( Degree, Institute, Year) |share holding % Attach CV separately of each person in word/pdf 5.Vision Mention a guiding vision for your company that will help to convey what you do in the company internally and to external stakeholders(Customers/Clients).
  • 3. Problem-Solution The problem should be factual. Substantiate with data. Be concise as well as complete. Images or videos can be linked. Use bullet points 6.Problem 1. State the problem that is directly relevant to your solution. How many are inconvenienced and any reported incidents. 7. Opportunity 1. How does the current existing solutions work and any limitation? How many are inconvenienced and any reported incidents. 2. What is the problem your technology is focusing? Where is the gap? 3. How much of the market this solution can address in first 3 years 8. Value proposition 1. How is your solution superior or improving the situation? 2. List different customer Profiles who can benefit 3. Needs of the customer | Benefits of the Products 4. Negative experiences /pains in the current practice 5. Services offered in first 2 years
  • 4. Product Features Product Features Development status and risk Technology to be used Facility to develop, validate and test Current stage (POC/Prototype/TRL Stages?) Have you applied Design thinking framework from Prototype to MVP Innovation/ IP/Licensing details Is there a patent for the invention? Which aspect has been licensed Product Strategy Does the technology lend itself to opportunities for multiple products/platforms? List the Title of the experiments planned: (Include timelines) Product/Services Description: How will you accomplish the Solution? List Step by Step guide. Give details without compromising IP. Use data to convey effectively. Specifications/Key features
  • 5. How this Technology works Product/Services Description: How will you accomplish the Solution? List Step by Step guide Explain the POC or Prototype with images
  • 6. Market /Revenue Projections Derive Information related to your customer segment by understanding the customer profile. Ex: All having legs wear footwear. School shoes are for children upto 14 years. Children in Mumbai region will be under focus. Revenue: How are you going to make money? Link to customer segments. Market Size Define Total market Mention size Value Define Addressable market Mention size Value year Business Model: B2B/B2C/B2G/B2B2C (Choose the clients, region, country, no of clients, product list, no of units to be sold, Manufacturing partners) Pricing: Feature based pricing/Subscription based pricing/ New Product introduction Channels: Paths to reach your customers (Awareness, evaluation, purchase, Advisory, distribution, after-sales service, maintenance
  • 7. Customer Discovery Brief instructions are given to fill the relevant details. It may be erased and the relevant details can be filled in the respective columns. Use a separate sheet if more information is shared. Be concise as well as complete. Images or videos can be linked. Based on the business model, talk to 50-100 customers/Clients to understand the problems faced by them. Summarise the feedback and their suggested solutions
  • 8. Competitor Understanding Brief instructions are given to fill the relevant details. It may be erased and the relevant details can be filled in the respective columns. Use a separate sheet if more information is shared. Be concise as well as complete. Images or videos can be linked. Mention the list of technologies available from competitors to solve this problem How easy or difficult is your technology compared to competitors Is there any IP? Is technology validation done? How does the customer /user want the product of the competitor product with respect to price and value? Market size of Competitor
  • 9. Development Cost List Experiment Title Labour Materials Fixed cost Hours Rate Unit Rate/ Unit Asset Travel Grant/ Loan Budge t Actual Experiment No:1 Experiment No:2 Experiment No:3 Product/Services Description
  • 10. Financial Metrics, Current Stage and Milestones Brief instructions are given to fill the relevant details. It may be erased and the relevant details can be filled in the respective columns. Use a separate sheet if more information is shared. Be concise as well as complete. Images or videos can be linked. Current capital available with you (INR) : x Key milestones Tracking (18 month timeline) Funding Source planning Source Amount Remarks Owners Equity Grants Name the grants planned Investor Equity Shareholding if any Commercial Loans Loan rate, Term Development Milestone Timeline Remarks Project Planning Specification, schedule, budget, risk Research Brainstorming, user requirements, Surveys, simulations Development POC/Prototype Early concept designs, User feedback Market Viable Product Fixing user validated features Current Stage Is it idea, POC, Prototype? Briefly mention the current stage of the product
  • 11. Revenue Projections Year Y1 Y2 Y3 #Units Amount #Units Amount #Units Amount Sales Cost of Sales # # # Expenses Purchases Materials Utilities Rent Salaries /year /year /year /year /year /year /year /year /year /year /year /year Others Interest Taxes NA NA NA NA NA NA NA NA NA Assets Cash NA NA NA Account Receivables NA NA NA Inventory # # # Product/Services Description: FY : Y1-Y3
  • 12. General Primary Correspondence 1. Email IDs /contact numbers of team Is related Technology listed in BARC website ? If so, mention Title: Incubation Preference : On-site(BARC) /virtual Why Do you need Pre incubation/Incubation at AIC-BARC? Choose Services Needed Ecosystem connect 2) Business case development 3) Funding 4) Growth Strategy 5) Technology Validation 6) Soft Support 7) Lab Service 8) Co-working space 9) Technology mentoring 10) Business mentoring 11) Registered Address for the Start-up Activities planned in BARC labs (if applicable) 1) 2) 3) Name Phone Email ID
  • 13. Designed for: Designed by: Date: Version: Lean Canvas Problem Solution Unique Value Proposition Unfair Advantage Customer Segments Top 3 problems Top 3 features Single, clear and compelling message that states why you are different and worth buying Can’t be easily copied or bought Target Customers Existing Alternatives Key Metrics High-Level Concept Channels Early Adopters List how these problems are solved today. Key activities you measure List your X for Y analogy (e.g. YouTube = Flickr for videos) Path to customers List the characteristics of your ideal customers. Cost Structure Revenue Structure List your fixed and variable costs. Customer acquisition costs Distribution costs Hosting People Etc. List your sources of revenue. Revenue Model Life Time Value Revenue Gross Margin
  • 14. Contact: AIC-BARC Incubator Bhabha Atomic Research Centre office1.aicbarc@gmail.com