2. Market Segment
Target
Has been set a youth target between 18 and 45
Internet users who like to attend evening
events, with high income rate, only citizens of
Bogota city at the beginning.
The partnership
Has been identified as owners of bars and
restaurants.
3. Advertising goals
1. Reach 2000 people in the first 2 months.
2. Clearly identify the target.
3. Identify brand recognition.
4. Improve product characteristics.
4. MINIMUM VIABLE PRODUCT
MVP with two kind of users,
PARTNERSHIP(bar/restaurant owners) and
ASSISTANTS, (bars customers)
1. PARTNERSHIP
Bar/Restaurant
Owners
5. Can get the
Check out night Print discount biggest
events on their coupon to discount if
city present at the they are the
establishment first to RSVP
2. ASSISTANTS
Bar/Restaurant Customers
6. Can Invite their friends with
a personal link , which will
be obtained by registering Do you know a lot
in our beta, and if you
share it can get the biggest of young people?
discount on more than one if you help us to register
event without having to be
RSVP
people in Legeto, we will
reward you. Quickly!
7. FIRST VIRAL CAMPAIGN
Youth target
At an early stage “zero”
• We will have a flagship event that has a capacity of 500 people. It
will be in a bar on Bogotá city (only if the partnership is agree)
• BS group will make a social media campaign, in which each member
will invite all of their friends via facebook, twitter, g +, foursquare,
in order to offer the downloadable coupon through
www.legeto.com, in a partnership arrangement “the attendees
which go through LEGETO will have a 40% discount on all products
in the bar, but we will only give this discount to RSVT”
8. 1. Contact Legeto FIRST EVENT
The first customers who
sign in Legeto
We will give them an
unique code
that they
promotion can deliver
to everyone
al code they want
The person who carries more people to the event with its
promotional code, will earn tickets to a party in the best bar of the
city for him and and ten of his friends. Also can get the biggest
discount on more than one event without HAVING to be RSVP
9. Feel free to share your
promotional code everywhere
+ Viralization = + Discounts for
you
10. At the beginning Legeto will bet to reach it target audience, in order to
be found 3 months later among Google advertisers and be present in one
of the most powerful social networking among young audiences, such as
Facebook, they are the three strategies chosen by Legeto to reach their
audience.
LEGETO will host 5 events in the first
two month in order to get feedback
from customer experience and
partners.
12. Create profiles on
facebook and twitter
Information about events, places and more
interesting nightlife of the city, promoting
our partners.
13. Google advertising and SEO
By the first two months legeto
will use Google AdWords
paying $15.50 / month, in
which they hope to get
between 100 to 200 visits
per month and , using
keywords like discounts
events, restaurants, bars and
hotspot, related to
geographical location of the
person, and periodic reports In adition we can get an extra
will help to keep the
campaign under control visitants for the next 3 months by
using the facebook spaces, increasing
by $100 the amount of money for
advertising
14. USER VOICE
By investing $22 per month, LEGETO could collect
feedback. What the customers need? what they like,
and what is not clear.
Also the customers could sign up using Facebook.
16. Google adwords (SEM)
10 dollars will be the daily budget for advertising using as
follows, 30% in the morning and 70% in the late afternoon,
the measure through the feedback generated by Google
detect the budget needs to increase, or modify percentage
distribution.
17. Advertising
on facebook
10 dollars will be the daily
budget for advertising
using as follows, 30% in
the morning and 70% in
the late afternoon, the
measure through the
feedback generated by 1. The image is catchy and is of good
Google detect the budget quality
2. The text clearly outlines the idea
needs to increase, or 3. By linking the Legeto facebook
modify percentage page, users can see if your friends
have liked
distribution.
