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Edc event vienna presentation 1 oct 2019

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Cloudera Enterprise Data Cloud Event Vienna 1 Oct. 2019

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Edc event vienna presentation 1 oct 2019

  1. 1. © Cloudera, Inc. All rights reserved. ENTERPRISE DATA CLOUD Vienna 1. October 2019
  2. 2. 2 WELCOME Daniel Metzger RVP Central & Eastern Europe
  3. 3. © 2019 Cloudera, Inc. All rights reserved. 3 VIENNA AGENDA • Welcome • Keynote - Cloudera Vision & Journey • Customer success stories • New Cloudera Data Platform • Coffee Break • Customer success stories • Closing remarks
  4. 4. © 2019 Cloudera, Inc. All rights reserved. 4 With Love, Cloudera video
  5. 5. Keynote - Cloudera Vision & Journey Wim Stoop | Senior Product Marketing Manager
  6. 6. © 2019 Cloudera, Inc. All rights reserved. 6 OPPORTUNITY “AI, IoT and Augmented Reality are about to reinvent how industries utilize data—and could drive an era of productivity growth in our cities, farms, factories and hospitals.” Morgan Stanley Research ORGANIZATIONS STRUGGLE TO REACH DATA MATURITY Gartner REALITY
  7. 7. © 2019 Cloudera, Inc. All rights reserved. 7 CLOUDERA PHASES OF GROWTH BIG DATA TECH DATA PLATFORM CIO & Data Admins ML, ANALYTICS & CLOUD LOB & Data ScientistsIT early adopters & developers ENTERPRISE DATA CLOUD Digital Transformation C-suite & Boards
  8. 8. © 2019 Cloudera, Inc. All rights reserved. 8 WE BELIEVE DATA CAN MAKE WHAT IS IMPOSSIBLE TODAY, POSSIBLE TOMORROW
  9. 9. © 2019 Cloudera, Inc. All rights reserved. 9 WE EMPOWER PEOPLE TO TRANSFORM COMPLEX DATA INTO CLEAR AND ACTIONABLE INSIGHTS CONNECT BUSINESS (IoT)GROW BUSINESS PROTECT BUSINESS Marketing automation Personalized marketing Customer experience Churn prevention Customer retention Predictive maintenance Connected vehicles Smart cities Healthcare analytics Industrial IoT Regulatory compliance Risk modeling & analysis Financial crime prevention Fraud detection Cybersecurity
  10. 10. © 2019 Cloudera, Inc. All rights reserved. 10 CLOUDERA POWERING DATA-DRIVEN CUSTOMERS GROW CONNECT PROTECT Reducing manufacturing costs and improving product quality with IoT analytics Creating new revenue streams with an advanced anti-fraud solution Delivering greater value through improved customer understanding
  11. 11. © 2019 Cloudera, Inc. All rights reserved. 11 SNAPSHOT OF THE “NEW” CLOUDERA Countries CustomersEmployees
  12. 12. © 2019 Cloudera, Inc. All rights reserved. 12 TOP GLOBAL TOP GLOBAL TOP GLOBAL GOVERNMENT TOP GLOBAL TOP GLOBAL LEADING IN TOP INDUSTRIES BANKING TELCO PHARMAPUBLIC TECHNOLOGYAUTOMOTIVE
  13. 13. Enterprise Data Cloud
  14. 14. © 2019 Cloudera, Inc. All rights reserved. 14 MAJOR ARCHITECTURE & TECHNOLOGY SHIFTS UNDERWAY Easy to use, self-service, on- demand, elastic, consumption Adoption as standard operating environment for flexibility and agility Multi-function analytics for the data-driven enterprise Separation in public and private clouds for increased performance CLOUD EXPERIENCE COMPUTE & STORAGE KUBERNETES & CONTAINERS STREAMING & ML/AI
  15. 15. © 2019 Cloudera, Inc. All rights reserved. 15 Any Cloud Multi-Function OpenSecure & Governed WHAT ENTERPRISE CUSTOMERS WANT
  16. 16. © 2019 Cloudera, Inc. All rights reserved. 16 ENTERPRISE DATA CLOUD ARCHITECTURE • Multi-function analytics • Secure and governed • Hybrid and multi-cloud • Open platform IOT, INGEST & STREAMING DATA WAREHOUSING SECURITY & GOVERNANCE ML / AI DATA SCIENCE PUBLIC CLOUDS compute & storage DATACENTER compute & storage
  17. 17. © 2019 Cloudera, Inc. All rights reserved. 17 Cloudera Data Platform Finally. A data platform that says “yes”.
  18. 18. © 2019 Cloudera, Inc. All rights reserved. 18 CLOUDERA DATA PLATFORM • Public, private & hybrid clouds • Shared data experience • Analytics from the Edge to AI • Powered by open source • Unified control plane
  19. 19. © 2019 Cloudera, Inc. All rights reserved. 19 CDP SERVICES Data services that drive business apps Service Name Description Competitors Data Hub Create custom clusters | Mix and match workload services | Enable developers to build custom business apps on the enterprise data cloud EMR HDInsight Dataproc Data Warehouse Create independent data warehouses | Enable teams of business analysts to query the enterprise data cloud Snowflake Redshift Others Machine Learning Create machine learning workspaces | Enable teams of data scientists to extract insights from the enterprise data cloud SageMaker Databricks Others
  20. 20. © 2019 Cloudera, Inc. All rights reserved. 20 WHY CLOUDERA? Hybrid & Multi-Cloud • Single pane of glass control across hybrid & multi-cloud • Separates data strategy from infrastructure strategy • Fast, easy and secure data & app mobility across clouds Unified Analytics • Cloud-native workloads • Real-time, batch, SQL • Data science & engineering • Machine learning workflows • Foundation for enterprise AI Secure & Governed • Centrally controlled security and governance • Automated data and app security at all layers • Secure data lakes quickly and easily, by default Open • Architecture that enables innovation at every layer • Open source • Extensible APIs • Choice and optionality Delivering the world’s first enterprise data cloud All delivered through an easy, elastic, self-service cloud experience
  21. 21. Customer success stories Marcel Däppen | Senior Solutions Engineer
  22. 22. © 2019 Cloudera, Inc. All rights reserved. 23 WE BELIEVE DATA CAN MAKE WHAT IS IMPOSSIBLE TODAY, POSSIBLE TOMORROW
  23. 23. © 2019 Cloudera, Inc. All rights reserved. 24 Turning all nurses into Super Nurses, in same way that Google Maps turned all of us into Super Navigators.
  24. 24. © 2019 Cloudera, Inc. All rights reserved. 25 AUTONOMOUS AND CONNECTED VEHICLES In 2018 NXP added sensors in 38 million connected vehicles data generated per hour
  25. 25. © 2019 Cloudera, Inc. All rights reserved. 26 Challenge – Hilton has 14 brands across different market segments including economy, luxury, and full-service hotels Success: – Organization has access to all data sources, for data at rest and data in motion – Gained 360-degree view of customers through data analytics – Ability to do inline pricing on the fly, reacting to planned or unplanned events
  26. 26. © 2019 Cloudera, Inc. All rights reserved. 27 Impact ● Increases operating hours with predictive maintenance ● Reduces maintenance related costs ● Enables faster, better decisions through real-time insights Big data scale ● 1+ TB of new data generated per aircraft per day less removal for predicted components
  27. 27. © 2019 Cloudera, Inc. All rights reserved. 28 360,000 lawyer hours saved by machine learning • Intelligence platform uses machine learning techniques to save 360,000 human hours by analyzing legal documents and extracting important data points and clauses. • Reduction of loan servicing errors due to human contract interpretation errors.
  28. 28. © 2019 Cloudera, Inc. All rights reserved. 29 WE STRONGLY BELIEVE DATA IS A DIFFERECATOR Historical growth and strictly segmented IT environments with isolated databases make holistic customers view impossible Real-time events from (IoT) sensors play a key role in the end-to-end business process optimization and enables additional revenues Predictive maintenance reduce unplanned outages, avoid business disruption and save money
  29. 29. © 2019 Cloudera, Inc. All rights reserved. 30 IS IT REALLY THAT EASY? Real-time Analyzing continuous and rapid influx of streaming data at high volumes creates major challenges for gaining real-time insights. Visibility Lack of visibility of end-to- end streaming data flows, inability to troubleshoot bottlenecks, consumption patterns etc. Security Governance, auditing, encryption, access control across a large scale, geographically distributed and disparate set of data and consumption patterns. Variety High-volume streaming sources, multiple event formats, diverse protocols and multi- vendor landscapes and devices create ingestion challenges.
  30. 30. © 2019 Cloudera, Inc. All rights reserved. 31 Variety Connected World
  31. 31. © 2019 Cloudera, Inc. All rights reserved. 32 CONNECTED WORLD Business value awaits in combining multiple different data sets….
  32. 32. © 2019 Cloudera, Inc. All rights reserved. 33 Real-time Value of data & Why speed matters
  33. 33. © 2019 Cloudera, Inc. All rights reserved. 34Time Value Missed Opportunity “Too late to take action” Event “Moment of Impact” Opportunity CREATING VALUE FROM THE REAL-TIME FLOW OF BIG DATA
  34. 34. © 2019 Cloudera, Inc. All rights reserved. 35Time Value Capture Latency Data Ready for Analysis Analysis Latency Information Delivered Missed Opportunity “Too late to take action” Event “Moment of Impact” Opportunity Analysis Latency Action Taken CREATING VALUE FROM THE REAL-TIME FLOW OF BIG DATA
  35. 35. © 2019 Cloudera, Inc. All rights reserved. 36Time Value Capture Latency Analysis Latency Analysis Latency Data Ready for Analysis Information Delivered Action Taken Missed Opportunity “Too late to take action” Event “Moment of Impact” Opportunity ML Model CREATING VALUE FROM THE REAL-TIME FLOW OF BIG DATA
  36. 36. © 2019 Cloudera, Inc. All rights reserved. 37 EVERYTHING IS AN EVENT ACROSS ALL VERTICALS Use Case Benefits Algorithmic Training Increase revenue and take strategic decisions Fraud Detection Reduce fraud cost and cost by proactive and fast detection Internet of Things Monitor and optimize cyber and physical world for improved performances Predictive Maintenance Reduce maintenance costs by detecting anomaly in real-time Smart Patient Care Save lives and improve patient conditions
  37. 37. © 2019 Cloudera, Inc. All rights reserved. 38 CLOUDERA DATA FLOW & STREAMING • Reliable • Fast • Secure • Easy to use • Enterprise ready Streaming is more the Kafka
  38. 38. © 2019 Cloudera, Inc. All rights reserved. 39 CLOUDERA DATA FLOW DATA-IN-MOTION PLATFORM
  39. 39. AVIATAR VIDEO
  40. 40. New Cloudera Data Platform Wim Stoop | Senior Product Marketing Manager Marcel Däppen | Senior Solutions Engineer
  41. 41. © 2019 Cloudera, Inc. All rights reserved. 42 MAJOR ARCHITECTURE & TECHNOLOGY SHIFTS UNDERWAY Easy to use, self-service, on- demand, elastic, consumption- based pricing Adoption as standard operating environment for flexibility and agility Multi-function analytics for the data-driven enterprise Separation in public and private clouds for increased flexibility CLOUD EXPERIENCE COMPUTE & STORAGE KUBERNETES & CONTAINERS STREAMING & ML/AI
  42. 42. © 2019 Cloudera, Inc. All rights reserved. 43 WE DELIVER AN ENTERPRISE DATA CLOUD Datacenter Data Flow & Streaming Data Engineering Data Warehouse Operational Database Machine Learning Edge Public Multi-Cloud Hybrid Cloud Catalog | Schema | Migration | Security | Governance
  43. 43. © 2019 Cloudera, Inc. All rights reserved. 44
  44. 44. © 2019 Cloudera, Inc. All rights reserved. 45 GLOBAL SINGLE PANE OF GLASS → #data_anywhere
  45. 45. © 2019 Cloudera, Inc. All rights reserved. 47 DATA WAREHOUSE SERVICE
  46. 46. © 2019 Cloudera, Inc. All rights reserved. 48 MACHINE LEARNING & DATA ENGINEERING
  47. 47. 49 © Cloudera, Inc. All rights reserved. TRADITIONAL DATA AND INSIGHT SILOS CONTEXT STORAGE APPLICATION CATALOG SCHEMA SECURITY GOVERNANCE IOT, INGEST, STREAMING FS ETL & DATA ENGINEERING CATALOG SCHEMA SECURITY GOVERNANCE RDBMS NOSQL & RT DATABASE CATALOG SCHEMA SECURITY GOVERNANCE RDBMS DATA SCIENCE CATALOG SCHEMA SECURITY GOVERNANCE Public Cloud Public Cloud DATA WARE- HOUSE/MART CATALOG SCHEMA SECURITY GOVERNANCE
  48. 48. © 2019 Cloudera, Inc. All rights reserved. 50 CLOUDERA DATA PLATFORM • Multi-functional analytics • Any infrastructure • Consistent data security, governance, and control • 100% open platform
  49. 49. © 2019 Cloudera, Inc. All rights reserved. 51 CONSISTENT SECURITY AND GOVERNANCE
  50. 50. © 2019 Cloudera, Inc. All rights reserved. 52 Behind the UI Architectural overview
  51. 51. © 2019 Cloudera, Inc. All rights reserved. 53 KEY CONCEPTS & COMPONENTS Data Lake Cluster (Environment) IOT, INGEST, STREAMING Data Lake Cluster (Environment) DATA WARE- HOUSE/MART DATA SCIENCE DATA SCIENCE NOSQL & RT DATABASE Cloudera Data Platform Data Lake Cluster (Environment) Catalog | Schema | Migration | Security | Governance
  52. 52. CUSTOMER SUCCESS STORIES
  53. 53. © 2019 Cloudera, Inc. All rights reserved. 55 introduction.json { “name”: “Stefan Kupstaitis-Dunkler”, “role”: “Services Delivery Manager”, “company”: “Cloudera”, “interests”: [ “Open Source Software”, “Mountaineering” ], “organizes”: “Future of Data Meetup Vienna” }
  54. 54. © 2019 Cloudera, Inc. All rights reserved. 56 WE ALL KNOW DATA IS IMPORTANT
  55. 55. © 2019 Cloudera, Inc. All rights reserved. 57 DATA IS THE NEW...
  56. 56. © 2019 Cloudera, Inc. All rights reserved. 58 DATA IS THE NEW...
  57. 57. © 2019 Cloudera, Inc. All rights reserved. 59 DATA IS PEOPLE ARE THE NEW TOFU!
  58. 58. WHAT MAKES A PROJECT SUCCESSFUL?
  59. 59. © 2019 Cloudera, Inc. All rights reserved. 61 There are 5 important lessons to build a great data platform • Early/Fast Impact • Use Existing Data • Solve real business problems • Invest in people • Democratize data https://www.mckinsey.com/industries/electric-power-and-natural-gas/our-insights/building-a-great-data-platform?es_p=7316341
  60. 60. © 2019 Cloudera, Inc. All rights reserved. 62 A recently completed success story Santander, UK - Cyber Security Team • Success Factors: – Clear vision – Iterative approach – Mutual trust
  61. 61. © 2019 Cloudera, Inc. All rights reserved. 63
  62. 62. © 2019 Cloudera, Inc. All rights reserved. 64 An ongoing story International Chemical Producer, Germany - Business + IT • Initial Challenges: – “Only” big vision – People/Talent – Business and IT not aligned
  63. 63. © 2019 Cloudera, Inc. All rights reserved. 65 Future of Data Meetup Vienna Time: October 17, 18:00 Topic: Managing Data Flows: Apache NiFi Deep Dive + Streaming Use Cases Location: Greentube Internet Entertainment Solutions https://www.meetup.com/futureofdata-vienna/events/264352692/
  64. 64. LET’S TALK ABOUT YOUR IMPOSSIBLE IDEAS
  65. 65. © Cloudera, Inc. All rights reserved. QUESTIONS
  66. 66. © Cloudera, Inc. All rights reserved. NETWORKING LUNCH

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